Best LinkedIn Pages report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label LinkedIn Pages report templates. Used and made by +10,000 marketers in over 60 countries.

SEO report template for marketing teams and agencies

This SEO report template helps track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, or time. Integrate data from Google Search Console and content marketing. Ideal for marketing teams to measure performance and achieve specific goals.

B2B Marketing performance report template for marketing teams and agencies

Optimize B2B Marketing performance with this report template. Track metrics like conversion rate, cost per acquisition, and customer lifetime value. Analyze CRM contacts and segment by industry, company size, and location. Ideal for marketing teams to measure and strategize using B2B, CRM, and Email Marketing data sources.

Google Ads report template for marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track key metrics like conversion rate, ROI, and CTR. Analyze performance by campaign type, goal, and status. Segment data by age, gender, and location. Ideal for marketing teams to measure and refine paid media campaigns effectively.

Multi-channel Marketing performance report template for marketing teams and agencies by Porter (2024)

Get the actual Multi-channel Marketing performance template used by Porter to monitor Marketing performance.

E-commerce report template for marketing teams and agencies by Porter (2024)

Get the actual E-commerce template used by Porter to monitor E-commerce performance.

Google Analytics 4 report template for marketing teams and agencies

Optimize your e-commerce strategy with this Google Analytics 4 report template. Track conversion metrics, session duration, and bounce rate. Analyze impressions, CTR, and average position. Segment by campaign, age, gender, and device. View data by hour, day, or year. Perfect for marketing teams to enhance website performance and achieve objectives.

Paid media report template for marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

Google Ads report template for marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track conversion rate, cost per conversion, and CTR. Analyze by campaign type, audience, and time. Perfect for marketing teams to measure performance and align with objectives. Consolidate data from Google Ads and Paid Media for actionable insights and enhanced campaign management.

Agency report template for marketing teams and agencies by Porter (2024)

Get the actual Agency template used by Porter to monitor Marketing performance.

Funnels report template for marketing teams and agencies

Optimize your marketing strategy with this Funnels report template. Track conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze by acquisition, conversion, and retention stages. Perfect for marketing teams leveraging Google Analytics 4 to achieve specific goals and improve performance across various audience segments.

CRM report template for marketing teams and agencies

CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.

Google Ads Funnel report template for marketing teams and agencies

Track key metrics like conversion rate and CTR with the Google Ads Funnel report template. Analyze performance across campaigns, ad groups, and devices. Segment by time and audience type. Perfect for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing objectives.

Lead generation report template for marketing teams and agencies

Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.

Local SEO report template for marketing teams and agencies

Optimize your local SEO strategy with this Local SEO report template. Track CTR, conversion rate, and cost per conversion. Analyze keyword ranking, organic traffic, and local pack visibility. Segment data by demographics, location, and behavior over time. Perfect for marketing teams aiming to achieve specific goals and improve performance.

Google Ads Campaign performance report template for marketing teams and agencies

Analyze key metrics like conversion rate, CTR, and impressions with this Google Ads Campaign performance report template. Segment by campaign type, audience, and time. Ideal for PPC specialists to track performance and refine paid media strategies. Consolidate data from Google Ads for actionable insights and strategic marketing goals.

What is a LinkedIn Pages report?

A LinkedIn Pages report is a tool that consolidates data from LinkedIn Analytics and other relevant sources to track and display key performance indicators (KPIs) such as engagement rate, follower growth, and post reach. This enables teams to monitor page performance and create presentations for stakeholders.

LinkedIn Pages reports are typically created using flexible tools like Google Looker Studio, Power BI, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a LinkedIn Pages report?

An actionable LinkedIn Pages report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive LinkedIn Pages reports

Executive reports for CMOs, CEOs, and clients show the impact of LinkedIn presence on business goals. Reviewed weekly, monthly, or quarterly, they include:

Engagement analysis: by post type, using metrics like engagement rate and follower interactions.
Follower growth analysis: tracking new followers and trends over time.
Content performance analysis: evaluating the reach and impact of different content types.
Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

LinkedIn Pages manager reports

Manager reports provide insights into page performance by post, audience segment, and time period. They help align teams, define tactics, and include:

Content performance reporting: overall post performance and audience engagement.
Goal tracking: compare current performance vs objectives.
Audits for prioritization and spotting issues.
Competitive analysis for benchmarking against similar pages.
Topic, keyword, content, audience research

Operational LinkedIn Pages reports

Operational reports for analysts and page managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

Post metrics: engagement, reach, and impressions.
Follower metrics: growth trends and demographics.
Content analysis: performance by type and topic.

Operational LinkedIn Pages reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.

How to build a LinkedIn Pages report?

To build a LinkedIn Pages report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are LinkedIn Analytics for page performance and other social media platforms for comparative analysis.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of LinkedIn Pages report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, and content performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your LinkedIn reporting use cases, such as engagement monitoring, follower growth, and content performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

Select the data source and the account connected to it
Choose metrics (e.g. Engagement rate, follower growth, post reach, etc.).
Choose breakdowns to segment your data (e.g. by date, post type, audience demographics, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your LinkedIn Pages reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your LinkedIn Pages reports:

Share

Share your LinkedIn Pages reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a LinkedIn Pages report?

LinkedIn Pages reports should include a mix of visibility, engagement, and growth metrics to fully understand the performance of your LinkedIn presence towards business goals. They include:

LinkedIn Pages KPIs measure the effectiveness of your page content and audience engagement:

Visibility metrics: impressions, reach, follower count
Engagement metrics: likes, comments, shares, engagement rate
Growth metrics: new followers, follower demographics

To analyze these LinkedIn Pages KPIs, segment them by:

Time: Hourly, daily, weekly, monthly

Content: post type, topic, format

Audience: demographics, interests, behavior