Browse 21 Website Analytics Report Templates for Looker Studio
Choose from our library of free, white-label website analytics templates. Each template tracks the full marketing funnel: visibility (impressions, reach), engagement (CTR, interactions), and conversion (leads, revenue). Organized following the SUMAS framework with breakdowns by channel, campaign, audience, and time period.
Google Analytics 4 acquisition Report template for Looker Studio by Porter
Track sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segment by source/medium, campaign, landing page.
Google Analytics 4 Audience Report template for Looker Studio by Porter
Track users, new vs returning → session duration, pages/session → conversion rate by segment. Segment by age, gender, interests, geography.
Google Analytics 4 Attribution Report template for Looker Studio by Porter
Track touchpoints, assisted interactions → path length, time to conversion → attributed conversions by model. Segment by channel, model type.
Google Analytics 4 Report template for Looker Studio by Porter
Track sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segment by source/medium, campaign, landing page.
Website Report template for Looker Studio by Porter
Track sessions, visitors, traffic sources → bounce rate, pages/session, duration → form submissions, purchases. Segment by landing page, source, device.
Acquisition Report template for Looker Studio by Porter
Track sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segment by source/medium, campaign, landing page.
Multi-channel Marketing performance Report template for Looker Studio by Porter
Track impressions across channels → CTR by channel, engagement rate → cross-channel conversions, ROI. Segment by channel, campaign, date.
ActiveCampaign Report template for Looker Studio by Porter
Track contacts, email deliverability → open rate, click rate → conversion events, deals. Segment by automation, list, campaign.
Content marketing Report template for Looker Studio by Porter
Track page views, organic impressions → time on page, scroll depth, shares → content conversions, lead captures. Segment by content type, topic, channel.
Paid media Client presentation Report template for Looker Studio by Porter
Track client reach, impressions → CTR, engagement by platform → client ROAS, CPA, goals. Segment by client, platform, campaign.
Google Analytics 4 E-commerce Report template for Looker Studio by Porter
Track product impressions, catalog views → add-to-cart rate, product clicks → purchase rate, revenue, AOV. Segment by product, category, source.
Content performance Report template for Looker Studio by Porter
Track post reach, impressions → engagement rate, shares, saves → click-through rate, content ROI. Segment by format, topic, platform.
SEO Serp tracking Report template for Looker Studio by Porter
Track SERP positions, featured snippets → CTR trends, position volatility → organic click share, ranking gains. Segment by keyword, competitor, SERP feature.
SEO Report template for Looker Studio by Porter
Track keyword search volume, SERP visibility → CTR per keyword, position changes → organic traffic, keyword conversions. Segment by keyword cluster, intent, difficulty.
SEO Keyword research Report template for Looker Studio by Porter
Track keyword search volume, SERP visibility → CTR per keyword, position changes → organic traffic, keyword conversions. Segment by keyword cluster, intent, difficulty.
SEO Keyword ranking tracker Report template for Looker Studio by Porter
Track ranking positions, SERP features → CTR by position, impression trends → traffic from ranked keywords. Segment by keyword, URL, position change.
Google Ads Audience Report template for Looker Studio by Porter
Track audience reach, impression share → CTR by audience segment → conversion rate by audience. Segment by audience type, remarketing.
Instagram Insights Audience Report template for Looker Studio by Porter
Track audience size, demographics → engagement by segment → conversion rate by demographic. Segment by age, gender, city.
Facebook Ads Audience Report template for Looker Studio by Porter
Track reach by audience segment → CTR by audience → ROAS by audience, lookalike perf. Segment by audience type, interest.
Local SEO Report template for Looker Studio by Porter
Track organic impressions, visibility → organic CTR, average position → organic conversions, goals. Segment by page, keyword, channel, device.
PPC multi-channel Report template for Looker Studio by Porter
Track cross-platform impressions → CTR comparison by platform → blended ROAS, CPA by platform. Segment by platform, campaign type.
