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Best free marketing dashboard templates (2025)

+30 free, white-label marketing dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.   Monitor and audit your marketing performance, track and consolidate KPIs from PPC, Social Media, SEO, email, and website, and automate your client and executive presentations. 

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ActiveCampaign Dashboard template

The ActiveCampaign Dashboard Template is designed for B2B companies focusing on CRM and Email Marketing. This template integrates seamlessly with ActiveCampaign, providing a robust platform for managing customer relationships and automating marketing efforts.

With this dashboard, businesses can:

  • Monitor and analyze email marketing campaigns in real-time.
  • Track customer interactions and engagement metrics.
  • Automate marketing workflows to streamline operations.

The template supports automation features, allowing users to set up triggers and actions that respond to customer behavior, ensuring timely and relevant communication.

Utilize the ActiveCampaign Dashboard Template to optimize your CRM strategies and drive business growth through targeted email marketing and automation.

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Acquisition Dashboard template

The Acquisition Dashboard template is designed for marketers utilizing Google Analytics 4 to track and analyze their marketing efforts. This dashboard provides insights into various marketing channels, including Content Marketing and PPC campaigns.

With this dashboard, users can:

  • Monitor traffic sources and understand which channels drive the most visitors.
  • Analyze user behavior and engagement metrics to optimize marketing strategies.
  • Track the performance of PPC campaigns and assess ROI.
  • Evaluate the effectiveness of content marketing efforts through detailed analytics.

Utilize this dashboard to make data-driven decisions and improve marketing outcomes by leveraging the capabilities of Google Analytics 4.

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A/B testing Dashboard template

The A/B Testing Dashboard template is designed for Email Marketing professionals using Mailchimp. This tool provides a structured approach to compare different email campaign strategies.

Features include:

  • Performance Metrics: Track open rates, click-through rates, and conversion rates for each variant.
  • Segmentation Analysis: Evaluate how different audience segments respond to each email version.
  • Visual Data Representation: Utilize graphs and charts to visualize campaign performance.
  • Real-Time Updates: Monitor ongoing tests with live data feeds.

This dashboard is essential for marketers aiming to optimize their email campaigns by systematically testing and analyzing different approaches.

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ROAS Dashboard template

The ROAS Dashboard Template is designed for marketers managing PPC campaigns across multiple platforms. This template provides a centralized view of your Return on Ad Spend (ROAS) metrics, allowing for data-driven decision-making.

Track and analyze performance from various advertising channels, including:

  • Google Ads
  • LinkedIn Ads
  • Facebook Ads
  • TikTok Ads
  • Twitter Ads

Utilize this dashboard to monitor campaign performance, compare ROAS across platforms, and optimize your advertising strategy. The template integrates seamlessly with data sources, providing real-time insights into your advertising spend and revenue generation.

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What is a marketing dashboard?

A marketing dashboard is a interface tool that consolidates data from multiple sources (e.g., Google Analytics, Facebook Ads, HubSpot) to track and display key performance indicators (KPIs) (e.g. CTR, CPC, conversions), enabling teams and agencies to monitor campaign and channel performance and create presentations for clients and executives. 

 

Marketing dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a marketing dashboard?

 

An actionable marketing dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive marketing dashboards

Executive dashboards for CMOs, CEOs, and clients show marketing’s bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

 

  • Marketing ROI analysis: by channel, using attribution (MMM, lift analysis, multi-touch) for large budgets (≈100k/mo).
  • Unit economics analysis: CAC, LTV, payback, ARPU from marketing-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Marketing manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Cross-channel reporting:  overall campaign, product, client, or region reporting across channels
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for channel and tactic mapping
  • Topic, keyword, content, audience research

 

Operational Marketing Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • PPC: budget pacing, engagement, creative performance, CPA
  • Social: post metrics, follower growth, engaging topics/hashtags
  • Email: delivery, open, conversion rates
  • SEO: keyword/page rankings, impressions, clicks, speed, errors, backlinks

 

Operational marketing dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a marketing dashboard?

To build a marketing dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales and email data, and Instagram or TikTok for Social Media.

 

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

 

You can follow these tutorials on connecting your data:

 

Choose a template

Choose from dozens of marketing dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance. 

 

Learn to copy Looker Studio templates. 

 

While templates are the  starting point. Make them specific for your business or agency.. Map your specific metrics, especially custom custom conversions, CRM contact data, GA4 events and all the fields and metrics that you define as  “conversions” and “revenue”.

 

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your marketing reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance. 

 

Select metrics, dimensions, and charts

 

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Clicks, spend, Sessions, ROAS, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

 

You can follow these tutorials on adding data to your dashboards

Design

To make your marketing dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

 

Follow these tutorials to design your marketing dashboards:

 

Share

Share your marketing dashboards via links, PDF,  schedule emails, and control permissions.

 

KPIs to include in a marketing dashboard?

 

Marketing dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs  to fully understand the performance of marketing campaigns towards business goals. They include:

 

Marketing funnel KPIs measure the buying process (from the marketer perspective), regardless the channel: 

 

  • Visibility metrics: impressions, reach, followers, email deliveries
  • Engagement metrics: clicks, comments, shares, video plays, Sessions, average time
  • Conversion metrics: custom conversions, leads, purchases, key events

 

Efficiency KPIs compare your marketing outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase) 

 

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

 

Sales and cost KPIs show the bottom-line impact of your marketing performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness:  AOV, ACV

 

To analyze these marketing KPIs, segment them by:

  • Channel: paid, social, Facebook Ads vs Google Ads
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword

 

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