Best Free Media Buyer Report Templates for Data Studio (2026)
Free media buyer report templates for Google Data Studio. Acompanhe ad spend, ROAS, creative performance, and budget pacing across all ad platforms.
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Browse 28 Media Buyer Report Templates for Data Studio
Escolha da nossa biblioteca de modelos gratuitos e white-label de media buyer templates. Cada modelo acompanha o funil completo: visibilidade (impressões, alcance), engajamento (CTR, interações) e conversão (leads, receita). Organizados seguindo o SUMAS framework com segmentação por canal, campanha, audiência e período.
Paid media Creative performance Report template for Data Studio by Porter
Acompanhe creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segmente por creative format, platform.
PPC Creative performance Report template for Data Studio by Porter
Acompanhe creative impressions, frequency → CTR by creative, hook rate → ROAS per creative variant. Segmente por creative, format, copy.
Facebook Ads Creative performance Report template for Data Studio by Porter
Acompanhe ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmente por creative format, copy.
PPC Campaign performance Report template for Data Studio by Porter
Acompanhe campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segmente por campaign, ad group, date.
Facebook Ads Campaign performance Report template for Data Studio by Porter
Acompanhe campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segmente por campaign, objective, audience.
Facebook Ads + Google Ads Report template for Data Studio by Porter
Acompanhe impressions, impression share → CTR, CPC, quality score → conversions, ROAS, CPA. Segmente por campaign, ad group, keyword.
Google Ads Campaign performance Report template for Data Studio by Porter
Acompanhe campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segmente por campaign, network, device.
Facebook Ads budget tracking and pacing Report template for Data Studio by Porter
Acompanhe spend pacing, utilization → efficiency (CPC, CPM trends) → ROAS vs target, CPA pacing. Segmente por campaign, ad set, day.
PPC Funnel Report template for Data Studio by Porter
Acompanhe top-funnel reach → mid-funnel engagement → bottom-funnel ROAS, CPA. Segmente por funnel stage, campaign.
Google Ads Audience Report template for Data Studio by Porter
Acompanhe audience reach, impression share → CTR by audience segment → conversion rate by audience. Segmente por audience type, remarketing.
Google Ads Funnel Report template for Data Studio by Porter
Acompanhe top-funnel impressions → mid-funnel clicks → bottom-funnel conversions, ROAS. Segmente por funnel stage, campaign.
PPC budget tracking and pacing Report template for Data Studio by Porter
Acompanhe budget utilization, spend pacing → efficiency (CPC, CPM) → ROAS vs target, CPA pacing. Segmente por campaign, period, platform.
Facebook Ads Funnel Report template for Data Studio by Porter
Acompanhe awareness reach → consideration clicks → conversion ROAS by stage. Segmente por funnel stage, audience.
Facebook Ads Audience Report template for Data Studio by Porter
Acompanhe reach by audience segment → CTR by audience → ROAS by audience, lookalike perf. Segmente por audience type, interest.
ROAS Report template for Data Studio by Porter
Acompanhe ad spend, impression volume → cost efficiency (CPC, CPM) → ROAS, revenue, profit margin. Segmente por campaign, platform, product.
PPC KPIs Report template for Data Studio by Porter
Acompanhe impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmente por KPI, platform, campaign.
PPC monthly Report template for Data Studio by Porter
Acompanhe monthly impression trends → monthly CTR, CPC trends → monthly ROAS, CPA. Segmente por month, platform, campaign.
Google Ads Report template for Data Studio by Porter
Acompanhe impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmente por keyword, match type.
Facebook Ads Report template for Data Studio by Heineken
Acompanhe ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmente por creative format, copy.
PPC Report template for Data Studio by Porter
Acompanhe impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmente por KPI, platform, campaign.
Google Ads Keyword analysis Report template for Data Studio by Porter
Acompanhe impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmente por keyword, match type.
Google Ads Report template for Data Studio by Porter
Acompanhe impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmente por keyword, match type.
LinkedIn Ads Report template for Data Studio by Understory
Acompanhe impressions, unique reach → CTR, CPC, engagement rate → leads, CPL, conversion rate. Segmente por campaign, job title, company.
Google Ads PMax Report template for Data Studio by Porter
Acompanhe asset coverage, reach → CTR by asset type → conversions, ROAS by asset group. Segmente por asset group, audience signal.
Marketing Ad spend Report template for Data Studio by Porter
Acompanhe spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segmente por channel, campaign, period.
Facebook Ads Attribution Report template for Data Studio by Porter
Acompanhe attributed touchpoints → view-through vs click-through → attributed conversions by window. Segmente por attribution window, campaign.
Facebook Ads KPI tracker Report template for Data Studio by Porter
Acompanhe reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmente por KPI, campaign, period.
Meta Ads Report template for Data Studio by Kodalogic
Acompanhe reach across Meta platforms → CTR, engagement rate → conversions, ROAS. Segmente por platform (FB, IG), campaign.
What is a media buyer dashboard on Data Studio?
A media buyer dashboard on Data Studio consolidates ad data from Google Ads, Meta Ads, LinkedIn Ads, and TikTok into one report. Acompanhe spend efficiency, creative performance, audience insights, and ROAS across all channels.
These free media buyer dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like agency dashboards, media buying platforms, marketing agency client dashboard. Customize any template with your branding, metrics, and filters to create professional media buyer reports in minutes.
All ad platforms in one dashboard: With Porter Metrics, connect all your ad accounts and compare performance across channels.
Why use this dashboard?
Cross-channel spend
Compare ad spend and ROAS across Google, Meta, LinkedIn, and TikTok in one view.
Creative analysis
Acompanhe which creatives drive the best results. Our creative performance template breaks down ad-level data.
Budget pacing
Monitor daily spend against budgets. Our budget tracking template forecasts pacing.
Audience insights
Analyze audience demographics, interests, and behavior across platforms.
How to build this dashboard
Connect Meta Ads and Google Ads to Data Studio
Porter Metrics
How To Design Marketing Reports on Data Studio
Porter MetricsKey metrics and KPIs
Spend & Budget
- Total spend — across all platforms
- Budget pacing — actual vs. planned
- CPM — cost per thousand
- CPC — cost per click
Performance
- ROAS — return on ad spend
- CPA — cost per acquisition
- Conversions — goal completions
- Conv. rate — clicks to conversions
Creative
- Top creatives — best performing ads
- CTR by creative — engagement rate
- Video completion — video ad views
- Engagement — likes, shares, comments
Audience
- Demographics — age, gender, location
- Device split — mobile vs. desktop
- Frequency — avg. impressions per user
- Reach — unique users reached
Media buyer Dashboard Best Practices
Follow these proven practices to get the most from your media buyer dashboard on Data Studio:
- Focus on actionable metrics — Acompanhe leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
- Segmente your data — Break down media buyer metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
- Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on media buyer goals.
- Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your media buyer performance.
- Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex media buyer data easy to understand.
Optimize your media buying today
Connect all ad platforms in minutes. Compare spend, ROAS, and creative performance across channels. Get started for free →