Best Free Paid Search Report Templates for Looker Studio (2026)

Free paid search (SEM) report templates for Google Looker Studio. Track Google Ads campaigns, keywords, quality scores, and conversion metrics.

Connect your data for free →

Last updated: April 2026

What is a paid search dashboard on Looker Studio?

A paid search dashboard tracks your Google Ads and search engine marketing (SEM) campaigns on Looker Studio. Monitor keyword performance, quality scores, ad spend, and conversion metrics from your search campaigns.

Connect Google Ads: With Porter Metrics, connect Google Ads to Looker Studio and track paid search performance in minutes.

Why use this dashboard?

search

Keyword tracking

Monitor keyword performance, quality scores, and bid strategies. Our keyword analysis template breaks down metrics by keyword.

paid

ROAS optimization

Track return on ad spend across campaigns. Use our ROAS template to find top performers.

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Campaign management

Monitor campaigns, ad groups, and ads. Our campaign performance template shows all levels.

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Automated reporting

Schedule reports to stakeholders automatically.

How to build this dashboard

1

Connect your data

Connect your data sources. Tutorial: connect data sources.

2

Choose a template

Browse our gallery. Copy a template.

3

Customize metrics

Add your KPIs. Use calculated fields for custom metrics.

4

Design your dashboard

Design tutorial.

5

Share and automate

Schedule automated reports.

Key metrics and KPIs

Search Performance

  • Impressions — search appearances
  • Clicks — ad clicks
  • CTR — click-through rate
  • Avg. CPC — cost per click

Keywords

  • Quality Score — keyword relevance
  • Impression share — market coverage
  • Avg. position — ad rank
  • Search terms — actual queries

Conversion

  • Conversions — completed goals
  • Conv. rate — clicks to conversions
  • CPA — cost per acquisition
  • ROAS — return on ad spend

Budget

  • Total spend — campaign investment
  • Budget pacing — spend vs. plan
  • Cost per campaign — allocation
  • Wasted spend — inefficient keywords

Optimize your paid search today

Connect Google Ads in minutes and track keyword performance, ROAS, and conversions. Get started for free →

Frequently Asked Questions

What is a paid search dashboard?
A paid search dashboard tracks your paid search performance metrics in a single Looker Studio report.
What data sources can I connect?
Porter Metrics supports 80+ sources including Google Ads, Meta Ads, GA4, Search Console, LinkedIn, TikTok, Shopify, HubSpot, and more.
Are these templates free?
Yes, all {n} templates are free with Porter Metrics free plan.
Can I use these for client reporting?
Yes. All templates are white-label. Add your branding and automate delivery via email or PDF.

Start building your dashboard today

Connect your data in minutes. Choose from 60 free templates.

Get started for free →