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Best LinkedIn Pages report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label LinkedIn Pages report templates. Used and made by +10,000 marketers in over 60 countries.
Connect your LinkedIn Pages data to Looker Studio or Sheets—for free
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PPC report template for marketing teams and agencies

Optimize your PPC strategy with this report template. Track metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze by audience, channel, and time. Ideal for marketing teams to measure campaign performance and achieve objectives efficiently.

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Web analytics report template for marketing teams and agencies

Optimize your marketing strategy with this Web analytics report template. Track conversion rates, ROI, and audience size using Google Analytics 4. Analyze key metrics by campaign, demographics, or time. Perfect for marketing teams to consolidate data and enhance performance. Monitor sessions, impressions, and reach for actionable insights.

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SEO report template for marketing teams and agencies

This SEO report template helps track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, or time. Integrate data from Google Search Console and content marketing. Ideal for marketing teams to measure performance and achieve specific goals.

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Instagram Insights report template for marketing teams and agencies

Analyze key metrics with the Instagram Insights report template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Ideal for social media marketers to consolidate performance data and refine strategies. Gain actionable insights to optimize engagement and ROI.

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Google Analytics 4 report template for marketing teams and agencies

Optimize your e-commerce strategy with this Google Analytics 4 report template. Track conversion metrics, session duration, and bounce rate. Analyze impressions, CTR, and average position. Segment by campaign, age, gender, and device. View data by hour, day, or year. Perfect for marketing teams to enhance website performance and achieve objectives.

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Paid media report template for marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

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Google Ads report template for marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track conversion rate, cost per conversion, and CTR. Analyze by campaign type, audience, and time. Perfect for marketing teams to measure performance and align with objectives. Consolidate data from Google Ads and Paid Media for actionable insights and enhanced campaign management.

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Funnels report template for marketing teams and agencies

Optimize your marketing strategy with this Funnels report template. Track conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze by acquisition, conversion, and retention stages. Perfect for marketing teams leveraging Google Analytics 4 to achieve specific goals and improve performance across various audience segments.

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CRM report template for marketing teams and agencies

CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.

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PPC report template for marketing teams and agencies

Optimize your PPC strategy with this report template. Track metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze by audience, channel, and time. Ideal for marketing teams to measure campaign performance and achieve objectives efficiently.

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Advertising report template for marketing teams and agencies

Optimize your PPC strategy with this Advertising report template. Track CTR, conversion rate, and CPA across Facebook Ads, TikTok Ads, and Google Ads. Analyze demographics, psychographics, and geographics. Segment data by hour, day, or month. Perfect for marketing teams to measure performance and achieve goals using Google Analytics 4 insights.

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Omni-channel report template for marketing teams and agencies

Optimize your marketing strategy with this Omni-channel report template. Track metrics like conversion rate, ROAS, and AOV across CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Analyze customer demographics and behavior. Segment by timeframes for actionable insights. Perfect for marketing teams seeking unified analytics and performance measurement.

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Acquisition report template for marketing teams and agencies

This Acquisition report template helps marketing teams track key metrics like conversion rate, ROI, and CTR. Analyze dimensions such as target audience and campaign goals. Integrate data from Google Analytics 4, Copy, and PPC. Ideal for measuring performance and refining strategies to meet specific objectives.

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Peso model report template for marketing teams and agencies

Analyze key metrics such as leads, conversion rates, and engagement with the Peso model report template. Evaluate campaign performance across Facebook Ads, Instagram Insights, and SEO. Segment by audience demographics and timeframes. Perfect for marketing teams to track e-commerce and social media strategies efficiently.

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Store performance report template for marketing teams and agencies

Measure key metrics with the Store performance report template. Analyze total revenue, conversion rates, and traffic sources. Segment by audience, marketing channels, and campaign objectives. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, Facebook Ads, and SEO. Perfect for marketing teams to track performance and optimize strategies.

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DTC report template for marketing teams and agencies

Optimize your strategy with this DTC report template. Track revenue, conversion rates, and cost per acquisition. Blend data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by demographics, behavior, and time. Perfect for marketing teams to measure key metrics and enhance E-commerce performance.

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Growth marketing report template for marketing teams and agencies

Track and measure key metrics with the Growth marketing report template. Analyze conversion rates, CPA, and ROI. Evaluate email and social media performance. Integrate data from Facebook Ads, Google Ads, and Google Analytics 4. Segment by demographics and behavior. Ideal for marketing teams to assess and optimize campaign performance efficiently.

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Demand generation report template for marketing teams and agencies

Optimize B2B demand generation with this report template. Track conversion rates, cost per conversion, and click-through rates. Analyze social media shares and impressions. Integrate data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and time for strategic insights. Ideal for marketing teams focused on performance.

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What is a LinkedIn Pages report?

A LinkedIn Pages report is a tool that consolidates data from LinkedIn Analytics and other relevant sources to track and display key performance indicators (KPIs) such as engagement rate, follower growth, and post reach. This enables teams to monitor page performance and create presentations for stakeholders.

LinkedIn Pages reports are typically created using flexible tools like Google Looker Studio, Power BI, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a LinkedIn Pages report?

An actionable LinkedIn Pages report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive LinkedIn Pages reports

Executive reports for CMOs, CEOs, and clients show the impact of LinkedIn presence on business goals. Reviewed weekly, monthly, or quarterly, they include:

  • Engagement analysis: by post type, using metrics like engagement rate and follower interactions.
  • Follower growth analysis: tracking new followers and trends over time.
  • Content performance analysis: evaluating the reach and impact of different content types.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

LinkedIn Pages manager reports

Manager reports provide insights into page performance by post, audience segment, and time period. They help align teams, define tactics, and include:

  • Content performance reporting: overall post performance and audience engagement.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for benchmarking against similar pages.
  • Topic, keyword, content, audience research

Operational LinkedIn Pages reports

Operational reports for analysts and page managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Post metrics: engagement, reach, and impressions.
  • Follower metrics: growth trends and demographics.
  • Content analysis: performance by type and topic.

Operational LinkedIn Pages reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a LinkedIn Pages report?

To build a LinkedIn Pages report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are LinkedIn Analytics for page performance and other social media platforms for comparative analysis.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of LinkedIn Pages report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, and content performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your LinkedIn reporting use cases, such as engagement monitoring, follower growth, and content performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Engagement rate, follower growth, post reach, etc.).
  3. Choose breakdowns to segment your data (e.g. by date, post type, audience demographics, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your LinkedIn Pages reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your LinkedIn Pages reports:

Share

Share your LinkedIn Pages reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a LinkedIn Pages report?

LinkedIn Pages reports should include a mix of visibility, engagement, and growth metrics to fully understand the performance of your LinkedIn presence towards business goals. They include:

LinkedIn Pages KPIs measure the effectiveness of your page content and audience engagement:

  • Visibility metrics: impressions, reach, follower count
  • Engagement metrics: likes, comments, shares, engagement rate
  • Growth metrics: new followers, follower demographics

To analyze these LinkedIn Pages KPIs, segment them by:

  • Time: Hourly, daily, weekly, monthly
  • Content: post type, topic, format
  • Audience: demographics, interests, behavior

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