Best Free KPI Tracking Dashboard Templates for Looker Studio (2026)
Free KPI tracking dashboard templates for Looker Studio. Monitor key performance indicators across marketing, sales, and business operations.
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Browse 29 KPI Tracking Report Templates for Looker Studio
Choose from our library of free, white-label kpi tracking templates. Cada plantilla mide el embudo completo: visibilidad (impresiones, alcance), engagement (CTR, interacciones) y conversión (leads, ingresos). Organizadas siguiendo el SUMAS framework con segmentación por canal, campaña, audiencia y período.
Multi-channel Marketing performance Report template for Looker Studio by Porter
Mide impressions across channels → CTR by channel, engagement rate → cross-channel conversions, ROI. Segmenta por channel, campaign, date.
ActiveCampaign Report template for Looker Studio by Porter
Mide contacts, email deliverability → open rate, click rate → conversion events, deals. Segmenta por automation, list, campaign.
Content marketing Report template for Looker Studio by Porter
Mide page views, organic impressions → time on page, scroll depth, shares → content conversions, lead captures. Segmenta por content type, topic, channel.
Google Analytics 4 acquisition Report template for Looker Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
B2B Marketing performance Report template for Looker Studio by Porter
Mide account reach, impressions → engagement by account → MQLs, SQLs, pipeline contribution. Segmenta por account, campaign, stage.
PPC Campaign performance Report template for Looker Studio by Porter
Mide campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segmenta por campaign, ad group, date.
Facebook Ads Campaign performance Report template for Looker Studio by Porter
Mide campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segmenta por campaign, objective, audience.
Google Ads Campaign performance Report template for Looker Studio by Porter
Mide campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segmenta por campaign, network, device.
Google Analytics 4 Attribution Report template for Looker Studio by Porter
Mide touchpoints, assisted interactions → path length, time to conversion → attributed conversions by model. Segmenta por channel, model type.
Google Analytics 4 Report template for Looker Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
Google Analytics 4 Audience Report template for Looker Studio by Porter
Mide users, new vs returning → session duration, pages/session → conversion rate by segment. Segmenta por age, gender, interests, geography.
Acquisition Report template for Looker Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
Website Report template for Looker Studio by Porter
Mide sessions, visitors, traffic sources → bounce rate, pages/session, duration → form submissions, purchases. Segmenta por landing page, source, device.
Paid media Client presentation Report template for Looker Studio by Porter
Mide client reach, impressions → CTR, engagement by platform → client ROAS, CPA, goals. Segmenta por client, platform, campaign.
Paid media Creative performance Report template for Looker Studio by Porter
Mide creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segmenta por creative format, platform.
PPC Creative performance Report template for Looker Studio by Porter
Mide creative impressions, frequency → CTR by creative, hook rate → ROAS per creative variant. Segmenta por creative, format, copy.
PPC KPIs Report template for Looker Studio by Porter
Mide impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmenta por KPI, platform, campaign.
Creator marketing Report template for Looker Studio by Porter
Mide creator reach, impressions → engagement per creator, saves → conversions per creator, ROI. Segmenta por creator, platform.
Facebook Ads Creative performance Report template for Looker Studio by Porter
Mide ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmenta por creative format, copy.
Inbound marketing Report template for Looker Studio by Porter
Mide blog traffic, social reach → content downloads, form views → MQLs, SQLs, pipeline generated. Segmenta por content asset, channel, stage.
Email marketing Report template for Looker Studio by Porter
Mide emails sent, deliverability → open rate, CTR, unsubscribes → email revenue, conversion. Segmenta por campaign, segment, time.
Instagram Insights Post performance Report template for Looker Studio by Porter
Mide post reach, impressions → likes, comments, saves per post → CTR to profile, website taps. Segmenta por post format, topic, time.
Marketing Ad spend Report template for Looker Studio by Porter
Mide spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segmenta por channel, campaign, period.
Shopify Store performance Report template for Looker Studio by Porter
Mide store sessions, product views → add-to-cart rate, abandonment → orders, revenue, conversion. Segmenta por product, source, device.
Shopify KPIs Report template for Looker Studio by Porter
Mide store traffic, impressions → add-to-cart rate, time on site → revenue, AOV, conversion target. Segmenta por product, collection.
Facebook Ads KPI tracker Report template for Looker Studio by Porter
Mide reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmenta por KPI, campaign, period.
B2B KPI tracker Report template for Looker Studio by Porter
Mide account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segmenta por account tier, channel.
ActiveCampaign Report template for Looker Studio by Porter
Mide contacts, email deliverability → open rate, click rate → conversion events, deals. Segmenta por automation, list, campaign.
Instagram Insights KPIs Report template for Looker Studio by Porter
Mide follower growth, reach trends → engagement rate vs target → profile actions, website clicks. Segmenta por KPI, period, post type.
What is a KPI tracking dashboard?
A KPI tracking dashboard on Looker Studio monitors your key performance indicators across marketing channels, website analytics, and business operations in one centralized report.
These free kpi tracking dashboard templates for Looker Studio connect to your data sources and update automatically. These templates cover popular search terms like dashboard kpi examples, kpi tracking software free, best kpi software. Customize any template with your branding, metrics, and filters to create professional kpi tracking reports in minutes.
Mide every KPI: With Porter Metrics, connect 80+ data sources and monitor all your KPIs on Looker Studio.
Why use this dashboard?
Real-time KPI monitoring
Mide KPIs as they update. See scorecards, trends, and goal progress in one view.
Goal tracking
Set targets and monitor progress. Use calculated fields for goal vs. actual comparisons.
Cross-channel KPIs
Combine KPIs from ads, analytics, social, and CRM in one dashboard.
Automated KPI reports
Schedule automated reports to stakeholders.
How to build this dashboard
Connect Meta Ads and Google Ads to Looker Studio
Porter Metrics
How To Design Marketing Reports on Looker Studio
Porter MetricsKey metrics
Marketing KPIs
- ROAS — return on ad spend
- CAC — acquisition cost
- CTR — click-through rate
- Conv. rate — conversion percentage
Website KPIs
- Sessions — total visits
- Bounce rate — engagement quality
- Conversion rate — goal completion
- Revenue — sales value
Social KPIs
- Engagement rate — interactions/reach
- Follower growth — audience size
- Reach — content visibility
- Video views — video performance
Sales KPIs
- Pipeline value — deal total
- Win rate — deals closed
- MRR — monthly revenue
- Churn rate — customer loss
KPI tracking Dashboard Best Practices
Follow these proven practices to get the most from your kpi tracking dashboard on Looker Studio:
- Focus on actionable metrics — Mide leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
- Segmenta your data — Break down kpi tracking metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
- Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on kpi tracking goals.
- Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your kpi tracking performance.
- Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex kpi tracking data easy to understand.
Mide all your KPIs today
Connect 80+ data sources and monitor every KPI in one dashboard. Get started for free →