Best Free KPI Tracking Dashboard Templates for Data Studio (2026)
Free KPI tracking dashboard templates for Data Studio. Monitor key performance indicators across marketing, sales, and business operations.
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Browse 29 KPI Tracking Report Templates for Data Studio
Escolha da nossa biblioteca de modelos gratuitos e white-label de kpi tracking templates. Cada modelo acompanha o funil completo: visibilidade (impressões, alcance), engajamento (CTR, interações) e conversão (leads, receita). Organizados seguindo o SUMAS framework com segmentação por canal, campanha, audiência e período.
Multi-channel Marketing performance Report template for Data Studio by Porter
Acompanhe impressions across channels → CTR by channel, engagement rate → cross-channel conversions, ROI. Segmente por channel, campaign, date.
ActiveCampaign Report template for Data Studio by Porter
Acompanhe contacts, email deliverability → open rate, click rate → conversion events, deals. Segmente por automation, list, campaign.
Content marketing Report template for Data Studio by Porter
Acompanhe page views, organic impressions → time on page, scroll depth, shares → content conversions, lead captures. Segmente por content type, topic, channel.
Google Analytics 4 acquisition Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
B2B Marketing performance Report template for Data Studio by Porter
Acompanhe account reach, impressions → engagement by account → MQLs, SQLs, pipeline contribution. Segmente por account, campaign, stage.
PPC Campaign performance Report template for Data Studio by Porter
Acompanhe campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segmente por campaign, ad group, date.
Facebook Ads Campaign performance Report template for Data Studio by Porter
Acompanhe campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segmente por campaign, objective, audience.
Google Ads Campaign performance Report template for Data Studio by Porter
Acompanhe campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segmente por campaign, network, device.
Google Analytics 4 Attribution Report template for Data Studio by Porter
Acompanhe touchpoints, assisted interactions → path length, time to conversion → attributed conversions by model. Segmente por channel, model type.
Google Analytics 4 Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
Google Analytics 4 Audience Report template for Data Studio by Porter
Acompanhe users, new vs returning → session duration, pages/session → conversion rate by segment. Segmente por age, gender, interests, geography.
Acquisition Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
Website Report template for Data Studio by Porter
Acompanhe sessions, visitors, traffic sources → bounce rate, pages/session, duration → form submissions, purchases. Segmente por landing page, source, device.
Paid media Client presentation Report template for Data Studio by Porter
Acompanhe client reach, impressions → CTR, engagement by platform → client ROAS, CPA, goals. Segmente por client, platform, campaign.
Paid media Creative performance Report template for Data Studio by Porter
Acompanhe creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segmente por creative format, platform.
PPC Creative performance Report template for Data Studio by Porter
Acompanhe creative impressions, frequency → CTR by creative, hook rate → ROAS per creative variant. Segmente por creative, format, copy.
PPC KPIs Report template for Data Studio by Porter
Acompanhe impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmente por KPI, platform, campaign.
Creator marketing Report template for Data Studio by Porter
Acompanhe creator reach, impressions → engagement per creator, saves → conversions per creator, ROI. Segmente por creator, platform.
Facebook Ads Creative performance Report template for Data Studio by Porter
Acompanhe ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmente por creative format, copy.
Inbound marketing Report template for Data Studio by Porter
Acompanhe blog traffic, social reach → content downloads, form views → MQLs, SQLs, pipeline generated. Segmente por content asset, channel, stage.
Email marketing Report template for Data Studio by Porter
Acompanhe emails sent, deliverability → open rate, CTR, unsubscribes → email revenue, conversion. Segmente por campaign, segment, time.
Instagram Insights Post performance Report template for Data Studio by Porter
Acompanhe post reach, impressions → likes, comments, saves per post → CTR to profile, website taps. Segmente por post format, topic, time.
Marketing Ad spend Report template for Data Studio by Porter
Acompanhe spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segmente por channel, campaign, period.
Shopify Store performance Report template for Data Studio by Porter
Acompanhe store sessions, product views → add-to-cart rate, abandonment → orders, revenue, conversion. Segmente por product, source, device.
Shopify KPIs Report template for Data Studio by Porter
Acompanhe store traffic, impressions → add-to-cart rate, time on site → revenue, AOV, conversion target. Segmente por product, collection.
Facebook Ads KPI tracker Report template for Data Studio by Porter
Acompanhe reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmente por KPI, campaign, period.
B2B KPI tracker Report template for Data Studio by Porter
Acompanhe account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segmente por account tier, channel.
ActiveCampaign Report template for Data Studio by Porter
Acompanhe contacts, email deliverability → open rate, click rate → conversion events, deals. Segmente por automation, list, campaign.
Instagram Insights KPIs Report template for Data Studio by Porter
Acompanhe follower growth, reach trends → engagement rate vs target → profile actions, website clicks. Segmente por KPI, period, post type.
What is a KPI tracking dashboard?
A KPI tracking dashboard on Data Studio monitors your key performance indicators across marketing channels, website analytics, and business operations in one centralized report.
These free kpi tracking dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like dashboard kpi examples, kpi tracking software free, best kpi software. Customize any template with your branding, metrics, and filters to create professional kpi tracking reports in minutes.
Acompanhe every KPI: With Porter Metrics, connect 80+ data sources and monitor all your KPIs on Data Studio.
Why use this dashboard?
Real-time KPI monitoring
Acompanhe KPIs as they update. See scorecards, trends, and goal progress in one view.
Goal tracking
Set targets and monitor progress. Use calculated fields for goal vs. actual comparisons.
Cross-channel KPIs
Combine KPIs from ads, analytics, social, and CRM in one dashboard.
Automated KPI reports
Schedule automated reports to stakeholders.
How to build this dashboard
Connect Meta Ads and Google Ads to Data Studio
Porter Metrics
How To Design Marketing Reports on Data Studio
Porter MetricsKey metrics
Marketing KPIs
- ROAS — return on ad spend
- CAC — acquisition cost
- CTR — click-through rate
- Conv. rate — conversion percentage
Website KPIs
- Sessions — total visits
- Bounce rate — engagement quality
- Conversion rate — goal completion
- Revenue — sales value
Social KPIs
- Engagement rate — interactions/reach
- Follower growth — audience size
- Reach — content visibility
- Video views — video performance
Sales KPIs
- Pipeline value — deal total
- Win rate — deals closed
- MRR — monthly revenue
- Churn rate — customer loss
KPI tracking Dashboard Best Practices
Follow these proven practices to get the most from your kpi tracking dashboard on Data Studio:
- Focus on actionable metrics — Acompanhe leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
- Segmente your data — Break down kpi tracking metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
- Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on kpi tracking goals.
- Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your kpi tracking performance.
- Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex kpi tracking data easy to understand.
Acompanhe all your KPIs today
Connect 80+ data sources and monitor every KPI in one dashboard. Get started for free →