Best Free Media Buyer Report Templates for Data Studio (2026)
Free media buyer report templates for Google Data Studio. Mide ad spend, ROAS, creative performance, and budget pacing across all ad platforms.
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Browse 28 Media Buyer Report Templates for Data Studio
Choose from our library of free, white-label media buyer templates. Cada plantilla mide el embudo completo: visibilidad (impresiones, alcance), engagement (CTR, interacciones) y conversión (leads, ingresos). Organizadas siguiendo el SUMAS framework con segmentación por canal, campaña, audiencia y período.
Paid media Creative performance Report template for Data Studio by Porter
Mide creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segmenta por creative format, platform.
PPC Creative performance Report template for Data Studio by Porter
Mide creative impressions, frequency → CTR by creative, hook rate → ROAS per creative variant. Segmenta por creative, format, copy.
Facebook Ads Creative performance Report template for Data Studio by Porter
Mide ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmenta por creative format, copy.
PPC Campaign performance Report template for Data Studio by Porter
Mide campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segmenta por campaign, ad group, date.
Facebook Ads Campaign performance Report template for Data Studio by Porter
Mide campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segmenta por campaign, objective, audience.
Facebook Ads + Google Ads Report template for Data Studio by Porter
Mide impressions, impression share → CTR, CPC, quality score → conversions, ROAS, CPA. Segmenta por campaign, ad group, keyword.
Google Ads Campaign performance Report template for Data Studio by Porter
Mide campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segmenta por campaign, network, device.
Facebook Ads budget tracking and pacing Report template for Data Studio by Porter
Mide spend pacing, utilization → efficiency (CPC, CPM trends) → ROAS vs target, CPA pacing. Segmenta por campaign, ad set, day.
PPC Funnel Report template for Data Studio by Porter
Mide top-funnel reach → mid-funnel engagement → bottom-funnel ROAS, CPA. Segmenta por funnel stage, campaign.
Google Ads Audience Report template for Data Studio by Porter
Mide audience reach, impression share → CTR by audience segment → conversion rate by audience. Segmenta por audience type, remarketing.
Google Ads Funnel Report template for Data Studio by Porter
Mide top-funnel impressions → mid-funnel clicks → bottom-funnel conversions, ROAS. Segmenta por funnel stage, campaign.
PPC budget tracking and pacing Report template for Data Studio by Porter
Mide budget utilization, spend pacing → efficiency (CPC, CPM) → ROAS vs target, CPA pacing. Segmenta por campaign, period, platform.
Facebook Ads Funnel Report template for Data Studio by Porter
Mide awareness reach → consideration clicks → conversion ROAS by stage. Segmenta por funnel stage, audience.
Facebook Ads Audience Report template for Data Studio by Porter
Mide reach by audience segment → CTR by audience → ROAS by audience, lookalike perf. Segmenta por audience type, interest.
ROAS Report template for Data Studio by Porter
Mide ad spend, impression volume → cost efficiency (CPC, CPM) → ROAS, revenue, profit margin. Segmenta por campaign, platform, product.
PPC KPIs Report template for Data Studio by Porter
Mide impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmenta por KPI, platform, campaign.
PPC monthly Report template for Data Studio by Porter
Mide monthly impression trends → monthly CTR, CPC trends → monthly ROAS, CPA. Segmenta por month, platform, campaign.
Google Ads Report template for Data Studio by Porter
Mide impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmenta por keyword, match type.
Facebook Ads Report template for Data Studio by Heineken
Mide ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmenta por creative format, copy.
PPC Report template for Data Studio by Porter
Mide impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmenta por KPI, platform, campaign.
Google Ads Keyword analysis Report template for Data Studio by Porter
Mide impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmenta por keyword, match type.
Google Ads Report template for Data Studio by Porter
Mide impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmenta por keyword, match type.
LinkedIn Ads Report template for Data Studio by Understory
Mide impressions, unique reach → CTR, CPC, engagement rate → leads, CPL, conversion rate. Segmenta por campaign, job title, company.
Google Ads PMax Report template for Data Studio by Porter
Mide asset coverage, reach → CTR by asset type → conversions, ROAS by asset group. Segmenta por asset group, audience signal.
Marketing Ad spend Report template for Data Studio by Porter
Mide spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segmenta por channel, campaign, period.
Facebook Ads Attribution Report template for Data Studio by Porter
Mide attributed touchpoints → view-through vs click-through → attributed conversions by window. Segmenta por attribution window, campaign.
Facebook Ads KPI tracker Report template for Data Studio by Porter
Mide reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmenta por KPI, campaign, period.
Meta Ads Report template for Data Studio by Kodalogic
Mide reach across Meta platforms → CTR, engagement rate → conversions, ROAS. Segmenta por platform (FB, IG), campaign.
What is a media buyer dashboard on Data Studio?
A media buyer dashboard on Data Studio consolidates ad data from Google Ads, Meta Ads, LinkedIn Ads, and TikTok into one report. Mide spend efficiency, creative performance, audience insights, and ROAS across all channels.
These free media buyer dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like agency dashboards, media buying platforms, marketing agency client dashboard. Customize any template with your branding, metrics, and filters to create professional media buyer reports in minutes.
All ad platforms in one dashboard: With Porter Metrics, connect all your ad accounts and compare performance across channels.
Why use this dashboard?
Cross-channel spend
Compare ad spend and ROAS across Google, Meta, LinkedIn, and TikTok in one view.
Creative analysis
Mide which creatives drive the best results. Our creative performance template breaks down ad-level data.
Budget pacing
Monitor daily spend against budgets. Our budget tracking template forecasts pacing.
Audience insights
Analyze audience demographics, interests, and behavior across platforms.
How to build this dashboard
Connect Meta Ads and Google Ads to Data Studio
Porter Metrics
How To Design Marketing Reports on Data Studio
Porter MetricsKey metrics and KPIs
Spend & Budget
- Total spend — across all platforms
- Budget pacing — actual vs. planned
- CPM — cost per thousand
- CPC — cost per click
Performance
- ROAS — return on ad spend
- CPA — cost per acquisition
- Conversions — goal completions
- Conv. rate — clicks to conversions
Creative
- Top creatives — best performing ads
- CTR by creative — engagement rate
- Video completion — video ad views
- Engagement — likes, shares, comments
Audience
- Demographics — age, gender, location
- Device split — mobile vs. desktop
- Frequency — avg. impressions per user
- Reach — unique users reached
Media buyer Dashboard Best Practices
Follow these proven practices to get the most from your media buyer dashboard on Data Studio:
- Focus on actionable metrics — Mide leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
- Segmenta your data — Break down media buyer metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
- Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on media buyer goals.
- Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your media buyer performance.
- Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex media buyer data easy to understand.
Optimize your media buying today
Connect all ad platforms in minutes. Compare spend, ROAS, and creative performance across channels. Get started for free →