Analyze key metrics with this Amazon Seller Central report template. Track GMV, AOV, and CPA. Segment by demographics, ad format, and time. Perfect for e-commerce marketing teams to consolidate data from Amazon Seller Central. Optimize performance and refine strategies for targeted audiences. Measure success across platforms efficiently.
Optimize your Facebook Ads strategy with this report template. Measure key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC specialists to track and improve paid media campaigns. Consolidate data from Facebook Ads and PPC for actionable insights.
Analyze key metrics with the Monthly Marketing performance report template. Measure conversion rates, ROI, and CTR using data from Google Analytics 4, Facebook Ads, and Instagram Insights. Segment by audience, channel, and geography. Designed for marketing teams to track campaign success and refine strategies with insights from YouTube and Google Ads.
This SEO report template helps track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, or time. Integrate data from Google Search Console and content marketing. Ideal for marketing teams to measure performance and achieve specific goals.
Traffic report template integrates key metrics such as conversion rate, CTR, and social media reach. Analyze demographics, psychographics, and geographics using Google Analytics 4. Track performance across various timeframes. Designed for marketing teams to measure KPIs and optimize strategy effectively.
Get the actual PPC template used by Porter to monitor PPC performance.
Get the actual Google Search Console template used by Porter to monitor SEO performance.
Analyze key metrics with the AOV report template. Measure conversion rates, average order value, and CPC. Integrate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by audience, campaign, and time. Perfect for marketing teams to track performance and refine strategies.
Track and analyze key metrics with the Facebook Ads + Google Ads report template. Measure conversion rates, ROI, and CTR. Segment by audience, objectives, and time. Ideal for marketing teams to consolidate insights and optimize paid media strategies. Understand demographics and consumer behavior for actionable performance insights.
Optimize your strategy with the Multi-channel Marketing performance report template. Track CTR, ROI, and engagement metrics from SEO, Google Analytics 4, Facebook Ads, Instagram Insights, and more. Analyze channel performance and customer engagement by demographics and timeframes. Perfect for marketing teams to measure and improve performance across diverse platforms.
Analyze key metrics with the SEO Branded vs non-branded searches report template. Measure conversion rates, ROI, and CTR by platform and device. Segment by demographics and behavior. Perfect for marketing teams to consolidate strategy and boost performance.
Analyze key metrics like CTR, conversion rate, and social actions with this Twitter Ads report template. Track performance by campaign objective, ad format, and audience targeting. Segment data by time, location, gender, and age. Perfect for PPC specialists to consolidate Twitter Ads and Paid Media strategies for actionable insights.
Get the actual Paid media Client presentation template used by Porter to monitor Marketing performance.
Get the actual Google Business Profile template used by Porter to monitor Local SEO performance.
Awareness report template consolidates key metrics like CTR, CPA, and conversion rate from Social Media, Instagram Insights, and LinkedIn Pages. Analyze demographics, psychographics, and behavior over time. Perfect for marketing teams to track performance and strategy, providing actionable insights into audience engagement and organic search ranking.
Optimize your Facebook Ads budget with this tracking and pacing report template. Analyze CTR, conversion rates, and cost per conversion. Segment by audience, ad placement, and timing. Track key metrics across demographics and timeframes. Perfect for PPC specialists aiming to enhance Facebook Ads performance and budget efficiency.
Optimize your marketing strategy with this Omni-channel report template. Track metrics like conversion rate, ROAS, and AOV across CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Analyze customer demographics and behavior. Segment by timeframes for actionable insights. Perfect for marketing teams seeking unified analytics and performance measurement.
Optimize your strategy with the SEO competitors report template. Analyze conversion rates, cost per conversion, and customer lifetime value. Track social media shares, CTR, and organic search visibility. Segment by demographics, psychographics, and time. Perfect for marketing teams aiming to measure performance and refine tactics against SEO competitors.
Optimize your social media and YouTube strategies with this Video marketing report template. Track CTR, conversion rate, ROI, likes, shares, and views. Analyze demographics, psychographics, and geographic data. Gain actionable insights to enhance performance and meet marketing goals. Perfect for marketing teams seeking to unify key metrics and drive success.
Get the actual Multi-channel Marketing performance template used by Porter to monitor Marketing performance.
Get the actual Google Analytics 4 E-commerce template used by Porter to monitor E-commerce performance.
An On-page SEO report is a document that consolidates data from multiple sources (e.g., Google Search Console, Ahrefs, SEMrush) to track and display key performance indicators (KPIs) (e.g., keyword rankings, page speed, organic traffic), enabling teams and agencies to monitor website performance and create presentations for clients and executives.
On-page SEO reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable On-page SEO report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive reports for CMOs, CEOs, and clients show SEO's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager reports have cross-page views with drill-downs to see performance by client, brand, region, team member, and content type. They help align teams, define tactics, and include:
Operational reports for analysts and SEO specialists have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational On-page SEO reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build an On-page SEO report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your report. Common sources are Google Search Console for web analytics, Ahrefs or SEMrush for keyword and backlink data, and PageSpeed Insights for technical performance.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.
You can follow these tutorials on connecting your data:
Choose from dozens of SEO report templates in Google Sheets or Looker Studio, designed for use cases like keyword monitoring, technical audits, and content performance.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom keyword rankings, technical SEO metrics, and all the fields and metrics that you define as "conversions" and "traffic".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your SEO reporting use cases, such as keyword monitoring, technical audits, and content performance.
Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your reports
To make your SEO reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your SEO reports:
Share your SEO reports via links, PDF, schedule emails, and control permissions.
On-page SEO reports should include a mix of visibility, engagement, conversion, efficiency, effectiveness, and technical metrics and KPIs to fully understand the performance of SEO efforts towards business goals. They include:
SEO funnel KPIs measure the optimization process (from the SEO perspective), regardless of the channel:
Efficiency KPIs compare your SEO outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one funnel stage to another
Technical and cost KPIs show the bottom-line impact of your SEO performance:
To analyze these SEO KPIs, segment them by:
