Best Competitors analysis dashboard templates for marketing teams and agencies (2025)

Free, white-label Competitors analysis dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Social Media competitors Dashboard template

Introducing the Social Media Competitors Dashboard Template, a powerful tool designed for analyzing and comparing public data across multiple social media platforms. This template provides insights into your competitors’ performance on platforms such as Instagram, Facebook, LinkedIn, Google Business Profile, Pinterest, and TikTok.

Utilize this dashboard to access:

  • Instagram Public Data: Track follower growth, engagement rates, and content performance.
  • Facebook Insights: Analyze page likes, post reach, and audience demographics.
  • LinkedIn Pages: Monitor company page followers, post interactions, and industry benchmarks.
  • Google Business Profile: Evaluate customer reviews, search visibility, and local engagement.
  • Pinterest: Assess pin performance, audience interests, and traffic sources.
  • TikTok: Examine video views, follower trends, and engagement metrics.

This template is designed to provide a structured overview of your competitors’ social media strategies, allowing you to make informed decisions based on real-time data.

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Social Media Client presentation Dashboard template

The Social Media Client Presentation Dashboard template is designed for agencies managing multiple social media platforms. It provides a structured overview of public data and insights from various social media channels.

Instagram Public Data and Instagram Insights offer detailed analytics on audience engagement and content performance. This includes metrics such as likes, comments, and follower growth.

Facebook Insights deliver data on page interactions, post reach, and demographic information, allowing for a thorough analysis of audience behavior.

For LinkedIn Pages, the dashboard presents data on post engagement, follower demographics, and page views, facilitating a deeper understanding of professional audience interactions.

Google Business Profile metrics include search visibility, customer actions, and review analytics, providing a comprehensive view of business presence on Google.

The dashboard also integrates data from Pinterest and TikTok, offering insights into pin performance, video views, and audience engagement trends.

  • Track and compare performance across multiple platforms.
  • Access detailed insights for strategic decision-making.
  • Utilize data-driven reports for client presentations.
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Instagram Insights competitors Dashboard template

Introducing the Instagram Insights Competitors Dashboard Template, a powerful tool designed for social media analysts and marketers. This template provides a structured approach to monitor and analyze public Instagram data, offering valuable insights into your competitors’ performance.

With this dashboard, you can:

  • Track Competitor Engagement: Monitor likes, comments, and shares to understand audience interaction.
  • Analyze Content Strategy: Evaluate the types of content that drive engagement and identify trends.
  • Compare Growth Metrics: Assess follower growth rates and engagement ratios to gauge market position.

Utilize this template to streamline your social media strategy by leveraging Instagram public data effectively. Stay informed and make data-driven decisions with ease.

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Facebook Insights competitors Dashboard template

The Facebook Insights Competitors Dashboard template provides a structured approach to analyzing your competitors’ performance on Facebook. This tool leverages Facebook Public Data to offer insights into various metrics.

With this dashboard, you can:

  • Track engagement metrics such as likes, shares, and comments.
  • Analyze audience demographics to understand the reach and influence of competitors.
  • Monitor content performance to identify successful strategies.

Utilize this template to gain a competitive edge by understanding how your competitors interact with their audience and what content resonates most effectively.

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Competitors analysis Dashboard template

The Competitors Analysis Dashboard template provides a structured approach to evaluating your market position using Instagram Public Data and Facebook Public Data. This template is designed for marketing professionals seeking to leverage social media insights for strategic decision-making.

Utilize Instagram Insights and Facebook Insights to track and compare competitor performance. The dashboard offers a detailed view of various metrics, enabling you to understand competitor strategies and audience engagement.

  • Engagement Metrics: Analyze likes, comments, and shares to gauge audience interaction.
  • Follower Growth: Monitor changes in follower counts to assess brand popularity.
  • Content Performance: Evaluate the effectiveness of different content types and posting frequencies.
  • Audience Demographics: Compare age, gender, and location data to identify target market segments.

This dashboard template is an essential tool for marketers aiming to optimize their social media strategies by understanding competitive dynamics and audience preferences.

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What is a competitor analysis dashboard?

A competitor analysis dashboard is an interface tool that consolidates data from multiple sources (e.g., market research reports, social media analytics, web traffic data) to track and display key performance indicators (KPIs) (e.g., market share, competitor pricing, product features), enabling teams to monitor competitor performance and create presentations for stakeholders. 

Competitor analysis dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a competitor analysis dashboard?

An actionable competitor analysis dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive competitor analysis dashboards

Executive dashboards for CMOs, CEOs, and stakeholders show the competitive landscape's impact. Reviewed weekly, monthly, or quarterly, they include:

  • Market share analysis: by product category, using market data and trends.
  • Pricing strategy analysis: competitor pricing models and changes over time.
  • Product feature comparison: strengths and weaknesses of competitor offerings.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Competitor analysis manager dashboards

Manager dashboards have cross-competitor views with drill-downs to see performance by product, region, and market segment. They help align strategies, define tactics, and include:

  • Cross-competitor reporting: overall market position, product, or region reporting across competitors.
  • Trend tracking: compare current market trends vs objectives.
  • SWOT analysis for prioritization and spotting opportunities 
  • Competitive landscape mapping for market positioning.
  • Topic, keyword, content, audience research

Operational Competitor Analysis Dashboards

Operational dashboards for analysts and market researchers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Web traffic: competitor site visits, engagement, bounce rates.
  • Social media: competitor post metrics, follower growth, engaging topics/hashtags.
  • Product reviews: sentiment analysis, ratings, feedback trends.
  • SEO: competitor keyword rankings, backlinks, content performance.

Operational competitor analysis dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a competitor analysis dashboard?

To build a competitor analysis dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are market research databases, social media analytics tools, web analytics platforms, and competitor websites.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of competitor analysis dashboard templates in Google Sheets or Looker Studio, designed for use cases like market share tracking, pricing analysis, and feature comparison. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom market insights, competitor data, and all the fields and metrics that you define as "competitive advantages" and "market positioning".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your competitor analysis use cases, such as market share tracking, pricing analysis, and feature comparison. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Market share, pricing, product features, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, competitor name, product category, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your competitor analysis dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your competitor analysis dashboards:

Share

Share your competitor analysis dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a competitor analysis dashboard?

Competitor analysis dashboards should include a mix of market position, pricing, product features, and customer sentiment metrics and KPIs to fully understand the competitive landscape. They include:

Market position KPIs measure the competitive standing in the market: 

  • Market share metrics: percentage of market, growth rate
  • Pricing metrics: average price, discount strategies
  • Product feature metrics: unique features, innovation index

Efficiency KPIs compare your competitive outputs to the cost, including:

  • Market share: cost per market share point
  • Pricing: price elasticity
  • Product features: R&D cost per feature 

Effectiveness KPIs compare the input with the output from one competitive stage to another

  • Market share: growth rate
  • Pricing: price competitiveness index
  • Product features: feature adoption rate

Sales and cost KPIs show the bottom-line impact of your competitive performance:

  • Sales: revenue, units sold
  • Cost: production cost, marketing spend
  • Efficiency: ROI, cost per feature
  • Effectiveness: customer satisfaction index

To analyze these competitor KPIs, segment them by:

  • Competitor: major, emerging, direct vs indirect
  • Time: Hourly, daily, weekly, monthly
  • Product: category, lifecycle stage
  • Market: region, segment
  • Customer: demographics, preferences, behavior
  • Content: marketing materials, campaigns, messaging