Optimize your Facebook Ads strategy with this report template. Track metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC and Paid Media teams to measure ad effectiveness across demographics and interests.
Analyze key metrics with this Amazon Seller Central report template. Track GMV, AOV, and CPA. Segment by demographics, ad format, and time. Perfect for e-commerce marketing teams to consolidate data from Amazon Seller Central. Optimize performance and refine strategies for targeted audiences. Measure success across platforms efficiently.
Analyze key metrics with the Monthly Marketing performance report template. Measure conversion rates, ROI, and CTR using data from Google Analytics 4, Facebook Ads, and Instagram Insights. Segment by audience, channel, and geography. Designed for marketing teams to track campaign success and refine strategies with insights from YouTube and Google Ads.
Analyze key metrics like CTR, ROI, and conversion rates with the Social Media Engagement report template. Leverage data from Social Media and Instagram Insights to optimize performance. Ideal for marketers to track audience segmentation, channel selection, and message personalization, enhancing strategy across demographics and timeframes. Perfect for understanding engagement trends and improving marketing efforts.
Analyze key metrics with the Paid media Creative performance report template. Measure CTR, CPA, and conversion rates across Facebook, TikTok, and Google Ads. Segment by audience, message, and channel. Track impressions, reach, and engagement. Ideal for marketing teams to refine PPC strategies and meet specific goals.
Optimize your strategy with the SEO competitors report template. Analyze conversion rates, cost per conversion, and customer lifetime value. Track social media shares, CTR, and organic search visibility. Segment by demographics, psychographics, and time. Perfect for marketing teams aiming to measure performance and refine tactics against SEO competitors.
Optimize your campaigns with this A/B testing report template. Measure conversion rates, ROI, and click-through rates. Analyze target audience, demographics, and campaign messages. Consolidate data from Email Marketing and Copy for actionable insights. Ideal for marketing teams to track performance and refine strategies.
Analyze key metrics like conversion rate, CTR, and impressions with this Google Ads Campaign performance report template. Segment by campaign type, audience, and time. Ideal for PPC specialists to track performance and refine paid media strategies. Consolidate data from Google Ads for actionable insights and strategic marketing goals.
Get the actual Multi-channel Marketing performance template used by Porter to monitor Marketing performance.
Get the actual Google Analytics 4 content performance template used by Porter to monitor Marketing performance.
Track conversions, purchase revenue, and engagement with this Google Analytics 4 content performance report template. Analyze campaign source, user type, and device category. Ideal for marketing teams to measure KPIs and strategy. Segment by time for actionable insights.
Optimize your Facebook Ads strategy with this report template. Measure key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC specialists to track and improve paid media campaigns. Consolidate data from Facebook Ads and PPC for actionable insights.
Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.
Optimize your marketing strategy with this Weekly report template. Track CAC, conversion rates, ROI, and more. Consolidate data from SEO, Google Analytics 4, Facebook Ads, Instagram Insights, and YouTube. Segment by demographics, location, and time. Perfect for marketing teams to measure key metrics and enhance performance.
Engagement rate report template consolidates key metrics like CTR, conversion rate, and CPA from social media, Instagram Insights, and LinkedIn Pages. Analyze by time, channel, and audience demographics. Perfect for marketing teams to track performance and refine strategies.
Analyze key metrics like CTR, CPA, and conversion rates with the Facebook Ads Creative performance report template. Segment by audience, message, and channels. Perfect for PPC and Paid Media teams to track performance. Monitor engagement through likes, comments, and shares across demographics and behaviors. Optimize strategy with actionable insights.
Optimize your strategy with this Content marketing report template. Track key metrics like conversion rates, CTR, and website traffic. Analyze demographics, psychographics, and behavior using Google Analytics 4. Ideal for marketing teams to measure performance and achieve objectives across different timeframes.
Blog report template: Track and measure key metrics like click-through rate, lead conversion, and customer acquisition cost. Analyze audience dimensions—demographic, behavioral, and income level—using Google Analytics 4. Ideal for content marketing teams to unify strategy and achieve campaign goals efficiently.
Track key metrics like conversion rate, CTR, and impressions with the Google Ads Keyword analysis report template. Analyze performance by campaign type, device, and more. Consolidate data from Google Ads and Keywords. Ideal for PPC specialists to optimize strategy and meet marketing objectives. Segment by time for specific insights.
Get the actual Marketing KPIs template used by Porter to monitor Marketing performance.
Get the actual Google Analytics 4 content performance template used by Porter to monitor Marketing performance.
A data analyst report is a document that consolidates data from multiple sources (e.g., SQL databases, Excel, Google Analytics) to track and display key performance indicators (KPIs) (e.g., data accuracy, processing time, error rates), enabling analysts to monitor data quality and performance and create presentations for stakeholders and executives.
Data analyst reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable data analyst report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive reports for CIOs, CTOs, and stakeholders show data's impact on business decisions. Reviewed weekly, monthly, or quarterly, they include:
Manager reports have cross-department views with drill-downs to see performance by team, project, data source, and process stage. They help align teams, define strategies, and include:
Operational reports for analysts and data engineers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational data analyst reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a data analyst report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your report. Common sources are SQL databases, Excel files, Google Analytics for web data, CRM systems for customer data, and cloud storage for large datasets.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.
You can follow these tutorials on connecting your data:
Choose from dozens of data analyst report templates in Google Sheets or Looker Studio, designed for use cases like data quality monitoring, processing efficiency, and trend analysis.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom data transformations, CRM contact data, and all the fields and metrics that you define as "key indicators" and "performance metrics".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your data analysis use cases, such as data quality monitoring, processing efficiency, and trend analysis.
Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your reports
To make your data analyst reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your data analyst reports:
Share your data analyst reports via links, PDF, schedule emails, and control permissions.
Data analyst reports should include a mix of data quality, processing efficiency, trend analysis, and resource utilization metrics and KPIs to fully understand the performance of data processes towards business goals. They include:
Data quality KPIs measure the accuracy and reliability of data:
Efficiency KPIs compare your data processing outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one data stage to another
Resource and cost KPIs show the bottom-line impact of your data processes:
To analyze these data KPIs, segment them by:
