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Demand generation report template for Looker Studio

Get the actual Demand generation report template used by Porter to monitor your B2B performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their B2B performance

Demand generation report template overview

With this Demand Generation Looker Studio template, monitor specific metrics such as lead conversion rates, email open rates, and website traffic. Segment the data by marketing channel, geographic location, or time period to understand performance trends and identify areas for improvement.

Suggest to users that they can share insights via PDF, link, or email to influence marketing teams or clients. For example, share a performance summary with the sales team to highlight the success of a recent campaign and its impact on lead generation.

Encourage users to ask questions such as “What is the conversion rate for leads from our latest webinar?” or “Which marketing channel is driving the most website traffic?” to gain valuable insights from the data. Use these insights to make informed marketing decisions and optimize future campaigns.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per conversion
– Conversion rate by channel

Engagement metrics

– Click-through rate
– Conversion rate
– Social media shares

Visibility metrics

– Impressions
– Click-through rate
– Organic traffic volume

Dimensions

Campaign

– Social media advertising
– Email marketing
– Influencer partnerships

Audience

– Age group
– Gender
– Income level

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A demand generation report should include visibility metrics such as impressions and reach, engagement metrics like click-through rate and time on page, and conversion metrics including lead generation and sales conversions. Data should be segmented by campaign, channel, audience, content, objective, and date. For example, a report might show how a social media campaign targeting a specific audience resulted in a high conversion rate compared to a display ad campaign.
To analyze demand generation data, 1) choose visibility (impressions, reach), engagement (click-through rate, time on page), and conversion metrics (conversion rate, lead quality). 2) Add context by comparing vs cost, date range, goals, rates, benchmarks. For example, compare conversion rates vs cost per lead to assess efficiency. 3) Segment data by campaign, channel, audience, content, objective, date. For instance, analyze conversion rates by different audience segments to optimize targeting.
To build a demand generation dashboard, 1) connect your data and accounts such as Google Analytics, CRM, and social media platforms. 2) Select metrics to monitor performance like lead volume, conversion rates, and customer acquisition costs. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, and date to understand specific performance areas. 4) Add filters or buttons to make your report interactive, for example, a filter to view data by specific time periods. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A Demand Generation Dashboard is a visual tool that displays key marketing metrics related to demand generation efforts, helping businesses track performance, identify trends, and make data-driven decisions. It often includes elements like lead volume, conversion rates, campaign performance, and customer acquisition costs. Tools like Looker Studio are commonly used to create these dashboards, with real-time data monitoring being crucial for timely insights and decision-making. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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