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Best Creative performance dashboard templates for marketing teams and agencies (2025)

Free, white-label Creative performance dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
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Twitter Ads Dashboard template

The Twitter Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts on X Ads. This template provides a structured approach to managing and analyzing Twitter Ads campaigns.

With this dashboard, you can:

  • Track campaign performance with real-time data updates.
  • Monitor ad spend and compare it against budget allocations.
  • Analyze audience engagement metrics to optimize targeting strategies.
  • Visualize conversion rates and assess the effectiveness of ad creatives.

Utilize this template to maintain a clear overview of your Twitter Ads campaigns, ensuring data-driven decisions and maximizing ROI.

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TikTok Ads Dashboard template

The TikTok Ads Dashboard Template is designed for PPC professionals managing TikTok advertising campaigns. This template provides a structured approach to monitor and analyze your ad performance effectively.

With this dashboard, you can:

  • Track Ad Spend: Monitor your daily, weekly, and monthly ad expenditures to ensure budget adherence.
  • Analyze Performance Metrics: Evaluate crucial metrics such as impressions, clicks, and conversions to assess campaign success.
  • Visualize Data Trends: Utilize charts and graphs to identify patterns and make informed decisions.
  • Optimize Campaigns: Use data insights to adjust targeting, creatives, and bidding strategies for improved results.

This template is an essential tool for PPC managers aiming to maximize their TikTok advertising efforts.

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Shopify Attribution Dashboard template

The Shopify Attribution Dashboard template is designed for e-commerce businesses using Shopify to track and analyze their marketing efforts. This dashboard provides a detailed view of how different marketing channels contribute to sales and customer acquisition.

With this template, you can:

  • Track PPC Campaigns: Monitor the performance of your pay-per-click campaigns across various platforms.
  • Analyze Attribution Models: Understand the impact of different attribution models on your sales data.
  • Visualize Customer Journeys: Gain insights into the paths customers take before making a purchase.
  • Measure ROI: Calculate the return on investment for each marketing channel.

This dashboard integrates seamlessly with Shopify, providing real-time data and analytics to help you make informed decisions about your marketing strategies.

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SEM Dashboard template

The SEM Dashboard Template is designed for professionals managing PPC and Paid Media campaigns, specifically focusing on Google Ads. This template provides a structured approach to monitor and analyze campaign performance.

Key features include:

  • Performance Metrics: Track essential metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and Conversion Rate.
  • Budget Tracking: Monitor daily and monthly spend to ensure alignment with financial goals.
  • Ad Group Analysis: Evaluate the performance of different ad groups to identify top performers.
  • Keyword Insights: Analyze keyword performance to optimize bidding strategies.

This template serves as a foundational tool for managing and optimizing Google Ads campaigns, providing actionable insights for data-driven decision-making.

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PPC multi-channel Dashboard template

The PPC Multi-Channel Dashboard Template is designed for marketers managing campaigns across various platforms. This template integrates data from TikTok Ads, Facebook Ads, Google Ads, Twitter Ads, and LinkedIn Ads.

With this dashboard, users can:

  • Track performance metrics across all channels in one place.
  • Analyze campaign data to identify trends and patterns.
  • Compare ad spend and ROI across different platforms.
  • Monitor audience engagement and conversion rates.

This template supports data-driven decision-making by providing a unified view of multi-channel PPC efforts.

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PPC monthly Dashboard template

The PPC Monthly Dashboard Template provides a structured overview of your advertising performance across multiple platforms. This template is designed to streamline the analysis of your campaigns on Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Each section of the dashboard focuses on specific metrics and data points relevant to each platform:

  • Facebook Ads: Analyze metrics such as impressions, clicks, and conversion rates.
  • Google Ads: Review data on cost-per-click (CPC), click-through rate (CTR), and quality score.
  • LinkedIn Ads: Monitor engagement metrics, including sponsored content performance and lead generation.
  • TikTok Ads: Evaluate video views, engagement rates, and audience demographics.
  • Twitter Ads: Track tweet engagement, follower growth, and ad spend efficiency.

This template is updated monthly to provide a consistent view of your advertising efforts, allowing for data-driven decision-making and strategic planning.

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PPC KPIs Dashboard template

The PPC KPIs Dashboard template provides a centralized view of your advertising performance across multiple platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

This dashboard tracks essential metrics to help you monitor and optimize your campaigns effectively. It includes:

  • Impressions: Total number of times your ads are displayed.
  • Clicks: Number of times users click on your ads.
  • Click-Through Rate (CTR): Percentage of impressions that result in clicks.
  • Cost Per Click (CPC): Average cost incurred for each click.
  • Conversion Rate: Percentage of clicks that result in a desired action.
  • Cost Per Conversion: Average cost for each conversion achieved.
  • Return on Ad Spend (ROAS): Revenue generated for every dollar spent on advertising.

Utilize this dashboard to gain insights into your PPC campaigns’ performance and make data-driven decisions to optimize your advertising strategy.

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PPC Funnel Dashboard template

The PPC Funnel Dashboard template is designed to streamline the management of your advertising campaigns across multiple platforms, including TikTok Ads, Facebook Ads, Google Ads, Twitter Ads, and LinkedIn Ads.

This dashboard provides a centralized view of your funnel performance, allowing you to track and analyze the effectiveness of your campaigns at each stage of the funnel. It integrates data from various ad platforms to offer a holistic view of your marketing efforts.

  • Campaign Overview: Monitor the overall performance of your PPC campaigns with metrics such as impressions, clicks, and conversions.
  • Funnel Stages: Analyze the performance at each stage of the funnel, from awareness to conversion, to identify areas for optimization.
  • Platform Comparison: Compare the performance of different ad platforms to allocate budget effectively.
  • Real-Time Data: Access up-to-date information to make informed decisions quickly.

Utilize this dashboard to gain insights into your PPC strategies and optimize your advertising spend across all major platforms.

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PPC Creative performance Dashboard template

The PPC Creative Performance Dashboard template provides a centralized view of your advertising efforts across multiple platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

This dashboard focuses on creative performance metrics to help you analyze and optimize your ad creatives. It includes:

  • Impressions: Track the number of times your ads are displayed.
  • Clicks: Monitor the number of clicks your ads receive.
  • CTR (Click-Through Rate): Calculate the percentage of clicks per impression.
  • Conversion Rate: Measure the percentage of clicks that result in a conversion.
  • Cost Per Click (CPC): Analyze the average cost incurred for each click.
  • Cost Per Conversion: Determine the cost associated with each conversion.

Utilize this dashboard to compare performance across different platforms and identify trends in your ad creatives. This tool is essential for marketers looking to maximize their advertising ROI by focusing on creative elements that drive results.

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PPC Campaign performance Dashboard template

The PPC Campaign Performance Dashboard template provides a centralized view of your advertising efforts across multiple platforms. This dashboard is designed to track and analyze the performance of your campaigns on Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

With this dashboard, you can monitor:

  • Impressions and Clicks to understand audience engagement.
  • Click-Through Rate (CTR) to measure the effectiveness of your ad creatives.
  • Cost Per Click (CPC) and Cost Per Acquisition (CPA) for budget management.
  • Conversion Rates to assess the success of your campaigns in achieving desired actions.
  • Return on Ad Spend (ROAS) to evaluate the profitability of your advertising investments.

This template allows for a detailed comparison of performance metrics across different platforms, providing insights into which channels are delivering the best results.

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PPC budget tracking and pacing Dashboard template

The PPC Budget Tracking and Pacing Dashboard template is designed for managing and monitoring advertising spend across multiple platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

This dashboard provides a centralized view of your advertising budget and spend, allowing for real-time tracking and adjustments. It is structured to support the following functionalities:

  • Budget Allocation: Set and adjust budgets for each platform to align with campaign goals.
  • Spend Monitoring: Track daily, weekly, and monthly spend to ensure alignment with budgetary constraints.
  • Pacing Analysis: Evaluate spend rates to determine if campaigns are on track to utilize the allocated budget effectively.
  • Performance Metrics: Integrate key performance indicators (KPIs) to assess the impact of spend on campaign outcomes.

Utilize this dashboard to maintain control over your PPC campaigns, ensuring that your advertising spend is optimized across all platforms.

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PPC Dashboard template

The PPC Dashboard Template is designed for managing and analyzing advertising campaigns across multiple platforms. This template supports:

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • TikTok Ads
  • Twitter Ads

Utilize this dashboard to track performance metrics such as click-through rates (CTR), cost per click (CPC), and conversion rates. The template provides a centralized view of your advertising data, allowing for streamlined reporting and analysis.

Features include:

  • Real-time data integration from all supported platforms
  • Customizable widgets for specific campaign insights
  • Automated reporting for daily, weekly, and monthly performance

This template is ideal for marketers looking to optimize their PPC strategies across various social media and search engine platforms.

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What is a creative performance dashboard?

A creative performance dashboard is an interface tool that consolidates data from multiple sources (e.g., Adobe Analytics, Behance, Dribbble) to track and display key performance indicators (KPIs) (e.g., engagement rate, reach, creative impact), enabling teams and agencies to monitor creative project performance and create presentations for clients and executives. 

Creative performance dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a creative performance dashboard?

An actionable creative performance dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive creative dashboards

Executive dashboards for Creative Directors, CEOs, and clients show the creative team's impact. Reviewed weekly, monthly, or quarterly, they include:

  • Creative ROI analysis: by project, using attribution for large budgets.
  • Project performance analysis: engagement, reach, and impact from creative projects
  • Cohort analysis: audience retention and engagement by creative cohort (launch period, platform)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Creative manager dashboards

Manager dashboards have cross-platform views with drill-downs to see performance by client, brand, region, team member, and project. They help align teams, define tactics, and include:

  • Cross-platform reporting: overall project, client, or region reporting across platforms
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for creative trends and mapping
  • Content, audience, and creative research

Operational Creative Dashboards

Operational dashboards for analysts and creative managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Design: project timelines, revisions, creative performance
  • Social: post metrics, follower growth, engaging content
  • Content: delivery, engagement, conversion rates
  • SEO: keyword/page rankings, impressions, clicks, speed, errors, backlinks

Operational creative dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a creative performance dashboard?

To build a creative performance dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Adobe Analytics and Behance for creative performance, CRM or E-commerce for sales and engagement data, and Instagram or TikTok for Social Media.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of creative performance dashboard templates in Google Sheets or Looker Studio, designed for use cases like creative monitoring, project pacing, and creative impact. 

Learn to copy Looker Studio templates. 

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, GA4 events, and all the fields and metrics that you define as "engagement" and "impact".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your creative reporting use cases, such as creative monitoring, project pacing, and creative impact. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Engagement, reach, Sessions, creative impact, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, project name, creative type, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your creative dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your creative dashboards:

Share

Share your creative dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a creative performance dashboard?

Creative performance dashboards should include a mix of visibility, engagement, impact, and efficiency metrics and KPIs to fully understand the performance of creative projects towards business goals. They include:

Creative funnel KPIs measure the creative process (from the creative perspective), regardless of the platform: 

  • Visibility metrics: impressions, reach, followers, content deliveries
  • Engagement metrics: clicks, comments, shares, video plays, Sessions, average time
  • Impact metrics: creative impact, audience retention, key events

Efficiency KPIs compare your creative outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Impact: CPA (Cost per Acquisition), CPP (Cost per Project) 

Effectiveness KPIs compare the input with the output from one creative stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Impact: Impact rate

Sales and cost KPIs show the bottom-line impact of your creative performance:

  • Sales: clients, revenue
  • Cost: project spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these creative KPIs, segment them by:

  • Platform: paid, social, Instagram vs TikTok
  • Time: Hourly, daily, weekly, monthly
  • Project: creative stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates