Modelos gratuitos de relatórios de Mídia Paga no Data Studio (2026)

Browse 29 Paid Media Report Templates for Data Studio

Escolha da nossa biblioteca de modelos gratuitos e white-label de paid media templates. Cada modelo acompanha o funil completo: visibilidade (impressões, alcance), engajamento (CTR, interações) e conversão (leads, receita). Organizados seguindo o SUMAS framework com segmentação por canal, campanha, audiência e período.

PPC Campaign performance Report template for Data Studio by Porter

Acompanhe campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segmente por campaign, ad group, date.

Facebook Ads Campaign performance Report template for Data Studio by Porter

Acompanhe campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segmente por campaign, objective, audience.

Facebook Ads + Google Ads Report template for Data Studio by Porter

Acompanhe impressions, impression share → CTR, CPC, quality score → conversions, ROAS, CPA. Segmente por campaign, ad group, keyword.

Google Ads Campaign performance Report template for Data Studio by Porter

Acompanhe campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segmente por campaign, network, device.

Paid media Creative performance Report template for Data Studio by Porter

Acompanhe creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segmente por creative format, platform.

PPC Creative performance Report template for Data Studio by Porter

Acompanhe creative impressions, frequency → CTR by creative, hook rate → ROAS per creative variant. Segmente por creative, format, copy.

Facebook Ads Creative performance Report template for Data Studio by Porter

Acompanhe ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmente por creative format, copy.

Facebook Ads budget tracking and pacing Report template for Data Studio by Porter

Acompanhe spend pacing, utilization → efficiency (CPC, CPM trends) → ROAS vs target, CPA pacing. Segmente por campaign, ad set, day.

PPC Funnel Report template for Data Studio by Porter

Acompanhe top-funnel reach → mid-funnel engagement → bottom-funnel ROAS, CPA. Segmente por funnel stage, campaign.

Google Ads Audience Report template for Data Studio by Porter

Acompanhe audience reach, impression share → CTR by audience segment → conversion rate by audience. Segmente por audience type, remarketing.

Google Ads Funnel Report template for Data Studio by Porter

Acompanhe top-funnel impressions → mid-funnel clicks → bottom-funnel conversions, ROAS. Segmente por funnel stage, campaign.

PPC budget tracking and pacing Report template for Data Studio by Porter

Acompanhe budget utilization, spend pacing → efficiency (CPC, CPM) → ROAS vs target, CPA pacing. Segmente por campaign, period, platform.

Facebook Ads Funnel Report template for Data Studio by Porter

Acompanhe awareness reach → consideration clicks → conversion ROAS by stage. Segmente por funnel stage, audience.

Facebook Ads Audience Report template for Data Studio by Porter

Acompanhe reach by audience segment → CTR by audience → ROAS by audience, lookalike perf. Segmente por audience type, interest.

ROAS Report template for Data Studio by Porter

Acompanhe ad spend, impression volume → cost efficiency (CPC, CPM) → ROAS, revenue, profit margin. Segmente por campaign, platform, product.

PPC KPIs Report template for Data Studio by Porter

Acompanhe impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmente por KPI, platform, campaign.

PPC monthly Report template for Data Studio by Porter

Acompanhe monthly impression trends → monthly CTR, CPC trends → monthly ROAS, CPA. Segmente por month, platform, campaign.

Google Ads Report template for Data Studio by Porter

Acompanhe impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmente por keyword, match type.

Twitter Ads Report template for Data Studio by Porter

Acompanhe impressions, reach → CTR, engagement rate, CPE → conversions, CPA. Segmente por campaign, creative, audience.

Facebook Ads Report template for Data Studio by Heineken

Acompanhe ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmente por creative format, copy.

PPC Report template for Data Studio by Porter

Acompanhe impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmente por KPI, platform, campaign.

Google Ads Keyword analysis Report template for Data Studio by Porter

Acompanhe impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmente por keyword, match type.

Google Ads Report template for Data Studio by Porter

Acompanhe impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmente por keyword, match type.

LinkedIn Ads Report template for Data Studio by Understory

Acompanhe impressions, unique reach → CTR, CPC, engagement rate → leads, CPL, conversion rate. Segmente por campaign, job title, company.

Google Ads PMax Report template for Data Studio by Porter

Acompanhe asset coverage, reach → CTR by asset type → conversions, ROAS by asset group. Segmente por asset group, audience signal.

Marketing Ad spend Report template for Data Studio by Porter

Acompanhe spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segmente por channel, campaign, period.

Facebook Ads Attribution Report template for Data Studio by Porter

Acompanhe attributed touchpoints → view-through vs click-through → attributed conversions by window. Segmente por attribution window, campaign.

Facebook Ads KPI tracker Report template for Data Studio by Porter

Acompanhe reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmente por KPI, campaign, period.

Meta Ads Report template for Data Studio by Kodalogic

Acompanhe reach across Meta platforms → CTR, engagement rate → conversions, ROAS. Segmente por platform (FB, IG), campaign.

What is a paid media dashboard on Data Studio?

A paid media dashboard on Data Studio consolidates ad performance data from Google Ads, Meta Ads, LinkedIn Ads, TikTok, and other ad platforms into a single report. Acompanhe spend, ROAS, CPA, and creative performance across all your paid channels.

These free paid media dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like marketing dashboard software, best marketing dashboards, b2b marketing dashboard. Customize any template with your branding, metrics, and filters to create professional paid media reports in minutes.

All your ad platforms in one view: With Porter Metrics connectors, connect Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and more to Data Studio in minutes.

Why use a paid media dashboard on Data Studio?

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Cross-channel ad tracking

Compare Google Ads, Meta Ads, LinkedIn, and TikTok performance side by side. Our multi-channel PPC template unifies all your ad data.

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Budget pacing

Acompanhe daily and monthly ad spend against budgets. Our budget tracking template shows pacing and forecasts.

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Creative performance

Analyze which ad creatives drive the best results. Our creative performance template breaks down metrics by ad.

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ROAS optimization

Monitor return on ad spend across channels. Use our ROAS template to identify your most profitable campaigns.

How to build a paid media dashboard on Data Studio

Connect your ad platforms

Go to portermetrics.com and connect your ad accounts. Tutorials: connect Meta Ads, connect GA4, connect LinkedIn Ads.

Choose a paid media template

Browse our paid media gallery and pick a template. Learn how to copy a Data Studio template.

Customize your ad metrics

Add spend, impressions, clicks, CTR, CPC, conversions, ROAS, and CPA. Use calculated fields for custom KPIs.

Design your dashboard

Brand it with your logo and colors. Follow our design tutorial.

Share and automate

Schedule automated reports to clients via email or PDF.

Connect Meta Ads and Google Ads to Data Studio

Porter Metrics

How To Design the Best Marketing Reports on Data Studio

Porter Metrics

Key metrics and KPIs for a paid media dashboard

Ad Spend & Budget

Total spend — investment across all channels
Budget pacing — spend vs. budget target
CPM — cost per thousand impressions
CPC — cost per click

Performance

Impressions — total ad views
Clicks — total ad clicks
CTR — click-through rate
Frequency — avg. times shown per user

Conversion

Conversions — completed goals
CPA — cost per acquisition
ROAS — return on ad spend
Conversion rate — clicks to conversions

Creative

Top creatives — best performing ads
Video views — video ad completion
Engagement — likes, shares, comments
Quality score — ad relevance rating

Unify your paid media reporting today

Connect all your ad platforms in minutes. Acompanhe spend, ROAS, and creative performance across channels. Get started for free →

Perguntas Frequentes

What is a paid media dashboard?

A paid media dashboard consolidates ad performance data from Google Ads, Meta Ads, LinkedIn Ads, TikTok, and other platforms into a single Data Studio report.

What ad platforms can I connect?

Porter Metrics supports Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Twitter/X Ads, and 80+ more data sources.

Can I track ROAS across channels?

Yes. Our cross-channel templates let you compare ROAS, CPA, and conversion metrics across all your ad platforms in one view.

Are these templates free?

Yes, all templates are free to download and use with Porter Metrics free plan.

Can I use these for agency clients?

Yes. All templates are white-label. Add your branding and automate report delivery via email or PDF.

What are the most important paid media metrics to track?

The key paid media metrics to monitor include visibility metrics (impressions, reach), engagement metrics (clicks, CTR, interactions), and conversion metrics (leads, sales, revenue). Use your Data Studio dashboard to track these across channels and compare performance over time.

Where can I find a best crm dashboards?

Porter Metrics offers free paid media templates for Data Studio that you can customize. Browse our gallery above to find templates that match your reporting needs, connect your data sources, and start tracking your paid media performance in minutes.

How do I automate my paid media reporting?

Connect your data sources to a Data Studio template from Porter Metrics. The dashboard updates automatically with live data. You can also schedule PDF reports via email on a daily, weekly, or monthly basis, and share live dashboard links with your team or clients.

Modelos gratuitos de relatórios de Mídia Paga no Looker Studio (2024)

Best Free Paid Media Report Templates for Data Studio (2026)

Browse 29 Paid Media Report Templates for Data Studio

What is a paid media dashboard on Data Studio?

Why use a paid media dashboard on Data Studio?

Cross-channel ad tracking

Budget pacing

Creative performance

ROAS optimization

How to build a paid media dashboard on Data Studio

Connect your ad platforms

Choose a paid media template

Customize your ad metrics

Design your dashboard

Share and automate

Key metrics and KPIs for a paid media dashboard

Ad Spend & Budget

Performance

Conversion

Creative

Unify your paid media reporting today

Perguntas Frequentes

Start building your dashboard today