Best Trafficker dashboard templates for marketing teams and agencies (2025)

Free, white-label Trafficker dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Facebook Ads Dashboard template

The Facebook Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on Facebook. This template provides a structured approach to monitor and analyze your ad performance.

With this dashboard, you can:

  • Track campaign metrics such as impressions, clicks, and conversions.
  • Analyze audience engagement and demographic data.
  • Monitor ad spend and ROI in real-time.

Utilize this template to maintain a clear overview of your Facebook Ads performance, ensuring data-driven decision-making for your PPC campaigns.

Get dashboard template »

Lead generation Dashboard template

The Lead Generation Dashboard Template is designed for B2B marketers and sales teams to streamline their lead management process. This template integrates with popular platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and HubSpot, providing a centralized view of your lead generation efforts.

Utilize data from Google Analytics 4 to track and analyze the performance of your campaigns. The dashboard offers insights into:

  • Lead Sources: Identify which channels are driving the most leads.
  • Conversion Rates: Monitor the effectiveness of your PPC campaigns.
  • CRM Integration: Seamlessly connect with HubSpot to manage and nurture leads.

This template is essential for businesses looking to optimize their B2B lead generation strategy by leveraging data from multiple advertising and analytics platforms.

Get dashboard template »

Twitter Ads Dashboard template

The Twitter Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on X Ads. This template provides a structured approach to managing and analyzing Twitter Ads campaigns.

With this dashboard, you can:

  • Track campaign performance with real-time data updates.
  • Monitor ad spend and compare it against budget allocations.
  • Analyze audience engagement metrics to optimize targeting strategies.
  • Visualize conversion rates and assess the effectiveness of ad creatives.

Utilize this template to maintain a clear overview of your Twitter Ads campaigns, ensuring data-driven decisions and maximizing ROI.

Get dashboard template »

Facebook Ads + Google Ads Dashboard template

Introducing the Facebook Ads + Google Ads Dashboard Template, a powerful tool for managing and analyzing your PPC campaigns. This template is designed to streamline your advertising efforts across two major platforms: Facebook Ads and Google Ads.

With this dashboard, you can:

  • Track and compare performance metrics from both Facebook and Google Ads in one place.
  • Monitor ad spend, click-through rates, and conversion rates to optimize your campaigns.
  • Analyze audience engagement and reach to better understand your target market.

This template provides a centralized view of your advertising data, allowing for informed decision-making and strategic planning. Utilize this dashboard to gain insights into your PPC strategies and drive better results for your business.

Get dashboard template »

LinkedIn Ads Dashboard template

The LinkedIn Ads Dashboard Template is designed for professionals focused on PPC and Lead Generation in the B2B sector. This template provides a structured view of your Paid Media campaigns on LinkedIn, offering insights into performance metrics and audience engagement.

Key features include:

  • Campaign Performance Metrics: Track impressions, clicks, and conversions to understand the effectiveness of your LinkedIn Ads.
  • Audience Insights: Analyze demographic data to refine targeting strategies and improve lead quality.
  • Budget Management: Monitor spend and ROI to optimize your advertising budget.
  • Conversion Tracking: Measure lead generation success and identify high-performing campaigns.

This dashboard is essential for marketers aiming to maximize their LinkedIn Ads impact and drive business growth through targeted PPC strategies.

Get dashboard template »

Facebook Ads Attribution Dashboard template

The Facebook Ads Attribution Dashboard template provides a structured view of your PPC campaigns performance. This tool is designed to help marketers understand the attribution of conversions across different touchpoints within Facebook Ads.

With this dashboard, you can:

  • Track the performance metrics of your Facebook Ads campaigns.
  • Analyze the conversion paths to identify which ads contribute to conversions.
  • View multi-touch attribution data to understand the customer journey.

Utilize this template to gain insights into your advertising strategy and make informed decisions based on data-driven analysis.

Get dashboard template »

Meta Ads Dashboard template

The Meta Ads Dashboard template is designed for professionals managing PPC campaigns on Facebook Ads. This tool provides a structured view of your advertising data, allowing for streamlined analysis and decision-making.

Features include:

  • Real-time Data Tracking: Monitor your campaign performance with up-to-the-minute data updates.
  • Customizable Metrics: Select and prioritize the metrics that matter most to your advertising strategy.
  • Visual Analytics: Utilize charts and graphs to visualize trends and patterns in your ad performance.
  • Budget Management: Keep track of your spending and adjust your budget allocations as needed.

This dashboard is an essential tool for advertisers seeking to optimize their Facebook Ads campaigns and maximize their PPC investments.

Get dashboard template »

Facebook Ads Audience Dashboard template

The Facebook Ads Audience Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This tool provides a structured overview of audience metrics, enabling data-driven decisions.

Features include:

  • Demographic Insights: Analyze age, gender, and location data to tailor campaigns effectively.
  • Engagement Metrics: Track interactions, clicks, and conversions to assess audience responsiveness.
  • Custom Audience Segmentation: Create and manage audience segments for targeted advertising.
  • Performance Tracking: Monitor ad performance across different audience groups to identify trends.

Utilize this dashboard to streamline your Facebook Ads campaigns and maximize ROI by focusing on audience-specific data.

Get dashboard template »

Paid media Dashboard template

This Paid Media Dashboard Template is designed for marketers managing campaigns across multiple platforms. It integrates data from PPC channels such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Utilize this dashboard to track and analyze performance metrics from Google Analytics 4 and Base. The template provides a centralized view of your advertising efforts, allowing for data-driven decision-making.

  • Google Ads: Monitor impressions, clicks, and conversion rates.
  • Facebook Ads: Analyze audience engagement and ad spend.
  • LinkedIn Ads: Evaluate lead generation and campaign reach.
  • TikTok Ads: Track video views and user interactions.
  • Twitter Ads: Assess tweet engagement and follower growth.

This template is ideal for marketers seeking to consolidate their advertising data into a single, actionable view.

Get dashboard template »

Facebook Ads budget tracking and pacing Dashboard template

The Facebook Ads Budget Tracking and Pacing Dashboard is designed for PPC professionals managing Facebook Ads campaigns. This dashboard provides a clear overview of your ad spend and helps ensure your campaigns stay on track.

With this dashboard, you can:

  • Monitor daily spend against your allocated budget to avoid overspending.
  • Track pacing to ensure your campaigns are on schedule to meet monthly targets.
  • Analyze spend trends to identify patterns and adjust strategies accordingly.

Utilize this tool to maintain control over your Facebook Ads budget and optimize your PPC strategy effectively.

Get dashboard template »

Paid media Creative performance Dashboard template

The Paid Media Creative Performance Dashboard template is designed for marketers managing campaigns across multiple platforms such as PPC, TikTok Ads, Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.

This dashboard provides a centralized view of your advertising efforts, allowing you to track and analyze performance metrics in real-time. It supports:

  • Impressions and Clicks tracking for visibility and engagement analysis.
  • Cost-per-click (CPC) and Cost-per-acquisition (CPA) metrics for budget management.
  • Conversion rates to measure the effectiveness of your ad creatives.
  • Platform-specific insights for TikTok, Google, Facebook, LinkedIn, and Twitter.

Utilize this dashboard to streamline your reporting process and make data-driven decisions for optimizing your ad campaigns.

Get dashboard template »

Facebook Ads Campaign performance Dashboard template

This Facebook Ads Campaign Performance Dashboard template provides a detailed overview of your PPC campaigns. It is designed to help you monitor and analyze the performance of your Facebook Ads in real-time.

Features include:

  • Impressions and Reach: Track the number of times your ads are displayed and the unique users reached.
  • Click-Through Rate (CTR): Measure the percentage of users who clicked on your ad after seeing it.
  • Conversion Tracking: Monitor the actions users take after interacting with your ad, such as purchases or sign-ups.
  • Cost Analysis: Evaluate your ad spend, cost per click (CPC), and cost per acquisition (CPA).
  • Audience Insights: Analyze demographic data to understand who is engaging with your ads.

This dashboard is essential for marketers looking to optimize their Facebook Ads strategy and maximize ROI.

Get dashboard template »

What is a trafficker dashboard?

A trafficker dashboard is an interface tool that consolidates data from multiple sources (e.g., ad servers, DSPs, SSPs) to track and display key performance indicators (KPIs) (e.g., impressions, fill rate, eCPM), enabling teams and agencies to monitor ad inventory and campaign performance and create presentations for clients and executives. 

Trafficker dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a trafficker dashboard?

An actionable trafficker dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive trafficker dashboards

Executive dashboards for CTOs, CEOs, and clients show the bottom-line impact of ad operations. Reviewed weekly, monthly, or quarterly, they include:

  • Ad revenue analysis: by channel, using attribution for large budgets.
  • Inventory analysis: fill rate, eCPM, and revenue by ad unit
  • Cohort analysis: retention, expansion, and revenue by advertiser cohort
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Trafficker manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, and campaign. They help align teams, define tactics, and include:

  • Cross-channel reporting: overall campaign, product, client, or region reporting across channels
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for channel and tactic mapping
  • Ad placement and audience research

Operational Trafficker Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Ad serving: budget pacing, engagement, creative performance, CPA
  • Programmatic: bid metrics, win rates, engaging creatives
  • Direct sales: delivery, fill rate, conversion rates
  • Inventory management: ad unit performance, impressions, clicks, errors

Operational trafficker dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a trafficker dashboard?

To build a trafficker dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are ad servers and DSPs for ad performance, SSPs for inventory data, and CRM or E-commerce for sales data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of trafficker dashboard templates in Google Sheets or Looker Studio, designed for use cases like ad inventory monitoring, budget pacing, and creative performance. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your trafficker reporting use cases, such as ad inventory monitoring, budget pacing, and creative performance. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Impressions, spend, Clicks, eCPM, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, ad unit, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your trafficker dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your trafficker dashboards:

Share

Share your trafficker dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a trafficker dashboard?

Trafficker dashboards should include a mix of inventory, engagement, conversion, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of ad operations towards business goals. They include:

Inventory KPIs measure the ad serving process, regardless of the channel: 

  • Visibility metrics: impressions, fill rate, ad requests
  • Engagement metrics: clicks, CTR, video completions
  • Conversion metrics: conversions, leads, purchases

Efficiency KPIs compare your ad outputs to the cost, including:

  • Visibility: eCPM (Effective Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase) 

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your ad performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these trafficker KPIs, segment them by:

  • Channel: programmatic, direct, ad server vs DSP
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword