Best Free Paid Media Report Templates for Data Studio (2026)
Free, white-label paid media report templates for Google Data Studio. Mide ad spend, ROAS, CPA, and creative performance across Google Ads, Meta Ads, LinkedIn, TikTok, and more.
Conecta tus datos gratis →Última actualización: Abril 2026
Browse 29 Paid Media Report Templates for Data Studio
Choose from our library of free, white-label paid media templates. Cada plantilla mide el embudo completo: visibilidad (impresiones, alcance), engagement (CTR, interacciones) y conversión (leads, ingresos). Organizadas siguiendo el SUMAS framework con segmentación por canal, campaña, audiencia y período.
PPC Campaign performance Report template for Data Studio by Porter
Mide campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segmenta por campaign, ad group, date.
Facebook Ads Campaign performance Report template for Data Studio by Porter
Mide campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segmenta por campaign, objective, audience.
Facebook Ads + Google Ads Report template for Data Studio by Porter
Mide impressions, impression share → CTR, CPC, quality score → conversions, ROAS, CPA. Segmenta por campaign, ad group, keyword.
Google Ads Campaign performance Report template for Data Studio by Porter
Mide campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segmenta por campaign, network, device.
Paid media Creative performance Report template for Data Studio by Porter
Mide creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segmenta por creative format, platform.
PPC Creative performance Report template for Data Studio by Porter
Mide creative impressions, frequency → CTR by creative, hook rate → ROAS per creative variant. Segmenta por creative, format, copy.
Facebook Ads Creative performance Report template for Data Studio by Porter
Mide ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmenta por creative format, copy.
Facebook Ads budget tracking and pacing Report template for Data Studio by Porter
Mide spend pacing, utilization → efficiency (CPC, CPM trends) → ROAS vs target, CPA pacing. Segmenta por campaign, ad set, day.
PPC Funnel Report template for Data Studio by Porter
Mide top-funnel reach → mid-funnel engagement → bottom-funnel ROAS, CPA. Segmenta por funnel stage, campaign.
Google Ads Audience Report template for Data Studio by Porter
Mide audience reach, impression share → CTR by audience segment → conversion rate by audience. Segmenta por audience type, remarketing.
Google Ads Funnel Report template for Data Studio by Porter
Mide top-funnel impressions → mid-funnel clicks → bottom-funnel conversions, ROAS. Segmenta por funnel stage, campaign.
PPC budget tracking and pacing Report template for Data Studio by Porter
Mide budget utilization, spend pacing → efficiency (CPC, CPM) → ROAS vs target, CPA pacing. Segmenta por campaign, period, platform.
Facebook Ads Funnel Report template for Data Studio by Porter
Mide awareness reach → consideration clicks → conversion ROAS by stage. Segmenta por funnel stage, audience.
Facebook Ads Audience Report template for Data Studio by Porter
Mide reach by audience segment → CTR by audience → ROAS by audience, lookalike perf. Segmenta por audience type, interest.
ROAS Report template for Data Studio by Porter
Mide ad spend, impression volume → cost efficiency (CPC, CPM) → ROAS, revenue, profit margin. Segmenta por campaign, platform, product.
PPC KPIs Report template for Data Studio by Porter
Mide impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmenta por KPI, platform, campaign.
PPC monthly Report template for Data Studio by Porter
Mide monthly impression trends → monthly CTR, CPC trends → monthly ROAS, CPA. Segmenta por month, platform, campaign.
Google Ads Report template for Data Studio by Porter
Mide impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmenta por keyword, match type.
Twitter Ads Report template for Data Studio by Porter
Mide impressions, reach → CTR, engagement rate, CPE → conversions, CPA. Segmenta por campaign, creative, audience.
Facebook Ads Report template for Data Studio by Heineken
Mide ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmenta por creative format, copy.
PPC Report template for Data Studio by Porter
Mide impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmenta por KPI, platform, campaign.
Google Ads Keyword analysis Report template for Data Studio by Porter
Mide impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmenta por keyword, match type.
Google Ads Report template for Data Studio by Porter
Mide impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmenta por keyword, match type.
LinkedIn Ads Report template for Data Studio by Understory
Mide impressions, unique reach → CTR, CPC, engagement rate → leads, CPL, conversion rate. Segmenta por campaign, job title, company.
Google Ads PMax Report template for Data Studio by Porter
Mide asset coverage, reach → CTR by asset type → conversions, ROAS by asset group. Segmenta por asset group, audience signal.
Marketing Ad spend Report template for Data Studio by Porter
Mide spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segmenta por channel, campaign, period.
Facebook Ads Attribution Report template for Data Studio by Porter
Mide attributed touchpoints → view-through vs click-through → attributed conversions by window. Segmenta por attribution window, campaign.
Facebook Ads KPI tracker Report template for Data Studio by Porter
Mide reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmenta por KPI, campaign, period.
Meta Ads Report template for Data Studio by Kodalogic
Mide reach across Meta platforms → CTR, engagement rate → conversions, ROAS. Segmenta por platform (FB, IG), campaign.
What is a paid media dashboard on Data Studio?
A paid media dashboard on Data Studio consolidates ad performance data from Google Ads, Meta Ads, LinkedIn Ads, TikTok, and other ad platforms into a single report. Mide spend, ROAS, CPA, and creative performance across all your paid channels.
These free paid media dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like marketing dashboard software, best marketing dashboards, b2b marketing dashboard. Customize any template with your branding, metrics, and filters to create professional paid media reports in minutes.
All your ad platforms in one view: With Porter Metrics connectors, connect Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and more to Data Studio in minutes.
Why use a paid media dashboard on Data Studio?
Cross-channel ad tracking
Compare Google Ads, Meta Ads, LinkedIn, and TikTok performance side by side. Our multi-channel PPC template unifies all your ad data.
Budget pacing
Mide daily and monthly ad spend against budgets. Our budget tracking template shows pacing and forecasts.
Creative performance
Analyze which ad creatives drive the best results. Our creative performance template breaks down metrics by ad.
ROAS optimization
Monitor return on ad spend across channels. Use our ROAS template to identify your most profitable campaigns.
How to build a paid media dashboard on Data Studio
Connect your ad platforms
Go to portermetrics.com and connect your ad accounts. Tutorials: connect Meta Ads, connect GA4, connect LinkedIn Ads.
Choose a paid media template
Browse our paid media gallery and pick a template. Learn how to copy a Data Studio template.
Customize your ad metrics
Add spend, impressions, clicks, CTR, CPC, conversions, ROAS, and CPA. Use calculated fields for custom KPIs.
Connect Meta Ads and Google Ads to Data Studio
Porter Metrics
How To Design the Best Marketing Reports on Data Studio
Porter MetricsKey metrics and KPIs for a paid media dashboard
Ad Spend & Budget
- Total spend — investment across all channels
- Budget pacing — spend vs. budget target
- CPM — cost per thousand impressions
- CPC — cost per click
Performance
- Impressions — total ad views
- Clicks — total ad clicks
- CTR — click-through rate
- Frequency — avg. times shown per user
Conversion
- Conversions — completed goals
- CPA — cost per acquisition
- ROAS — return on ad spend
- Conversion rate — clicks to conversions
Creative
- Top creatives — best performing ads
- Video views — video ad completion
- Engagement — likes, shares, comments
- Quality score — ad relevance rating
Unify your paid media reporting today
Connect all your ad platforms in minutes. Mide spend, ROAS, and creative performance across channels. Get started for free →