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Best Google Search Console report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Google Search Console report templates. Used and made by +10,000 marketers in over 60 countries.
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Dropshipping report template for marketing teams and agencies

Optimize your marketing strategy with this Dropshipping report template. Measure conversion rates, average order value, and customer lifetime value. Segment by demographics, interests, and time. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Perfect for tracking key metrics and enhancing performance in the competitive e-commerce landscape.

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Shopify report template for marketing teams and agencies

Analyze key metrics like revenue, average order value, and conversion rate with this Shopify report template. Track cost per acquisition and return on ad spend. Segment by audience, messaging, and channels. Ideal for e-commerce marketing teams to unify insights and optimize strategies. Perfect for monitoring Shopify store performance across various timeframes.

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CRM report template for marketing teams and agencies

CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.

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Weekly report template for marketing teams and agencies

Optimize your marketing strategy with this Weekly report template. Track CAC, conversion rates, ROI, and more. Consolidate data from SEO, Google Analytics 4, Facebook Ads, Instagram Insights, and YouTube. Segment by demographics, location, and time. Perfect for marketing teams to measure key metrics and enhance performance.

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Local SEO report template for marketing teams and agencies

Optimize your local SEO strategy with this Local SEO report template. Track CTR, conversion rate, and cost per conversion. Analyze keyword ranking, organic traffic, and local pack visibility. Segment data by demographics, location, and behavior over time. Perfect for marketing teams aiming to achieve specific goals and improve performance.

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Facebook Ads E-commerce report template for marketing teams and agencies

Track key metrics like conversion rate, CPA, and ROAS with the Facebook Ads E-commerce report template. Analyze audience targeting, ad creative, and budget allocation. Integrate data from Google Analytics 4, Shopify, and Google Ads. Ideal for marketing teams to measure performance and refine strategies by demographic, geographic, and psychographic dimensions.

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Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Measure key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC specialists to track and improve paid media campaigns. Consolidate data from Facebook Ads and PPC for actionable insights.

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E-commerce report template for marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

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Impressions report template for marketing teams and agencies

Optimize your marketing strategy with the Impressions report template. Track key metrics like conversion rate, CTR, and ROI. Analyze demographics, location, and device type over various timeframes. Perfect for PPC and Facebook Ads, it blends data to help marketing teams measure performance and achieve specific goals in paid media campaigns.

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Revenue report template for marketing teams and agencies

Optimize your sales strategy with this Revenue report template. Track conversion rates, cost per conversion, and customer lifetime value. Analyze CTR, social media engagement, impressions, and reach. Segment by audience, campaign, age, gender, and location. Perfect for E-commerce and Shopify, it empowers marketing teams to achieve key objectives.

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Google Ads report template for marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track conversion rate, cost per conversion, and CTR. Analyze by campaign type, audience, and time. Perfect for marketing teams to measure performance and align with objectives. Consolidate data from Google Ads and Paid Media for actionable insights and enhanced campaign management.

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Shopify report template for marketing teams and agencies

Analyze key metrics like revenue, average order value, and conversion rate with this Shopify report template. Track cost per acquisition and return on ad spend. Segment by audience, messaging, and channels. Ideal for e-commerce marketing teams to unify insights and optimize strategies. Perfect for monitoring Shopify store performance across various timeframes.

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Frequency report template for marketing teams and agencies

Frequency report template consolidates metrics like conversion rate, ROI, and CTR from Facebook Ads, TikTok Ads, and Google Ads. Analyze audience targeting and campaign duration. Track performance by time period. Designed for marketing teams to measure PPC strategies and optimize paid media efforts efficiently.

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Google Ads Funnel report template for marketing teams and agencies

Track key metrics like conversion rate and CTR with the Google Ads Funnel report template. Analyze performance across campaigns, ad groups, and devices. Segment by time and audience type. Perfect for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing objectives.

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What is a Google Search Console report?

A Google Search Console report is an interface tool that consolidates data from Google Search Console to track and display key performance indicators (KPIs) such as impressions, clicks, and average position, enabling teams to monitor website performance in search results and create presentations for stakeholders.

Google Search Console reports are typically built using flexible tools like Google Looker Studio, Power BI, or Google Sheets to enable high customization and integration of data from Google Search Console.

What to include in a Google Search Console report?

An actionable Google Search Console report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Google Search Console reports

Executive reports for CMOs, CEOs, and clients show the impact of search visibility on business goals. Reviewed weekly, monthly, or quarterly, they include:

  • Search performance analysis: by query, page, and country to understand visibility and traffic sources.
  • Click-through rate (CTR) analysis: to evaluate the effectiveness of search snippets.
  • Keyword ranking trends: to track changes in search positions over time.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Manager reports

Manager reports provide detailed views with drill-downs to see performance by query, page, country, and device. They help align teams, define tactics, and include:

  • Search query reporting: overall performance by query and page.
  • Goal tracking: compare current performance vs objectives.
  • Site audits for identifying and prioritizing technical issues.
  • Competitive analysis for search visibility and keyword opportunities.
  • Topic and keyword research for content optimization.

Operational Google Search Console reports

Operational reports for analysts and SEO specialists have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Search performance: impressions, clicks, CTR, and average position.
  • Technical SEO: crawl errors, mobile usability, and page speed insights.
  • Backlink analysis: to monitor and evaluate link profiles.

Operational Google Search Console reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a Google Search Console report?

To build a Google Search Console report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. The primary source is Google Search Console for search performance data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Google Search Console report templates in Google Sheets or Looker Studio, designed for use cases like search performance monitoring, keyword analysis, and technical SEO insights.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom queries, page data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Google Search Console reporting use cases, such as search performance monitoring, keyword analysis, and technical SEO insights.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Impressions, Clicks, CTR, Average Position, etc.).
  3. Choose breakdowns to segment your data (e.g. by date, query, page, country, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Google Search Console reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Google Search Console reports:

Share

Share your Google Search Console reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a Google Search Console report?

Google Search Console reports should include a mix of visibility, engagement, and technical metrics to fully understand the performance of your website in search results. They include:

Visibility metrics measure how often your site appears in search results:

  • Impressions: the number of times your site appears in search results.
  • Average Position: the average ranking of your site in search results.

Engagement metrics measure user interaction with your site in search results:

  • Clicks: the number of times users clicked on your site in search results.
  • Click-through Rate (CTR): the ratio of clicks to impressions.

Technical metrics help identify and resolve issues affecting search performance:

  • Crawl Errors: issues preventing search engines from accessing your site.
  • Mobile Usability: issues affecting mobile user experience.
  • Page Speed: insights into page load times and performance.

To analyze these KPIs, segment them by:

  • Query: specific search terms driving traffic.
  • Page: individual pages on your site.
  • Country: geographic location of users.
  • Device: desktop, mobile, or tablet.

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