Best SEO dashboard templates for marketing teams and agencies (2025)

Free, white-label SEO dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Youtube Dashboard template

Introducing the YouTube Dashboard Template—a powerful tool designed for social media managers and SEO specialists. This template provides a structured approach to managing and analyzing your YouTube channel’s performance.

With this dashboard, you can:

  • Track subscriber growth and engagement metrics.
  • Analyze video performance with detailed analytics.
  • Monitor SEO metrics to optimize video visibility.
  • Organize content strategy with a content calendar.

Designed for seamless integration with your existing workflow, this template is an essential tool for maximizing your YouTube channel’s potential.

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SEO Serp tracking Dashboard template

The SEO SERP Tracking Dashboard template is designed to provide a detailed overview of your website’s performance in search engine results. This tool integrates seamlessly with Google Search Console to deliver actionable insights.

With this dashboard, you can:

  • Monitor keyword rankings and track their fluctuations over time.
  • Analyze click-through rates (CTR) and identify trends.
  • Evaluate impressions to understand visibility in search results.
  • Identify top-performing pages and optimize underperforming ones.

Utilize this template to make data-driven decisions and improve your website’s search engine performance.

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SEO Keyword research Dashboard template

The SEO Keyword Research Dashboard template is designed to streamline your keyword analysis process. This tool integrates seamlessly with Google Search Console to provide actionable insights into your website’s search performance.

With this dashboard, you can:

  • Track keyword rankings and identify trends over time.
  • Analyze search queries that drive traffic to your site.
  • Monitor click-through rates and impressions for targeted keywords.
  • Identify opportunities for content optimization and expansion.

Utilize this template to make data-driven decisions and improve your site’s visibility in search results.

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SEO Keyword ranking tracker Dashboard template

Welcome to the SEO Keyword Ranking Tracker Dashboard, a powerful tool designed to streamline your SEO efforts by providing real-time insights into your keyword performance. This dashboard integrates seamlessly with Google Search Console to deliver accurate and up-to-date data.

With this dashboard, you can:

  • Monitor the ranking positions of your targeted keywords.
  • Analyze search visibility trends over time.
  • Identify high-performing keywords and areas for improvement.
  • Track click-through rates and impressions for each keyword.

Utilize this dashboard to make informed decisions and optimize your SEO strategy effectively. Stay ahead in the competitive landscape by keeping a close watch on your keyword rankings and search performance metrics.

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SEO Dashboard template

The SEO Dashboard Template is designed to streamline your SEO strategy by integrating data from Google Search Console and other analytics tools. This template provides a centralized view of your website’s performance metrics, enabling data-driven decisions for content marketing and branding.

Features include:

  • Google Search Console Integration: Automatically pull search performance data to monitor clicks, impressions, and average position.
  • Content Performance Analysis: Evaluate the effectiveness of your content marketing efforts by tracking page views, bounce rates, and user engagement.
  • Brand Visibility Metrics: Assess your brand’s online presence with insights into search queries and audience demographics.

Utilize this dashboard to align your SEO efforts with business objectives, ensuring a cohesive approach to improving search rankings and online visibility.

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Peso model Dashboard template

The PESO Model Dashboard template provides a structured approach to analyzing and managing your social media and digital marketing efforts. This template integrates various platforms and metrics to offer a holistic view of your marketing performance.

Social Media Insights are gathered from platforms like Instagram, Facebook, LinkedIn, Pinterest, and TikTok. These insights help in understanding audience engagement and content reach.

  • Instagram Insights: Track follower growth, engagement rates, and content interactions.
  • Facebook Insights: Analyze page views, post reach, and audience demographics.
  • LinkedIn Pages: Monitor page followers, post performance, and professional engagement.
  • Pinterest: Evaluate pin impressions, saves, and audience trends.
  • TikTok: Assess video views, likes, and follower activity.

E-commerce Metrics are integrated to track sales conversions and customer interactions across social platforms, providing a direct link between social media efforts and revenue generation.

SEO Performance is monitored to ensure that content is optimized for search engines, driving organic traffic to your digital assets.

This dashboard template is designed for marketers looking to streamline their reporting process and gain actionable insights from their digital marketing activities.

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Multi-channel Marketing performance Dashboard template

The Multi-channel Marketing Performance Dashboard template provides a centralized view of your marketing efforts across various platforms. This dashboard integrates data from Google Analytics 4, Instagram Insights, Google Ads, YouTube, Facebook Insights, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

With this template, you can:

  • Track SEO performance and analyze website traffic using Google Analytics 4.
  • Monitor social media engagement and audience growth through Instagram and Facebook Insights.
  • Evaluate advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.
  • Analyze video content performance on YouTube.

This dashboard template is designed to provide actionable insights by consolidating data from multiple channels, allowing for a streamlined analysis of marketing strategies and outcomes.

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Local SEO Dashboard template

The Local SEO Dashboard template is designed to streamline the management of your Google Business Profile and enhance your local search visibility. This tool provides a centralized platform to monitor and analyze your local SEO performance.

With this dashboard, you can:

  • Track your Google Business Profile metrics, including views, clicks, and customer actions.
  • Monitor local search rankings and identify trends over time.
  • Analyze customer reviews and ratings to understand public perception.
  • Identify opportunities for improvement in your local SEO strategy.

Utilize this dashboard to maintain a competitive edge in local search results and ensure your business is easily discoverable by potential customers.

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Google Business Profile Reviews Dashboard template

The Google Business Profile Reviews Dashboard template is designed for businesses focusing on Local SEO strategies. This dashboard provides a centralized view of your Google Business Profile reviews, allowing you to monitor and manage customer feedback effectively.

With this template, you can:

  • Track the number of reviews over time to understand trends in customer feedback.
  • Analyze the average rating to gauge overall customer satisfaction.
  • Identify common themes in reviews to address customer concerns and improve service.
  • Monitor response rates to ensure timely engagement with customers.

Utilize this dashboard to maintain a strong online presence and improve your business’s visibility in local search results.

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Google Business Profile Dashboard template

Optimize your Google Business Profile with our specialized Dashboard template designed for Local SEO strategies. This template provides a structured approach to managing and analyzing your business’s online presence.

Utilize the Dashboard to:

  • Track and analyze local search performance metrics.
  • Monitor customer engagement and feedback.
  • Manage business information updates efficiently.

Stay ahead in local search results by leveraging data-driven insights from your Google Business Profile. This template is an essential tool for businesses aiming to improve their visibility and connect with local customers effectively.

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B2B Dashboard template

The B2B Dashboard template integrates with HubSpot, Facebook Ads, Google Ads, LinkedIn Ads, and Google Analytics 4 to provide a centralized view of your marketing and sales data.

Utilize this dashboard to track and analyze:

  • CRM Data from HubSpot for lead management and sales performance.
  • PPC Campaigns across Facebook, Google, and LinkedIn Ads to monitor ad spend and ROI.
  • SEO Metrics to assess organic search performance and traffic sources.
  • Website Analytics through Google Analytics 4 for user behavior insights and conversion tracking.

This template is designed for B2B marketers seeking to streamline data from multiple platforms into a single, actionable interface.

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What is an SEO dashboard?

An SEO dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Search Console, Ahrefs, SEMrush) to track and display key performance indicators (KPIs) (e.g., keyword rankings, organic traffic, backlinks), enabling teams and agencies to monitor SEO performance and create presentations for clients and executives. 

SEO dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an SEO dashboard?

An actionable SEO dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive SEO dashboards

Executive dashboards for CMOs, CEOs, and clients show SEO's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • SEO ROI analysis: by channel, using attribution for large budgets (≈100k/mo).
  • Traffic analysis: organic traffic growth, bounce rate, session duration
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

SEO manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Cross-channel reporting: overall SEO performance, product, client, or region reporting across channels
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for keyword and backlink mapping
  • Topic, keyword, content, audience research

Operational SEO Dashboards

Operational dashboards for analysts and SEO managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Keyword performance: rankings, impressions, clicks
  • Technical SEO: site speed, crawl errors, mobile usability
  • Backlink analysis: new and lost backlinks, domain authority
  • Content performance: page views, engagement metrics

Operational SEO dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an SEO dashboard?

To build an SEO dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Search Console for organic performance, Ahrefs or SEMrush for backlink data, and Google Analytics for web analytics.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of SEO dashboard templates in Google Sheets or Looker Studio, designed for use cases like keyword monitoring, backlink analysis, and technical SEO audits. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, GA4 events, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your SEO reporting use cases, such as keyword monitoring, backlink analysis, and technical SEO audits. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., Clicks, impressions, Sessions, bounce rate, etc.). 
  3. Choose breakdowns to segment your data (e.g., by date, keyword, page, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your SEO dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your SEO dashboards:

Share

Share your SEO dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in an SEO dashboard?

SEO dashboards should include a mix of visibility, engagement, conversion, efficiency, effectiveness, and cost metrics and KPIs to fully understand the performance of SEO efforts towards business goals. They include:

SEO funnel KPIs measure the buying process (from the marketer perspective), regardless of the channel: 

  • Visibility metrics: impressions, search visibility, keyword rankings
  • Engagement metrics: clicks, bounce rate, average session duration
  • Conversion metrics: goal completions, leads, purchases

Efficiency KPIs compare your SEO outputs to the cost, including:

  • Visibility: cost per impression
  • Engagement: cost per click
  • Conversion: cost per acquisition

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: search frequency
  • Engagement: click-through rate, engagement rate
  • Conversion: conversion rate

Sales and cost KPIs show the bottom-line impact of your SEO performance:

  • Sales: customers, revenue
  • Cost: SEO spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these SEO KPIs, segment them by:

  • Channel: organic, referral, direct
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword