Best Website performance dashboard templates for marketing teams and agencies (2025)

Free, white-label Website performance dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Content marketing Dashboard template

The Content Marketing Dashboard Template is designed to provide marketers with a streamlined view of their content performance using Google Analytics 4. This template integrates essential metrics and dimensions to help you track and analyze your content marketing efforts effectively.

With this dashboard, you can:

  • Monitor user engagement metrics such as page views, session duration, and bounce rate.
  • Analyze traffic sources to understand where your audience is coming from and how they interact with your content.
  • Evaluate conversion rates to measure the success of your content in driving desired actions.
  • Track audience demographics to tailor your content strategy to your target audience.

This template leverages the advanced capabilities of Google Analytics 4 to provide a detailed overview of your content marketing performance, enabling data-driven decision-making.

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Content performance Dashboard template

The Content Performance Dashboard template integrates data from multiple social media platforms and analytics tools to provide a detailed overview of content metrics. This dashboard is designed for marketers and analysts who need to track and analyze content performance across various channels.

Data Sources:

  • Google Analytics 4
  • Instagram Insights
  • Facebook Insights
  • LinkedIn Pages
  • Google Business Profile
  • Pinterest
  • TikTok

Features:

  • Aggregated metrics from multiple platforms
  • Visual representation of engagement trends
  • Comparative analysis of content performance
  • Customizable views for specific social media channels

This dashboard template is essential for tracking social media content performance, providing insights into audience engagement, reach, and conversion metrics.

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E-commerce Dashboard template

The E-commerce Dashboard Template is designed to provide a centralized view of your online business performance. It integrates data from multiple platforms to offer a holistic view of your marketing and sales efforts.

With this dashboard, you can track and analyze data from:

  • Google Analytics 4 for website traffic and user behavior insights.
  • Shopify for sales and product performance metrics.
  • Facebook Ads and Instagram Insights for social media advertising performance.
  • Google Ads for search engine marketing analytics.
  • Klaviyo for email marketing campaign results.
  • TikTok Ads for video marketing effectiveness.

This template allows you to monitor PPC campaigns and assess the impact of your advertising spend across different channels. By consolidating data from Facebook Insights and other platforms, you can make informed decisions to optimize your marketing strategies.

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Google Analytics 4 Dashboard template

The Google Analytics 4 Dashboard Template is designed for marketing professionals and e-commerce businesses seeking to leverage website data effectively. This template provides a structured view of your Google Analytics 4 data, focusing on essential metrics and insights.

With this dashboard, you can:

  • Track user acquisition and understand which channels drive the most traffic.
  • Analyze user behavior to identify popular pages and content.
  • Monitor conversion rates to assess the performance of marketing campaigns.
  • Evaluate e-commerce metrics such as revenue, average order value, and product performance.

This template is tailored for those who need to make data-driven decisions based on real-time analytics and customizable reports.

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Google Analytics 4 acquisition Dashboard template

The Google Analytics 4 Acquisition Dashboard template provides a detailed overview of your website’s traffic sources and user acquisition channels. This dashboard is designed to help marketers and analysts understand how users are finding and interacting with your site.

Core Features:

  • Traffic Source Analysis: Break down of user acquisition by channels such as organic search, paid search, direct, referral, and social media.
  • User Engagement Metrics: Track user interactions and engagement levels across different acquisition sources.
  • Attribution Insights: Analyze the contribution of various channels to conversions and user journeys.
  • Real-Time Data: Monitor live data to see how current campaigns are performing.

This dashboard leverages Google Analytics 4’s advanced tracking capabilities to provide actionable insights into your marketing strategies and user acquisition efforts.

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Google Analytics 4 Attribution Dashboard template

The Google Analytics 4 Attribution Dashboard template provides a detailed view of your marketing channels’ performance. This dashboard is designed to help marketers understand the attribution paths that lead to conversions, offering insights into how different channels contribute to your business goals.

With this dashboard, you can:

  • Analyze multi-channel attribution to see how various marketing efforts work together.
  • Track conversion paths to identify the most effective sequences of interactions.
  • Evaluate the impact of each channel on your overall marketing strategy.

Utilize this template to gain a deeper understanding of your customer journey and optimize your marketing strategies based on data-driven insights.

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Google Analytics 4 Audience Dashboard template

The Google Analytics 4 Audience Dashboard template provides a structured view of your audience data, enabling marketers to make informed decisions. This template is designed to help you understand your audience’s behavior and demographics.

Features include:

  • Real-time Audience Insights: Monitor live data to track user interactions as they happen.
  • Demographic Breakdown: Analyze user demographics such as age, gender, and location.
  • Behavioral Analysis: Examine user behavior patterns, including session duration and page views.
  • Custom Segments: Create and analyze custom audience segments to tailor marketing strategies.

This dashboard template is essential for marketers looking to leverage Google Analytics 4 for audience analysis and strategic planning.

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Google Analytics 4 E-commerce Dashboard template

The Google Analytics 4 E-commerce Dashboard template is designed for businesses using Shopify to track and analyze their online store’s performance. This dashboard provides a detailed view of your e-commerce data, allowing you to monitor and optimize your store’s performance effectively.

With this template, you can access a variety of metrics and dimensions, including:

  • Sales Performance: Track total revenue, average order value, and conversion rates.
  • Customer Behavior: Analyze user engagement, session duration, and bounce rates.
  • Traffic Sources: Identify where your visitors are coming from, including organic search, paid ads, and social media.
  • Product Insights: Review product performance, including top-selling items and product views.

This dashboard leverages the capabilities of Google Analytics 4 to provide real-time data and insights, helping you make informed decisions about your e-commerce strategy.

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Lead generation Dashboard template

The Lead Generation Dashboard Template is designed for B2B marketers and sales teams to streamline their lead management process. This template integrates with popular platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and HubSpot, providing a centralized view of your lead generation efforts.

Utilize data from Google Analytics 4 to track and analyze the performance of your campaigns. The dashboard offers insights into:

  • Lead Sources: Identify which channels are driving the most leads.
  • Conversion Rates: Monitor the effectiveness of your PPC campaigns.
  • CRM Integration: Seamlessly connect with HubSpot to manage and nurture leads.

This template is essential for businesses looking to optimize their B2B lead generation strategy by leveraging data from multiple advertising and analytics platforms.

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Multi-channel Marketing performance Dashboard template

The Multi-channel Marketing Performance Dashboard template provides a centralized view of your marketing efforts across various platforms. This dashboard integrates data from Google Analytics 4, Instagram Insights, Google Ads, YouTube, Facebook Insights, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

With this template, you can:

  • Track SEO performance and analyze website traffic using Google Analytics 4.
  • Monitor social media engagement and audience growth through Instagram and Facebook Insights.
  • Evaluate advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.
  • Analyze video content performance on YouTube.

This dashboard template is designed to provide actionable insights by consolidating data from multiple channels, allowing for a streamlined analysis of marketing strategies and outcomes.

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Paid media Dashboard template

This Paid Media Dashboard Template is designed for marketers managing campaigns across multiple platforms. It integrates data from PPC channels such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Utilize this dashboard to track and analyze performance metrics from Google Analytics 4 and Base. The template provides a centralized view of your advertising efforts, allowing for data-driven decision-making.

  • Google Ads: Monitor impressions, clicks, and conversion rates.
  • Facebook Ads: Analyze audience engagement and ad spend.
  • LinkedIn Ads: Evaluate lead generation and campaign reach.
  • TikTok Ads: Track video views and user interactions.
  • Twitter Ads: Assess tweet engagement and follower growth.

This template is ideal for marketers seeking to consolidate their advertising data into a single, actionable view.

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Acquisition Dashboard template

The Acquisition Dashboard template is designed for marketers utilizing Google Analytics 4 to track and analyze their marketing efforts. This dashboard provides insights into various marketing channels, including Content Marketing and PPC campaigns.

With this dashboard, users can:

  • Monitor traffic sources and understand which channels drive the most visitors.
  • Analyze user behavior and engagement metrics to optimize marketing strategies.
  • Track the performance of PPC campaigns and assess ROI.
  • Evaluate the effectiveness of content marketing efforts through detailed analytics.

Utilize this dashboard to make data-driven decisions and improve marketing outcomes by leveraging the capabilities of Google Analytics 4.

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What is a website performance dashboard?

A website performance dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Analytics, Google Search Console, PageSpeed Insights) to track and display key performance indicators (KPIs) (e.g., page load time, bounce rate, user sessions), enabling teams to monitor website performance and create presentations for stakeholders and executives.

Website performance dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a website performance dashboard?

An actionable website performance dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive website performance dashboards

Executive dashboards for CTOs, CEOs, and stakeholders show the website's impact on business goals. Reviewed weekly, monthly, or quarterly, they include:

  • Website traffic analysis: by source, using attribution for large traffic volumes.
  • User behavior analysis: bounce rate, session duration, pages per session
  • Conversion analysis: goal completions, conversion rates by user segment
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Website manager dashboards

Manager dashboards have cross-source views with drill-downs to see performance by page, region, device, and traffic source. They help align teams, define tactics, and include:

  • Cross-source reporting: overall website performance, page speed, and user engagement across sources
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues
  • Competitive analysis for benchmarking website performance
  • Content and SEO research

Operational Website Performance Dashboards

Operational dashboards for analysts and web managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Page speed: load time, time to first byte, render time
  • SEO: keyword rankings, impressions, clicks, errors, backlinks
  • User engagement: session duration, bounce rate, exit rate
  • Technical performance: server response time, error rates

Operational website performance dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a website performance dashboard?

To build a website performance dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Analytics for web analytics, Google Search Console for SEO data, PageSpeed Insights for performance metrics, and CRM or E-commerce for conversion data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of website performance dashboard templates in Google Sheets or Looker Studio, designed for use cases like traffic monitoring, page speed analysis, and user engagement tracking.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom events, CRM contact data, GA4 events, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your website performance reporting use cases, such as traffic monitoring, page speed analysis, and user engagement tracking.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., Pageviews, Sessions, Bounce Rate, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, page, device, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your website performance dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your website performance dashboards:

Share

Share your website performance dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a website performance dashboard?

Website performance dashboards should include a mix of traffic, engagement, conversion, efficiency, and technical metrics and KPIs to fully understand the performance of the website towards business goals. They include:

Website traffic KPIs measure the user journey (from the website perspective), regardless of the source:

  • Traffic metrics: pageviews, sessions, unique visitors
  • Engagement metrics: bounce rate, average session duration, pages per session
  • Conversion metrics: goal completions, conversion rates, key events

Efficiency KPIs compare your website outputs to the cost, including:

  • Traffic: cost per session
  • Engagement: cost per engaged session
  • Conversion: cost per conversion

Effectiveness KPIs compare the input with the output from one stage to another

  • Traffic: return visitor rate
  • Engagement: engagement rate
  • Conversion: conversion rate

Technical and cost KPIs show the bottom-line impact of your website performance:

  • Technical: page load time, server response time
  • Cost: hosting costs, development costs
  • Efficiency: ROI, cost per acquisition
  • Effectiveness: average order value, average customer value

To analyze these website performance KPIs, segment them by:

  • Source: organic, direct, referral, social
  • Time: hourly, daily, weekly, monthly
  • Page: landing page, exit page
  • Device: desktop, mobile, tablet
  • Geography: region, country
  • Content: page type, topic, keyword