Browse 29 KPI Tracking Report Templates for Looker Studio
Choose from our library of free, white-label kpi tracking templates. Each template tracks the full marketing funnel: visibility (impressions, reach), engagement (CTR, interactions), and conversion (leads, revenue). Organized following the SUMAS framework with breakdowns by channel, campaign, audience, and time period.
Multi-channel Marketing performance Report template for Looker Studio by Porter
Track impressions across channels → CTR by channel, engagement rate → cross-channel conversions, ROI. Segment by channel, campaign, date.
ActiveCampaign Report template for Looker Studio by Porter
Track contacts, email deliverability → open rate, click rate → conversion events, deals. Segment by automation, list, campaign.
Content marketing Report template for Looker Studio by Porter
Track page views, organic impressions → time on page, scroll depth, shares → content conversions, lead captures. Segment by content type, topic, channel.
Google Analytics 4 acquisition Report template for Looker Studio by Porter
Track sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segment by source/medium, campaign, landing page.
B2B Marketing performance Report template for Looker Studio by Porter
Track account reach, impressions → engagement by account → MQLs, SQLs, pipeline contribution. Segment by account, campaign, stage.
PPC Campaign performance Report template for Looker Studio by Porter
Track campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segment by campaign, ad group, date.
Facebook Ads Campaign performance Report template for Looker Studio by Porter
Track campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segment by campaign, objective, audience.
Google Ads Campaign performance Report template for Looker Studio by Porter
Track campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segment by campaign, network, device.
Google Analytics 4 Attribution Report template for Looker Studio by Porter
Track touchpoints, assisted interactions → path length, time to conversion → attributed conversions by model. Segment by channel, model type.
Google Analytics 4 Report template for Looker Studio by Porter
Track sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segment by source/medium, campaign, landing page.
Google Analytics 4 Audience Report template for Looker Studio by Porter
Track users, new vs returning → session duration, pages/session → conversion rate by segment. Segment by age, gender, interests, geography.
Acquisition Report template for Looker Studio by Porter
Track sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segment by source/medium, campaign, landing page.
Website Report template for Looker Studio by Porter
Track sessions, visitors, traffic sources → bounce rate, pages/session, duration → form submissions, purchases. Segment by landing page, source, device.
Paid media Client presentation Report template for Looker Studio by Porter
Track client reach, impressions → CTR, engagement by platform → client ROAS, CPA, goals. Segment by client, platform, campaign.
Paid media Creative performance Report template for Looker Studio by Porter
Track creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segment by creative format, platform.
PPC Creative performance Report template for Looker Studio by Porter
Track creative impressions, frequency → CTR by creative, hook rate → ROAS per creative variant. Segment by creative, format, copy.
PPC KPIs Report template for Looker Studio by Porter
Track impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segment by KPI, platform, campaign.
Creator marketing Report template for Looker Studio by Porter
Track creator reach, impressions → engagement per creator, saves → conversions per creator, ROI. Segment by creator, platform.
Facebook Ads Creative performance Report template for Looker Studio by Porter
Track ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segment by creative format, copy.
Inbound marketing Report template for Looker Studio by Porter
Track blog traffic, social reach → content downloads, form views → MQLs, SQLs, pipeline generated. Segment by content asset, channel, stage.
Email marketing Report template for Looker Studio by Porter
Track emails sent, deliverability → open rate, CTR, unsubscribes → email revenue, conversion. Segment by campaign, segment, time.
Instagram Insights Post performance Report template for Looker Studio by Porter
Track post reach, impressions → likes, comments, saves per post → CTR to profile, website taps. Segment by post format, topic, time.
Marketing Ad spend Report template for Looker Studio by Porter
Track spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segment by channel, campaign, period.
Shopify Store performance Report template for Looker Studio by Porter
Track store sessions, product views → add-to-cart rate, abandonment → orders, revenue, conversion. Segment by product, source, device.
Shopify KPIs Report template for Looker Studio by Porter
Track store traffic, impressions → add-to-cart rate, time on site → revenue, AOV, conversion target. Segment by product, collection.
Facebook Ads KPI tracker Report template for Looker Studio by Porter
Track reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segment by KPI, campaign, period.
B2B KPI tracker Report template for Looker Studio by Porter
Track account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segment by account tier, channel.
ActiveCampaign Report template for Looker Studio by Porter
Track contacts, email deliverability → open rate, click rate → conversion events, deals. Segment by automation, list, campaign.
Instagram Insights KPIs Report template for Looker Studio by Porter
Track follower growth, reach trends → engagement rate vs target → profile actions, website clicks. Segment by KPI, period, post type.
