+30 free, white-label marketing dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
Monitor and audit your marketing performance, track and consolidate KPIs from PPC, Social Media, SEO, email, and website, and automate your client and executive presentations.
Track and analyze key metrics like CTR, conversion rate, and cost per conversion with the Ad pacing and budget tracking dashboard template. Segment by audience, ad placement, and timing. Optimize PPC and Facebook Ads performance. Monitor budget allocation across demographics and timeframes. Ideal for marketing teams to unify paid media strategies and achieve objectives.
Track and analyze key metrics like CTR, ROI, and engagement with the Multi-channel Marketing performance dashboard template. Consolidate data from SEO, Google Analytics 4, Facebook Ads, Instagram Insights, and more. Segment by demographics and timeframes. Ideal for marketing teams to optimize strategies and measure performance across channels.
Optimize your PPC strategy with the Facebook Ads + Google Ads dashboard template. Track key metrics like conversion rate, ROI, and CTR. Analyze audience demographics and behavior. Measure campaign performance by time period. Perfect for marketing teams to unify insights and achieve specific objectives across paid media platforms.
Track key metrics with this SEM dashboard template. Analyze cost per conversion, conversion rate, and return on ad spend. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Ideal for PPC specialists to optimize Google Ads and Paid Media strategies.
Optimize your lead generation strategy with this dashboard template. Track key metrics like conversion rate, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure sales qualified leads, sales cycle length, and CRM contact performance. Perfect for marketing teams seeking actionable insights.
Track and measure key metrics with this Funnels dashboard template. Analyze conversion rates, ROI, and CTR across Facebook Ads, Google Ads, and Paid Media. Segment by acquisition, conversion, and retention stages. Ideal for marketing teams using Google Analytics 4 to optimize strategies and achieve specific objectives.
Track and measure key metrics with this Google Analytics 4 dashboard template. Analyze conversion metrics, session duration, and bounce rate. Segment by campaign, age, gender, and device. View data by hour, day, or year. Ideal for marketing teams to optimize e-commerce strategies and improve website performance.
Optimize your strategy with this SEO dashboard template. Track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, or time. Integrate data from Google Search Console and content marketing. Perfect for marketing teams to measure performance and achieve specific objectives.
Optimize your marketing strategy with the ActiveCampaign dashboard template. Track key metrics like click-through rate, conversion rate, and ROI. Analyze customer acquisition cost and average order value. Segment by target audience, campaign objectives, and timeline. Ideal for B2B, CRM, and email marketing teams seeking actionable insights through automation.
Track key metrics like conversion rate, cost per conversion, and average order value with this Mailchimp dashboard template. Analyze audience segmentation, email design, and performance metrics. Segment data by timeframes and dimensions. Built for email marketing teams to unify strategy and measure actionable insights. Perfect for optimizing Mailchimp campaigns and achieving marketing objectives.
Optimize your B2B strategy with this HubSpot dashboard template. Track key metrics like conversion rate, ROI, and average deal size. Analyze CRM contacts and campaign performance by demographic and psychographic breakdowns. Perfect for inbound marketing teams to measure and refine their email marketing and funnel strategies over various timeframes.
Optimize your strategy with this E-commerce dashboard template. Track key metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Perfect for marketing teams to measure performance and achieve objectives efficiently.
Track and analyze key metrics with this Amazon Seller Central dashboard template. Monitor GMV, AOV, conversion rates, and CPA. Segment by demographics, ad format, and time. Ideal for e-commerce marketing teams to unify data from Amazon Seller Central and optimize performance. Measure success across platforms and refine strategies for targeted audiences.
Track key metrics like revenue, conversion rate, and return on ad spend with this Shopify dashboard template. Analyze dimensions such as target audience and advertising channels. Segment data by time periods. Ideal for e-commerce marketing teams to unify insights and optimize strategies. Perfect for monitoring Shopify store performance and achieving business objectives.
Track and analyze key metrics with this Google Business Profile dashboard template. Monitor CTR, conversion rate, CAC, clicks, impressions, and reviews. Segment data by location, age, gender, and time. Ideal for local SEO strategies, it helps marketing teams unify performance insights and achieve specific objectives.
Track and analyze key metrics like CTR, ROI, and engagement rate with the Social Media competitors dashboard template. Consolidate data from Social Media and Instagram Public Data. Segment by audience, content strategy, and time. Ideal for marketing teams to measure performance and refine strategies.
Track key metrics with this Social Media dashboard template. Analyze conversion rates, ROAS, and engagement across platforms like Instagram Insights and LinkedIn Pages. Segment data by audience, age, and location. Monitor performance by hour, day, or month. Ideal for marketing teams aiming to optimize strategy and achieve specific objectives.
Track and analyze key metrics with this Youtube dashboard template. Monitor CTR, conversion rate, CPA, likes, comments, shares, views, watch time, and subscribers. Segment by audience, age, gender, interests, and time. Ideal for social media and SEO strategies, providing actionable insights for marketing teams to optimize performance across advertising platforms.
Track and analyze key metrics like CTR, conversion rate, and engagement with the LinkedIn Pages dashboard template. Consolidate data by audience, objectives, and channels. Measure performance across demographics and timeframes. Ideal for marketing teams to refine strategies and achieve goals on LinkedIn.
Track and analyze key metrics with the Instagram Insights competitors dashboard template. Measure CTR, conversion rate, CPA, likes, comments, and engagement. Segment by audience, campaign goals, and duration. Utilize social media and Instagram public data for actionable insights. Ideal for marketing teams to optimize strategy and performance across demographics and timeframes.
Analyze key metrics like CTR, conversion rate, and share of voice with the Facebook Insights competitors dashboard template. Track performance across demographics, channels, and timeframes. Utilize social media and Facebook public data to refine your marketing strategy. Ideal for marketing teams aiming to unify insights and achieve specific objectives.
A marketing dashboard is a interface tool that consolidates data from multiple sources (e.g., Google Analytics, Facebook Ads, HubSpot) to track and display key performance indicators (KPIs) (e.g. CTR, CPC, conversions), enabling teams and agencies to monitor campaign and channel performance and create presentations for clients and executives.
Marketing dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable marketing dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive dashboards for CMOs, CEOs, and clients show marketing’s bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:
Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational marketing dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a marketing dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales and email data, and Instagram or TikTok for Social Media.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.
You can follow these tutorials on connecting your data:
Choose from dozens of marketing dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency.. Map your specific metrics, especially custom custom conversions, CRM contact data, GA4 events and all the fields and metrics that you define as “conversions” and “revenue”.
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your marketing reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.
Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your dashboards
To make your marketing dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your marketing dashboards:
Share your marketing dashboards via links, PDF, schedule emails, and control permissions.
Marketing dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of marketing campaigns towards business goals. They include:
Marketing funnel KPIs measure the buying process (from the marketer perspective), regardless the channel:
Efficiency KPIs compare your marketing outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one funnel stage to another
Sales and cost KPIs show the bottom-line impact of your marketing performance:
To analyze these marketing KPIs, segment them by:
