Book demo
Sign in with Google

Best Google Search Console report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Google Search Console report templates. Used and made by +10,000 marketers in over 60 countries.
Connect your Google Search Console data to Looker Studio or Sheets—for free
Menu
Looker Studio
Google Sheets

Inbound marketing Report template for Marketing teams and agencies

Optimize your strategy with this Inbound marketing report template. Track KPIs like conversion rates and social media engagement. Analyze data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and timeframes. Ideal for B2B and e-commerce teams to measure performance and achieve marketing goals.

See template

Facebook Ads Funnel Report template for Marketing teams and agencies

Optimize your Facebook Ads Funnel with this report template. Track CTR, conversion rate, CPA, and more. Analyze audience targeting, ad creative, and placement strategy. Segment by demographics and behavior. Ideal for PPC and paid media specialists to enhance campaign performance and achieve marketing objectives. Perfect for understanding reach, impressions, and organic search traffic.

See template

Instagram Insights Report template for Marketing teams and agencies

Analyze key metrics with the Instagram Insights report template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Ideal for social media marketers to consolidate performance data and refine strategies. Gain actionable insights to optimize engagement and ROI.

See template

Paid media Report template for Marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

See template

SEM Report template for Marketing teams and agencies

Optimize your SEM strategy with this report template. Analyze cost per conversion, conversion rate, and ROAS. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Perfect for PPC specialists to track Google Ads and Paid Media performance.

See template

ROAS Report template for Marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

See template

Lead generation Report template for Marketing teams and agencies

Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.

See template

SEO Report template for Marketing teams and agencies

This SEO report template helps track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, or time. Integrate data from Google Search Console and content marketing. Ideal for marketing teams to measure performance and achieve specific goals.

See template

Google Ads Report template for Marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track conversion rate, cost per conversion, and CTR. Analyze by campaign type, audience, and time. Perfect for marketing teams to measure performance and align with objectives. Consolidate data from Google Ads and Paid Media for actionable insights and enhanced campaign management.

See template

Website Report template for Marketing teams and agencies

Analyze key metrics with this Website report template. Track conversion rates, average order value, and customer lifetime value. Measure audience demographics, interests, and behavior using Google Analytics 4. Segment data by time periods. Perfect for marketing teams to consolidate insights and refine strategies.

See template

Creator marketing Report template for Marketing teams and agencies

Track key metrics like CTR, conversion rate, and ROAS with the Creator marketing report template. Analyze audience breakdowns by demographics, psychographics, and behavior. Measure engagement through likes, shares, and comments. Utilize data from Social Media, Instagram Insights, and LinkedIn Pages. Optimize strategy with actionable insights segmented by time periods. Ideal for marketing teams.

See template

Youtube Report template for Marketing teams and agencies

Optimize your social media strategy with this Youtube report template. Track CTR, conversion rate, CPA, likes, comments, shares, views, watch time, and subscribers. Analyze by audience, age, gender, interests, and time. Perfect for marketing teams seeking actionable insights to enhance performance across advertising platforms and align with SEO objectives.

See template

CRM Report template for Marketing teams and agencies

CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.

See template

Facebook Ads Funnel Report template for Marketing teams and agencies

Optimize your Facebook Ads Funnel with this report template. Track CTR, conversion rate, CPA, and more. Analyze audience targeting, ad creative, and placement strategy. Segment by demographics and behavior. Ideal for PPC and paid media specialists to enhance campaign performance and achieve marketing objectives. Perfect for understanding reach, impressions, and organic search traffic.

See template

Lead generation Report template for Marketing teams and agencies

Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.

See template

Shopify Report template for Marketing teams and agencies

Analyze key metrics like revenue, average order value, and conversion rate with this Shopify report template. Track cost per acquisition and return on ad spend. Segment by audience, messaging, and channels. Ideal for e-commerce marketing teams to unify insights and optimize strategies. Perfect for monitoring Shopify store performance across various timeframes.

See template

What is a Google Search Console report?

A Google Search Console report is an interface tool that consolidates data from Google Search Console to track and display key performance indicators (KPIs) such as impressions, clicks, and average position, enabling teams to monitor website performance in search results and create presentations for stakeholders.

Google Search Console reports are typically built using flexible tools like Google Looker Studio, Power BI, or Google Sheets to enable high customization and integration of data from Google Search Console.

What to include in a Google Search Console report?

An actionable Google Search Console report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Google Search Console reports

Executive reports for CMOs, CEOs, and clients show the impact of search visibility on business goals. Reviewed weekly, monthly, or quarterly, they include:

  • Search performance analysis: by query, page, and country to understand visibility and traffic sources.
  • Click-through rate (CTR) analysis: to evaluate the effectiveness of search snippets.
  • Keyword ranking trends: to track changes in search positions over time.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Manager reports

Manager reports provide detailed views with drill-downs to see performance by query, page, country, and device. They help align teams, define tactics, and include:

  • Search query reporting: overall performance by query and page.
  • Goal tracking: compare current performance vs objectives.
  • Site audits for identifying and prioritizing technical issues.
  • Competitive analysis for search visibility and keyword opportunities.
  • Topic and keyword research for content optimization.

Operational Google Search Console reports

Operational reports for analysts and SEO specialists have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Search performance: impressions, clicks, CTR, and average position.
  • Technical SEO: crawl errors, mobile usability, and page speed insights.
  • Backlink analysis: to monitor and evaluate link profiles.

Operational Google Search Console reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a Google Search Console report?

To build a Google Search Console report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. The primary source is Google Search Console for search performance data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Google Search Console report templates in Google Sheets or Looker Studio, designed for use cases like search performance monitoring, keyword analysis, and technical SEO insights.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom queries, page data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Google Search Console reporting use cases, such as search performance monitoring, keyword analysis, and technical SEO insights.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Impressions, Clicks, CTR, Average Position, etc.).
  3. Choose breakdowns to segment your data (e.g. by date, query, page, country, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Google Search Console reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Google Search Console reports:

Share

Share your Google Search Console reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a Google Search Console report?

Google Search Console reports should include a mix of visibility, engagement, and technical metrics to fully understand the performance of your website in search results. They include:

Visibility metrics measure how often your site appears in search results:

  • Impressions: the number of times your site appears in search results.
  • Average Position: the average ranking of your site in search results.

Engagement metrics measure user interaction with your site in search results:

  • Clicks: the number of times users clicked on your site in search results.
  • Click-through Rate (CTR): the ratio of clicks to impressions.

Technical metrics help identify and resolve issues affecting search performance:

  • Crawl Errors: issues preventing search engines from accessing your site.
  • Mobile Usability: issues affecting mobile user experience.
  • Page Speed: insights into page load times and performance.

To analyze these KPIs, segment them by:

  • Query: specific search terms driving traffic.
  • Page: individual pages on your site.
  • Country: geographic location of users.
  • Device: desktop, mobile, or tablet.

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates