Optimize your strategy with the Social Media Followers tracking report template. Track key metrics like conversion rate, engagement rate, and impressions. Analyze audience and campaign breakdowns across platforms using data from Social Media and Instagram Insights. Ideal for marketing teams to measure performance and achieve specific objectives efficiently.
Optimize your social media strategy with this Youtube report template. Track CTR, conversion rate, CPA, likes, comments, shares, views, watch time, and subscribers. Analyze by audience, age, gender, interests, and time. Perfect for marketing teams seeking actionable insights to enhance performance across advertising platforms and align with SEO objectives.
Optimize your strategy with this Marketing campaign report template. Track KPIs like conversion rate, cost per conversion, and click-through rate. Analyze data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by audience, channel, or time. Ideal for marketing teams aiming to achieve campaign goals effectively.
Optimize your strategy with this Marketing Funnel report template. Analyze conversion rates, CPA, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Segment by acquisition channel, demographics, and behavior. Perfect for marketing teams leveraging Google Analytics 4 to track key metrics and improve performance. Measure website traffic and social media engagement efficiently.
Optimize your marketing strategy with this Conversion rate report template. Track CTR, bounce rate, and session duration. Analyze demographic and geographic data. Integrate insights from Facebook Ads and Paid Media to measure ROI and ROAS. Ideal for marketing teams focused on performance and achieving specific goals.
Marketing management report template consolidates key metrics such as conversion rate, ROI, and social media growth. Analyze demographic, geographic, and psychographic dimensions. Track website visits, email opens, and search rankings. Designed for marketing teams leveraging Paid Media and Facebook Ads to measure performance and refine strategy effectively.
Track and analyze key metrics with this Facebook Ads Messenger report template. Measure CTR, conversion rate, and ROI. Explore demographic, psychographic, and behavioral dimensions. Leverage data from Social Media, Facebook Insights, and PPC. Ideal for marketing teams to assess performance and refine strategies.
Analyze key metrics like conversion rate, CTR, and RPE with this Mailchimp report template. Track open rates, click rates, and engagement trends. Segment by campaign, audience, and content type. Ideal for email marketing teams to consolidate strategy and assess performance over time.
Get the actual Shopify template used by Porter to monitor E-commerce performance.
Get the actual Instagram Insights template used by Porter to monitor Social Media performance.
Get the actual Agency template used by Porter to monitor Marketing performance.
Analyze key metrics like conversion and bounce rates with this Email marketing report template. Track campaigns by name, type, and duration. Consolidate data from Mailchimp, Klaviyo, ActiveCampaign, and Hubspot. Segment by demographics and engagement levels. Ideal for marketing teams to measure performance and optimize strategies.
Optimize your strategy with this Social Media report template. Analyze conversion rates, ROAS, and engagement metrics from Instagram Insights and LinkedIn Pages. Track key metrics like likes, comments, and shares. Segment by audience, age, and location. Perfect for marketing teams to measure performance and achieve specific goals.
Track and analyze key metrics with the Facebook Ads + Google Ads report template. Measure conversion rates, ROI, and CTR. Segment by audience, objectives, and time. Ideal for marketing teams to consolidate insights and optimize paid media strategies. Understand demographics and consumer behavior for actionable performance insights.
Track and analyze key metrics with this Sales Funnel report template. Measure conversion rates, retention, and CTR. Segment data by source, campaign, and audience. Integrate CRM and Hubspot for actionable insights. Ideal for marketing teams to refine strategies and monitor performance across various dimensions and timeframes. Perfect for optimizing your sales funnel.
Analyze key metrics with the AOV report template. Measure conversion rates, average order value, and CPC. Integrate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by audience, campaign, and time. Perfect for marketing teams to track performance and refine strategies.
Optimize your local SEO strategy with this Local SEO report template. Track CTR, conversion rate, and cost per conversion. Analyze keyword ranking, organic traffic, and local pack visibility. Segment data by demographics, location, and behavior over time. Perfect for marketing teams aiming to achieve specific goals and improve performance.
Traffic report template integrates key metrics such as conversion rate, CTR, and social media reach. Analyze demographics, psychographics, and geographics using Google Analytics 4. Track performance across various timeframes. Designed for marketing teams to measure KPIs and optimize strategy effectively.
Optimize your marketing strategy with this Web analytics report template. Track conversion rates, ROI, and audience size using Google Analytics 4. Analyze key metrics by campaign, demographics, or time. Perfect for marketing teams to consolidate data and enhance performance. Monitor sessions, impressions, and reach for actionable insights.
Get the actual Shopify template used by Porter to monitor E-commerce performance.
Get the actual Instagram Insights template used by Porter to monitor Social Media performance.
Analyze key metrics with the Facebook Ads monthly report template. Track conversion rates, cost per conversion, and engagement. Segment by age, gender, location, and time. Perfect for PPC specialists to monitor campaign performance and align with marketing goals. Consolidate data for actionable insights and strategy refinement.
A follower tracking report is a tool that consolidates data from multiple sources (e.g., Instagram, Twitter, Facebook) to track and display key performance indicators (KPIs) (e.g., follower growth, engagement rate, reach), enabling teams and agencies to monitor social media performance and create presentations for clients and executives.
Follower tracking reports are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable follower tracking report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive reports for CMOs, CEOs, and clients show social media's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager reports have cross-platform views with drill-downs to see performance by client, brand, region, team member, and campaign. They help align teams, define tactics, and include:
Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational follower tracking reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a follower tracking report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your report. Common sources are Instagram, Twitter, and Facebook for social media analytics.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.
You can follow these tutorials on connecting your data:
Choose from dozens of follower tracking report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, audience insights, and content performance.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "engagement" and "reach".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your follower tracking reporting use cases, such as engagement monitoring, audience insights, and content performance.
Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your reports
To make your follower tracking reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your follower tracking reports:
Share your follower tracking reports via links, PDF, schedule emails, and control permissions.
Follower tracking reports should include a mix of visibility, engagement, and audience metrics and KPIs to fully understand the performance of social media efforts towards business goals. They include:
Follower tracking KPIs measure the social media process, regardless of the platform:
Efficiency KPIs compare your social media outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one stage to another
To analyze these follower tracking KPIs, segment them by:
