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What you can do with this SEO marketing dashboard
Click a job to see its view on demo data, then paste its prompt into the same Claude chat.
See SEO’s share of traffic and revenue
Sessions, key events and revenue for every channel, so you can show what share of the business comes from search.
- What share of revenue comes from Organic Search?
- Does organic earn more per session than other channels?
Show GA4 sessions, key events and total revenue by session default channel group for the last 14 days, with each channel's share of revenue.Also built for this: GA4 SEO dashboard template
Track organic revenue against ad spend
Organic revenue, Paid Search revenue and Google Ads cost per day, so you see whether SEO holds when ad spend moves.
- Does organic revenue hold when ad spend drops?
- Which days did paid search outsell organic?
Chart GA4 total revenue per day for Organic Search and Paid Search next to Google Ads cost per day for the last 14 days.
Compare organic and paid search conversion
Organic and paid search side by side on key event rate and revenue per session, so you know which visit is worth more.
- Which converts better, organic or paid search?
- What does each paid search session cost against what it earns?
Compare Organic Search and Paid Search in GA4 for the last 14 days: sessions, key events, session key event rate, total revenue and revenue per session, plus Google Ads cost.Also built for this: SEM dashboard template
Put a dollar value on organic clicks
Each page’s clicks priced at the Avg. CPC of the matching Google Ads campaign, so you can say what SEO traffic would cost to buy.
- What would our organic clicks cost in Google Ads?
- Which pages bring the most valuable clicks?
Multiply each page's Search Console clicks for the last 14 days by the Avg. CPC of the matching Google Ads Search campaign, or the Search average when none matches.
See which pages earn from SEO and from ads
Organic and paid search revenue for each landing page, so you spot pages that lean on ads and pages SEO carries.
- Which landing pages depend on paid search?
- Where could better rankings replace ad spend?
Show GA4 total revenue by landing page for Organic Search and Paid Search for the last 14 days, with each page's Search Console clicks and position.Also built for this: SEO dashboard template
Report SEO next to paid search each period
Organic and paid search metrics against the previous period in one table, so the update takes one screenshot.
- What changed in organic revenue vs the last period?
- Did ad cost grow faster than paid search revenue?
Table organic sessions, revenue and share of revenue, Search Console clicks, Paid Search revenue and Google Ads cost for the last 14 days against the 14 before.Also built for this: Marketing dashboard template
How to set up the SEO marketing dashboard in Claude
You need Search Console, GA4 and Google Ads for the same site, a free Porter account and Claude Pro, Max, Team or Enterprise for Claude Dashboards. Setup takes about 10 minutes.
Connect Search Console, GA4 and Google Ads in Porter
Sign up free at Porter, open Data sources and connect Google Search Console, Google Analytics 4 and Google Ads for the same website. The Search Console, GA4 and Google Ads to Claude tutorials show each click.
Pick the Search Console sites Claude can read, then save. Add Porter to Claude
In Claude, go to Customize → Connectors → Add custom connector, paste https://mcp.portermetrics.com/mcp and name it Porter Metrics. Click Continue, then sign in to Porter and allow access.
In Claude: Customize, Connectors, Add custom connector, then paste Porter’s MCP URL Paste the install prompt
Open a new chat in Claude, paste this prompt and replace the site in brackets.
Install promptDuplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/WfExQm5jRKsFrNGPF44p81 Then rebuild it with my own data through Porter: an SEO marketing dashboard for [site] for the last 14 days from Search Console, GA4 and Google Ads: KPI cards for organic revenue, organic share of revenue, organic sessions and key events, Google Ads cost and Search Console clicks valued at my Avg. CPC; organic and Paid Search revenue and ad cost per day; revenue by session default channel group; Organic Search vs Paid Search side by side; landing pages by organic and paid search revenue; clicks per page valued at the matching campaign's Avg. CPC; and this period vs the previous 14 days.
Open in Claude with this prompt 
The first thing Claude builds: organic and paid search cards for your own site. Demo data shown.
Build a Google Search Console dashboard with Claude
SEO marketing dashboard fields and data
GA4 revenue by channel, Google Ads cost and Avg. CPC, and Search Console clicks by page, joined by date and page.
Top 5 SEO marketing KPIs to watch
Trailgear demo data · last 14 days vs the 14 before
- Organic revenue$148,936+12.5%
The number leadership asks for. Rising slower than sessions means landing pages convert worse.
- Organic share of revenue44.2%+0.7 pts
Falling while organic revenue grows means paid channels grow faster; check their cost.
- Revenue per organic session$3.51+3.5%
Compare it with paid search. A wide gap says improve pages before you buy more clicks.
- Paid-equivalent value of organic clicks$44,965+10.0%
What your SEO traffic would cost in Google Ads. Set it against your SEO spend.
- Cost (Google Ads)$46,800+6.1%
Cost growing faster than Paid Search revenue is the cue to lean on pages that rank.
How the numbers are calculated
- Organic
- GA4 sessions where Session default channel group is Organic Search; Paid Search works the same way.
- Organic share of revenue
- Organic Search total revenue ÷ total revenue from all channels.
- Revenue per session
- Total revenue ÷ sessions for the same channel.
- Paid-equivalent value
- Search Console clicks × Avg. CPC of the matching Google Ads Search campaign.
- Change
- (This period − previous period) ÷ previous period. Shares change in percentage points.
Metrics
Clicks- Average Position
Sessions- Engagement rate
- Key events
- Total revenue
Cost- Avg. CPC
- Conversions
Dimensions
- Page URL
- Date
- Session default channel group
- Landing page + query string
- Campaign
See all fields:Google Search Console · 27 fieldsGoogle Analytics 4 · 285 fieldsGoogle Ads · 1,042 fields
What makes this SEO marketing dashboard different
What the three tools can’t show you on their own.
Answer “what is SEO worth?” in dollars
Organic clicks are priced at your own Avg. CPC as a Porter custom metric.
See organic and paid on one screen
Porter joins the three sources, so you stop pasting exports into one sheet.
Compare any two periods
Ask for last month or the same weeks last year; paid plans read the full history.
Ask why a number moved
Ask Claude which landing pages caused a dip, in the same chat.
Send leadership a report on your logo
Publish it in Porter and email it on the day you choose.
Share it without tool access
Anyone with the Porter link sees the numbers, without seats in GA4 or Google Ads.
What the dashboard includes
- KPI cards for organic and paid search
- Daily revenue and ad cost
- Revenue by channel
- Organic vs paid search
- Landing pages by revenue source
- Organic clicks valued by page
- Period vs previous
- Share by link, PDF and scheduled email in Porter
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Data Studio
Google Sheets
ChatGPTGet your free SEO marketing dashboard
Sign up free, connect the three sources and paste the prompt. Your own data fills the demo layout.
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