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With this performance monitoring template on Looker Studio, you can monitor specific metrics for PPC campaigns. For example, track click-through rates, conversion rates, and cost-per-click to evaluate campaign performance. Segment the data by time periods to identify trends and compare performance over different timeframes. Share the data via pdf, link or email to influence teams or clients. Provide actionable insights by answering questions like “Which keywords generate the most conversions?” or “What is the ROI of our PPC campaigns?”
Customize the template’s metrics and dimensions as you like. See all available fields.
– Conversion Rate
– Cost per Conversion
– Return on Ad Spend (ROAS)
– Click-through rate (CTR)
– Conversion rate
– Average session duration
– Impressions
– Click-through rate (CTR)
– Ad position
– Target audience
– Advertising channels
– Campaign objectives
– Age group
– Gender
– Geographic location
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A PPC (Pay-Per-Click) dashboard is a tool that visually displays key performance metrics related to pay-per-click advertising campaigns. It is significant for businesses as it helps them monitor campaign performance, optimize strategies, and make data-driven decisions. Tools commonly used to create a PPC dashboard include Google Analytics, SEMrush, and Looker Studio. Key elements typically included are impressions, clicks, conversions, cost-per-click, and return on investment. Real-time data monitoring is crucial as it allows businesses to react quickly to changes and optimize campaigns for better results. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:
Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
Click on “Download” to save the report on your device.