StackAdapt fields list — Porter Metrics docs
Fields Reference · StackAdapt

StackAdapt Fields List

98 fields · 18 dimensions · 80 metrics · 14 groups

98 of 98
Field nameLabelCategoryDescription
currencyCurrencyAccountISO code of the StackAdapt account's currency, which is the unit of every amount in this connector. Read once per run from `account { currency }`; it is not part of a delivery record.
ad_channelAd ChannelAdChannel of the creative.
ad_creative_sizeCreative SizeAdCreative dimensions, e.g. 970×250.
ad_idAd IDAdStackAdapt ad (creative) id.
ad_nameAdAdStackAdapt ad name.
ad_stateAd StateAdCoarse creative state, e.g. ACTIVE, PAUSED.
ad_statusAd StatusAdWhy the creative is in its state, e.g. CAMPAIGNS_PAUSED.
advertiser_idAdvertiser IDAdvertiserStackAdapt advertiser id. This is also the Porter account: one API key reaches many advertisers (94 on the probe key) and each is selectable on its own.
advertiser_nameAdvertiserAdvertiserStackAdapt advertiser name.
app_installApp InstallApp installsStackAdapt `appInstall` (Int).
mmp_conversionsMmp ConversionsApp installsStackAdapt `mmpConversionsBigint` (BigInt). The vendor encodes it as a string.
mmp_cpiMMP CPIApp installsStackAdapt `mmpCpi` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
mmp_installMmp InstallApp installsStackAdapt `mmpInstall` (Int).
skan_conversionsSkan ConversionsApp installsStackAdapt `skanConversionsBigint` (BigInt). The vendor encodes it as a string.
skan_cpiSKAN CPIApp installsStackAdapt `skanCpi` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
skan_installSkan InstallApp installsStackAdapt `skanInstall` (Int).
audio_completion_rateAudio Completion RateAudioStackAdapt `audioCompletionRate` (Float).
audio_completionsAudio CompletionsAudioStackAdapt `audioCompletionsBigint` (BigInt). The vendor encodes it as a string.
audio_q1_playbacksAudio Q1 PlaybacksAudioStackAdapt `audioQ1PlaybacksBigint` (BigInt). The vendor encodes it as a string.
audio_q2_playbacksAudio Q2 PlaybacksAudioStackAdapt `audioQ2PlaybacksBigint` (BigInt). The vendor encodes it as a string.
audio_q3_playbacksAudio Q3 PlaybacksAudioStackAdapt `audioQ3PlaybacksBigint` (BigInt). The vendor encodes it as a string.
audio_startsAudio StartsAudioStackAdapt `audioStartsBigint` (BigInt). The vendor encodes it as a string.
ad_servingAd ServingBillingStackAdapt `adServing` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
cpd_media_costCPD Media CostBillingStackAdapt `cpdMediaCost` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
enterprise_featuresEnterprise FeaturesBillingStackAdapt `enterpriseFeatures` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
marginsMarginsBillingStackAdapt `margins` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
profitProfitBillingStackAdapt `profit` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
rcparCPABillingStackAdapt `rcpa` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
rcpcrCPCBillingStackAdapt `rcpc` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
rcpclrCPCLBillingStackAdapt `rcpcl` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
rcpcvrCPCVBillingStackAdapt `rcpcv` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
rcperCPEBillingStackAdapt `rcpe` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
rcpmrCPMBillingStackAdapt `rcpm` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
ssp_revenueSSP RevenueBillingStackAdapt `sspRevenue` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
targetingTargetingBillingStackAdapt `targeting` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
tp_cpc_costTp Cpc CostBillingStackAdapt `tpCpcCost` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
tp_cpm_costTp Cpm CostBillingStackAdapt `tpCpmCost` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
viewability_feeViewability FeeBillingStackAdapt `viewabilityFee` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
campaign_channelCampaign ChannelCampaignChannel the campaign buys on. Observed on the probe account: Display, Native, Video, CTV.
campaign_idCampaign IDCampaignStackAdapt campaign id.
campaign_nameCampaignCampaignStackAdapt campaign name.
campaign_stateCampaign StateCampaignCoarse campaign state, e.g. ACTIVE, PAUSED, ENDED.
campaign_statusCampaign StatusCampaignWhy the campaign is in its state, e.g. CAMPAIGN_END_DATE_REACHED. StackAdapt splits state and status into two fields and they answer different questions.
campaign_timezoneCampaign TimezoneCampaignTimezone configured on the campaign. Published because it does not always agree with the zone delivery buckets are labelled in.
campaign_group_idCampaign Group IDCampaign groupStackAdapt campaign group id. A campaign group is the level between the advertiser and the campaign.
campaign_group_nameCampaign GroupCampaign groupStackAdapt campaign group name.
atosATOSConversionsStackAdapt `atos` (Float).
atos_unitsATOS UnitsConversionsStackAdapt `atosUnits` (String).
click_conversion_rateClick Conversion RateConversionsStackAdapt `clickConversionRate` (Float).
click_conversionsClick ConversionsConversionsStackAdapt `clickConversions` (Float).
click_secondary_conversionsClick Secondary ConversionsConversionsStackAdapt `clickSecondaryConversions` (Float).
conversion_revenueConversion RevenueConversionsStackAdapt `conversionRevenue` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
conversionsConversionsConversionsStackAdapt `conversions` (Float).
cookie_conversionsCookie ConversionsConversionsStackAdapt `cookieConversions` (Float).
cvrCVRConversionsStackAdapt `cvr` (Float).
impression_conversion_rateImpression Conversion RateConversionsStackAdapt `impressionConversionRate` (Float).
impression_conversionsImpression ConversionsConversionsStackAdapt `impressionConversions` (Float).
impression_secondary_conversionsImpression Secondary ConversionsConversionsStackAdapt `impressionSecondaryConversions` (Float).
ip_conversionsIP ConversionsConversionsStackAdapt `ipConversions` (Float).
revenueRevenueConversionsStackAdapt `revenue` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
roasROASConversionsStackAdapt `roas` (Float).
secondary_conversionsSecondary ConversionsConversionsStackAdapt `secondaryConversions` (Float).
unique_conversionsUnique ConversionsConversionsStackAdapt `uniqueConversions` (Float).
unique_ecpaUnique eCPAConversionsStackAdapt `uniqueEcpa` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
clicksClicksDeliveryStackAdapt `clicksBigint` (BigInt). The vendor encodes it as a string.
costCostDeliveryStackAdapt `cost` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
ctrCTRDeliveryStackAdapt `ctr` (Float).
dateDateDeliveryThe day the delivery belongs to, as StackAdapt buckets it. StackAdapt labels its daily buckets UTC; if your campaigns run in another timezone, a day here may not line up exactly with a day in the StackAdapt UI.
ecpaeCPADeliveryStackAdapt `ecpa` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
ecpceCPCDeliveryStackAdapt `ecpc` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
ecpcleCPCLDeliveryStackAdapt `ecpcl` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
ecpeeCPEDeliveryStackAdapt `ecpe` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
ecpieCPIDeliveryStackAdapt `ecpi` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
ecpmeCPMDeliveryStackAdapt `ecpm` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
ecpveCPVDeliveryStackAdapt `ecpv` (MoneyValue). Amount in the StackAdapt account's currency — NOT assumed to be USD; see the `currency` field.
frequencyFrequencyDeliveryStackAdapt `frequency` (Float).
impressionsImpressionsDeliveryStackAdapt `impressionsBigint` (BigInt). The vendor encodes it as a string.
unique_impressionsUnique ImpressionsDeliveryStackAdapt `uniqueImpressionsBigint` (BigInt). The vendor encodes it as a string.
engagement_rateEngagement RateEngagementStackAdapt `engagementRate` (Float).
engagementsEngagementsEngagementStackAdapt `engagementsBigint` (BigInt). The vendor encodes it as a string.
page_startsPage StartsEngagementStackAdapt `pageStartsBigint` (BigInt). The vendor encodes it as a string.
page_time_unitsPage Time UnitsEngagementStackAdapt `pageTimeUnits` (String).
total_timeTotal TimeEngagementStackAdapt `totalTime` (Float).
ga4_average_session_durationGA4 Average Session DurationGoogle Analytics 4StackAdapt `ga4AverageSessionDuration` (Float).
ga4_bounce_rateGA4 Bounce RateGoogle Analytics 4StackAdapt `ga4BounceRate` (Float).
ga4_engaged_sessionsGA4 Engaged SessionsGoogle Analytics 4StackAdapt `ga4EngagedSessions` (Float).
ga4_sessionsGA4 SessionsGoogle Analytics 4StackAdapt `ga4Sessions` (Float).
ga4_total_usersGA4 Total UsersGoogle Analytics 4StackAdapt `ga4TotalUsers` (Float).
companion_banner_viewedCompanion Banner ViewedVideoStackAdapt `companionBannerViewed` (Int).
video_completion_rateVideo Completion RateVideoStackAdapt `videoCompletionRate` (Float).
video_completionsVideo CompletionsVideoStackAdapt `videoCompletionsBigint` (BigInt). The vendor encodes it as a string.
video_q1_playbacksVideo Q1 PlaybacksVideoStackAdapt `videoQ1PlaybacksBigint` (BigInt). The vendor encodes it as a string.
video_q2_playbacksVideo Q2 PlaybacksVideoStackAdapt `videoQ2PlaybacksBigint` (BigInt). The vendor encodes it as a string.
video_q3_playbacksVideo Q3 PlaybacksVideoStackAdapt `videoQ3PlaybacksBigint` (BigInt). The vendor encodes it as a string.
video_startsVideo StartsVideoStackAdapt `videoStartsBigint` (BigInt). The vendor encodes it as a string.
measured_impressionsMeasured ImpressionsViewabilityStackAdapt `measuredImpressionsBigint` (BigInt). The vendor encodes it as a string.
view_rateView RateViewabilityStackAdapt `viewRate` (Float).
viewed_measured_impressionsViewed Measured ImpressionsViewabilityStackAdapt `viewedMeasuredImpressionsBigint` (BigInt). The vendor encodes it as a string.

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