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Best Media buyer dashboard templates for marketing teams and agencies (2025)

Free, white-label Media buyer dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
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Facebook Ads KPI tracker Dashboard template

Track your Facebook Ads performance with our KPI Tracker Dashboard Template. This tool is designed for PPC professionals focused on goal tracking and optimizing ad spend.

Monitor essential KPIs such as:

  • Click-Through Rate (CTR): Measure the effectiveness of your ad creatives.
  • Conversion Rate: Track the percentage of users completing desired actions.
  • Cost Per Click (CPC): Analyze the cost-effectiveness of your campaigns.
  • Return on Ad Spend (ROAS): Evaluate the revenue generated for every dollar spent.

Utilize this dashboard to align your advertising strategies with business objectives, ensuring data-driven decisions in your Facebook Ads campaigns.

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PPC Creative performance Dashboard template

The PPC Creative Performance Dashboard template provides a centralized view of your advertising efforts across multiple platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

This dashboard focuses on creative performance metrics to help you analyze and optimize your ad creatives. It includes:

  • Impressions: Track the number of times your ads are displayed.
  • Clicks: Monitor the number of clicks your ads receive.
  • CTR (Click-Through Rate): Calculate the percentage of clicks per impression.
  • Conversion Rate: Measure the percentage of clicks that result in a conversion.
  • Cost Per Click (CPC): Analyze the average cost incurred for each click.
  • Cost Per Conversion: Determine the cost associated with each conversion.

Utilize this dashboard to compare performance across different platforms and identify trends in your ad creatives. This tool is essential for marketers looking to maximize their advertising ROI by focusing on creative elements that drive results.

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ROAS Dashboard template

The ROAS Dashboard Template is designed for marketers managing PPC campaigns across multiple platforms. This template provides a centralized view of your Return on Ad Spend (ROAS) metrics, allowing for data-driven decision-making.

Track and analyze performance from various advertising channels, including:

  • Google Ads
  • LinkedIn Ads
  • Facebook Ads
  • TikTok Ads
  • Twitter Ads

Utilize this dashboard to monitor campaign performance, compare ROAS across platforms, and optimize your advertising strategy. The template integrates seamlessly with data sources, providing real-time insights into your advertising spend and revenue generation.

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Google Ads Dashboard template

The Google Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts. This template provides a structured view of your Google Ads data, allowing for quick analysis and decision-making.

Features include:

  • Campaign Performance Metrics: Track impressions, clicks, and conversions to assess the effectiveness of your campaigns.
  • Cost Analysis: Monitor your ad spend and cost-per-click to manage your budget effectively.
  • Conversion Tracking: Evaluate conversion rates and return on ad spend to optimize your strategies.
  • Keyword Insights: Analyze keyword performance to refine targeting and improve ad relevance.

This template is an essential tool for managing and optimizing your Google Ads campaigns, providing clear insights into your advertising performance.

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PPC Funnel Dashboard template

The PPC Funnel Dashboard template is designed to streamline the management of your advertising campaigns across multiple platforms, including TikTok Ads, Facebook Ads, Google Ads, Twitter Ads, and LinkedIn Ads.

This dashboard provides a centralized view of your funnel performance, allowing you to track and analyze the effectiveness of your campaigns at each stage of the funnel. It integrates data from various ad platforms to offer a holistic view of your marketing efforts.

  • Campaign Overview: Monitor the overall performance of your PPC campaigns with metrics such as impressions, clicks, and conversions.
  • Funnel Stages: Analyze the performance at each stage of the funnel, from awareness to conversion, to identify areas for optimization.
  • Platform Comparison: Compare the performance of different ad platforms to allocate budget effectively.
  • Real-Time Data: Access up-to-date information to make informed decisions quickly.

Utilize this dashboard to gain insights into your PPC strategies and optimize your advertising spend across all major platforms.

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Acquisition Dashboard template

The Acquisition Dashboard template is designed for marketers utilizing Google Analytics 4 to track and analyze their marketing efforts. This dashboard provides insights into various marketing channels, including Content Marketing and PPC campaigns.

With this dashboard, users can:

  • Monitor traffic sources and understand which channels drive the most visitors.
  • Analyze user behavior and engagement metrics to optimize marketing strategies.
  • Track the performance of PPC campaigns and assess ROI.
  • Evaluate the effectiveness of content marketing efforts through detailed analytics.

Utilize this dashboard to make data-driven decisions and improve marketing outcomes by leveraging the capabilities of Google Analytics 4.

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Google Ads Dashboard template

The Google Ads Dashboard template provides a robust solution for managing and analyzing your PPC campaigns. This template is designed to streamline your workflow by offering a centralized view of your Google Ads performance metrics.

Features include:

  • Real-time Data Integration: Automatically syncs with your Google Ads account to provide up-to-date insights.
  • Customizable Metrics: Tailor the dashboard to display the metrics that matter most to your campaigns, such as CTR, CPC, and conversion rates.
  • Visual Data Representation: Utilize charts and graphs to visualize trends and patterns in your ad performance.
  • Performance Tracking: Monitor campaign performance over time to identify areas for improvement and growth.

This template is an essential tool for PPC managers looking to optimize their Google Ads strategy and maximize ROI.

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PPC KPIs Dashboard template

The PPC KPIs Dashboard template provides a centralized view of your advertising performance across multiple platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

This dashboard tracks essential metrics to help you monitor and optimize your campaigns effectively. It includes:

  • Impressions: Total number of times your ads are displayed.
  • Clicks: Number of times users click on your ads.
  • Click-Through Rate (CTR): Percentage of impressions that result in clicks.
  • Cost Per Click (CPC): Average cost incurred for each click.
  • Conversion Rate: Percentage of clicks that result in a desired action.
  • Cost Per Conversion: Average cost for each conversion achieved.
  • Return on Ad Spend (ROAS): Revenue generated for every dollar spent on advertising.

Utilize this dashboard to gain insights into your PPC campaigns’ performance and make data-driven decisions to optimize your advertising strategy.

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B2B Dashboard template

The B2B Dashboard template integrates with HubSpot, Facebook Ads, Google Ads, LinkedIn Ads, and Google Analytics 4 to provide a centralized view of your marketing and sales data.

Utilize this dashboard to track and analyze:

  • CRM Data from HubSpot for lead management and sales performance.
  • PPC Campaigns across Facebook, Google, and LinkedIn Ads to monitor ad spend and ROI.
  • SEO Metrics to assess organic search performance and traffic sources.
  • Website Analytics through Google Analytics 4 for user behavior insights and conversion tracking.

This template is designed for B2B marketers seeking to streamline data from multiple platforms into a single, actionable interface.

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Google Ads Audience Dashboard template

The Google Ads Audience Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This dashboard provides a detailed view of audience performance metrics, enabling data-driven decisions.

With this template, users can:

  • Analyze audience demographics and behavior patterns.
  • Track conversion rates across different audience segments.
  • Monitor ad spend and ROI for targeted groups.

Utilize this dashboard to align your campaigns with audience insights, ensuring your Google Ads efforts are precisely targeted and measurable.

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PPC monthly Dashboard template

The PPC Monthly Dashboard Template provides a structured overview of your advertising performance across multiple platforms. This template is designed to streamline the analysis of your campaigns on Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Each section of the dashboard focuses on specific metrics and data points relevant to each platform:

  • Facebook Ads: Analyze metrics such as impressions, clicks, and conversion rates.
  • Google Ads: Review data on cost-per-click (CPC), click-through rate (CTR), and quality score.
  • LinkedIn Ads: Monitor engagement metrics, including sponsored content performance and lead generation.
  • TikTok Ads: Evaluate video views, engagement rates, and audience demographics.
  • Twitter Ads: Track tweet engagement, follower growth, and ad spend efficiency.

This template is updated monthly to provide a consistent view of your advertising efforts, allowing for data-driven decision-making and strategic planning.

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B2B Marketing performance Dashboard template

The B2B Marketing Performance Dashboard template provides a centralized view of your marketing efforts across multiple channels. This dashboard integrates data from CRM systems, Email Marketing platforms, and advertising networks to offer a complete picture of your marketing performance.

Track and analyze data from:

  • HubSpot for CRM insights and lead management.
  • Google Ads and Facebook Ads for PPC campaign performance.
  • LinkedIn Ads to monitor B2B engagement and conversions.
  • Google Analytics 4 for web traffic and user behavior analysis.

This dashboard template allows you to monitor campaign performance, lead generation, and ROI metrics, providing actionable insights for strategic decision-making.

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What is a media buyer dashboard?

A media buyer dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Ads, Facebook Ads, DSPs) to track and display key performance indicators (KPIs) (e.g. CTR, CPC, conversions), enabling media buyers and agencies to monitor campaign and channel performance and create presentations for clients and executives. 

Media buyer dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a media buyer dashboard?

An actionable media buyer dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive media buyer dashboards

Executive dashboards for CMOs, CEOs, and clients show media buying's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Media ROI analysis: by channel, using attribution (MMM, lift analysis, multi-touch) for large budgets (≈100k/mo).
  • Unit economics analysis: CAC, LTV, payback, ARPU from media-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Media buyer manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Cross-channel reporting: overall campaign, product, client, or region reporting across channels
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for channel and tactic mapping
  • Audience and placement research

Operational Media Buyer Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • PPC: budget pacing, engagement, creative performance, CPA
  • Programmatic: bid strategies, impression share, viewability
  • Social: ad metrics, audience growth, engaging content
  • Video: completion rates, view-through rates, engagement

Operational media buyer dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a media buyer dashboard?

To build a media buyer dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, DSPs for programmatic data, CRM or E-commerce for sales and conversion data, and YouTube or TikTok for video metrics.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of media buyer dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance. 

Learn to copy Looker Studio templates. 

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your media buying reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Clicks, spend, Impressions, ROAS, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your media buyer dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your media buyer dashboards:

Share

Share your media buyer dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a media buyer dashboard?

Media buyer dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of media buying campaigns towards business goals. They include:

Media buying funnel KPIs measure the buying process (from the media buyer perspective), regardless of the channel: 

  • Visibility metrics: impressions, reach, ad placements
  • Engagement metrics: clicks, interactions, video plays, Sessions, average time
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your media outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase) 

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your media buying performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these media buying KPIs, segment them by:

  • Channel: paid, social, Facebook Ads vs Google Ads
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates