Best free marketing dashboard templates (2025)

+30 free, white-label marketing dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries. Monitor and audit your marketing performance, track and consolidate KPIs from PPC, Social Media, SEO, email, and website, and automate your client and executive presentations.

HubSpot Dashboard template

The HubSpot Dashboard Template is designed for B2B companies focusing on CRM and Email Marketing. This template provides a structured view of your marketing and sales data, enabling you to track and analyze your funnels and inbound marketing efforts effectively.

With this dashboard, you can:

Monitor lead generation and conversion rates through detailed funnel analysis.
Track email campaign performance metrics, including open rates and click-through rates.
Analyze customer interactions and engagement within the HubSpot CRM.

Utilize this template to align your marketing strategies with your business objectives, ensuring a data-driven approach to inbound marketing.

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Google Business Profile Reviews Dashboard template

The Google Business Profile Reviews Dashboard template is designed for businesses focusing on Local SEO strategies. This dashboard provides a centralized view of your Google Business Profile reviews, allowing you to monitor and manage customer feedback effectively.

With this template, you can:

Track the number of reviews over time to understand trends in customer feedback.
Analyze the average rating to gauge overall customer satisfaction.
Identify common themes in reviews to address customer concerns and improve service.
Monitor response rates to ensure timely engagement with customers.

Utilize this dashboard to maintain a strong online presence and improve your business’s visibility in local search results.

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Google Business Profile Dashboard template

Optimize your Google Business Profile with our specialized Dashboard template designed for Local SEO strategies. This template provides a structured approach to managing and analyzing your business’s online presence.

Utilize the Dashboard to:

Track and analyze local search performance metrics.
Monitor customer engagement and feedback.
Manage business information updates efficiently.

Stay ahead in local search results by leveraging data-driven insights from your Google Business Profile. This template is an essential tool for businesses aiming to improve their visibility and connect with local customers effectively.

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Google Analytics 4 E-commerce Dashboard template

The Google Analytics 4 E-commerce Dashboard template is designed for businesses using Shopify to track and analyze their online store’s performance. This dashboard provides a detailed view of your e-commerce data, allowing you to monitor and optimize your store’s performance effectively.

With this template, you can access a variety of metrics and dimensions, including:

Sales Performance: Track total revenue, average order value, and conversion rates.
Customer Behavior: Analyze user engagement, session duration, and bounce rates.
Traffic Sources: Identify where your visitors are coming from, including organic search, paid ads, and social media.
Product Insights: Review product performance, including top-selling items and product views.

This dashboard leverages the capabilities of Google Analytics 4 to provide real-time data and insights, helping you make informed decisions about your e-commerce strategy.

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Google Analytics 4 Audience Dashboard template

The Google Analytics 4 Audience Dashboard template provides a structured view of your audience data, enabling marketers to make informed decisions. This template is designed to help you understand your audience’s behavior and demographics.

Features include:

Real-time Audience Insights: Monitor live data to track user interactions as they happen.
Demographic Breakdown: Analyze user demographics such as age, gender, and location.
Behavioral Analysis: Examine user behavior patterns, including session duration and page views.
Custom Segments: Create and analyze custom audience segments to tailor marketing strategies.

This dashboard template is essential for marketers looking to leverage Google Analytics 4 for audience analysis and strategic planning.

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Google Analytics 4 Attribution Dashboard template

The Google Analytics 4 Attribution Dashboard template provides a detailed view of your marketing channels’ performance. This dashboard is designed to help marketers understand the attribution paths that lead to conversions, offering insights into how different channels contribute to your business goals.

With this dashboard, you can:

Analyze multi-channel attribution to see how various marketing efforts work together.
Track conversion paths to identify the most effective sequences of interactions.
Evaluate the impact of each channel on your overall marketing strategy.

Utilize this template to gain a deeper understanding of your customer journey and optimize your marketing strategies based on data-driven insights.

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Google Analytics 4 acquisition Dashboard template

The Google Analytics 4 Acquisition Dashboard template provides a detailed overview of your website’s traffic sources and user acquisition channels. This dashboard is designed to help marketers and analysts understand how users are finding and interacting with your site.

Core Features:

Traffic Source Analysis: Break down of user acquisition by channels such as organic search, paid search, direct, referral, and social media.
User Engagement Metrics: Track user interactions and engagement levels across different acquisition sources.
Attribution Insights: Analyze the contribution of various channels to conversions and user journeys.
Real-Time Data: Monitor live data to see how current campaigns are performing.

This dashboard leverages Google Analytics 4’s advanced tracking capabilities to provide actionable insights into your marketing strategies and user acquisition efforts.

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Google Analytics 4 Dashboard template

The Google Analytics 4 Dashboard Template is designed for marketing professionals and e-commerce businesses seeking to leverage website data effectively. This template provides a structured view of your Google Analytics 4 data, focusing on essential metrics and insights.

With this dashboard, you can:

Track user acquisition and understand which channels drive the most traffic.
Analyze user behavior to identify popular pages and content.
Monitor conversion rates to assess the performance of marketing campaigns.
Evaluate e-commerce metrics such as revenue, average order value, and product performance.

This template is tailored for those who need to make data-driven decisions based on real-time analytics and customizable reports.

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Google Ads PMax Dashboard template

The Google Ads PMax Dashboard template is designed for PPC professionals managing Google Ads campaigns. This template provides a structured view of your Performance Max campaigns, allowing for detailed analysis and reporting.

Features include:

Campaign Performance Metrics: View metrics such as impressions, clicks, and conversions.
Budget Tracking: Monitor daily and monthly spend to ensure alignment with campaign goals.
Audience Insights: Analyze audience segments and their impact on campaign performance.
Asset Performance: Evaluate the effectiveness of different creative assets within your campaigns.

This dashboard is essential for PPC managers looking to optimize their Google Ads strategies and achieve better results with Performance Max campaigns.

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Google Ads Peak hours Dashboard template

The Google Ads Peak Hours Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This dashboard provides a detailed analysis of your Google Ads performance during peak hours, allowing for data-driven decision-making.

With this template, you can:

Identify peak performance times by analyzing hourly data trends.
Monitor ad spend and adjust budgets based on high-traffic periods.
Track conversion rates to understand customer behavior during different times of the day.

Utilize this dashboard to align your PPC campaigns with the most effective time slots, ensuring maximum ROI from your Google Ads investments.

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Google Ads Keyword analysis Dashboard template

The Google Ads Keyword Analysis Dashboard template is designed for PPC professionals seeking to optimize their campaigns. This tool provides a structured approach to analyzing keyword performance within Google Ads.

Features include:

Keyword Performance Metrics: Track metrics such as impressions, clicks, CTR, and conversion rates.
Cost Analysis: Monitor cost per click (CPC) and cost per acquisition (CPA) to manage budget effectively.
Search Term Insights: Identify high-performing search terms and negative keywords to refine targeting.
Quality Score Tracking: Evaluate quality scores to improve ad relevance and landing page experience.

This dashboard template integrates seamlessly with Google Sheets, allowing for real-time data updates and collaboration. It is an essential tool for PPC managers aiming to drive campaign success through data-driven decisions.

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Google Ads Funnel Dashboard template

The Google Ads Funnel Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This dashboard provides a structured view of your Google Ads performance, focusing on the entire funnel process.

With this template, you can:

Track the conversion path from initial ad interaction to final purchase.
Analyze click-through rates (CTR) and conversion rates at each stage of the funnel.
Monitor cost-per-click (CPC) and return on ad spend (ROAS) metrics.

Utilize this dashboard to gain insights into your PPC campaigns, allowing for data-driven decisions to improve your Google Ads performance.

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Google Ads Campaign performance Dashboard template

The Google Ads Campaign Performance Dashboard template provides a structured view of your PPC campaigns. This dashboard is designed to offer insights into various metrics that are crucial for analyzing the performance of your Google Ads campaigns.

With this dashboard, you can monitor:

Impressions: Track how often your ads are shown.
Clicks: Measure the number of times users click on your ads.
Click-Through Rate (CTR): Calculate the ratio of clicks to impressions.
Cost-Per-Click (CPC): Determine the average cost incurred for each click.
Conversions: Analyze the number of completed actions defined as valuable.
Conversion Rate: Assess the percentage of clicks that result in conversions.
Cost-Per-Conversion: Evaluate the cost associated with each conversion.

This template is essential for PPC managers who need to track and report on the performance of their Google Ads campaigns. It provides a clear and concise view of the data, allowing for informed decision-making and strategic planning.

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Google Ads Audience Dashboard template

The Google Ads Audience Dashboard template is designed for PPC professionals seeking to optimize their advertising strategies. This dashboard provides a detailed view of audience performance metrics, enabling data-driven decisions.

With this template, users can:

Analyze audience demographics and behavior patterns.
Track conversion rates across different audience segments.
Monitor ad spend and ROI for targeted groups.

Utilize this dashboard to align your campaigns with audience insights, ensuring your Google Ads efforts are precisely targeted and measurable.

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Google Ads Dashboard template

The Google Ads Dashboard template provides a robust solution for managing and analyzing your PPC campaigns. This template is designed to streamline your workflow by offering a centralized view of your Google Ads performance metrics.

Features include:

Real-time Data Integration: Automatically syncs with your Google Ads account to provide up-to-date insights.
Customizable Metrics: Tailor the dashboard to display the metrics that matter most to your campaigns, such as CTR, CPC, and conversion rates.
Visual Data Representation: Utilize charts and graphs to visualize trends and patterns in your ad performance.
Performance Tracking: Monitor campaign performance over time to identify areas for improvement and growth.

This template is an essential tool for PPC managers looking to optimize their Google Ads strategy and maximize ROI.

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Google Ads Dashboard template

The Google Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts. This template provides a structured view of your Google Ads data, allowing for quick analysis and decision-making.

Features include:

Campaign Performance Metrics: Track impressions, clicks, and conversions to assess the effectiveness of your campaigns.
Cost Analysis: Monitor your ad spend and cost-per-click to manage your budget effectively.
Conversion Tracking: Evaluate conversion rates and return on ad spend to optimize your strategies.
Keyword Insights: Analyze keyword performance to refine targeting and improve ad relevance.

This template is an essential tool for managing and optimizing your Google Ads campaigns, providing clear insights into your advertising performance.

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Facebook Ads KPI tracker Dashboard template

Track your Facebook Ads performance with our KPI Tracker Dashboard Template. This tool is designed for PPC professionals focused on goal tracking and optimizing ad spend.

Monitor essential KPIs such as:

Click-Through Rate (CTR): Measure the effectiveness of your ad creatives.
Conversion Rate: Track the percentage of users completing desired actions.
Cost Per Click (CPC): Analyze the cost-effectiveness of your campaigns.
Return on Ad Spend (ROAS): Evaluate the revenue generated for every dollar spent.

Utilize this dashboard to align your advertising strategies with business objectives, ensuring data-driven decisions in your Facebook Ads campaigns.

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Facebook Ads Funnel Dashboard template

The Facebook Ads Funnel Dashboard template is designed for marketers focusing on PPC campaigns and Facebook Ads. This dashboard provides a structured view of your advertising funnel, allowing you to track and analyze the performance of your campaigns.

With this template, you can:

Monitor ad spend and ROI across different stages of the funnel.
Analyze conversion rates from initial engagement to final purchase.
Identify bottlenecks in the funnel that may affect campaign performance.
Track audience engagement metrics to optimize targeting strategies.

This dashboard is an essential tool for managing and optimizing your Facebook Ads campaigns, providing clear insights into each stage of the customer journey.

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Facebook Ads Creative performance Dashboard template

The Facebook Ads Creative Performance Dashboard template is designed for marketers focused on PPC campaigns. This tool provides a structured view of your Facebook Ads performance, allowing for detailed analysis of creative elements.

With this dashboard, users can:

Track ad performance metrics such as CTR, CPC, and conversion rates.
Analyze creative variations to determine which visuals and copy drive the most engagement.
Monitor audience interactions and demographic insights to refine targeting strategies.

Utilize this template to streamline your Facebook Ads analysis and optimize your PPC strategies effectively.

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What is a marketing dashboard?

A marketing dashboard is a interface tool that consolidates data from multiple sources (e.g., Google Analytics, Facebook Ads, HubSpot) to track and display key performance indicators (KPIs) (e.g. CTR, CPC, conversions), enabling teams and agencies to monitor campaign and channel performance and create presentations for clients and executives.

Marketing dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a marketing dashboard?

An actionable marketing dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive marketing dashboards

Executive dashboards for CMOs, CEOs, and clients show marketing’s bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

Marketing ROI analysis: by channel, using attribution (MMM, lift analysis, multi-touch) for large budgets (≈100k/mo).
Unit economics analysis: CAC, LTV, payback, ARPU from marketing-acquired customers
Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Marketing manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

Cross-channel reporting: overall campaign, product, client, or region reporting across channels
Goal tracking: compare current performance vs objectives
Audits for prioritization and spotting issues
Competitive analysis for channel and tactic mapping
Topic, keyword, content, audience research

Operational Marketing Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

PPC: budget pacing, engagement, creative performance, CPA
Social: post metrics, follower growth, engaging topics/hashtags
Email: delivery, open, conversion rates
SEO: keyword/page rankings, impressions, clicks, speed, errors, backlinks

Operational marketing dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.

How to build a marketing dashboard?

To build a marketing dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales and email data, and Instagram or TikTok for Social Media.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of marketing dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.

Learn to copy Looker Studio templates.

While templates are the starting point. Make them specific for your business or agency.. Map your specific metrics, especially custom custom conversions, CRM contact data, GA4 events and all the fields and metrics that you define as “conversions” and “revenue”.

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your marketing reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

Select the data source and the account connected to it
Choose metrics (e.g. Clicks, spend, Sessions, ROAS, etc.).
Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your marketing dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your marketing dashboards:

Share

Share your marketing dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a marketing dashboard?

Marketing dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of marketing campaigns towards business goals. They include:

Marketing funnel KPIs measure the buying process (from the marketer perspective), regardless the channel:

Visibility metrics: impressions, reach, followers, email deliveries
Engagement metrics: clicks, comments, shares, video plays, Sessions, average time
Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your marketing outputs to the cost, including:

Visibility: CPM (Cost per Mille)
Engagement: CPC (Cost per Click)
Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase)

Effectiveness KPIs compare the input with the output from one funnel stage to another

Visibility: Frequency
Engagement: CTR, engagement rate
Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your marketing performance:

Sales: customers, revenue
Cost: ad spend, OPEX, payroll
Efficiency: ROI, ROAS, CAC
Effectiveness: AOV, ACV

To analyze these marketing KPIs, segment them by:

Channel: paid, social, Facebook Ads vs Google Ads

Time: Hourly, daily, weekly, monthly

Campaign: funnel stage, objective

Business: client, branch, region

Audience: geo, tech, demographics, interests, behavior, placement

Content: creatives, format, topic, keyword