Best Progress tracking report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Progress tracking report templates. Used and made by +10,000 marketers in over 60 countries.

Lead generation report template for marketing teams and agencies

Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.

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CPA report template for marketing teams and agencies

Track key metrics with this CPA report template. Measure CPA, conversion rate, and CLV across Facebook Ads, TikTok Ads, and Google Ads. Analyze performance by demographic, geographic, and psychographic dimensions. Segment data by timeframes to gain actionable insights and optimize your marketing strategy effectively.

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Dropshipping report template for marketing teams and agencies

Optimize your marketing strategy with this Dropshipping report template. Measure conversion rates, average order value, and customer lifetime value. Segment by demographics, interests, and time. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Perfect for tracking key metrics and enhancing performance in the competitive e-commerce landscape.

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CMO report template for marketing teams and agencies

Track key metrics with the CMO report template. Measure conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze demographics, psychographics, and buyer behavior using Google Analytics 4. Ideal for marketing teams to consolidate data and assess performance efficiently.

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Facebook Ads E-commerce report template for marketing teams and agencies

Track key metrics like conversion rate, CPA, and ROAS with the Facebook Ads E-commerce report template. Analyze audience targeting, ad creative, and budget allocation. Integrate data from Google Analytics 4, Shopify, and Google Ads. Ideal for marketing teams to measure performance and refine strategies by demographic, geographic, and psychographic dimensions.

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SEM report template for marketing teams and agencies

Optimize your SEM strategy with this report template. Analyze cost per conversion, conversion rate, and ROAS. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Perfect for PPC specialists to track Google Ads and Paid Media performance.

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PPC ROAS report template for marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

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CRM report template for marketing teams and agencies

CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.

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What is a progress tracking report?

A progress tracking report is a tool that consolidates data from multiple sources (e.g., project management software, time tracking tools, CRM systems) to track and display key performance indicators (KPIs) (e.g., task completion rate, milestone achievement, resource utilization), enabling teams and organizations to monitor project progress and create presentations for stakeholders and executives. 

Progress tracking reports are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a progress tracking report?

An actionable progress tracking report balances context and specificity based on the audience (executives, managers, and team members) and their use cases.

Executive progress tracking reports

Executive reports for CEOs, project sponsors, and stakeholders show the overall progress and impact of projects. Reviewed weekly, monthly, or quarterly, they include:

  • Project ROI analysis: by phase, using metrics like cost variance and schedule variance for large projects.
  • Resource utilization analysis: efficiency, allocation, and productivity of resources
  • Cohort analysis: progress, completion, and performance by project phase or team
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Project manager reports

Manager reports have cross-project views with drill-downs to see performance by team, department, project phase, and task. They help align teams, define tactics, and include:

  • Cross-project reporting: overall project, team, or department reporting across phases
  • Goal tracking: compare current progress vs objectives
  • Audits for prioritization and spotting issues 
  • Risk analysis for project and task mapping
  • Task, milestone, resource, team analysis

Operational Progress Tracking Reports

Operational reports for team leads and project coordinators have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Task management: task completion, deadlines, priority levels
  • Resource allocation: resource availability, workload distribution
  • Time tracking: hours logged, time spent on tasks
  • Milestone tracking: milestone completion, delays, dependencies

Operational progress tracking reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a progress tracking report?

To build a progress tracking report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your report. Common sources are project management tools for task and milestone tracking, time tracking software for resource utilization, and CRM systems for client and project data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of progress tracking report templates in Google Sheets or Looker Studio, designed for use cases like task management, resource allocation, milestone tracking, and project performance. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or organization. Map your specific metrics, especially custom task metrics, CRM project data, and all the fields and metrics that you define as "progress" and "performance".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your progress tracking use cases, such as task management, resource allocation, milestone tracking, and project performance. 

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Task completion rate, hours logged, milestones achieved, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, project name, team member, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your progress tracking reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your progress tracking reports:

Share

Share your progress tracking reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a progress tracking report?

Progress tracking reports should include a mix of task, resource, milestone, efficiency, effectiveness, and cost metrics and KPIs to fully understand the performance of projects towards business goals. They include:

Task KPIs measure the progress of tasks and activities, regardless of the project: 

  • Task metrics: tasks completed, tasks overdue, task priority levels
  • Resource metrics: hours logged, resource availability, workload distribution
  • Milestone metrics: milestones achieved, milestone delays, dependencies

Efficiency KPIs compare your project outputs to the cost, including:

  • Task: cost per task completed
  • Resource: cost per hour logged
  • Milestone: cost per milestone achieved 

Effectiveness KPIs compare the input with the output from one project phase to another

  • Task: task completion rate
  • Resource: resource utilization rate
  • Milestone: milestone achievement rate

Cost KPIs show the bottom-line impact of your project performance:

  • Cost: project budget, expenses, payroll
  • Efficiency: ROI, cost variance
  • Effectiveness: schedule variance, earned value

To analyze these progress tracking KPIs, segment them by:

  • Project: phase, objective
  • Time: Hourly, daily, weekly, monthly
  • Team: department, role
  • Resource: availability, allocation
  • Task: priority, status, type