Book demo
Sign in with Google

Best Website performance dashboard templates for marketing teams and agencies (2025)

Free, white-label Website performance dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
Connect your Website performance data to Looker Studio or Sheets—for free
Menu

Blog dashboard template

Optimize your marketing strategy with this Blog dashboard template. Track key metrics like click-through rate, lead conversion, and customer acquisition cost. Analyze audience dimensions—demographic, behavioral, and income level—using Google Analytics 4. Perfect for content marketing teams to measure performance and reach campaign goals effectively.

Get dashboard template »

Google Analytics 4 acquisition dashboard template

Track and measure key metrics with this Google Analytics 4 acquisition dashboard template. Analyze conversions, user engagement, and session data. Segment by campaign, source, or time period. Ideal for marketing teams to unify strategy and monitor performance. Optimize your Google Analytics 4 insights for actionable results.

Get dashboard template »

Google Analytics 4 content performance dashboard template

Track key metrics like conversions, purchase revenue, and engagement with this Google Analytics 4 content performance dashboard template. Analyze dimensions such as campaign source and user type. Perfect for marketing teams to measure performance and strategy, segmenting by time and device category. Unify data for actionable insights into content performance.

Get dashboard template »

E-commerce dashboard template

Optimize your strategy with this E-commerce dashboard template. Track key metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Perfect for marketing teams to measure performance and achieve objectives efficiently.

Get dashboard template »

Google Analytics 4 dashboard template

Track and measure key metrics with this Google Analytics 4 dashboard template. Analyze conversion metrics, session duration, and bounce rate. Segment by campaign, age, gender, and device. View data by hour, day, or year. Ideal for marketing teams to optimize e-commerce strategies and improve website performance.

Get dashboard template »

Funnels dashboard template

Track and measure key metrics with this Funnels dashboard template. Analyze conversion rates, ROI, and CTR across Facebook Ads, Google Ads, and Paid Media. Segment by acquisition, conversion, and retention stages. Ideal for marketing teams using Google Analytics 4 to optimize strategies and achieve specific objectives.

Get dashboard template »

Multi-channel Marketing performance dashboard template

Track and analyze key metrics like CTR, ROI, and engagement with the Multi-channel Marketing performance dashboard template. Consolidate data from SEO, Google Analytics 4, Facebook Ads, Instagram Insights, and more. Segment by demographics and timeframes. Ideal for marketing teams to optimize strategies and measure performance across channels.

Get dashboard template »

Google Analytics 4 Attribution dashboard template

Track and measure key metrics like CTR, conversion rate, and cost per conversion with this Google Analytics 4 Attribution dashboard template. Analyze demographic, psychographic, and behavioral dimensions by time periods. Built for marketing teams to unify data and optimize strategy, leveraging Google Analytics 4 for actionable insights into audience performance.

Get dashboard template »

What is a website performance dashboard?

A website performance dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Analytics, Google Search Console, PageSpeed Insights) to track and display key performance indicators (KPIs) (e.g., page load time, bounce rate, user sessions), enabling teams to monitor website performance and create presentations for stakeholders and executives.

Website performance dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a website performance dashboard?

An actionable website performance dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive website performance dashboards

Executive dashboards for CTOs, CEOs, and stakeholders show the website's impact on business goals. Reviewed weekly, monthly, or quarterly, they include:

  • Website traffic analysis: by source, using attribution for large traffic volumes.
  • User behavior analysis: bounce rate, session duration, pages per session
  • Conversion analysis: goal completions, conversion rates by user segment
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Website manager dashboards

Manager dashboards have cross-source views with drill-downs to see performance by page, region, device, and traffic source. They help align teams, define tactics, and include:

  • Cross-source reporting: overall website performance, page speed, and user engagement across sources
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues
  • Competitive analysis for benchmarking website performance
  • Content and SEO research

Operational Website Performance Dashboards

Operational dashboards for analysts and web managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Page speed: load time, time to first byte, render time
  • SEO: keyword rankings, impressions, clicks, errors, backlinks
  • User engagement: session duration, bounce rate, exit rate
  • Technical performance: server response time, error rates

Operational website performance dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a website performance dashboard?

To build a website performance dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Analytics for web analytics, Google Search Console for SEO data, PageSpeed Insights for performance metrics, and CRM or E-commerce for conversion data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of website performance dashboard templates in Google Sheets or Looker Studio, designed for use cases like traffic monitoring, page speed analysis, and user engagement tracking.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom events, CRM contact data, GA4 events, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your website performance reporting use cases, such as traffic monitoring, page speed analysis, and user engagement tracking.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., Pageviews, Sessions, Bounce Rate, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, page, device, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your website performance dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your website performance dashboards:

Share

Share your website performance dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a website performance dashboard?

Website performance dashboards should include a mix of traffic, engagement, conversion, efficiency, and technical metrics and KPIs to fully understand the performance of the website towards business goals. They include:

Website traffic KPIs measure the user journey (from the website perspective), regardless of the source:

  • Traffic metrics: pageviews, sessions, unique visitors
  • Engagement metrics: bounce rate, average session duration, pages per session
  • Conversion metrics: goal completions, conversion rates, key events

Efficiency KPIs compare your website outputs to the cost, including:

  • Traffic: cost per session
  • Engagement: cost per engaged session
  • Conversion: cost per conversion

Effectiveness KPIs compare the input with the output from one stage to another

  • Traffic: return visitor rate
  • Engagement: engagement rate
  • Conversion: conversion rate

Technical and cost KPIs show the bottom-line impact of your website performance:

  • Technical: page load time, server response time
  • Cost: hosting costs, development costs
  • Efficiency: ROI, cost per acquisition
  • Effectiveness: average order value, average customer value

To analyze these website performance KPIs, segment them by:

  • Source: organic, direct, referral, social
  • Time: hourly, daily, weekly, monthly
  • Page: landing page, exit page
  • Device: desktop, mobile, tablet
  • Geography: region, country
  • Content: page type, topic, keyword

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates