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SEO report templates
Porter’s 33 SEO report templates are grouped by what each one reports on. Filter by tool or use case and open a card for its preview and setup.
33 templates
SEO reports for clients and teams
Claude
SEO dashboard template
See which Search Console clicks turn into GA4 sessions and key events.
ClaudeMonthly SEO dashboard template
Show month-on-month SEO results and the pages that moved them.
ClaudeWeekly SEO report template
Run your Monday SEO check: this week vs last and the queries and pages that moved.
ClaudeClient SEO dashboard template
Report clicks, sessions and key events against each client's goals.
ClaudeSEO KPI dashboard template
Track 10 SEO KPIs against your monthly targets and see which ones will miss before month end.
Claude
SEO marketing dashboard template
See what SEO earns next to paid search, from revenue share to the value of organic clicks.
Porter dashboardSEO dashboard
Send Search Console clicks, rankings and pages to your team or client every month in one live link.
Data StudioSEO report template
Review organic traffic and keyword rankings each month, by channel or audience.
Data StudioMonthly SEO report template
Compare clicks, impressions, CTR and position with the previous period, by page, query and device.
Data StudioOne-page SEO report
See clicks, devices, countries and top queries for your site on a single page.Keyword and ranking reports
ClaudeKeyword ranking dashboard template
Track which keywords reach page one and what moved this week.
ClaudeKeyword research report template
Find keywords you can win, see where you already rank and spot gaps with no page.
ClaudeSEM dashboard template
Find search terms you pay for but already rank for, and queries worth bidding on.
Porter dashboardSEO keyword ranking tracker
Follow the position of every query and the page that ranks for it.
Data StudioSEO keyword ranking tracker
Follow your keyword rankings over time and see which ones slipped this week.
Porter dashboardSEO keyword research
Find queries with many impressions and few clicks to target next.
Data StudioSEO keyword research
Spot queries that show often but earn few clicks.
Porter dashboardSERP tracking dashboard
See how clicks and CTR change as each query moves in Google.
Data StudioSEO SERP tracking
Follow position, clicks and CTR per query over time.Search Console and GA4 reports
ClaudeGoogle Search Console dashboard template
Find queries close to page one and fix low CTR by page and device.
ClaudeGA4 SEO dashboard template
See which landing pages bring organic sessions and key events.
ClaudeWeb analytics dashboard template
See which pages win visits, which landing pages convert and which pages lose search clicks.
Porter dashboardGoogle Search Console dashboard
Share clicks and CTR by query and page in one link.
Data StudioGoogle Search Console report template
Spot pages and queries gaining or losing clicks, by country and device.
Data StudioWebsite content performance
Rank landing pages by sessions, views and active users, and compare traffic with last year.SEO audit and monitoring reports
Local SEO reports
Claude
Local SEO dashboard template
Compare calls, directions and website clicks for every location.
ClaudeGoogle Business Profile dashboard template
See Maps and Search views, calls and reviews for each location.
Porter dashboardLocal SEO dashboard
Follow calls, direction requests, website clicks and reviews per location.
Data StudioLocal SEO report template
Report views, calls and direction requests for each location.
Porter dashboardGoogle Business Profile dashboard
Track views, calls and website clicks per location, plus post views.
Data StudioGoogle Business Profile report template
Show each location's views, customer actions, reviews and post views.SEO report example
Porter’s SEO report example is a Claude report on Trailgear demo data. Click through its four views before connecting anything.
What to include in a SEO report
A SEO report built on Porter’s templates has six parts, in the order a client or manager reads them.
Clicks and impressions
Search Console clicks, impressions, CTR and position against the previous period: SEO dashboard template.
Pages
The pages gaining and losing clicks, by country and device.
Organic traffic and key events
Organic sessions and key events by landing page from GA4: GA4 SEO dashboard template.
Next steps
Two or three actions for the next period, such as the pages to refresh or the queries to target.
Match the detail to the reader: clients need clicks, rankings and key events; SEO teams need queries, pages and issues. For locations, use the local SEO report templates.
How to set up a SEO report template
Every Porter SEO report template starts with one free step: connect your accounts in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days and Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect the accounts your report needs, for example your Search Console property for the SEO report.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your site in place of the one in brackets (Search Console to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/BFLvegGwbuvXpAKDySWKFE
Then rebuild it with my own data through Porter: an SEO dashboard for [site] for the last 14 days: Search Console clicks, impressions, CTR and average position with a daily trend, GA4 organic sessions, engagement rate and key events, then the top queries and pages comparing the last 7 days with the 7 days before. Flag pages losing clicks.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Share it with viewer or editor access, or schedule it by email.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range you report on, for example last month compared with the previous period.
What makes these SEO report templates different
Search Console reports take hours to rebuild every month. Porter’s templates come ready and update themselves from your property.
See a live example first
Click through the Claude SEO report example on demo data without an account.
Search Console next to GA4
See which clicks turn into organic sessions and key events in one report.
One report, four tools
Explore it in Claude, send it as a Porter link, or keep it in Data Studio or Google Sheets.
Unlimited accounts on every plan
Connect as many accounts as you manage, even on the free-forever plan, and switch clients with one filter.
More report template galleries
Porter has a gallery for each channel, data source and tool.
SEO report template FAQ
Are these SEO report templates free?
Yes. All 33 Porter SEO report templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
What should an SEO report include?
Clicks, impressions, CTR and position, the keywords and pages that moved, organic sessions and key events from GA4, technical issues and next steps.
Can I get a sample SEO report before connecting my site?
Yes. Open the Claude SEO report example on demo data, or preview any Data Studio card, which shows Google Merchandise Store sample data.
Can I report on several accounts or clients?
Yes. Porter connects unlimited accounts, even on the free-forever plan. Connect every account you manage and switch between them with the account filter.
Can I send the report automatically?
Yes. A Porter dashboard shares by link and PDF and can be scheduled by email every week or month. In Data Studio, use Share, Schedule delivery.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the report and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links and scheduled email, Data Studio if your reports live there, and Google Sheets for formulas or Excel.
Get your free SEO report template
Pick a template, connect your Search Console property for free and send your first SEO report today.
Free plan · 14-day trial · No card needed