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Best Google Search Console dashboard templates for marketing teams and agencies (2025)

Free, white-label Google Search Console dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
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SEO Serp tracking Dashboard template

The SEO SERP Tracking Dashboard template is designed to provide a detailed overview of your website’s performance in search engine results. This tool integrates seamlessly with Google Search Console to deliver actionable insights.

With this dashboard, you can:

  • Monitor keyword rankings and track their fluctuations over time.
  • Analyze click-through rates (CTR) and identify trends.
  • Evaluate impressions to understand visibility in search results.
  • Identify top-performing pages and optimize underperforming ones.

Utilize this template to make data-driven decisions and improve your website’s search engine performance.

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SEO Keyword research Dashboard template

The SEO Keyword Research Dashboard template is designed to streamline your keyword analysis process. This tool integrates seamlessly with Google Search Console to provide actionable insights into your website’s search performance.

With this dashboard, you can:

  • Track keyword rankings and identify trends over time.
  • Analyze search queries that drive traffic to your site.
  • Monitor click-through rates and impressions for targeted keywords.
  • Identify opportunities for content optimization and expansion.

Utilize this template to make data-driven decisions and improve your site’s visibility in search results.

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SEO Keyword ranking tracker Dashboard template

Welcome to the SEO Keyword Ranking Tracker Dashboard, a powerful tool designed to streamline your SEO efforts by providing real-time insights into your keyword performance. This dashboard integrates seamlessly with Google Search Console to deliver accurate and up-to-date data.

With this dashboard, you can:

  • Monitor the ranking positions of your targeted keywords.
  • Analyze search visibility trends over time.
  • Identify high-performing keywords and areas for improvement.
  • Track click-through rates and impressions for each keyword.

Utilize this dashboard to make informed decisions and optimize your SEO strategy effectively. Stay ahead in the competitive landscape by keeping a close watch on your keyword rankings and search performance metrics.

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SEO Dashboard template

The SEO Dashboard Template is designed to streamline your SEO strategy by integrating data from Google Search Console and other analytics tools. This template provides a centralized view of your website’s performance metrics, enabling data-driven decisions for content marketing and branding.

Features include:

  • Google Search Console Integration: Automatically pull search performance data to monitor clicks, impressions, and average position.
  • Content Performance Analysis: Evaluate the effectiveness of your content marketing efforts by tracking page views, bounce rates, and user engagement.
  • Brand Visibility Metrics: Assess your brand’s online presence with insights into search queries and audience demographics.

Utilize this dashboard to align your SEO efforts with business objectives, ensuring a cohesive approach to improving search rankings and online visibility.

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Peso model Dashboard template

The PESO Model Dashboard template provides a structured approach to analyzing and managing your social media and digital marketing efforts. This template integrates various platforms and metrics to offer a holistic view of your marketing performance.

Social Media Insights are gathered from platforms like Instagram, Facebook, LinkedIn, Pinterest, and TikTok. These insights help in understanding audience engagement and content reach.

  • Instagram Insights: Track follower growth, engagement rates, and content interactions.
  • Facebook Insights: Analyze page views, post reach, and audience demographics.
  • LinkedIn Pages: Monitor page followers, post performance, and professional engagement.
  • Pinterest: Evaluate pin impressions, saves, and audience trends.
  • TikTok: Assess video views, likes, and follower activity.

E-commerce Metrics are integrated to track sales conversions and customer interactions across social platforms, providing a direct link between social media efforts and revenue generation.

SEO Performance is monitored to ensure that content is optimized for search engines, driving organic traffic to your digital assets.

This dashboard template is designed for marketers looking to streamline their reporting process and gain actionable insights from their digital marketing activities.

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B2B Dashboard template

The B2B Dashboard template integrates with HubSpot, Facebook Ads, Google Ads, LinkedIn Ads, and Google Analytics 4 to provide a centralized view of your marketing and sales data.

Utilize this dashboard to track and analyze:

  • CRM Data from HubSpot for lead management and sales performance.
  • PPC Campaigns across Facebook, Google, and LinkedIn Ads to monitor ad spend and ROI.
  • SEO Metrics to assess organic search performance and traffic sources.
  • Website Analytics through Google Analytics 4 for user behavior insights and conversion tracking.

This template is designed for B2B marketers seeking to streamline data from multiple platforms into a single, actionable interface.

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What is a Google Search Console dashboard?

A Google Search Console dashboard is an interface tool that consolidates data from Google Search Console to track and display key performance indicators (KPIs) such as impressions, clicks, and average position, enabling teams to monitor website performance in search results and create presentations for stakeholders.

Google Search Console dashboards are typically built using flexible tools like Google Looker Studio, Power BI, or Google Sheets to enable high customization and integration of data from Google Search Console.

What to include in a Google Search Console dashboard?

An actionable Google Search Console dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Google Search Console dashboards

Executive dashboards for CMOs, CEOs, and clients show the impact of search visibility on business goals. Reviewed weekly, monthly, or quarterly, they include:

  • Search performance analysis: by query, page, and country to understand visibility and traffic sources.
  • Click-through rate (CTR) analysis: to evaluate the effectiveness of search snippets.
  • Keyword ranking trends: to track changes in search positions over time.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Manager dashboards

Manager dashboards provide detailed views with drill-downs to see performance by query, page, country, and device. They help align teams, define tactics, and include:

  • Search query reporting: overall performance by query and page.
  • Goal tracking: compare current performance vs objectives.
  • Site audits for identifying and prioritizing technical issues.
  • Competitive analysis for search visibility and keyword opportunities.
  • Topic and keyword research for content optimization.

Operational Google Search Console Dashboards

Operational dashboards for analysts and SEO specialists have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Search performance: impressions, clicks, CTR, and average position.
  • Technical SEO: crawl errors, mobile usability, and page speed insights.
  • Backlink analysis: to monitor and evaluate link profiles.

Operational Google Search Console dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a Google Search Console dashboard?

To build a Google Search Console dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. The primary source is Google Search Console for search performance data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Google Search Console dashboard templates in Google Sheets or Looker Studio, designed for use cases like search performance monitoring, keyword analysis, and technical SEO insights.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom queries, page data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Google Search Console reporting use cases, such as search performance monitoring, keyword analysis, and technical SEO insights.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Impressions, Clicks, CTR, Average Position, etc.).
  3. Choose breakdowns to segment your data (e.g. by date, query, page, country, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your Google Search Console dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Google Search Console dashboards:

Share

Share your Google Search Console dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a Google Search Console dashboard?

Google Search Console dashboards should include a mix of visibility, engagement, and technical metrics to fully understand the performance of your website in search results. They include:

Visibility metrics measure how often your site appears in search results:

  • Impressions: the number of times your site appears in search results.
  • Average Position: the average ranking of your site in search results.

Engagement metrics measure user interaction with your site in search results:

  • Clicks: the number of times users clicked on your site in search results.
  • Click-through Rate (CTR): the ratio of clicks to impressions.

Technical metrics help identify and resolve issues affecting search performance:

  • Crawl Errors: issues preventing search engines from accessing your site.
  • Mobile Usability: issues affecting mobile user experience.
  • Page Speed: insights into page load times and performance.

To analyze these KPIs, segment them by:

  • Query: specific search terms driving traffic.
  • Page: individual pages on your site.
  • Country: geographic location of users.
  • Device: desktop, mobile, or tablet.

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