Best Free RFM Dashboard Templates for Data Studio (2026)
Free RFM (Recency, Frequency, Monetary) dashboard templates for Data Studio. Segmente customers and optimize marketing based on purchase behavior.
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Browse 24 RFM Report Templates for Data Studio
Escolha da nossa biblioteca de modelos gratuitos e white-label de rfm templates. Cada modelo acompanha o funil completo: visibilidade (impressões, alcance), engajamento (CTR, interações) e conversão (leads, receita). Organizados seguindo o SUMAS framework com segmentação por canal, campanha, audiência e período.
Shopify KPIs Report template for Data Studio by Porter
Acompanhe store traffic, impressions → add-to-cart rate, time on site → revenue, AOV, conversion target. Segmente por product, collection.
Google Analytics 4 E-commerce Report template for Data Studio by Porter
Acompanhe product impressions, catalog views → add-to-cart rate, product clicks → purchase rate, revenue, AOV. Segmente por product, category, source.
Shopify Store performance Report template for Data Studio by Porter
Acompanhe store sessions, product views → add-to-cart rate, abandonment → orders, revenue, conversion. Segmente por product, source, device.
Paid media E-commerce Report template for Data Studio by Porter
Acompanhe product ad impressions → product CTR, add-to-cart rate → ROAS, revenue, purchases. Segmente por product, platform, campaign.
Shopify Report template for Data Studio by Porter
Acompanhe store sessions, product views → add-to-cart rate, abandonment → orders, revenue, conversion. Segmente por product, source, device.
LTV Report template for Data Studio by Porter
Acompanhe customer base size, cohort size → repeat purchase rate, frequency → lifetime revenue, payback period. Segmente por cohort, acquisition channel.
E-commerce Report template for Data Studio by Porter
Acompanhe product impressions, catalog views → add-to-cart rate, product clicks → purchase rate, revenue, AOV. Segmente por product, category, source.
Shopify Attribution Report template for Data Studio by Porter
Acompanhe sessions, product views → add-to-cart, browse-to-buy → orders, revenue, AOV. Segmente por product, collection, source.
Sales Report template for Data Studio by Porter
Acompanhe pipeline coverage, opportunities → deal activity, touchpoints/deal → win rate, revenue, quota. Segmente por rep, product, region.
AOV Report template for Data Studio by Porter
Acompanhe transaction volume, cart size → upsell/cross-sell interaction → AOV, revenue per visitor. Segmente por product, source, device.
DTC Report template for Data Studio by Porter
Acompanhe site traffic, brand impressions → email open rate, engagement → first-purchase, repeat, LTV. Segmente por channel, product, cohort.
Amazon Seller Central Report template for Data Studio by Porter
Acompanhe impressions, page views → CTR, buy box percentage → orders, GMV, conversion rate. Segmente por ASIN, category, keyword.
Dropshipping Report template for Data Studio by Porter
Acompanhe store traffic, product views → add-to-cart rate, browse time → orders, AOV, profit margin. Segmente por product, supplier, source.
CRM Report template for Data Studio by Porter
Acompanhe new contacts, account coverage → touchpoints per deal, response rate → close rate, revenue per rep. Segmente por rep, stage, source.
HubSpot Report template for Data Studio by Porter
Acompanhe contacts created, deliverability → email opens, form submissions → deals closed, revenue. Segmente por lifecycle stage, deal stage.
Google Analytics 4 acquisition Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
PPC KPIs Report template for Data Studio by Porter
Acompanhe impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmente por KPI, platform, campaign.
B2B Funnel Report template for Data Studio by Porter
Acompanhe account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segmente por account tier, channel.
PPC Funnel Report template for Data Studio by Porter
Acompanhe top-funnel reach → mid-funnel engagement → bottom-funnel ROAS, CPA. Segmente por funnel stage, campaign.
Facebook Ads KPI tracker Report template for Data Studio by Porter
Acompanhe reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmente por KPI, campaign, period.
B2B KPI tracker Report template for Data Studio by Porter
Acompanhe account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segmente por account tier, channel.
Google Ads Funnel Report template for Data Studio by Porter
Acompanhe top-funnel impressions → mid-funnel clicks → bottom-funnel conversions, ROAS. Segmente por funnel stage, campaign.
Facebook Ads Funnel Report template for Data Studio by Porter
Acompanhe awareness reach → consideration clicks → conversion ROAS by stage. Segmente por funnel stage, audience.
Acquisition Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
What is an RFM dashboard?
An RFM (Recency, Frequency, Monetary) dashboard on Data Studio segments your customers based on their purchase behavior. Connect Shopify or your e-commerce platform to identify your best customers and those at risk of churning.
These free rmf dashboard templates for Data Studio connect to your data sources and update automatically. Customize any template with your branding, metrics, and filters to create professional rmf reports in minutes.
Know your customers: Porter Metrics connects Shopify and e-commerce data for RFM analysis on Data Studio.
Why use this dashboard?
Recency
How recently did a customer purchase? Identify active vs. lapsed customers.
Frequency
How often do customers buy? Find your most loyal repeat purchasers.
Monetary
How much do customers spend? Identify high-value segments.
Customer segments
Combine R, F, and M scores to create actionable customer segments.
How to build this dashboard
Connect Meta Ads and Google Ads to Data Studio
Porter Metrics
How To Design Marketing Reports on Data Studio
Porter MetricsKey metrics
Recency
- Days since purchase — last activity
- Active customers — recent buyers
- At-risk customers — declining activity
- Lapsed customers — inactive
Frequency
- Purchase count — total orders
- Avg. orders/month — buying rate
- Repeat rate — loyalty
- One-time buyers — conversion opportunity
Monetary
- Total revenue — customer value
- AOV — average order value
- LTV — lifetime value
- Revenue per segment — segment contribution
Segments
- Champions — high R, F, M
- Loyal — high F
- At risk — declining R
- Lost — low R, F, M
RMF Dashboard Best Practices
Follow these proven practices to get the most from your rmf dashboard on Data Studio:
- Focus on actionable metrics — Acompanhe leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
- Segmente your data — Break down rmf metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
- Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on rmf goals.
- Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your rmf performance.
- Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex rmf data easy to understand.
Segmente your customers today
Connect Shopify or your e-commerce platform and analyze customer behavior with RFM. Get started for free →