Some AgencyAnalytics alternatives include Porter Metrics, Supermetrics, Polar Analytics, Dataslayer, Power My Analytics, Windsor AI, and Funnel.
The best AgencyAnalytics alternatives to try
- Porter Metrics for medium-sized marketing teams and agencies.
- Funnel.io for teams that need ETL and data transformation capabilities.
- Windsor AI if you are looking for a marketing attribution solution.
- Power My Analytics data warehouse and data connectors.
- DataSlayer for affordable and lower usage reporting due to API limits.
- Polar Analytics reporting tool for ecommerce brands running on Shopify.
- Supermetrics for marketing teams and agencies that want advanced analytics capabilities.
AgencyAnalytics alternatives comparison at a glance
AgencyAnalytics alternatives feature comparison
| Comparison criteria | Supermetrics | Agency Analytics | Dataslayer | Windsor AI | Power My Analytics | Funnel | Porter Metrics | Polar Analytics |
|---|---|---|---|---|---|---|---|---|
| Data Sources | 200+ | 80+ | 45+ | 200+ | 45 | 500 | 18 | 45 |
| Data sources included in their first plan tier | “Only 4 data sources: Facebook Ads, Google Analytics 4, and Google Ads ⛔️” | All data sources (80+) ✅ | All data sources (45+) ✅ | All data sources (100+) ✅ | All data sources (45+) ✅ | All data sources (230+) ✅ | All data sources included (19+) ✅ | |
| Refresh time frequency | “Hourly, Daily, Weekly ✅” | Daily ✅ | “Daily, with API limits ⛔️” | Daily or hourly ✅ | Daily ✅ | Daily or every 2 hours ✅ | Daily or every 12 hours ✅ | Daily ✅ |
| Refresh time frequency for their first plan tier | Weekly ⛔️ | Daily ✅ | “Daily, with API limits ⛔️” | Daily ✅ | Daily ✅ | Daily ✅ | Daily ✅ | Daily ✅ |
| Report templates | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ |
| Destinations | 16 | 4 | 13 | 8 | 20+ | 2 | 2 | |
| Starting price | $37/mo | 60/mo | 35/mo | 23/mo | “14,9/mo” | 1100/mo | “14,99/mo” | 300/mo |
| Free trials | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ |
| Pricing model | “Based on data sources, user seats, destinations” | Per-client campaign pricing | Usage-based | Based on usage | Based on usage | Usage-based “Flexpoints” | Based on # of accounts connected | Based on order volume |
| Users access | Limited users per plan ⛔️ | Limited users per plan ⛔️ | Limited users per plan ⛔️ | Unlimited users and admins ✅ | Limited users per plan ⛔️ | Limited users per plan ⛔️ | Unlimited users and admins ✅ | Unlimited users and admins ✅ |
| User reviews on G2Crowd | 4.5 | “4,7” | “4,8” | “4,8” | “4,4” | “4,5” | “4,5” | 5 |
| Drawbacks | “Complex pricing, slow/unstable data without paid storage” | Limited data flexibility vs. ETL tools | Unpredictable pricing for high volumes | Some technical skills required | Limited transformation options | “High learning curve, expensive pricing” | Limited integrations compared to competitors | Less flexible than modular tools |
AgencyAnalytics alternatives pricing comparison
Pricing of AgencyAnalytics alternatives vary a lot. We’ve compiled their listed monthly plans, but remember, pricing models differ. For example, Porter Metrics bills per connected account, while AgencyAnalytics bills per “client campaign”. Most offer trials and some have freemium plans.
TL;DR:
If you’re looking for a budget-friendly AgencyAnalytics alternative for your marketing team or agency, Porter Metrics, Windsor AI, and Power My Analytics are the best choices for balancing features and budget.
Funnel might seem better in price at first sight because of their freemium plan, but the reality is that their “flexpoints” pricing system might affect your experience as a user because if you exceed the quotas, your costs will escalate quickly.
And definitely, if you are looking for more advanced features and integrations for larger e-commerce brands, Polar Analytics is worth the extra cost.
| Provider | Starting Price | Mid Plan | Highest Price | Average Price | Pricing Unit | Service Type | Free Plans |
|---|---|---|---|---|---|---|---|
| Porter Metrics | $15 | $40 | $180 | $78 | Accounts | Self-Service | 14-day free trial |
| Supermetrics | $37 | $299 | $724 | $370 | Data Sources | Self-Service | 14-day free trial |
| Funnel | $120 | $1,100 | $2,500 | $1,240 | Flexpoints | Self-Service | Freemium |
| Windsor AI | $23 | $118 | $598 | $246 | Data Sources | Self-Service | Freemium |
| Power My Analytics | $15 | $40 | $295 | $117 | Data Sources | Self-Service | 14-day free trial |
| Dataslayer | $35 | $76 | $383 | $165 | API Calls | Self-Service | Freemium |
| AgencyAnalytics | $60 | $180 | $900 | $380 | Client Campaigns | Self-Service | 14-day free trial |
| Polar Analytics | $300 | $450 | $450 | $400 | Orders | Sales Call | No |
| Databox | $47 | $135 | $799 | $327 | Data Source Connections | Self-Service | Freemium |
| Whatagraph | $219 | $499 | $899 | $539 | Source Credits | Sales Call | 7-day free trial |
Generally, the cost of marketing data connectors falls between $15/mo and $200/mo, whereas reporting or ETL tools are priced from $300/mo to $2,000/mo.
Consider these aspects to compare pricing:
- Compliance and Security: Pay attention to crucial certifications like SOC 2 Type 2 and features like SSO sign-in.
- Service Type: Tools that involve sales or onboarding calls tend to be costlier (about $300/mo), while self-service tools are usually more affordable.
- Documentation and Resources: Having access to tutorials, templates, and comprehensive documentation can optimize your workflow.
- Support and Training: Assess the availability of support, communication channels (chat, email, phone), and the provision of custom training and reporting services.
- Segment: SMBs often prioritize quick setup, ease of use, and flexible, affordable pricing, while enterprises value compliance and security features.
Criteria to choose a AgencyAnalytics alternative
Chiefmartec says there are over 200 marketing analytics solutions, and most also offer marketing reporting automation and data management features, so finding actual alternatives to Agency Analytics is tough.
I’ll share my perspective as a marketing analytics tech founder and Agency Analytics competitor. You might expect me to favour Porter, but I dive deep into all reporting tools, considering their features and limitations that only become clear after you use them.
I created a framework to help you evaluate and choose an Agency Analytics alternative and a marketing reporting tool that evaluates:
Features
- Data integrations – assess quality, ease of use, availability, speed, fields, granularity, stability, accuracy, freshness, historical data access, and date range flexibility.
- Data transformation – look for data normalization, blending, filtering, custom metrics, custom dimensions, and rule-based custom values for complex reporting.
- Destinations – consider options like vertical reporting tools, spreadsheets, data visualization platforms, and data warehouses for reporting, visualization, and automation.
Solution types
Understand the strengths of different marketing analytics software categories:
- Built-in analytics
- Data connectors
- Data visualization tools
- Vertical reporting tools
- Tracking solutions
- Business intelligence platforms
- ETL solutions
- Attribution software
Integrations
When comparing integrations of AgencyAnalytics alternatives, assess criteria such as ease of use, availability, speed, granularity, field, stability, and accuracy.
Pricing
- Plans and models – compare pricing plans, models, and average costs of different providers.
- Additional factors – consider compliance, security, service type (self-service vs. sales calls), documentation, resources, support, and training beyond just the numbers.
Other considerations
- User management – check the number of users allowed and costs for additional users.
- Drawbacks – be aware of limitations like limited integrations, complex pricing, high learning curves, or lack of flexibility.
- Ease of use – evaluate the learning curve and user-friendliness.
- Templates – look for pre-built templates to quickly test and implement the tool.
Best AgencyAnalytics alternatives detailed comparison
Porter Metrics
Porter Metrics is a no-code marketing reporting tool to measure marketing performance towards bottom-line, revenue and profit metrics with no data warehouses, scripts, or additional tools required, across all your marketing channels, products, clients, and campaigns.It connects to the most popular B2B and e-commerce marketing data for small businesses such as Shopify, HubSpot, GA4, Facebook Ads, and Instagram, to destinations like Looker Studio (formerly Data Studio) and GoogleSheets.
+100 Looker Studio templates and +100 Youtube tutorials on marketing reporting. Used by +1,500 marketing teams in 60 countries.
Porter Metrics vs.AgencyAnalytics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agency Analytics | 80+ | All data sources (80+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 60/mo | Yes✅ | Per-client campaign pricing | Limited users per plan ⛔️ | 4,7 | Limited data flexibility vs. ETL tools |
| Porter Metrics | 18 | All data sources included (19+) ✅ | Daily or every 12 hours ✅ | Daily ✅ | Yes ✅ | 2 | 14,99/mo | Yes✅ | Based on # of accounts connected | Unlimited users and admins ✅ | 4,5 | Limited integrations compared to competitors |
Porter Metrics pricing
Simple, flat pricing based solely on the number of connected accounts across various marketing platforms. Plans range from $14.99/month for 1 account to $180/month for 40 accounts. All plans include unlimited users, data destinations (Looker Studio, Sheets), integrations, with no additional usage fees.
Porter Metrics is a great choice for medium-sized marketing teams and agencies seeking a no-code, simple solution with numerous templates and tutorials. It seamlessly integrates with Looker Studio and Google Sheets and automatically stores data in BigQuery, allowing for efficient blending and faster report generation.
Porter Metrics offers a flexible and scalable solution with unlimited users, data sources, and destinations included in all plans, with pricing based on the number of accounts. This makes it more cost-effective compared to Agency Analytics, which charges based on client campaigns and can become expensive for agencies with many clients.
Agency Analytics offers different tiers to access different features. Their ‘Freelancer’ plan starts at $79/month and offers a basic, easy-to-use reporting platform, while their ‘Agency’ plan starts at $179/month and includes additional features such as branding, custom metrics, and markups. In contrast, Porter Metrics includes all features in any plan, providing better value and flexibility. The customer success service, available in English and Spanish, ensures that users receive timely and effective support.
Pros of choosing Porter Metrics as a AgencyAnalytics alternative
- No-code reporting tool connects to 19+ data sources, including Shopify, HubSpot, Facebook Ads, GA4, Instagram
- Self-managed BigQuery data storage for accurate, stable, fast reporting
- 100+ free Looker Studio report templates and 100+ YouTube tutorials
- Free 1:1 customer support via chat, email, and calls in English and Spanish
- Simple, flexible pricing based on accounts connected; unlimited users, reports, usage
Cons of choosing Porter Metrics as a AgencyAnalytics alternative”
The following are reasons to seek Porter Metrics alternatives.
- Fewer connectors (19+) than some alternatives; focuses on SMBs, agencies, e-commerce, lead gen
- No built-in data transformation features; requires Looker Studio or Sheets for blending, segmentation, custom fields
- Not suitable for large enterprises requiring sales CRM and database integrations (e.g., Salesforce, Adobe)
- May not be appropriate if finding Looker Studio or Sheets too complex for basic reporting needs
Supermetrics
Supermetrics is a data integration and reporting tool for marketing and sales data. With 200+ integrations for e-commerce, B2B, ads, sales data, Supermetrics is an established market leader with 17,000+ customers, tracks 10%+ global ad spend.Supermetrics collects data from sources like CRMs, analytics tools, and ad platforms, then loads it directly into the destinations teams already use – spreadsheets, visualization tools, data warehouses.
AgencyAnalytics vs.Supermetrics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agency Analytics | 80+ | All data sources (80+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 60/mo | Yes✅ | Per-client campaign pricing | Limited users per plan ⛔️ | 4,7 | Limited data flexibility vs. ETL tools |
| Supermetrics | 200+ | Only 4 data sources: Facebook Ads, Google Analytics 4, and Google Ads ⛔️ | Hourly, Daily, Weekly ✅ | Weekly ⛔️ | Yes ✅ | 16 | $37/mo | Yes✅ | Based on data sources, user seats, destinations | Limited users per plan ⛔️ | 4.5 | Complex pricing, slow/unstable data without paid storage |
Supermetrics pricing
Supermetrics pricing is based on number of integrations, accounts per data source, and destinations. Higher tiers unlock more integrations, while agencies may need custom plans for additional accounts. Pricing varies across destinations, with spreadsheets and Looker Studio being more affordable compared to Power BI and data warehouses.Plans range from $37/month for the Essential plan with 1 user and 11 data sources, up to $724/month for the Super plan with 1 user and 82 sources. Enterprise custom pricing is available for unlimited users and 119 sources.
Additional costs include $87-$724 per extra user and $24 per additional data source. All plans include automated data refreshes and connectors.
Who is Supermetrics best for?
Supermetrics offers extensive data connectors, advanced transformation capabilities, and supports various destinations, including data warehouses and BI tools. It provides data blending, making it ideal for businesses needing complex data manipulation and comprehensive reporting. Supermetrics is perfect for marketing teams handling large volumes of data from multiple sources who seek versatile and scalable data integration with advanced features.
Agency Analytics, on the other hand, is designed for agencies needing to monitor multiple campaigns and clients. While it may not offer the same advanced transformations as Supermetrics, it excels in user-friendly reporting and client management features. Its predefined dashboards and structured approach make it a good alternative for agencies focused on ease of use and efficient client reporting.
Pros of choosing Supermetrics as a AgencyAnalytics alternative
- 200+ integrations including Salesforce, Shopify, Facebook Ads, Google Analytics
- Data destinations: Google Sheets, Excel, Looker Studio, BigQuery, Snowflake
- Data transformation feature, built-in storage, and APIs allow companies to create custom fields to calculate CPAs, run reports faster, and store data in their own databases
- Multilanguage field translation for users
Cons of choosing Supermetrics over AgencyAnalytics
The following are reasons to look for Supermetrics alternatives.
- Complex, inflexible and expensive pricing based on number of data sources, accounts per data source, users, data sources available only on certain plans, and destination
- Data transformation features, built-in storage, and APIs are only available in enterprise plans
- “Canned answers” and slow, rigid email/chat support reported by users
Polar Analytics
Polar Analytics is a no-code analytics and data integration platform for e-commerce Shopify brands with $2+ million annual revenue.All-in-one approach with custom dashboards, visualizations, integrations, conversion/attribution script, AI chat analysis, alerts, data transformation.
Automatically aggregates and combines channels to calculate CAC, LTV, retention, contribution margins, profits. Drawbacks: plans start $300/mo, not fully self-service, requires setup call.
AgencyAnalytics vs. Polar Analytics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agency Analytics | 80+ | All data sources (80+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 60/mo | Yes✅ | Per-client campaign pricing | Limited users per plan ⛔️ | 4,7 | Limited data flexibility vs. ETL tools |
| Polar Analytics | 45 | All data sources included (23+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 300/mo | Yes✅ | Based on order volume | Unlimited users and admins ✅ | 5 | Less flexible than modular tools |
Polar Analytics pricing
Pricing is based on total tracked orders, starting at $300/month for 2,000 orders. Price per tracked order decreases with higher volumes, down to $0.04/order for over 50,000 orders per month. Enterprise plan pricing for companies over $20M GMV.
Who is Polar Analytics best for?
Polar Analytics is designed for e-commerce brands, providing a no-code analytics and reporting solution that automatically aggregates data from various marketing channels to calculate attribution and profit-based metrics. This specialization makes it ideal for e-commerce businesses focused on detailed performance analysis.
However, Agency Analytics offers a comprehensive suite of reporting tools with predefined dashboards and client reporting features tailored specifically for marketing agencies. It simplifies the reporting process and offers features like branding and custom metrics, which are beneficial for agencies.
Pros of choosing Polar Analytics as a AgencyAnalytics alternative
- Pre-built Shopify dashboards: sales, profits, CAC, AOV by marketing channel, SKU
- Consolidates Facebook Ads, Google Analytics, Klaviyo, ReCharge data in one place
- Calculates key DTC metrics automatically: MER, CPC, ROAS, LTV by segment
- Stellar support: users cite daily outreach, hour-long calls, technical assistance
Cons of choosing Polar Analytics over AgencyAnalytics
The following are reasons to look for Polar Analytics alternatives.
- Incomplete metrics and documentation: lacks some specific analyses and metrics needed by marketing teams and agencies, such as outbound clicks for Facebook Ads
- Slow, delayed data retrieval: runs daily backfills by default, useful for weekly/monthly monitoring but unfeasible for day-to-day or real-time analytics like ad pacing or Black Friday events
- Some users report occasional “slow” load times in reviews on G2 and Shopify
Dataslayer
Dataslayer is an affordable ETL tool built PPC marketers. It has garnered impressive overall satisfaction scores (4.8/5 on G2). While offering marketing data integrations, its API query manager and BigQuery integrations also serve developers’ needs.
AgencyAnalytics vs. Dataslayer detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agency Analytics | 80+ | All data sources (80+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 60/mo | Yes✅ | Per-client campaign pricing | Limited users per plan ⛔️ | 4,7 | Limited data flexibility vs. ETL tools |
| Dataslayer | 45+ | All data sources (45+) ✅ | Daily, with API limits ⛔️ | Daily, with API limits ⛔️ | Yes ✅ | 4 | 35/mo | Yes✅ | Usage-based | Limited users per plan ⛔️ | 4,8 | Unpredictable pricing for high volumes |
Dataslayer pricing
Usage-based pricing model per data destination, which can lead to unpredictable costs. For example, Looker Studio starts at $35/month while BigQuery is $355/month and up. Free plan with 15 daily API calls. Pricing depends on number of accounts/connectors and API call limits.
Who is Dataslayer best for?
DataSlayer is great for PPC/SEM marketers and agencies looking for a flexible, cost-effective reporting tool. It integrates well with Google Sheets, Looker Studio, and BI tools, and its API call-based pricing can be more predictable for smaller data volumes.
However, Agency Analytics offers a comprehensive suite of reporting tools with predefined dashboards and client reporting features tailored specifically for marketing agencies. It provides additional features like branding, custom metrics, and markups in higher plans, which are beneficial for agencies needing detailed client reporting.
Pros of choosing Dataslayer as a AgencyAnalytics alternative
- Affordable data connector designed for PPC use cases and marketers
- Agencies use team member links to client data without individual logins
- Live chat with data experts; responses in minutes; high-touch personal assistance
- Plans from $35/month vs. Supermetrics’ $87/user minimum and extra data costs
Cons of choosing Dataslayer over AgencyAnalytics
The following are reasons to look for Dataslayer alternatives.
- Lacks built-in storage, relying on API stability which can lead to slow reporting
- Dashboard performance can be compromised due to API limitations, slowing down reporting for clients with numerous active campaigns
- Usage-based pricing can become unpredictable and expensive, potentially surpassing leading providers
- Users report issues with data formatting leading to discrepancies, such as metrics like CTR and conversion rate appearing in percentage format instead of decimal
Power My Analytics
Power My Analytics is a no-code ETL tool offering direct marketing data source integrations to destinations like Looker Studio, Sheets, Analytics, Excel, BigQuery, and its API. At Porter Metrics, we benchmark it favorably for quality, customer satisfaction, and reliability.
AgencyAnalytics vs. Power My Analytics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agency Analytics | 80+ | All data sources (80+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 60/mo | Yes✅ | Per-client campaign pricing | Limited users per plan ⛔️ | 4,7 | Limited data flexibility vs. ETL tools |
| Power My Analytics | 45 | All data sources (45+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 8 | 14,9/mo | Yes✅ | Based on usage | Limited users per plan ⛔️ | 4,4 | Limited transformation options |
Power My Analytics pricing
Starts at $14.95/month for 1 data source and 1 account. Scales up to $295/month for 40 sources, unlimited accounts per source, data warehousing, and 4+ admin users. Additional fees for Google Sheets ($50/month) and Google Business Profile integration.
Who is Power My Analytics best for?
Agency Analytics provides a comprehensive suite of reporting tools with predefined dashboards and client reporting features tailored specifically for marketing agencies. It simplifies the reporting process and offers features like branding and custom metrics, which are beneficial for agencies.
Power My Analytics, however, offers a flexible pricing model based on the number of accounts, data sources, and destinations, providing a cost-effective solution for teams with a tighter budget or less complex data needs. It is particularly beneficial for PPC and e-commerce marketers who value granular data access and the ability to merge multiple ad accounts.
Pros of choosing Power My Analytics as a AgencyAnalytics alternative
- Direct connector to Looker Studio, Sheets, Analytics, Excel, BigQuery, API
- Automatic storage: PMA backfills data into a cloud storage for fast, reliable integrations without needing additional warehouse setup
- Great customer support: Fast support, complete documentation, and the possibility to schedule free onboarding sessions
- Usually good performance in terms of report speed
Cons of choosing Power My Analytics over AgencyAnalytics
The following are reasons to look for Power My Analytics alternatives.
- No built-in data transformation: Users need to send raw data to a destination to blend, clean, or calculate custom fields
- First-time users need help with possible dimensions/metrics and platform limitations
- Technical concepts like combining metrics/dimensions can be challenging for novice marketers
- Integrations don’t include all API fields; combining different data types from the same source can break reports
Windsor AI
Windsor is an ETL tool and marketing attribution software. Since 2019, it has developed over 300 integrations for data collection and data pipelines, built for technical marketers and data analysts.
AgencyAnalytics vs. Windsor AI detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agency Analytics | 80+ | All data sources (80+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 60/mo | Yes✅ | Per-client campaign pricing | Limited users per plan ⛔️ | 4,7 | Limited data flexibility vs. ETL tools |
| Windsor AI | 200+ | All data sources (100+) ✅ | Daily or hourly ✅ | Daily ✅ | Yes ✅ | 13 | 23/mo | Yes✅ | Based on usage | Unlimited users and admins ✅ | 4,8 | Some technical skills required |
Windsor AI pricing
Flexible pricing model ranging from a free plan to $598/month Professional plan. Pricing is determined by the number of data sources (1-14), connected accounts (1-500 accounts), and additional enterprise features like invoicing and SLAs. Unlimited users and destinations included.
Who is Windsor AI best for?
Windsor.ai is perfect for businesses that require in-depth multi-touch attribution to understand the complete customer journey and the effectiveness of their marketing efforts. This focus makes it ideal for detailed marketing performance analysis.
However, Agency Analytics offers a comprehensive suite of reporting tools with predefined dashboards and client reporting features tailored specifically for marketing agencies. It simplifies the reporting process and includes features like branding, custom metrics, and markups, which are beneficial for agencies needing straightforward client reporting.
Pros of choosing Windsor AI as a AgencyAnalytics alternative
- 200+ Integrations: Google Analytics, Salesforce, HubSpot, Facebook Ads, Shopify
- Affordable, flexible pricing based on the number of data sources, accounts, and destinations connected
- Combines data across platforms for ROAS/CAC reporting by channel, campaign, creative, cohort for optimization
- Users cite fast support and responsiveness from founders to guide implementation
Cons of choosing Windsor AI over AgencyAnalytics
The following are reasons to look for Windsor AI alternatives.
- Metrics differ from native platforms; tricky to find; needs better documentation
- Challenging for marketers expecting plug-and-play; not intuitive for non-technical users expecting Looker Studio simplicity
- If you have multiple data sources (5+), their pricing becomes less efficient as they offer multiple accounts from the same data source
Funnel
Funnel.io is an ETL tool with 500+ marketing and sales integrations, 10+ destinations including data warehouses, visualization tools, spreadsheets. Has ‘managed data warehouse’ model, pre-storing data for speed, stability, potentially affecting data granularity, timeliness.Known for data transformation layer enabling custom metrics, currency conversions, cross-channel normalization, and blending. No-code tool but requires high technical proficiency akin to spreadsheet power users.
AgencyAnalytics vs. Funnel detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agency Analytics | 80+ | All data sources (80+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 60/mo | Yes✅ | Per-client campaign pricing | Limited users per plan ⛔️ | 4,7 | Limited data flexibility vs. ETL tools |
| Funnel | 500 | All data sources (230+) ✅ | Daily or every 2 hours ✅ | Daily ✅ | Yes ✅ | 20+ | 1100/mo | Yes✅ | Usage-based “Flexpoints” | Limited users per plan ⛔️ | 4,5 | High learning curve, expensive pricing |
Funnel pricing
Utilizes a complex “flexpoints” pricing system calculated based on data sources and destinations. Has a free Starter plan with 350 flexpoints, $1,100/month Business plan with 3,500 flexpoints, and custom Enterprise pricing. Number of flexpoints varies by integration type.
Who is Funnel best for?
Funnel.io’s advanced data transformation capabilities and support for built-in data warehousing make it a better choice for businesses needing powerful data handling tools. It is ideal for technical marketing teams and data analysts who require extensive data manipulation and reporting capabilities.
Agency Analytics, however, could be better for marketing agencies that only want to report the most important metrics without complex data transformation capabilities. It offers a comprehensive suite of reporting tools with predefined dashboards tailored for marketing agencies. Its tiered pricing model provides additional features such as branding, custom metrics, and markups in higher plans.
Pros of choosing Funnel as a AgencyAnalytics alternative
- Integrations include Shopify, HubSpot, Salesforce, Facebook Ads, Google Analytics
- Unifies cross-channel data, conversion windows, and agency markup rules at campaign level
- Faster Looker Studio and Google Sheets reports compared to direct connectors
- GDPR and SOC 2 compliance for enterprise marketing data governance
Cons of choosing Funnel over AgencyAnalytics
The following are reasons to look for Funnel alternatives.
- Monthly cost reaches hundreds to thousands of dollars based on usage, called ‘Flexpoints’
- Built for analysts or technical marketers; requires understanding of APIs, schemas, formulas, transformations for each connector
- Each table/endpoint may require setup, contrasting direct full-connector syncing
- While some data connectors offer “real-time” data from APIs for instant reports, Funnel’s approach may lead to delays of several hours before data becomes available
Other AgencyAnalytics alternatives you should consider?
We have tested a lot of marketing reporting tools and white-glove services, here are other alternatives you should consider if you have time to keep exploring:
- Databox for easy-to-build marketing reporting.
- Equals for SaaS companies that want to measure their data in a tool that looks like Sheets.
- VisionLabs if you want custom data pipelines and reporting without using your internal team.
- Datapad if you want reports that look like a Notion report and are easy to build.
- Coefficient if you want an alternative to automate your Google Sheets reporting.
- Awesome Table is a great Google Sheets Supermetrics alternative.
- Swydo is an easy-to-use out of the box marketing reporting tool
AgencyAnalytics overview
Agency Analytics is a reporting and dashboarding tool for marketing agencies, offering unique features like SEO monitoring and client-staff communication management.It’s a good starting point for non-technical agency marketers transitioning from manual reporting, despite potential limitations in flexibility and features compared to data connectors or ETL solutions. Agency Analytics remains superior in ease of use to BI tools like Google Looker Studio.
Reasons to seek AgencyAnalytics alternatives
Consider AgencyAnalytics alternatives for more report customization options. Use Google Looker Studio for monitoring multiple accounts, segmenting data, or filtering. A Google Sheets extension offers the most flexibility for editing data, setting goals, and adding markups. Marketers familiar with Google products may prefer the free Looker Studio and Sheets.AgencyAnalytics pricing explained
“Agency Analytics charges based on client campaigns, starting at 5 campaigns and charging $16 a month per additional campaign. But what is a campaign? That’s the tricky part.
A campaign is a client and represents one account per data source for all the integrations that customers have. For instance one Facebook Ads account and one Instagram Insights account, that will be part of the same ‘campaign.’
Also you have different tiers to access different features, their ‘Freelancer’ plan offers you a basic easy-to-use reporting platform starting at $79/month while their ‘Agency’ plan starts at $179 / month offering you additional features such as branding, custom, metrics, and markups.”
For instance, if you have 5 clients, the Freelancer plan would allow you to:
- Connect one account per platform, per client. For instance: one GA4 account, one Meta Ads account, one Instagram Insights account, one Hubspot account.
As long as they have the integration and as long as it’s part of the same client you can add one account to the different platforms they have integrations to.
One of the things you have to evaluate is if they bring all the fields you need to create an accurate
Remember you can add additional campaigns, the cost depends on the plan you are in and the number of new campaigns you want to add to your plan.
For the Freelancer plan, each campaign costs $16/month and you can add up to 99 campaigns.
For the Agency plan, each campaign costs $17/month and you can add up to 99 campaigns.
Frequently Asked Questions (FAQs)
Is there a fully free AgencyAnalytics alternative?
You can use the Google Native connectors that Looker Studio offers, such as Google Ads, Google Search Console, and Google Analytics 4.
However, if you want to integrate additional platforms, it’s better to choose another verified third-party provider, such as Porter Metrics or Funnel.io.
There are no truly good free alternatives to AgencyAnalytics because developing and maintaining a comprehensive marketing data platform with robust API integrations across all major advertising and analytics tools is an extremely costly and complex undertaking:
- Building and maintaining API connections to dozens of marketing data sources requires significant engineering resources to handle varying data models, rate limits, and authentication methods.
- Calculating custom marketing metrics means translating complex formulas across disparate data sources and handling elements like campaign structure and ad creatives.
- Marketing data volumes can be massive even for smaller businesses, necessitating optimized data warehousing capabilities.
- APIs and data sources change constantly, requiring continuous integration updates and maintenance.
- Creating an intuitive UI/UX, rich visualizations, collaboration features and other functionality further adds to development costs.
While simple free marketing data connectors exist, building a truly full-featured free alternative with broad compatibility, customization abilities, and scalability is prohibitively expensive without a sustainable monetization model.
Why do people leave AgencyAnalytics?
Most AgencyAnalytics customers leave the platform because of: limited data granularity and flexibility, restricted customization options, and the inability to connect multiple accounts from the same platform.
- Limited data granularity and flexibility: AgencyAnalytics does not allow users to combine dimensions like campaign, device, and demographics into single queries. It also lacks granular fields for campaign creation date, status, budgets, etc., which can be limiting for users who need more detailed data for analysis.
- Restricted customization options: Users may find the customization options in AgencyAnalytics limited compared to other tools like Google Looker Studio or Google Sheets. The platform does not provide the same level of flexibility in terms of styling, custom headers, and sheet-wide filtering.
- Inability to connect multiple accounts from the same platform: Unlike ETL tools, AgencyAnalytics only allows connecting one account per integration for each client report. This limitation makes it difficult for agencies to combine data from multiple ad accounts or monitor overall client performance in a single view .
Is it easy to switch from AgencyAnalytics to another solution?
Most of the top alternatives make migrating data connections and reports/dashboards from AgencyAnalytics relatively easy. Many have import wizards and services to assist with the transition process.
For instance, if you move from AgencyAnalytics to Porter Metrics, we will help you migrate all your reports for free.
Also, you can copy a dozen of templates that will help you change your reports without a lot of effort on your side. For instance, you can check these examples:
