Best Free Paid Search Report Templates for Looker Studio (2026)

Free paid search (SEM) report templates for Google Looker Studio. Track Google Ads campaigns, keywords, quality scores, and conversion metrics.

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Last updated: April 2026

What is a paid search dashboard on Looker Studio?

A paid search dashboard tracks your Google Ads and search engine marketing (SEM) campaigns on Looker Studio. Monitor keyword performance, quality scores, ad spend, and conversion metrics from your search campaigns.

These free paid search dashboard templates for Looker Studio connect to your data sources and update automatically. These templates cover popular search terms like adwords dashboard template, google adwords, google data studio. Customize any template with your branding, metrics, and filters to create professional paid search reports in minutes.

Connect Google Ads: With Porter Metrics, connect Google Ads to Looker Studio and track paid search performance in minutes.

Why use this dashboard?

search

Keyword tracking

Monitor keyword performance, quality scores, and bid strategies. Our keyword analysis template breaks down metrics by keyword.

paid

ROAS optimization

Track return on ad spend across campaigns. Use our ROAS template to find top performers.

tune

Campaign management

Monitor campaigns, ad groups, and ads. Our campaign performance template shows all levels.

schedule_send

Automated reporting

Schedule reports to stakeholders automatically.

How to build this dashboard

1

Connect your data

Connect your data sources. Tutorial: connect data sources.

2

Choose a template

Browse our gallery. Copy a template.

3

Customize metrics

Add your KPIs. Use calculated fields for custom metrics.

4

Design your dashboard

Design tutorial.

5

Share and automate

Schedule automated reports.

Connect Ads to Looker Studio

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Design Reports

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Key metrics and KPIs

Search Performance

  • Impressions — search appearances
  • Clicks — ad clicks
  • CTR — click-through rate
  • Avg. CPC — cost per click

Keywords

  • Quality Score — keyword relevance
  • Impression share — market coverage
  • Avg. position — ad rank
  • Search terms — actual queries

Conversion

  • Conversions — completed goals
  • Conv. rate — clicks to conversions
  • CPA — cost per acquisition
  • ROAS — return on ad spend

Budget

  • Total spend — campaign investment
  • Budget pacing — spend vs. plan
  • Cost per campaign — allocation
  • Wasted spend — inefficient keywords

Paid search Dashboard Best Practices

Follow these proven practices to get the most from your paid search dashboard on Looker Studio:

  • Focus on actionable metrics — Track leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
  • Segment your data — Break down paid search metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
  • Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on paid search goals.
  • Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your paid search performance.
  • Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex paid search data easy to understand.

Optimize your paid search today

Connect Google Ads in minutes and track keyword performance, ROAS, and conversions. Get started for free →

Frequently Asked Questions

What is a paid search dashboard?
A paid search dashboard tracks your paid search performance metrics in a single Looker Studio report.
What data sources can I connect?
Porter Metrics supports 80+ sources including Google Ads, Meta Ads, GA4, Search Console, LinkedIn, TikTok, Shopify, HubSpot, and more.
Are these templates free?
Yes, all {n} templates are free with Porter Metrics free plan.
Can I use these for client reporting?
Yes. All templates are white-label. Add your branding and automate delivery via email or PDF.
What are the most important paid search metrics to track?
The key paid search metrics to monitor include visibility metrics (impressions, reach), engagement metrics (clicks, CTR, interactions), and conversion metrics (leads, sales, revenue). Use your Looker Studio dashboard to track these across channels and compare performance over time.
Where can I find a examples of digital dashboard?
Porter Metrics offers free paid search templates for Looker Studio that you can customize. Browse our gallery above to find templates that match your reporting needs, connect your data sources, and start tracking your paid search performance in minutes.
How do I automate my paid search reporting?
Connect your data sources to a Looker Studio template from Porter Metrics. The dashboard updates automatically with live data. You can also schedule PDF reports via email on a daily, weekly, or monthly basis, and share live dashboard links with your team or clients.

Start building your dashboard today

Connect your data in minutes. Choose from 60 free templates.

Get started for free →

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