business report templates

Download our free white-report templates and dashboards for Google Sheets, Google Data Studio, and PDF. Happy reporting!

Brand awareness Report template for Marketing teams and agencies

Awareness report template consolidates key metrics like CTR, CPA, and conversion rate from Social Media, Instagram Insights, and LinkedIn Pages. Analyze demographics, psychographics, and behavior over time. Perfect for marketing teams to track performance and strategy, providing actionable insights into audience engagement and organic search ranking.

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AOV Report template for Marketing teams and agencies

Analyze key metrics with the AOV report template. Measure conversion rates, average order value, and CPC. Integrate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by audience, campaign, and time. Perfect for marketing teams to track performance and refine strategies.

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A/B testing Report template for Marketing teams and agencies

Optimize your campaigns with this A/B testing report template. Measure conversion rates, ROI, and click-through rates. Analyze target audience, demographics, and campaign messages. Consolidate data from Email Marketing and Copy for actionable insights. Ideal for marketing teams to track performance and refine strategies.

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ROAS Report template for Marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

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Youtube Report template for Looker Studio by Porter

Track and analyze key metrics with this Youtube Looker Studio template. Monitor CTR, conversion rate, CPA, likes, comments, shares, views, watch time, and subscribers. Segment by audience, platform, age, gender, and interests. Ideal for social media and SEO strategies, providing actionable insights for marketing teams to optimize performance.

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Website Report template for Looker Studio by Porter

Website Looker Studio template for marketing teams to track key metrics like conversion rate, average order value, and organic search traffic. Analyze audience demographics, interests, and behavior using Google Analytics 4. Segment data by time periods to optimize strategy and performance. Ideal for understanding customer engagement and improving marketing objectives.

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Video marketing Report template for Looker Studio by Porter

Video marketing Looker Studio template tracks key metrics like CTR, conversion rate, ROI, and engagement. Analyze demographic, psychographic, and geographic dimensions. Ideal for social media and YouTube strategies, it helps marketing teams measure performance and refine tactics. Consolidate data from social media and YouTube for actionable insights.

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Twitter Ads Report template for Looker Studio by Porter

Twitter Ads Looker Studio template: Track key metrics like CTR, conversion rate, and social actions. Analyze by campaign objective, ad format, and audience targeting. Segment data by time, location, gender, and age. Perfect for PPC specialists to unify Twitter Ads performance and optimize paid media strategies.

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TikTok Ads Report template for Looker Studio by Porter

Analyze TikTok Ads performance with this Looker Studio template. Track key metrics like CTR, conversion rate, and cost per conversion. Segment by audience, ad placement, and creative. Perfect for PPC specialists to measure reach, impressions, and engagement. Optimize your strategy with insights by age, gender, location, and time. Ideal for Paid Media analysis.

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Social Media Engagement Report template for Looker Studio by Porter

Social Media Engagement Looker Studio empowers marketers to track key metrics like CTR, ROI, and conversion rates. Analyze audience segmentation by age, gender, and socioeconomic status. Measure performance across channels and personalize messages. Utilize data from Social Media and Instagram Insights to optimize strategy and maximize reach and impressions. Perfect for marketing teams seeking actionable insights.

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Social Media Report template for Looker Studio by Porter

Social Media Looker Studio template to track and analyze key metrics like conversion rate, ROAS, and engagement. Monitor Instagram Insights and LinkedIn Pages by audience, age, and location. Measure performance by hour, day, or month. Ideal for marketing teams to refine strategies and achieve objectives.

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Shopify Store performance Report template for Looker Studio by Porter

Store performance Looker Studio template tracks key metrics like total revenue, conversion rate, and traffic sources. Analyze audience targeting and marketing channels. Integrate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Ideal for e-commerce teams to measure performance by age, gender, and income level across various timeframes.

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Shopify Report template for Looker Studio by Porter

Shopify Looker Studio template for e-commerce analytics. Track key metrics like revenue, average order value, and conversion rate. Analyze dimensions such as target audience, messaging strategy, and advertising channels. Measure cost per acquisition and return on ad spend. Segment data by time periods. Ideal for marketing teams to optimize performance and strategy.

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SEO Serp tracking Report template for Looker Studio by Porter

SEO Serp tracking Looker Studio template helps marketing teams track and analyze key metrics like conversion rate, click-through rate, and customer lifetime value. Unify data by keyword performance, demographics, and behavior. Measure ROI, cart abandonment, and churn rate. Optimize strategy with actionable insights segmented by time and location. Perfect for SEO performance analysis.

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SEO Keyword research Report template for Looker Studio by Porter

SEO Keyword research Looker Studio template consolidates key metrics like conversion rate, cost per acquisition, and organic search traffic. Analyze dimensions such as search volume, keyword difficulty, and competitive analysis. Segment by age, gender, and location. Ideal for marketing teams to track performance and refine SEO strategies with actionable insights.

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SEO Report template for Looker Studio by Porter

Optimize your SEO strategy with the SEO Looker Studio template. Track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, and time. Integrate data from Google Search Console and content marketing for actionable insights. Perfect for marketing teams aiming to boost performance and branding.

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SEM Report template for Looker Studio by Porter

Optimize your SEM strategy with this Looker Studio template. Track key metrics like cost per conversion, conversion rate, and ROAS. Analyze dimensions such as target audience and platform. Perfect for PPC specialists using Google Ads and Paid Media to measure performance and refine campaigns by time, location, and interests.

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Sales Report template for Looker Studio by Porter

Sales Looker Studio template tracks key metrics like conversion rate, cost per conversion, and CTR. Analyze geographical, time, and demographic breakdowns. Ideal for e-commerce and B2B marketing teams to measure performance and optimize strategies. Monitor impressions, reach, and bounce rate by hour, day, or month for actionable insights.

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PPC Report template for Looker Studio by Porter

PPC Looker Studio template for tracking key metrics like conversion rate, ROAS, and CTR across Google Ads, Facebook Ads, and TikTok Ads. Analyze performance by audience, channel, and campaign objectives. Segment data by age, gender, location, and time. Ideal for PPC specialists to measure and optimize advertising strategies effectively.

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Peso model Report template for Looker Studio by Porter

Analyze and track key metrics with the Peso model Looker Studio template. Measure leads, conversion rates, and engagement across Facebook Ads, Instagram Insights, and SEO. Segment by campaign, audience, and time. Ideal for marketing teams to optimize e-commerce strategies and content performance.

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Paid media E-commerce Report template for Looker Studio by Porter

Paid media E-commerce Looker Studio template unifies key metrics like cost per conversion, ROAS, and CTR. Analyze dimensions such as target audience and ad placement. Integrate data from Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Ideal for marketing teams to track performance and optimize strategies by time, location, and demographics.

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Marketing Ad spend Report template for Looker Studio by Porter

Optimize your ad spend with the Marketing Ad spend Looker Studio template. Track key metrics like conversion rate, ROI, and CTR across platforms like Facebook, TikTok, and Google Ads. Analyze campaign duration, target audience, and demographic breakdowns. Perfect for PPC specialists aiming to refine strategies and maximize performance.

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Mailchimp Report template for Looker Studio by Porter

Mailchimp Looker Studio template helps marketing teams track key metrics like conversion rate, CTR, RPE, and open rate. Analyze audience growth and engagement over time by campaign title, segment, and content type. Perfect for strategizing email marketing performance and achieving specific objectives.

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LTV Report template for Looker Studio by Porter

LTV Looker Studio template for E-commerce and Shopify. Track key metrics like Conversion Rate, CPA, and CLTV. Analyze customer segmentation, channel attribution, and time period. Measure performance by age, location, and income. Ideal for marketing teams to unify data and optimize sales strategy.

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Local SEO Report template for Looker Studio by Porter

Local SEO Looker Studio template to track key metrics like CTR, conversion rate, and keyword ranking. Analyze demographics, geographical location, and customer behavior. Measure organic search traffic and local pack visibility. Segment data by time periods. Ideal for marketing teams to unify strategy and optimize local SEO performance.

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LinkedIn Pages Report template for Looker Studio by Porter

Leverage LinkedIn Pages Looker Studio to track key metrics like CTR, conversion rate, and engagement. Analyze audience demographics and campaign objectives across channels. Monitor impressions, reach, and interactions by time period. Ideal for social media marketers aiming to optimize strategy and performance.

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LinkedIn Ads Report template for Looker Studio by Porter

Optimize your LinkedIn Ads strategy with this Looker Studio template. Track key metrics like leads, conversions, and CTR. Analyze campaign performance by objectives, job title, and industry. Perfect for B2B and PPC marketing teams to measure engagement and reach, ensuring actionable insights for lead generation and paid media success.

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Lead generation Report template for Looker Studio by Porter

Lead generation Looker Studio template for B2B: Analyze key metrics like conversion rate, ROI, and SQLs. Track CRM contacts, campaign reach, and sales cycle length. Segment by demographics, behavior, and time. Integrate data from CRM, Email Marketing, and Facebook Ads to optimize strategy and performance. Ideal for marketing teams seeking actionable insights.

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Instagram Insights Reels Report template for Looker Studio by Porter

Instagram Insights Reels Looker Studio template empowers social media marketers to track key metrics like CTR, conversion rate, and AOV. Analyze performance by audience, media type, and objectives. Segment data by time, age, location, and socioeconomic status. Optimize your strategy with actionable insights from Instagram Insights and Social Media data sources.

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Instagram Insights KPIs Report template for Looker Studio by Porter

Instagram Insights KPIs Looker Studio template helps track key metrics like website clicks, profile visits, and follower growth. Analyze performance by campaign, ad spend, and demographics. Perfect for social media marketers to measure objectives and optimize strategy across various timeframes. Ideal for understanding Instagram Insights and improving social media engagement.

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Instagram Insights Hashtags Report template for Looker Studio by Porter

Instagram Insights Hashtags Looker Studio template empowers marketers to track key metrics like conversion rates, social media reach, and brand mentions. Analyze audience segmentation, channel distribution, and creative strategy. Measure performance by timeframes. Ideal for marketing teams to unify Instagram Insights and social media data, providing actionable insights for optimizing hashtag strategies.

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HubSpot Report template for Looker Studio by Porter

HubSpot Looker Studio template for B2B and CRM: Track key metrics like conversion rate, ROI, and average deal size. Analyze dimensions such as target audience and campaign objectives. Perfect for inbound marketing teams to measure performance and optimize email marketing strategies. Segment data by timeframes for actionable insights. Ideal for funnel analysis and CRM contact conversion tracking.

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Frequency Report template for Looker Studio by Porter

Frequency Looker Studio template unifies key metrics like conversion rate, ROI, and CTR across Paid Media, Facebook Ads, TikTok Ads, and Google Ads. Analyze audience targeting, campaign duration, and platform performance. Track impressions, reach, and bounce rate by time period. Ideal for PPC specialists to optimize marketing strategy and achieve specific objectives.

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Facebook Insights Report template for Looker Studio by Porter

Facebook Insights Looker Studio template helps marketing teams track key metrics like CTR, conversion rate, and engagement. Analyze performance by age, gender, and location over time. Unify data from Social Media and Facebook Insights for actionable insights. Perfect for strategizing and optimizing social media campaigns.

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Facebook Ads Report template for Looker Studio by Heineken

Optimize your Facebook Ads strategy with this Looker Studio template. Track key metrics like cost per conversion, ROAS, and CTR. Analyze dimensions such as target audience, ad placement, and geographical location. Perfect for PPC specialists to measure performance and refine campaigns. Ideal for Paid Media and Facebook Ads analytics.

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Facebook Ads Report template for Looker Studio by Porter

Optimize your Facebook Ads strategy with this Looker Studio template. Track key metrics like cost per conversion, ROAS, and CTR. Analyze dimensions such as target audience, ad placement, and geographical location. Perfect for PPC specialists to measure performance and refine campaigns using data from Paid Media and Facebook Ads.

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Engagement rate Report template for Looker Studio by Porter

Engagement rate Looker Studio template consolidates key metrics like CTR, conversion rate, and CPA across social media, Instagram Insights, and LinkedIn Pages. Analyze performance by time, channel, and audience demographics. Ideal for marketing teams to track and measure engagement, impressions, and reach, providing actionable insights for strategic improvements.

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Email marketing Report template for Looker Studio by Porter

Email marketing Looker Studio template tracks key metrics like conversion and open rates. Analyze campaigns by name, type, or duration. Integrate data from Mailchimp, Klaviyo, ActiveCampaign, and Hubspot. Segment by subscriber demographics and engagement levels. Ideal for marketing teams to measure performance and refine strategies.

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E-commerce Report template for Looker Studio by Porter

E-commerce Looker Studio template to track key metrics like conversion rate, average order value, and CPA. Analyze dimensions by time, audience, and channels. Integrate data from E-commerce, Paid Media, SEO, and Marketing. Ideal for marketing teams to measure performance and refine strategies.

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DTC Report template for Looker Studio by Porter

DTC Looker Studio template for E-commerce: Track revenue, conversion rates, and order metrics. Analyze demographics, psychographics, and behavior. Integrate data from Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Perfect for marketing teams to measure KPIs and optimize strategies. Segment by timeframes for actionable insights.

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Dropshipping Report template for Looker Studio by Porter

Dropshipping Looker Studio template unifies key metrics like conversion rate, average order value, and customer lifetime value. Analyze demographics, psychographics, and geographic data. Integrate with E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Ideal for marketing teams to track performance and optimize strategies across platforms.

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Demand generation Report template for Looker Studio by Porter

Demand generation Looker Studio template unifies CRM, E-commerce, Facebook Ads, SEO, Google Analytics 4, and LinkedIn Ads data. Track conversion rates, cost per conversion, and click-through rates. Analyze by channel, age, and income. Ideal for B2B marketing teams to optimize strategies and measure performance across social media, email, and influencer partnerships.

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CRM Report template for Looker Studio by Porter

CRM Looker Studio template unifies key metrics like conversion rate, ROI, and cost per acquisition. Analyze demographic, geographic, and psychographic dimensions. Track sales cycle length and CRM contact conversion. Ideal for B2B and email marketing teams to measure performance and optimize strategies.

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Creator marketing Report template for Looker Studio by Porter

Creator marketing Looker Studio template offers actionable insights into CTR, ROAS, and engagement metrics. Analyze audience breakdowns by demographics, psychographics, and behavior. Track performance across Social Media, Instagram Insights, and LinkedIn Pages. Ideal for marketers aiming to optimize strategies and present results effectively.

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Content performance Report template for Looker Studio by Porter

Content performance Looker Studio template unifies key metrics like conversion rate, cost per conversion, and engagement across Google Analytics 4, Instagram Insights, and Facebook Insights. Analyze campaign performance by audience demographics, location, and time. Ideal for marketing teams to track social media strategy and optimize content performance effectively.

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Content marketing Report template for Looker Studio by Porter

Analyze key metrics like conversion rate, CTR, and website traffic with the Content marketing Looker Studio template. Integrate Google Analytics 4 data to track audience demographics and behavior. Perfect for marketing teams to measure performance and refine strategies by hour, day, or month. Optimize content marketing efforts with actionable insights.

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Community manager Report template for Looker Studio by Porter

Community manager Social Media Looker Studio template helps track key metrics like conversion rate, cost per conversion, and engagement. Analyze campaign performance by duration, budget, and audience demographics. Monitor likes, shares, and comments across social media platforms. Ideal for social media managers to optimize strategy and present actionable insights.

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B2B Marketing performance Report template for Looker Studio by Porter

B2B Marketing performance Looker Studio template tracks key metrics like conversion rate, cost per acquisition, and customer lifetime value. Analyze CRM contacts, industry types, and buying behavior. Segment by time and geography. Ideal for marketing teams to measure performance and optimize strategies using B2B, CRM, and Email Marketing data sources.

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AOV Report template for Looker Studio by Porter

AOV Looker Studio template unifies key metrics like conversion rate, AOV, and CPC. Analyze dimensions such as target audience and campaign duration. Integrate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Ideal for marketing teams to track performance and optimize strategies across platforms.

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ActiveCampaign Report template for Looker Studio by Porter

ActiveCampaign automation Looker Studio template tracks key metrics like conversion rate, ROI, and click-through rate. Analyze dimensions such as age, gender, and location. Ideal for marketing teams to measure CRM and email marketing performance, optimize strategies, and boost B2B sales. Segment data by time periods for actionable insights.

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ActiveCampaign Report template for Looker Studio by Porter

ActiveCampaign Looker Studio template empowers B2B marketing teams to track key metrics like click-through rate, ROI, and customer acquisition cost. Analyze CRM data by demographics, psychographics, and behavior. Measure campaign performance over time. Ideal for email marketing and automation strategies, providing actionable insights to optimize audience engagement and conversion rates.

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