Google Business Profile fields list — Porter Metrics docs
Fields Reference · Google Business Profile

Google Business Profile Fields List

145 fields · 0 dimensions · 0 metrics · 13 groups

145 of 145
Field nameLabelCategoryDescription
adPhoneAdWords phone number location informationAdditional information that is surfaced in AdWords.
additionalPhonesAdditional phones location informationUp to two phone numbers (mobile or landline, no fax) at which your business can be called, in addition to your primary phone number.
addressLinesAddress lines location informationUnstructured address lines describing the lower levels of an address.
administrativeAreaAdministrative area location informationThe highest administrative subdivision, which is used for postal addresses of a country or region.
businessTypeLocation service type location informationIndicates whether this business only offers services onsite at a customer location.
canDeleteLocation can be deleted location informationIndicates whether the location can be deleted using the API.
canHaveBusinessCallsLocation can have business calls location informationIndicates if the listing is eligible for business calls.
canHaveFoodMenusLocation can have food menus location informationIndicates if the listing is eligible for food menu.
canModifyServiceListLocation can modify service list location informationIndicates if the listing can modify the service list.
canOperateHealthDataLocation can operate health data location informationIndicates whether the location can operate on Health data.
canOperateLocalPostLocation can operate local post location informationIndicates if the listing can manage local posts.
canOperateLodgingDataLocation can operate lodging data location informationIndicates whether the location can operate on Lodging data.
categoryIdCategory ID location informationA stable ID (provided by Google) for this category.
categoryNameCategory name location informationThe human-readable name of the category.
coordinatesCoordinates location informationCoordinates from the business location.
currencyCodeCurrency of item price location informationThe three-letter currency code is defined in ISO 4217.
descriptionPricePrice list description location informationDescription of the price list
displayNamePricePrice list name location informationDisplay name for the price list.
hasPendingEditsLocation has pending edits location informationndicates whether any of this Location’s properties are in the edit pending state.
hasVoiceOfMerchantLocation has voice of merchant location informationIndicates if the listing has Voice of Merchant.
isDuplicateLocation state is duplicate location informationContains a boolean that reflect the state of a Location.
isGoogleUpdatedLocation state is google update location informationContains a boolean that reflect the state of a Location.
labelsLabels location informationA collection of free-form strings to allow you to tag your business.
latitudeLatitude location informationAn object that represents a latitude.
localityLocality location informationIt refers to the city/town portion of the address.
locationAddressLanguageCodeLocation address language code location informationBCP-47 language code of the contents of this address.
locationLanguageCodeLocation language code location informationBCP-47 language code of the contents of this address.
longitudeLongitude location informationAn object that represents a longitude.
mapsUrlGoogle maps URL location informationA link to the location on Maps.
moreHoursTypesDisplayNameMore hours name location informationThe human-readable English display name for the hours type.
moreHoursTypesLocalizedDisplayNameMore hours localized name location informationThe human-readable English localized display name for the hours type.
newReviewUriLocation new review uri location informationA link to the page on Google Search where a customer can leave a review for the location.
openInformationStatusOpen information status location informationIndicates whether or not the Location is currently open for business.
openingDateOpening date location informationOpening date.
organizationOrganization location informationThe name of the organization at the address.
postalCodePostal code location informationPostal code of the address.
priceItemPrice item location informationThe whole units of the amount.
primaryPhonePrimary phone location informationA phone number that connects to your individual business location as directly as possible.
recipientsRecipients location informationThe recipient at the address.
regionCodeRegion code location informationCLDR region code of the country/region of the address.
regularOperatingCloseDaysRegular operating close days location informationIndicates the days of the week of the regular operating.
regularOperatingCloseHoursRegular operating close hours location informationRegular operating close hours.
regularOperatingOpenDaysRegular operating open days location informationIndicates the days of the week of the regular operating.
regularOperatingOpenHoursRegular operating open hours location informationRegular operating hours.
serviceTypeIdSection type ID location informationType of the section.
sortingCodeSorting code location informationAdditional, country-specific, sorting code.
specialOperatingCloseHoursSpecial operating close hours location informationSpecial operating close hours.
specialOperatingEndDateSpecial operating end date location informationSpecial operating start days.
specialOperatingOpenHoursSpecial operating open hours location informationSpecial operating open hours.
specialOperatingStartDateSpecial operating date location informationSpecial operating start days.
storeCodeStore code location informationThe external identifier for this location, which must be unique inside a given account.
sublocalitySublocality location informationSublocality of the address.
websiteUrlWebsite URL location informationA URL for this business.
actionTypeLocal post action type local postThe type of action that will be performed.
couponCodeLocal post offer coupon code local postOffer code that is usable in-store or online.
localPostCreationTimeLocal post creation date local postTime of the creation of the post.
localPostEventEndingDateLocal post event ending date local postDay of the month of the event.
localPostEventEndingTimeLocal post event ending time local postThe end time of this period.
localPostEventNameLocal post event name local postName of the event.
localPostEventStartingDateLocal post event starting date local postDay of the month of the event.
localPostEventStartingTimeLocal post event starting time local postThe start time of this period.
localPostIdLocal post ID local postGoogle identifier for this local post.
localPostMediaFormatLocal post media format local postThe format of this media item.
localPostMediaGoogleLocal post media google local postWhere provided, the thumbnail image for this media item.
localPostMediaGoogleUrlLocal post media google URL local postGoogle-hosted URL for this media item.
localPostMediaIdLocal lost media ID local postThe resource name for this media item.
localPostMediaThumbnailLocal post media thumbnail local postWhere provided, the google image for this media item.
localPostMediaThumbnailUrlLocal post media thumbnail URL local postWhere provided, the URL of a thumbnail image for this media item.
localPostModificationTimeLocal post modification date local postTime of the last modification of the post made by the user.
localPostSearchUrlLocal post search URL local postThe link to the local post in Google search.
localPostStateLocal post state local postThe state of the post, indicating what part of its lifecycle it is in.
localPostSummaryLocal post summary local postThe summary of the local post.
localPostTypeLocal post type local postThe topic type of the local post, which is used to select different templates to create and render a post.
localPostUrlActionTypeLocal post URL action type local postThe URL the user will be directed to upon clicking.
redeemOnlineUrlLocal post offer redeem online URL local postOnline link to redeem offer.
totalLocalPostsTotal local posts local postThe number of local posts.
averageRatingTotal average review rating reviewThe average star rating of all reviews for this location on a scale of 1 to 5, where 5 is the highest rating.
averageReviewsStarRatingTimeFrameAverage review rating reviewAverage star rating within the selected time frame.
reviewCommentReview comment reviewThe body of the review is plain text with markups.
reviewCreationTimeReview creation date reviewThe timestamp for when the review was written.
reviewIdReview ID reviewThe encrypted unique identifier.
reviewIntegerRatingReview star rating (Number) reviewThe number rating of the review.
reviewModificationTimeReview modification date reviewThe timestamp for when the review was last modified.
reviewTimeToRespondDaysReview Time to Respond (Days) reviewThe number of minutes it took to reply to the review.
reviewTimeToRespondHoursReview Time to Respond (Hours) reviewThe number of minutes it took to reply to the review.
reviewerNameReviewer name reviewThe author of the review.
reviewerPhotoReviewer photo reviewThe author of the review.
reviewerPhotoUrlReviewer photo URL reviewThe author of the review.
reviewerReplyCommentReview reply comment reviewThe body of the reply is plain text with markups.
reviewerReplyModificationTimeReview reply date reviewThe timestamp for when the reply was last modified.
starRatingReview star rating (Star) reviewThe star rating of the review.
totalReviewCountTotal reviews reviewThe total number of reviews for this location.
totalReviewsTimeFrameTotal reviews time frame reviewThe total number of reviews within the selected time frame.
customerProfileNameGMB customer profile name media customersThe user name to attribute the media item to.
customerProfilePhotoGMB customer profile photo media customersThe attributed user’s profile photo thumbnail.
customerProfilePhotoUrlGMB customer profile photo URL media customersURL of the attributed user’s profile photo thumbnail.
customerProfileUrlGMB customer profile URL media customersThe URL of the attributed user’s Google Maps profile page.
mediaCustomerCreationTimeMedia customer creation date media customersCreation time of this media item.
mediaCustomersCountMedia customers count media customersThe total number of media items for this location, irrespective of pagination.
mediaCustomersFormatMedia customers format media customersThe format of this media item.
mediaCustomersGoogleMedia customers google photo media customersWhere provided, the google image for this media item.
mediaCustomersGoogleUrlMedia customers google URL media customersGoogle-hosted URL for this media item.
mediaCustomersIdMedia customers ID media customersThe resource name for this media item.
mediaCustomersThumbnailMedia customers thumbnail media customersWhere provided, the thumbnail image for this media item.
mediaCustomersThumbnailUrlMedia customers thumbnail URL media customersWhere provided, the URL of a thumbnail image for this media item.
mediaCustomersViewsMedia customers views media customersInsights and statistics for the media item.
takedownUrlGMB customer takedown URL media customersThe URL of the takedown page, where the media item can be reported if it is inappropriate.
dateDate timeDate
dayDay timeThe date is in the following format MM-DD
dayOfWeekDay of week (Mon – Sun) timeDay of week (Mon – Sun)
hourHour of day timeHour of day
monthMonth timeMonth
monthDayMonth day timeThe date is in the following format MM-DD
quarterQuarter timeQuarter
weekWeek timeWeek
yearYear timeYear
yearMonthMonth and year timeMonth and year
yearWeekWeek and year timeWeek and year
year_quarterQuarter and year timeQuarter and year
BusinessBookingsBookings insightThe number of bookings received.
BusinessConversationsConversations insightThe number of message conversations received.
BusinessFoodOrdersFood orders insightThe number of food orders received.
ImpressionsDesktopMapsImpressions on desktop maps insightThe number of impressions on Google Maps on Desktop devices.
ImpressionsDesktopSearchImpressions on desktop search insightThe number of impressions on Google Search on Desktop devices.
ImpressionsMobileMapsImpressions on mobile maps insightThe number of impressions on Google Maps on Mobile devices.
ImpressionsMobileSearchImpressions on mobile search insightThe number of impressions on Google Search on Mobile devices.
actionsDrivingDirectionsDirections requests insightThe number of times driving directions were requested.
actionsPhonePhone calls insightThe number of times the call button was clicked.
actionsWebsiteWebsite clicks insightThe number of times the business profile website was clicked.
totalSearchImpressionsTotal impressions insightThe total number of times the resource was shown.
mediaCreationTimeMedia creation date mediaCreation time of this media item.
mediaFormatMedia format mediaThe format of this media item.
mediaGoogleMedia google photo mediaWhere provided, the google image for this media item.
mediaGoogleUrlMedia google URL mediaGoogle-hosted URL for this media item.
mediaIdMedia ID mediaThe resource name for this media item.
mediaThumbnailMedia thumbnail mediaWhere provided, the thumbnail image for this media item.
mediaThumbnailUrlMedia thumbnail URL mediaWhere provided, the URL of a thumbnail image for this media item.
mediaViewsMedia views mediaInsights and statistics for the media item.
totalMediaItemCountMedia count mediaThe total number of media items for this location, irrespective of pagination.
accountIdAccount ID account idThe unique identifier for an account
accountNameAccount name account nameThe name of the account.
accountStateAccount state account stateIndicates the verification state of the account.
followersCountFollowers followerThe total number of followers for the location.
locationIdLocation ID location idGoogle identifier.
locationNameLocation name location nameLocation name should reflect your business’s real-world name