Fields Reference · Google Business Profile
Google Business Profile Fields List
145 fields · 0 dimensions · 0 metrics · 13 groups
| Field name | Label | Category | Description |
|---|---|---|---|
adPhone | AdWords phone number | location information | Additional information that is surfaced in AdWords. |
additionalPhones | Additional phones | location information | Up to two phone numbers (mobile or landline, no fax) at which your business can be called, in addition to your primary phone number. |
addressLines | Address lines | location information | Unstructured address lines describing the lower levels of an address. |
administrativeArea | Administrative area | location information | The highest administrative subdivision, which is used for postal addresses of a country or region. |
businessType | Location service type | location information | Indicates whether this business only offers services onsite at a customer location. |
canDelete | Location can be deleted | location information | Indicates whether the location can be deleted using the API. |
canHaveBusinessCalls | Location can have business calls | location information | Indicates if the listing is eligible for business calls. |
canHaveFoodMenus | Location can have food menus | location information | Indicates if the listing is eligible for food menu. |
canModifyServiceList | Location can modify service list | location information | Indicates if the listing can modify the service list. |
canOperateHealthData | Location can operate health data | location information | Indicates whether the location can operate on Health data. |
canOperateLocalPost | Location can operate local post | location information | Indicates if the listing can manage local posts. |
canOperateLodgingData | Location can operate lodging data | location information | Indicates whether the location can operate on Lodging data. |
categoryId | Category ID | location information | A stable ID (provided by Google) for this category. |
categoryName | Category name | location information | The human-readable name of the category. |
coordinates | Coordinates | location information | Coordinates from the business location. |
currencyCode | Currency of item price | location information | The three-letter currency code is defined in ISO 4217. |
descriptionPrice | Price list description | location information | Description of the price list |
displayNamePrice | Price list name | location information | Display name for the price list. |
hasPendingEdits | Location has pending edits | location information | ndicates whether any of this Location’s properties are in the edit pending state. |
hasVoiceOfMerchant | Location has voice of merchant | location information | Indicates if the listing has Voice of Merchant. |
isDuplicate | Location state is duplicate | location information | Contains a boolean that reflect the state of a Location. |
isGoogleUpdated | Location state is google update | location information | Contains a boolean that reflect the state of a Location. |
labels | Labels | location information | A collection of free-form strings to allow you to tag your business. |
latitude | Latitude | location information | An object that represents a latitude. |
locality | Locality | location information | It refers to the city/town portion of the address. |
locationAddressLanguageCode | Location address language code | location information | BCP-47 language code of the contents of this address. |
locationLanguageCode | Location language code | location information | BCP-47 language code of the contents of this address. |
longitude | Longitude | location information | An object that represents a longitude. |
mapsUrl | Google maps URL | location information | A link to the location on Maps. |
moreHoursTypesDisplayName | More hours name | location information | The human-readable English display name for the hours type. |
moreHoursTypesLocalizedDisplayName | More hours localized name | location information | The human-readable English localized display name for the hours type. |
newReviewUri | Location new review uri | location information | A link to the page on Google Search where a customer can leave a review for the location. |
openInformationStatus | Open information status | location information | Indicates whether or not the Location is currently open for business. |
openingDate | Opening date | location information | Opening date. |
organization | Organization | location information | The name of the organization at the address. |
postalCode | Postal code | location information | Postal code of the address. |
priceItem | Price item | location information | The whole units of the amount. |
primaryPhone | Primary phone | location information | A phone number that connects to your individual business location as directly as possible. |
recipients | Recipients | location information | The recipient at the address. |
regionCode | Region code | location information | CLDR region code of the country/region of the address. |
regularOperatingCloseDays | Regular operating close days | location information | Indicates the days of the week of the regular operating. |
regularOperatingCloseHours | Regular operating close hours | location information | Regular operating close hours. |
regularOperatingOpenDays | Regular operating open days | location information | Indicates the days of the week of the regular operating. |
regularOperatingOpenHours | Regular operating open hours | location information | Regular operating hours. |
serviceTypeId | Section type ID | location information | Type of the section. |
sortingCode | Sorting code | location information | Additional, country-specific, sorting code. |
specialOperatingCloseHours | Special operating close hours | location information | Special operating close hours. |
specialOperatingEndDate | Special operating end date | location information | Special operating start days. |
specialOperatingOpenHours | Special operating open hours | location information | Special operating open hours. |
specialOperatingStartDate | Special operating date | location information | Special operating start days. |
storeCode | Store code | location information | The external identifier for this location, which must be unique inside a given account. |
sublocality | Sublocality | location information | Sublocality of the address. |
websiteUrl | Website URL | location information | A URL for this business. |
actionType | Local post action type | local post | The type of action that will be performed. |
couponCode | Local post offer coupon code | local post | Offer code that is usable in-store or online. |
localPostCreationTime | Local post creation date | local post | Time of the creation of the post. |
localPostEventEndingDate | Local post event ending date | local post | Day of the month of the event. |
localPostEventEndingTime | Local post event ending time | local post | The end time of this period. |
localPostEventName | Local post event name | local post | Name of the event. |
localPostEventStartingDate | Local post event starting date | local post | Day of the month of the event. |
localPostEventStartingTime | Local post event starting time | local post | The start time of this period. |
localPostId | Local post ID | local post | Google identifier for this local post. |
localPostMediaFormat | Local post media format | local post | The format of this media item. |
localPostMediaGoogle | Local post media google | local post | Where provided, the thumbnail image for this media item. |
localPostMediaGoogleUrl | Local post media google URL | local post | Google-hosted URL for this media item. |
localPostMediaId | Local lost media ID | local post | The resource name for this media item. |
localPostMediaThumbnail | Local post media thumbnail | local post | Where provided, the google image for this media item. |
localPostMediaThumbnailUrl | Local post media thumbnail URL | local post | Where provided, the URL of a thumbnail image for this media item. |
localPostModificationTime | Local post modification date | local post | Time of the last modification of the post made by the user. |
localPostSearchUrl | Local post search URL | local post | The link to the local post in Google search. |
localPostState | Local post state | local post | The state of the post, indicating what part of its lifecycle it is in. |
localPostSummary | Local post summary | local post | The summary of the local post. |
localPostType | Local post type | local post | The topic type of the local post, which is used to select different templates to create and render a post. |
localPostUrlActionType | Local post URL action type | local post | The URL the user will be directed to upon clicking. |
redeemOnlineUrl | Local post offer redeem online URL | local post | Online link to redeem offer. |
totalLocalPosts | Total local posts | local post | The number of local posts. |
averageRating | Total average review rating | review | The average star rating of all reviews for this location on a scale of 1 to 5, where 5 is the highest rating. |
averageReviewsStarRatingTimeFrame | Average review rating | review | Average star rating within the selected time frame. |
reviewComment | Review comment | review | The body of the review is plain text with markups. |
reviewCreationTime | Review creation date | review | The timestamp for when the review was written. |
reviewId | Review ID | review | The encrypted unique identifier. |
reviewIntegerRating | Review star rating (Number) | review | The number rating of the review. |
reviewModificationTime | Review modification date | review | The timestamp for when the review was last modified. |
reviewTimeToRespondDays | Review Time to Respond (Days) | review | The number of minutes it took to reply to the review. |
reviewTimeToRespondHours | Review Time to Respond (Hours) | review | The number of minutes it took to reply to the review. |
reviewerName | Reviewer name | review | The author of the review. |
reviewerPhoto | Reviewer photo | review | The author of the review. |
reviewerPhotoUrl | Reviewer photo URL | review | The author of the review. |
reviewerReplyComment | Review reply comment | review | The body of the reply is plain text with markups. |
reviewerReplyModificationTime | Review reply date | review | The timestamp for when the reply was last modified. |
starRating | Review star rating (Star) | review | The star rating of the review. |
totalReviewCount | Total reviews | review | The total number of reviews for this location. |
totalReviewsTimeFrame | Total reviews time frame | review | The total number of reviews within the selected time frame. |
customerProfileName | GMB customer profile name | media customers | The user name to attribute the media item to. |
customerProfilePhoto | GMB customer profile photo | media customers | The attributed user’s profile photo thumbnail. |
customerProfilePhotoUrl | GMB customer profile photo URL | media customers | URL of the attributed user’s profile photo thumbnail. |
customerProfileUrl | GMB customer profile URL | media customers | The URL of the attributed user’s Google Maps profile page. |
mediaCustomerCreationTime | Media customer creation date | media customers | Creation time of this media item. |
mediaCustomersCount | Media customers count | media customers | The total number of media items for this location, irrespective of pagination. |
mediaCustomersFormat | Media customers format | media customers | The format of this media item. |
mediaCustomersGoogle | Media customers google photo | media customers | Where provided, the google image for this media item. |
mediaCustomersGoogleUrl | Media customers google URL | media customers | Google-hosted URL for this media item. |
mediaCustomersId | Media customers ID | media customers | The resource name for this media item. |
mediaCustomersThumbnail | Media customers thumbnail | media customers | Where provided, the thumbnail image for this media item. |
mediaCustomersThumbnailUrl | Media customers thumbnail URL | media customers | Where provided, the URL of a thumbnail image for this media item. |
mediaCustomersViews | Media customers views | media customers | Insights and statistics for the media item. |
takedownUrl | GMB customer takedown URL | media customers | The URL of the takedown page, where the media item can be reported if it is inappropriate. |
date | Date | time | Date |
day | Day | time | The date is in the following format MM-DD |
dayOfWeek | Day of week (Mon – Sun) | time | Day of week (Mon – Sun) |
hour | Hour of day | time | Hour of day |
month | Month | time | Month |
monthDay | Month day | time | The date is in the following format MM-DD |
quarter | Quarter | time | Quarter |
week | Week | time | Week |
year | Year | time | Year |
yearMonth | Month and year | time | Month and year |
yearWeek | Week and year | time | Week and year |
year_quarter | Quarter and year | time | Quarter and year |
BusinessBookings | Bookings | insight | The number of bookings received. |
BusinessConversations | Conversations | insight | The number of message conversations received. |
BusinessFoodOrders | Food orders | insight | The number of food orders received. |
ImpressionsDesktopMaps | Impressions on desktop maps | insight | The number of impressions on Google Maps on Desktop devices. |
ImpressionsDesktopSearch | Impressions on desktop search | insight | The number of impressions on Google Search on Desktop devices. |
ImpressionsMobileMaps | Impressions on mobile maps | insight | The number of impressions on Google Maps on Mobile devices. |
ImpressionsMobileSearch | Impressions on mobile search | insight | The number of impressions on Google Search on Mobile devices. |
actionsDrivingDirections | Directions requests | insight | The number of times driving directions were requested. |
actionsPhone | Phone calls | insight | The number of times the call button was clicked. |
actionsWebsite | Website clicks | insight | The number of times the business profile website was clicked. |
totalSearchImpressions | Total impressions | insight | The total number of times the resource was shown. |
mediaCreationTime | Media creation date | media | Creation time of this media item. |
mediaFormat | Media format | media | The format of this media item. |
mediaGoogle | Media google photo | media | Where provided, the google image for this media item. |
mediaGoogleUrl | Media google URL | media | Google-hosted URL for this media item. |
mediaId | Media ID | media | The resource name for this media item. |
mediaThumbnail | Media thumbnail | media | Where provided, the thumbnail image for this media item. |
mediaThumbnailUrl | Media thumbnail URL | media | Where provided, the URL of a thumbnail image for this media item. |
mediaViews | Media views | media | Insights and statistics for the media item. |
totalMediaItemCount | Media count | media | The total number of media items for this location, irrespective of pagination. |
accountId | Account ID | account id | The unique identifier for an account |
accountName | Account name | account name | The name of the account. |
accountState | Account state | account state | Indicates the verification state of the account. |
followersCount | Followers | follower | The total number of followers for the location. |
locationId | Location ID | location id | Google identifier. |
locationName | Location name | location name | Location name should reflect your business’s real-world name |