Best Media buyer dashboard templates for marketing teams and agencies (2025)

Free, white-label Media buyer dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Facebook Ads Dashboard template

The Facebook Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on Facebook. This template provides a structured approach to monitor and analyze your Facebook Ads campaigns.

With this dashboard, you can:

  • Track performance metrics such as impressions, clicks, and conversions.
  • Analyze cost per click (CPC) and return on ad spend (ROAS).
  • Monitor audience engagement and demographic insights.
  • Visualize ad spend trends over time.

Utilize this template to maintain a clear view of your Facebook Ads strategy and make informed decisions based on real-time data.

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Google Ads PMax Dashboard template

The Google Ads PMax Dashboard template is designed for PPC professionals managing Google Ads campaigns. This template provides a structured view of your Performance Max campaigns, allowing for detailed analysis and reporting.

Features include:

  • Campaign Performance Metrics: View metrics such as impressions, clicks, and conversions.
  • Budget Tracking: Monitor daily and monthly spend to ensure alignment with campaign goals.
  • Audience Insights: Analyze audience segments and their impact on campaign performance.
  • Asset Performance: Evaluate the effectiveness of different creative assets within your campaigns.

This dashboard is essential for PPC managers looking to optimize their Google Ads strategies and achieve better results with Performance Max campaigns.

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TikTok Ads Dashboard template

The TikTok Ads Dashboard Template is designed for PPC professionals managing TikTok advertising campaigns. This template provides a structured approach to monitor and analyze your ad performance effectively.

With this dashboard, you can:

  • Track Ad Spend: Monitor your daily, weekly, and monthly ad expenditures to ensure budget adherence.
  • Analyze Performance Metrics: Evaluate crucial metrics such as impressions, clicks, and conversions to assess campaign success.
  • Visualize Data Trends: Utilize charts and graphs to identify patterns and make informed decisions.
  • Optimize Campaigns: Use data insights to adjust targeting, creatives, and bidding strategies for improved results.

This template is an essential tool for PPC managers aiming to maximize their TikTok advertising efforts.

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Facebook Ads Dashboard template

The Facebook Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on Facebook. This template provides a structured approach to monitor and analyze your ad performance.

With this dashboard, you can:

  • Track campaign metrics such as impressions, clicks, and conversions.
  • Analyze audience engagement and demographic data.
  • Monitor ad spend and ROI in real-time.

Utilize this template to maintain a clear overview of your Facebook Ads performance, ensuring data-driven decision-making for your PPC campaigns.

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Lead generation Dashboard template

The Lead Generation Dashboard Template is designed for B2B marketers and sales teams to streamline their lead management process. This template integrates with popular platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and HubSpot, providing a centralized view of your lead generation efforts.

Utilize data from Google Analytics 4 to track and analyze the performance of your campaigns. The dashboard offers insights into:

  • Lead Sources: Identify which channels are driving the most leads.
  • Conversion Rates: Monitor the effectiveness of your PPC campaigns.
  • CRM Integration: Seamlessly connect with HubSpot to manage and nurture leads.

This template is essential for businesses looking to optimize their B2B lead generation strategy by leveraging data from multiple advertising and analytics platforms.

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Twitter Ads Dashboard template

The Twitter Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on X Ads. This template provides a structured approach to managing and analyzing Twitter Ads campaigns.

With this dashboard, you can:

  • Track campaign performance with real-time data updates.
  • Monitor ad spend and compare it against budget allocations.
  • Analyze audience engagement metrics to optimize targeting strategies.
  • Visualize conversion rates and assess the effectiveness of ad creatives.

Utilize this template to maintain a clear overview of your Twitter Ads campaigns, ensuring data-driven decisions and maximizing ROI.

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Facebook Ads + Google Ads Dashboard template

Introducing the Facebook Ads + Google Ads Dashboard Template, a powerful tool for managing and analyzing your PPC campaigns. This template is designed to streamline your advertising efforts across two major platforms: Facebook Ads and Google Ads.

With this dashboard, you can:

  • Track and compare performance metrics from both Facebook and Google Ads in one place.
  • Monitor ad spend, click-through rates, and conversion rates to optimize your campaigns.
  • Analyze audience engagement and reach to better understand your target market.

This template provides a centralized view of your advertising data, allowing for informed decision-making and strategic planning. Utilize this dashboard to gain insights into your PPC strategies and drive better results for your business.

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LinkedIn Ads Dashboard template

The LinkedIn Ads Dashboard Template is designed for professionals focused on PPC and Lead Generation in the B2B sector. This template provides a structured view of your Paid Media campaigns on LinkedIn, offering insights into performance metrics and audience engagement.

Key features include:

  • Campaign Performance Metrics: Track impressions, clicks, and conversions to understand the effectiveness of your LinkedIn Ads.
  • Audience Insights: Analyze demographic data to refine targeting strategies and improve lead quality.
  • Budget Management: Monitor spend and ROI to optimize your advertising budget.
  • Conversion Tracking: Measure lead generation success and identify high-performing campaigns.

This dashboard is essential for marketers aiming to maximize their LinkedIn Ads impact and drive business growth through targeted PPC strategies.

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Facebook Ads Attribution Dashboard template

The Facebook Ads Attribution Dashboard template provides a structured view of your PPC campaigns performance. This tool is designed to help marketers understand the attribution of conversions across different touchpoints within Facebook Ads.

With this dashboard, you can:

  • Track the performance metrics of your Facebook Ads campaigns.
  • Analyze the conversion paths to identify which ads contribute to conversions.
  • View multi-touch attribution data to understand the customer journey.

Utilize this template to gain insights into your advertising strategy and make informed decisions based on data-driven analysis.

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Meta Ads Dashboard template

The Meta Ads Dashboard template is designed for professionals managing PPC campaigns on Facebook Ads. This tool provides a structured view of your advertising data, allowing for streamlined analysis and decision-making.

Features include:

  • Real-time Data Tracking: Monitor your campaign performance with up-to-the-minute data updates.
  • Customizable Metrics: Select and prioritize the metrics that matter most to your advertising strategy.
  • Visual Analytics: Utilize charts and graphs to visualize trends and patterns in your ad performance.
  • Budget Management: Keep track of your spending and adjust your budget allocations as needed.

This dashboard is an essential tool for advertisers seeking to optimize their Facebook Ads campaigns and maximize their PPC investments.

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Facebook Ads Audience Dashboard template

The Facebook Ads Audience Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This tool provides a structured overview of audience metrics, enabling data-driven decisions.

Features include:

  • Demographic Insights: Analyze age, gender, and location data to tailor campaigns effectively.
  • Engagement Metrics: Track interactions, clicks, and conversions to assess audience responsiveness.
  • Custom Audience Segmentation: Create and manage audience segments for targeted advertising.
  • Performance Tracking: Monitor ad performance across different audience groups to identify trends.

Utilize this dashboard to streamline your Facebook Ads campaigns and maximize ROI by focusing on audience-specific data.

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Paid media Dashboard template

This Paid Media Dashboard Template is designed for marketers managing campaigns across multiple platforms. It integrates data from PPC channels such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Utilize this dashboard to track and analyze performance metrics from Google Analytics 4 and Base. The template provides a centralized view of your advertising efforts, allowing for data-driven decision-making.

  • Google Ads: Monitor impressions, clicks, and conversion rates.
  • Facebook Ads: Analyze audience engagement and ad spend.
  • LinkedIn Ads: Evaluate lead generation and campaign reach.
  • TikTok Ads: Track video views and user interactions.
  • Twitter Ads: Assess tweet engagement and follower growth.

This template is ideal for marketers seeking to consolidate their advertising data into a single, actionable view.

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What is a media buyer dashboard?

A media buyer dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Ads, Facebook Ads, DSPs) to track and display key performance indicators (KPIs) (e.g. CTR, CPC, conversions), enabling media buyers and agencies to monitor campaign and channel performance and create presentations for clients and executives. 

Media buyer dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a media buyer dashboard?

An actionable media buyer dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive media buyer dashboards

Executive dashboards for CMOs, CEOs, and clients show media buying's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Media ROI analysis: by channel, using attribution (MMM, lift analysis, multi-touch) for large budgets (≈100k/mo).
  • Unit economics analysis: CAC, LTV, payback, ARPU from media-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Media buyer manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Cross-channel reporting: overall campaign, product, client, or region reporting across channels
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for channel and tactic mapping
  • Audience and placement research

Operational Media Buyer Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • PPC: budget pacing, engagement, creative performance, CPA
  • Programmatic: bid strategies, impression share, viewability
  • Social: ad metrics, audience growth, engaging content
  • Video: completion rates, view-through rates, engagement

Operational media buyer dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a media buyer dashboard?

To build a media buyer dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, DSPs for programmatic data, CRM or E-commerce for sales and conversion data, and YouTube or TikTok for video metrics.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of media buyer dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your media buying reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Clicks, spend, Impressions, ROAS, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your media buyer dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your media buyer dashboards:

Share

Share your media buyer dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a media buyer dashboard?

Media buyer dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of media buying campaigns towards business goals. They include:

Media buying funnel KPIs measure the buying process (from the media buyer perspective), regardless of the channel: 

  • Visibility metrics: impressions, reach, ad placements
  • Engagement metrics: clicks, interactions, video plays, Sessions, average time
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your media outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase) 

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your media buying performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these media buying KPIs, segment them by:

  • Channel: paid, social, Facebook Ads vs Google Ads
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword