Optimize your strategy with the Social Media Followers tracking report template. Track key metrics like conversion rate, engagement rate, and impressions. Analyze audience and campaign breakdowns across platforms using data from Social Media and Instagram Insights. Ideal for marketing teams to measure performance and achieve specific objectives efficiently.
A follower tracking report is a tool that consolidates data from multiple sources (e.g., Instagram, Twitter, Facebook) to track and display key performance indicators (KPIs) (e.g., follower growth, engagement rate, reach), enabling teams and agencies to monitor social media performance and create presentations for clients and executives.
Follower tracking reports are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable follower tracking report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive reports for CMOs, CEOs, and clients show social media's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager reports have cross-platform views with drill-downs to see performance by client, brand, region, team member, and campaign. They help align teams, define tactics, and include:
Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational follower tracking reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a follower tracking report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your report. Common sources are Instagram, Twitter, and Facebook for social media analytics.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.
You can follow these tutorials on connecting your data:
Choose from dozens of follower tracking report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, audience insights, and content performance.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "engagement" and "reach".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your follower tracking reporting use cases, such as engagement monitoring, audience insights, and content performance.
Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your reports
To make your follower tracking reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your follower tracking reports:
Share your follower tracking reports via links, PDF, schedule emails, and control permissions.
Follower tracking reports should include a mix of visibility, engagement, and audience metrics and KPIs to fully understand the performance of social media efforts towards business goals. They include:
Follower tracking KPIs measure the social media process, regardless of the platform:
Efficiency KPIs compare your social media outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one stage to another
To analyze these follower tracking KPIs, segment them by:
