Best Influencer dashboard templates for marketing teams and agencies (2025)

Free, white-label Influencer dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Community manager Dashboard template

The Community Manager Dashboard template is designed for social media professionals managing multiple platforms. This template provides a centralized view of Instagram Insights, Facebook Insights, LinkedIn Pages, Google Business Profile, Pinterest, and TikTok.

With this dashboard, users can:

  • Track engagement metrics across all platforms.
  • Analyze audience demographics and behavior.
  • Monitor content performance and trends.
  • Access real-time data for informed decision-making.

This tool is essential for maintaining a cohesive social media strategy and ensuring consistent brand messaging across various channels.

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Content performance Dashboard template

The Content Performance Dashboard template integrates data from multiple social media platforms and analytics tools to provide a detailed overview of content metrics. This dashboard is designed for marketers and analysts who need to track and analyze content performance across various channels.

Data Sources:

  • Google Analytics 4
  • Instagram Insights
  • Facebook Insights
  • LinkedIn Pages
  • Google Business Profile
  • Pinterest
  • TikTok

Features:

  • Aggregated metrics from multiple platforms
  • Visual representation of engagement trends
  • Comparative analysis of content performance
  • Customizable views for specific social media channels

This dashboard template is essential for tracking social media content performance, providing insights into audience engagement, reach, and conversion metrics.

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Facebook Insights Dashboard template

The Facebook Insights Dashboard template provides a structured view of your social media performance metrics. This tool is designed to help you track and analyze your Facebook page’s data effectively.

With this dashboard, you can:

  • Monitor audience engagement through metrics such as likes, shares, and comments.
  • Analyze post reach and impressions to understand content visibility.
  • Track follower growth over time to assess audience expansion.
  • Evaluate page performance with detailed insights into user demographics and behavior.

This template integrates seamlessly with your existing data sources, providing a centralized location for all your Facebook Insights. Utilize this dashboard to make informed decisions and optimize your social media strategy.

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Facebook Insights competitors Dashboard template

The Facebook Insights Competitors Dashboard template provides a structured approach to analyzing your competitors’ performance on Facebook. This tool leverages Facebook Public Data to offer insights into various metrics.

With this dashboard, you can:

  • Track engagement metrics such as likes, shares, and comments.
  • Analyze audience demographics to understand the reach and influence of competitors.
  • Monitor content performance to identify successful strategies.

Utilize this template to gain a competitive edge by understanding how your competitors interact with their audience and what content resonates most effectively.

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Instagram Insights Dashboard template

The Instagram Insights Dashboard template provides a structured view of your Instagram performance metrics. This tool is designed for social media managers and marketers who need to track and analyze Instagram data efficiently.

Features include:

  • Engagement Metrics: Monitor likes, comments, and shares to understand audience interaction.
  • Follower Growth: Track changes in follower count over time to assess growth trends.
  • Content Performance: Analyze which posts are performing best based on reach and engagement.
  • Demographic Insights: Gain insights into the age, gender, and location of your audience.

This dashboard is essential for making data-driven decisions and optimizing your Instagram strategy.

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Instagram Insights Audience Dashboard template

The Instagram Insights Audience Dashboard template provides a structured view of your audience metrics, allowing for data-driven decision-making. This template is designed to integrate seamlessly with your social media strategy, offering a clear snapshot of your audience demographics and engagement patterns.

Features include:

  • Demographic Breakdown: Analyze age, gender, and location data to understand your audience composition.
  • Engagement Metrics: Track likes, comments, and shares to gauge audience interaction.
  • Follower Growth: Monitor trends in follower count over time to assess growth strategies.
  • Content Performance: Evaluate which posts resonate most with your audience.

This dashboard is essential for marketers aiming to optimize their Instagram presence by leveraging audience insights effectively.

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Instagram Insights competitors Dashboard template

Introducing the Instagram Insights Competitors Dashboard Template, a powerful tool designed for social media analysts and marketers. This template provides a structured approach to monitor and analyze public Instagram data, offering valuable insights into your competitors’ performance.

With this dashboard, you can:

  • Track Competitor Engagement: Monitor likes, comments, and shares to understand audience interaction.
  • Analyze Content Strategy: Evaluate the types of content that drive engagement and identify trends.
  • Compare Growth Metrics: Assess follower growth rates and engagement ratios to gauge market position.

Utilize this template to streamline your social media strategy by leveraging Instagram public data effectively. Stay informed and make data-driven decisions with ease.

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Instagram Insights Followers tracking Dashboard template

Introducing the Instagram Insights Followers Tracking Dashboard, a powerful tool designed for social media managers and marketers. This dashboard provides a detailed analysis of your Instagram followers, offering valuable insights into your audience’s behavior and growth patterns.

With this dashboard, you can:

  • Monitor Follower Growth: Track daily, weekly, and monthly changes in your follower count to understand trends and patterns.
  • Analyze Demographics: Gain insights into the age, gender, and location of your followers to tailor your content strategy.
  • Engagement Metrics: Evaluate how your followers interact with your content, including likes, comments, and shares.
  • Content Performance: Identify which posts resonate most with your audience to optimize future content.

Utilize this dashboard to make data-driven decisions and refine your Instagram strategy for better audience engagement and growth.

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Instagram Insights KPIs Dashboard template

The Instagram Insights KPIs Dashboard template is designed for social media managers and marketers to track and analyze Instagram performance metrics effectively. This dashboard provides a clear view of your Instagram account’s performance, helping you make informed decisions.

Features include:

  • Follower Growth: Monitor changes in your follower count over time to understand audience trends.
  • Engagement Metrics: Analyze likes, comments, and shares to gauge audience interaction with your content.
  • Reach and Impressions: Track how many people see your posts and how often they are viewed.
  • Content Performance: Evaluate which posts perform best to optimize future content strategies.
  • Story Insights: Review story views and interactions to enhance your Instagram Stories strategy.

This dashboard is an essential tool for anyone looking to optimize their Instagram strategy by focusing on measurable outcomes and data-driven insights.

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Instagram Insights Post performance Dashboard template

The Instagram Insights Post Performance Dashboard template provides a structured view of your Instagram post analytics. This tool is designed for social media managers and marketers who need to track and analyze post performance metrics efficiently.

Features include:

  • Engagement Metrics: Analyze likes, comments, and shares to understand audience interaction.
  • Reach and Impressions: Monitor how many users see your posts and how often they appear on screens.
  • Follower Growth: Track changes in follower count over time to assess audience expansion.
  • Content Performance: Compare different types of content to determine what resonates with your audience.

This dashboard template is essential for data-driven decision-making, allowing users to optimize their Instagram strategy based on real-time insights.

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LinkedIn Pages Dashboard template

The LinkedIn Pages Dashboard Template is designed for social media managers and marketing professionals to effectively manage and analyze LinkedIn Pages performance. This template provides a structured approach to monitor and report on various metrics.

Features include:

  • Engagement Tracking: Monitor likes, comments, and shares to understand audience interaction.
  • Follower Growth Analysis: Track changes in follower count over time to assess growth trends.
  • Content Performance Metrics: Evaluate the reach and impact of posts to optimize content strategy.
  • Demographic Insights: Analyze audience demographics to tailor content to specific segments.

This template is an essential tool for data-driven decision-making, providing a clear view of LinkedIn Pages activities and outcomes.

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Peso model Dashboard template

The PESO Model Dashboard template provides a structured approach to analyzing and managing your social media and digital marketing efforts. This template integrates various platforms and metrics to offer a holistic view of your marketing performance.

Social Media Insights are gathered from platforms like Instagram, Facebook, LinkedIn, Pinterest, and TikTok. These insights help in understanding audience engagement and content reach.

  • Instagram Insights: Track follower growth, engagement rates, and content interactions.
  • Facebook Insights: Analyze page views, post reach, and audience demographics.
  • LinkedIn Pages: Monitor page followers, post performance, and professional engagement.
  • Pinterest: Evaluate pin impressions, saves, and audience trends.
  • TikTok: Assess video views, likes, and follower activity.

E-commerce Metrics are integrated to track sales conversions and customer interactions across social platforms, providing a direct link between social media efforts and revenue generation.

SEO Performance is monitored to ensure that content is optimized for search engines, driving organic traffic to your digital assets.

This dashboard template is designed for marketers looking to streamline their reporting process and gain actionable insights from their digital marketing activities.

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What is an influencer dashboard?

An influencer dashboard is an interface tool that consolidates data from multiple sources (e.g., Instagram, TikTok, YouTube) to track and display key performance indicators (KPIs) (e.g., engagement rate, follower growth, reach), enabling influencers and agencies to monitor content performance and create presentations for brands and partners. 

Influencer dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an influencer dashboard?

An actionable influencer dashboard balances context and specificity based on the audience (brands, managers, and analysts) and their use cases.

Executive influencer dashboards

Executive dashboards for brand managers, CEOs, and partners show the influencer's impact on brand awareness and engagement. Reviewed weekly, monthly, or quarterly, they include:

  • Influencer ROI analysis: by platform, using engagement metrics and reach for large campaigns.
  • Audience analysis: demographics, interests, and behavior of followers
  • Content performance analysis: engagement, reach, and impressions by content type (video, image, story)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Influencer manager dashboards

Manager dashboards have cross-platform views with drill-downs to see performance by influencer, brand, region, team member, and campaign. They help align teams, define strategies, and include:

  • Cross-platform reporting: overall campaign, product, brand, or region reporting across platforms
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for platform and content mapping
  • Topic, keyword, content, audience research

Operational Influencer Dashboards

Operational dashboards for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Content: engagement, reach, creative performance, follower growth
  • Social: post metrics, engaging topics/hashtags, audience interaction
  • Video: views, watch time, engagement rates
  • SEO: keyword rankings, impressions, clicks, speed, errors, backlinks

Operational influencer dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an influencer dashboard?

To build an influencer dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Instagram and TikTok for social media performance, YouTube for video analytics, and CRM or E-commerce for sales and collaboration data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of influencer dashboard templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, content performance, and audience analysis. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your brand or agency. Map your specific metrics, especially custom engagement metrics, CRM contact data, and all the fields and metrics that you define as "engagement" and "reach".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your influencer reporting use cases, such as engagement monitoring, follower growth, content performance, and audience analysis. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Engagement, reach, followers, impressions, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, content type, platform, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your influencer dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your influencer dashboards:

Share

Share your influencer dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in an influencer dashboard?

Influencer dashboards should include a mix of engagement, reach, audience, and content performance metrics and KPIs to fully understand the impact of influencer activities towards brand goals. They include:

Influencer engagement KPIs measure the interaction process (from the influencer perspective), regardless of the platform: 

  • Reach metrics: impressions, reach, followers, video views
  • Engagement metrics: likes, comments, shares, saves, average watch time
  • Content metrics: posts, stories, videos, key events

Efficiency KPIs compare your influencer outputs to the cost, including:

  • Reach: CPM (Cost per Mille)
  • Engagement: CPE (Cost per Engagement)
  • Content: CPC (Cost per Content) 

Effectiveness KPIs compare the input with the output from one engagement stage to another

  • Reach: Frequency
  • Engagement: Engagement rate, interaction rate
  • Content: Content performance rate

Sales and cost KPIs show the bottom-line impact of your influencer performance:

  • Sales: collaborations, revenue
  • Cost: campaign spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these influencer KPIs, segment them by:

  • Platform: Instagram, TikTok, YouTube
  • Time: Hourly, daily, weekly, monthly
  • Campaign: content type, objective
  • Business: brand, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword