Best Free Executive Report Templates for Data Studio (2026)
Free executive report templates for Google Data Studio. High-level marketing dashboards for CMOs, VPs, and stakeholders. Acompanhe KPIs, ROI, and cross-channel performance.
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Browse 29 Executive Report Templates for Data Studio
Escolha da nossa biblioteca de modelos gratuitos e white-label de executive templates. Cada modelo acompanha o funil completo: visibilidade (impressões, alcance), engajamento (CTR, interações) e conversão (leads, receita). Organizados seguindo o SUMAS framework com segmentação por canal, campanha, audiência e período.
Multi-channel Marketing performance Report template for Data Studio by Porter
Acompanhe impressions across channels → CTR by channel, engagement rate → cross-channel conversions, ROI. Segmente por channel, campaign, date.
Google Analytics 4 acquisition Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
ActiveCampaign Report template for Data Studio by Porter
Acompanhe contacts, email deliverability → open rate, click rate → conversion events, deals. Segmente por automation, list, campaign.
Content marketing Report template for Data Studio by Porter
Acompanhe page views, organic impressions → time on page, scroll depth, shares → content conversions, lead captures. Segmente por content type, topic, channel.
Acquisition Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
Google Analytics 4 Attribution Report template for Data Studio by Porter
Acompanhe touchpoints, assisted interactions → path length, time to conversion → attributed conversions by model. Segmente por channel, model type.
B2B Marketing performance Report template for Data Studio by Porter
Acompanhe account reach, impressions → engagement by account → MQLs, SQLs, pipeline contribution. Segmente por account, campaign, stage.
Website Report template for Data Studio by Porter
Acompanhe sessions, visitors, traffic sources → bounce rate, pages/session, duration → form submissions, purchases. Segmente por landing page, source, device.
Google Analytics 4 Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
Google Analytics 4 Audience Report template for Data Studio by Porter
Acompanhe users, new vs returning → session duration, pages/session → conversion rate by segment. Segmente por age, gender, interests, geography.
Paid media Client presentation Report template for Data Studio by Porter
Acompanhe client reach, impressions → CTR, engagement by platform → client ROAS, CPA, goals. Segmente por client, platform, campaign.
PPC Campaign performance Report template for Data Studio by Porter
Acompanhe campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segmente por campaign, ad group, date.
Facebook Ads Campaign performance Report template for Data Studio by Porter
Acompanhe campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segmente por campaign, objective, audience.
B2B KPI tracker Report template for Data Studio by Porter
Acompanhe account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segmente por account tier, channel.
Google Ads Campaign performance Report template for Data Studio by Porter
Acompanhe campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segmente por campaign, network, device.
PPC KPIs Report template for Data Studio by Porter
Acompanhe impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmente por KPI, platform, campaign.
Creator marketing Report template for Data Studio by Porter
Acompanhe creator reach, impressions → engagement per creator, saves → conversions per creator, ROI. Segmente por creator, platform.
Inbound marketing Report template for Data Studio by Porter
Acompanhe blog traffic, social reach → content downloads, form views → MQLs, SQLs, pipeline generated. Segmente por content asset, channel, stage.
Email marketing Report template for Data Studio by Porter
Acompanhe emails sent, deliverability → open rate, CTR, unsubscribes → email revenue, conversion. Segmente por campaign, segment, time.
Marketing Ad spend Report template for Data Studio by Porter
Acompanhe spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segmente por channel, campaign, period.
Shopify KPIs Report template for Data Studio by Porter
Acompanhe store traffic, impressions → add-to-cart rate, time on site → revenue, AOV, conversion target. Segmente por product, collection.
Facebook Ads KPI tracker Report template for Data Studio by Porter
Acompanhe reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmente por KPI, campaign, period.
ActiveCampaign Report template for Data Studio by Porter
Acompanhe contacts, email deliverability → open rate, click rate → conversion events, deals. Segmente por automation, list, campaign.
Instagram Insights KPIs Report template for Data Studio by Porter
Acompanhe follower growth, reach trends → engagement rate vs target → profile actions, website clicks. Segmente por KPI, period, post type.
Cross-channel Report template for Data Studio by Porter
Acompanhe unified impressions, reach → cross-platform CTR comparison → attributed conversions, blended ROAS. Segmente por platform, campaign, audience.
PPC multi-channel Report template for Data Studio by Porter
Acompanhe cross-platform impressions → CTR comparison by platform → blended ROAS, CPA by platform. Segmente por platform, campaign type.
Video marketing Report template for Data Studio by Porter
Acompanhe video views, reach → watch time, completion rate → CTA clicks, subscriber growth. Segmente por platform, video type.
B2B Funnel Report template for Data Studio by Porter
Acompanhe account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segmente por account tier, channel.
Paid media Creative performance Report template for Data Studio by Porter
Acompanhe creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segmente por creative format, platform.
What is an executive dashboard on Data Studio?
An executive dashboard on Data Studio provides a high-level view of marketing and business performance for CMOs, VPs, and stakeholders. It consolidates data from multiple sources—ads, analytics, social media, CRM—into a summary report focused on KPIs that matter at the leadership level.
These free executive dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like executive dashboard best practices, executive summary dashboard examples, project executive dashboard. Customize any template with your branding, metrics, and filters to create professional executive reports in minutes.
One dashboard for leadership: With Porter Metrics, connect 80+ data sources and build executive-level reports that update automatically.
Why use an executive dashboard?
High-level KPI overview
See the metrics that matter: revenue, ROI, CAC, and pipeline health in one view. Our cross-channel template summarizes performance across all channels.
Trend analysis
Acompanhe month-over-month and quarter-over-quarter changes. Spot trends before they become problems.
Automated delivery
Schedule weekly or monthly reports to executives automatically—no manual work needed.
Professional presentation
White-label dashboards with your branding. Follow our design tutorial for polished executive reports.
How to build an executive dashboard
Connect all your data sources
Go to portermetrics.com. Connect GA4, ad platforms, social, CRM. Tutorial: connect data sources.
Focus on high-level KPIs
Keep it simple: revenue, ROI, leads, conversion rate, and channel attribution. Use scorecards and summary charts.
Connect Meta Ads and Google Ads to Data Studio
Porter Metrics
How To Design Marketing Reports on Data Studio
Porter MetricsKey metrics for an executive dashboard
Business Impact
- Revenue — total and by channel
- ROI — return on investment
- ROAS — return on ad spend
- Profit margin — revenue vs. cost
Growth
- Customer acquisition — new customers
- Lead volume — MQLs and SQLs
- Pipeline value — future revenue
- Market share — competitive position
Efficiency
- CAC — customer acquisition cost
- LTV:CAC ratio — unit economics
- Conversion rate — funnel efficiency
- Budget utilization — spend vs. plan
Channel Performance
- Channel attribution — revenue by source
- Top campaigns — best performers
- Organic vs. paid — traffic split
- Social engagement — brand health
Build your executive dashboard today
Connect all your marketing channels in minutes. Get a high-level view of performance for leadership. Get started for free →