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Best Facebook Competitors report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Facebook Competitors report templates. Used and made by +10,000 marketers in over 60 countries.
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ROAS Report template for Marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

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Google Ads Funnel Report template for Marketing teams and agencies

Track key metrics like conversion rate and CTR with the Google Ads Funnel report template. Analyze performance across campaigns, ad groups, and devices. Segment by time and audience type. Perfect for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing objectives.

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Google Ads PMax Report template for Marketing teams and agencies

Track key metrics with this Google Ads PMax report template. Measure conversion value, CTR, and impressions. Analyze by campaign type, audience segment, and time period. Consolidate data from Google Ads and Paid Media for actionable insights. Ideal for marketing teams focused on optimizing PPC performance and achieving strategic goals.

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CRM Report template for Marketing teams and agencies

CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.

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E-commerce Report template for Marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

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ROAS Report template for Marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

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Demand generation Report template for Marketing teams and agencies

Optimize B2B demand generation with this report template. Track conversion rates, cost per conversion, and click-through rates. Analyze social media shares and impressions. Integrate data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and time for strategic insights. Ideal for marketing teams focused on performance.

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A/B testing Report template for Marketing teams and agencies

Optimize your campaigns with this A/B testing report template. Measure conversion rates, ROI, and click-through rates. Analyze target audience, demographics, and campaign messages. Consolidate data from Email Marketing and Copy for actionable insights. Ideal for marketing teams to track performance and refine strategies.

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Dropshipping Report template for Marketing teams and agencies

Optimize your marketing strategy with this Dropshipping report template. Measure conversion rates, average order value, and customer lifetime value. Segment by demographics, interests, and time. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Perfect for tracking key metrics and enhancing performance in the competitive e-commerce landscape.

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Shopify Store performance Report template for Marketing teams and agencies

Measure key metrics with the Store performance report template. Analyze total revenue, conversion rates, and traffic sources. Segment by audience, marketing channels, and campaign objectives. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, Facebook Ads, and SEO. Perfect for marketing teams to track performance and optimize strategies.

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DTC Report template for Marketing teams and agencies

Optimize your strategy with this DTC report template. Track revenue, conversion rates, and cost per acquisition. Blend data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by demographics, behavior, and time. Perfect for marketing teams to measure key metrics and enhance E-commerce performance.

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Frequency Report template for Marketing teams and agencies

Frequency report template consolidates metrics like conversion rate, ROI, and CTR from Facebook Ads, TikTok Ads, and Google Ads. Analyze audience targeting and campaign duration. Track performance by time period. Designed for marketing teams to measure PPC strategies and optimize paid media efforts efficiently.

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Local SEO Report template for Marketing teams and agencies

Optimize your local SEO strategy with this Local SEO report template. Track CTR, conversion rate, and cost per conversion. Analyze keyword ranking, organic traffic, and local pack visibility. Segment data by demographics, location, and behavior over time. Perfect for marketing teams aiming to achieve specific goals and improve performance.

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Acquisition Report template for Marketing teams and agencies

This Acquisition report template helps marketing teams track key metrics like conversion rate, ROI, and CTR. Analyze dimensions such as target audience and campaign goals. Integrate data from Google Analytics 4, Copy, and PPC. Ideal for measuring performance and refining strategies to meet specific objectives.

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Social Media Report template for Marketing teams and agencies

Optimize your strategy with this Social Media report template. Analyze conversion rates, ROAS, and engagement metrics from Instagram Insights and LinkedIn Pages. Track key metrics like likes, comments, and shares. Segment by audience, age, and location. Perfect for marketing teams to measure performance and achieve specific goals.

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What is a Facebook Competitors report?

A Facebook Competitors report is a document that consolidates data from multiple sources (e.g., social media analytics, competitor ad libraries, engagement metrics) to track and display key performance indicators (KPIs) (e.g., engagement rate, share of voice, audience growth), enabling teams and agencies to monitor competitor performance and create presentations for clients and executives. 

Facebook Competitors reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a Facebook Competitors report?

An actionable Facebook Competitors report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Facebook Competitors reports

Executive reports for CMOs, CEOs, and clients show the competitive landscape's impact. Reviewed weekly, monthly, or quarterly, they include:

  • Competitor performance analysis: by channel, using metrics like engagement rate and audience growth.
  • Market share analysis: share of voice, brand mentions, and sentiment analysis.
  • Trend analysis: emerging topics and content strategies by competitors.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Manager Facebook Competitors reports

Manager reports have cross-channel views with drill-downs to see performance by competitor, region, and content type. They help align teams, define tactics, and include:

  • Cross-channel reporting: overall competitor performance across social media platforms.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues 
  • Competitive analysis for channel and tactic mapping.
  • Topic, keyword, content, audience research

Operational Facebook Competitors reports

Operational reports for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Engagement: post metrics, follower growth, engaging topics/hashtags.
  • Content performance: analysis of competitor content strategies.
  • Audience insights: demographic and interest analysis.

Operational Facebook Competitors reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a Facebook Competitors report?

To build a Facebook Competitors report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your report. Common sources are social media analytics tools, competitor ad libraries, and engagement tracking platforms.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Facebook Competitors report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, audience growth, and content strategy analysis. 

Learn to copy Looker Studio templates. 

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience insights, and all the fields and metrics that you define as "competitor performance" and "market share".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your competitor analysis use cases, such as engagement monitoring, audience growth, and content strategy analysis. 

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Engagement rate, audience growth, share of voice, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, competitor name, content type, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Facebook Competitors reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your Facebook Competitors reports:

Share

Share your Facebook Competitors reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a Facebook Competitors report?

Facebook Competitors reports should include a mix of engagement, audience growth, content performance, and market share metrics and KPIs to fully understand the competitive landscape. They include:

Competitor analysis KPIs measure the competitive landscape across channels: 

  • Engagement metrics: likes, comments, shares, engagement rate
  • Audience growth metrics: follower growth, reach, impressions
  • Content performance metrics: top-performing posts, content types

Efficiency KPIs compare your competitor's outputs to the cost, including:

  • Engagement: cost per engagement
  • Audience growth: cost per follower

Effectiveness KPIs compare the input with the output from one stage to another

  • Engagement: engagement rate
  • Audience growth: growth rate

Market share and cost KPIs show the competitive impact:

  • Market share: share of voice, brand mentions
  • Cost: ad spend, competitor spending
  • Efficiency: ROI, cost efficiency

To analyze these competitor KPIs, segment them by:

  • Channel: social, Facebook vs Instagram
  • Time: Hourly, daily, weekly, monthly
  • Competitor: brand, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword

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