Best Free Sales Pipeline Report Templates for Data Studio (2026)
Free sales pipeline report templates for Google Data Studio. Mide deals, revenue forecasts, conversion rates, and pipeline stages from HubSpot and your CRM.
Conecta tus datos gratis →Última actualización: Abril 2026
Browse 20 Sales Pipeline Report Templates for Data Studio
Choose from our library of free, white-label sales pipeline templates. Cada plantilla mide el embudo completo: visibilidad (impresiones, alcance), engagement (CTR, interacciones) y conversión (leads, ingresos). Organizadas siguiendo el SUMAS framework con segmentación por canal, campaña, audiencia y período.

B2B Funnel Report template for Data Studio by Porter
Mide account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segmenta por account tier, channel.
B2B KPI tracker Report template for Data Studio by Porter
Mide account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segmenta por account tier, channel.

B2B Marketing performance Report template for Data Studio by Porter
Mide account reach, impressions → engagement by account → MQLs, SQLs, pipeline contribution. Segmenta por account, campaign, stage.

CRM Report template for Data Studio by Porter
Mide new contacts, account coverage → touchpoints per deal, response rate → close rate, revenue per rep. Segmenta por rep, stage, source.

HubSpot Report template for Data Studio by Porter
Mide contacts created, deliverability → email opens, form submissions → deals closed, revenue. Segmenta por lifecycle stage, deal stage.

LTV Report template for Data Studio by Porter
Mide customer base size, cohort size → repeat purchase rate, frequency → lifetime revenue, payback period. Segmenta por cohort, acquisition channel.

B2B Report template for Data Studio by Porter
Mide account reach, impressions → engagement by account → MQLs, SQLs, pipeline contribution. Segmenta por account, campaign, stage.

Sales Report template for Data Studio by Porter
Mide pipeline coverage, opportunities → deal activity, touchpoints/deal → win rate, revenue, quota. Segmenta por rep, product, region.

Demand generation Report template for Data Studio by Porter
Mide content reach, ad impressions → webinar registrations, downloads → pipeline value, opportunity rate. Segmenta por campaign, content type, stage.

ActiveCampaign Report template for Data Studio by Porter
Mide contacts, email deliverability → open rate, click rate → conversion events, deals. Segmenta por automation, list, campaign.

Inbound marketing Report template for Data Studio by Porter
Mide blog traffic, social reach → content downloads, form views → MQLs, SQLs, pipeline generated. Segmenta por content asset, channel, stage.

PPC Funnel Report template for Data Studio by Porter
Mide top-funnel reach → mid-funnel engagement → bottom-funnel ROAS, CPA. Segmenta por funnel stage, campaign.

Google Ads Funnel Report template for Data Studio by Porter
Mide top-funnel impressions → mid-funnel clicks → bottom-funnel conversions, ROAS. Segmenta por funnel stage, campaign.

Facebook Ads Funnel Report template for Data Studio by Porter
Mide awareness reach → consideration clicks → conversion ROAS by stage. Segmenta por funnel stage, audience.

Google Analytics 4 acquisition Report template for Data Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
PPC KPIs Report template for Data Studio by Porter
Mide impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmenta por KPI, platform, campaign.

ActiveCampaign Report template for Data Studio by Porter
Mide contacts, email deliverability → open rate, click rate → conversion events, deals. Segmenta por automation, list, campaign.

Shopify KPIs Report template for Data Studio by Porter
Mide store traffic, impressions → add-to-cart rate, time on site → revenue, AOV, conversion target. Segmenta por product, collection.
Facebook Ads KPI tracker Report template for Data Studio by Porter
Mide reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmenta por KPI, campaign, period.

Acquisition Report template for Data Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
What is a sales pipeline dashboard on Data Studio?
A sales pipeline dashboard on Data Studio connects to your CRM—like HubSpot—and displays deal stages, revenue forecasts, win rates, and sales team performance in a visual report. It gives sales managers and executives real-time visibility into the health of the pipeline.
These free sales pipeline dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like sales metrics dashboard, retail sales dashboard, saas sales dashboard. Customize any template with your branding, metrics, and filters to create professional sales pipeline reports in minutes.
Connect your CRM: With Porter Metrics connectors, connect HubSpot, Salesforce, and other CRM data to Data Studio in minutes.
Why use a sales pipeline dashboard?
Visualize deal flow
See deals moving through stages in real time. Our B2B funnel template shows conversion rates between each stage.
Revenue forecasting
Mide weighted pipeline value and expected close dates. Monitor monthly and quarterly revenue targets with historical trends.
Sales team performance
Compare rep performance, deal velocity, and win rates. Identify top performers and coaching opportunities.
Marketing-to-sales alignment
Connect marketing leads to pipeline revenue. Our demand generation template bridges the gap.
How to build a sales pipeline dashboard
Connect your CRM
Go to portermetrics.com and connect HubSpot or your CRM. Tutorial: connect HubSpot.
Customize your pipeline metrics
Add deal count, pipeline value, win rate, average deal size. Use calculated fields for velocity metrics.

Connect Google Analytics 4 to Data Studio
Porter Metrics
How To Design Marketing Reports on Data Studio
Porter MetricsKey metrics for a sales pipeline dashboard
Pipeline Health
- Total pipeline value — weighted revenue
- Deal count — active opportunities
- Avg. deal size — revenue per deal
- Pipeline coverage — pipeline vs. quota
Conversion
- Win rate — deals won vs. total
- Stage conversion — rate between stages
- Loss reasons — why deals are lost
- Sales cycle length — days to close
Revenue
- Closed won — revenue this period
- Forecast — expected revenue
- MRR / ARR — recurring revenue
- Quota attainment — actual vs. target
Team Performance
- Deals per rep — activity by salesperson
- Revenue per rep — contribution
- Response time — lead follow-up speed
- Activities — calls, emails, meetings
Mide your sales pipeline today
Connect HubSpot and your CRM in minutes. Visualize deals, forecasts, and team performance on Data Studio. Get started for free →
Preguntas Frecuentes
Start building your dashboard today
Connect your data in minutes. Choose from 21 free templates on Data Studio.
Get started for free →