Competitors analysis report template leverages Instagram Public Data to track KPIs like conversion rate, ROI, and social media engagement. Analyze demographics, psychographics, and behavior. Measure performance by timeframes. Essential for marketing teams to refine strategies and meet goals.
Get the actual Facebook Ads Campaign performance on Looker Studio template used by Porter to monitor PPC performance.
Analyze key metrics with this Google Analytics 4 acquisition report template. Track conversions, user engagement, and sessions. Segment by campaign, source, or time period. Designed for marketing teams to consolidate strategy and assess performance. Utilize Google Analytics 4 insights for actionable outcomes.
Optimize your strategy with the Instagram Insights Reels report template. Analyze CTR, conversion rate, AOV, impressions, and reach. Segment by audience, media type, and objectives. Access data by hour, day, or year. Perfect for social media marketers to track key metrics and enhance performance using Instagram Insights and social media analytics.
Get the actual PPC Campaign performance on Looker Studio template used by Porter to monitor PPC performance.
Optimize your strategy with the SEO Keyword research report template. Track metrics like conversion rate, cost per acquisition, and organic search traffic. Analyze dimensions such as search volume and keyword difficulty. Segment by demographics and time. Ideal for marketing teams to measure performance and achieve specific goals.
Analyze key metrics with this Website report template. Track conversion rates, average order value, and customer lifetime value. Measure audience demographics, interests, and behavior using Google Analytics 4. Segment data by time periods. Perfect for marketing teams to consolidate insights and refine strategies.
Track key metrics like CTR, conversion rate, and ROAS with the Creator marketing report template. Analyze audience breakdowns by demographics, psychographics, and behavior. Measure engagement through likes, shares, and comments. Utilize data from Social Media, Instagram Insights, and LinkedIn Pages. Optimize strategy with actionable insights segmented by time periods. Ideal for marketing teams.
Analyze key metrics like CTR, CPA, and conversion rates with the Facebook Ads Creative performance report template. Segment by audience, message, and channels. Perfect for PPC and Paid Media teams to track performance. Monitor engagement through likes, comments, and shares across demographics and behaviors. Optimize strategy with actionable insights.
Analyze key metrics such as CTR, conversion rate, and cost per conversion with this Google Analytics 4 Attribution report template. Segment data by demographics, psychographics, and behavior over various timeframes. Designed for marketing teams to consolidate insights and refine strategies, utilizing Google Analytics 4 for a comprehensive view of audience engagement.
Analyze key metrics with the Instagram Insights Stories report template. Track conversion rates, CPA, AOV, likes, shares, comments, impressions, reach, and CTR. Segment by audience, media type, and time. Ideal for marketing teams to consolidate strategies and assess performance using Instagram Insights and social media analytics.
Optimize your strategy with the SEO Serp tracking report template. Track conversion rates, click-through rates, and customer lifetime value. Analyze keyword performance, demographics, and behavior. Gain insights on competition and ROI. Ideal for marketing teams to consolidate data and achieve specific goals.
Optimize your social media strategy with this Youtube report template. Track CTR, conversion rate, CPA, likes, comments, shares, views, watch time, and subscribers. Analyze by audience, age, gender, interests, and time. Perfect for marketing teams seeking actionable insights to enhance performance across advertising platforms and align with SEO objectives.
CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.
Optimize your Facebook Ads Funnel with this report template. Track CTR, conversion rate, CPA, and more. Analyze audience targeting, ad creative, and placement strategy. Segment by demographics and behavior. Ideal for PPC and paid media specialists to enhance campaign performance and achieve marketing objectives. Perfect for understanding reach, impressions, and organic search traffic.
Analyze key metrics with this Google Analytics 4 Audience report template. Track conversions, engagement, and user activity. Segment by campaign or audience across various timeframes. Designed for marketing teams to consolidate strategy and enhance performance insights.
Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.
Get the actual PPC Funnel on Looker Studio template used by Porter to monitor PPC performance.
Analyze key metrics like revenue, average order value, and conversion rate with this Shopify report template. Track cost per acquisition and return on ad spend. Segment by audience, messaging, and channels. Ideal for e-commerce marketing teams to unify insights and optimize strategies. Perfect for monitoring Shopify store performance across various timeframes.
A media buyer report is a document that consolidates data from multiple sources (e.g., Google Ads, Facebook Ads, DSPs) to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling media buyers and agencies to monitor campaign and channel performance and create presentations for clients and executives.
Media buyer reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable media buyer report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive reports for CMOs, CEOs, and clients show media buying's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager reports have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:
Operational reports for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational media buyer reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a media buyer report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your report. Common sources are Google Ads and Meta Ads for PPC performance, DSPs for programmatic data, CRM or E-commerce for sales and conversion data, and YouTube or TikTok for video metrics.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.
You can follow these tutorials on connecting your data:
Choose from dozens of media buyer report templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your media buying reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.
Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your reports
To make your media buyer reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your media buyer reports:
Share your media buyer reports via links, PDF, schedule emails, and control permissions.
Media buyer reports should include a mix of funnel—visibility, engagement, conversion—, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of media buying campaigns towards business goals. They include:
Media buying funnel KPIs measure the buying process (from the media buyer perspective), regardless of the channel:
Efficiency KPIs compare your media outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one funnel stage to another
Sales and cost KPIs show the bottom-line impact of your media buying performance:
To analyze these media buying KPIs, segment them by:
