Northbeam fields list — Porter Metrics docs
Fields Reference · Northbeam

Northbeam Fields List

646 fields · 14 dimensions · 632 metrics · 26 groups

646 of 646
Field nameLabelCategoryDescription
ad_idAd IDAdAd id on the upstream platform. Empty where there is no ad.
ad_nameAdAdAd name, or '(no name)' where the platform has no ad for this traffic.
adset_idAd Set IDAd setAd set id on the upstream platform. Empty where there is no ad set.
adset_nameAd SetAd setAd set name, or '(no name)' where the platform has no ad set for this traffic.
amazon_ads_clicksAmazon Ads ClicksAmazonNorthbeam's “Amazon Ads Clicks” (metric id `amazonAdsClicks`).
amazon_ads_impressionsAmazon Ads ImpressionsAmazonNorthbeam's “Amazon Ads Impressions” (metric id `amazonAdsImpressions`).
amazon_ads_spendAmazon Ads SpendAmazonNorthbeam's “Amazon Ads Spend” (metric id `amazonAdsSpend`).
amazon_ads_sponsored_brands_conversions14dAmazon Ads Sponsored Brands Conversions (14D)AmazonNorthbeam's “Amazon Ads Sponsored Brands Conversions (14D)” (metric id `amazonAdsSponsoredBrandsConversions14d`).
amazon_ads_sponsored_brands_conversions14d_same_skuAmazon Ads Sponsored Brands Conversions (14D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Brands Conversions (14D, Same SKU)” (metric id `amazonAdsSponsoredBrandsConversions14dSameSku`).
amazon_ads_sponsored_brands_detail_page_views14dAmazon Ads Sponsored Brands Total Detail Page Views (14D)AmazonNorthbeam's “Amazon Ads Sponsored Brands Total Detail Page Views (14D)” (metric id `amazonAdsSponsoredBrandsDetailPageViews14d`).
amazon_ads_sponsored_brands_detail_page_views_clicks14dAmazon Ads Sponsored Brands Detail Page Views from Clicks (14D)AmazonNorthbeam's “Amazon Ads Sponsored Brands Detail Page Views from Clicks (14D)” (metric id `amazonAdsSponsoredBrandsDetailPageViewsClicks14d`).
amazon_ads_sponsored_brands_orders_new_to_brand14dAmazon Ads Sponsored Brands New-to-Brand Orders (14D)AmazonNorthbeam's “Amazon Ads Sponsored Brands New-to-Brand Orders (14D)” (metric id `amazonAdsSponsoredBrandsOrdersNewToBrand14d`).
amazon_ads_sponsored_brands_revenue14dAmazon Ads Sponsored Brands Revenue (14D)AmazonNorthbeam's “Amazon Ads Sponsored Brands Revenue (14D)” (metric id `amazonAdsSponsoredBrandsRevenue14d`).
amazon_ads_sponsored_brands_revenue14d_same_skuAmazon Ads Sponsored Brands Revenue (14D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Brands Revenue (14D, Same SKU)” (metric id `amazonAdsSponsoredBrandsRevenue14dSameSku`).
amazon_ads_sponsored_brands_revenue_new_to_brand14dAmazon Ads Sponsored Brands New-to-Brand Revenue (14D)AmazonNorthbeam's “Amazon Ads Sponsored Brands New-to-Brand Revenue (14D)” (metric id `amazonAdsSponsoredBrandsRevenueNewToBrand14d`).
amazon_ads_sponsored_brands_revenue_new_to_brand_percentageAmazon Ads Sponsored Brands Revenue New To Brand %AmazonNorthbeam's “Amazon Ads Sponsored Brands Revenue New To Brand %” (metric id `amazonAdsSponsoredBrandsRevenueNewToBrandPercentage`).
amazon_ads_sponsored_brands_units_ordered_new_to_brand14dAmazon Ads Sponsored Brands New-to-Brand Units Ordered (14D)AmazonNorthbeam's “Amazon Ads Sponsored Brands New-to-Brand Units Ordered (14D)” (metric id `amazonAdsSponsoredBrandsUnitsOrderedNewToBrand14d`).
amazon_ads_sponsored_brands_units_sold14dAmazon Ads Sponsored Brands Units Sold (14D)AmazonNorthbeam's “Amazon Ads Sponsored Brands Units Sold (14D)” (metric id `amazonAdsSponsoredBrandsUnitsSold14d`).
amazon_ads_sponsored_brands_video5_second_viewsAmazon Ads Sponsored Brands Video 5 Second ViewsAmazonNorthbeam's “Amazon Ads Sponsored Brands Video 5 Second Views” (metric id `amazonAdsSponsoredBrandsVideo5SecondViews`).
amazon_ads_sponsored_brands_video_complete_viewsAmazon Ads Sponsored Brands Video Complete ViewsAmazonNorthbeam's “Amazon Ads Sponsored Brands Video Complete Views” (metric id `amazonAdsSponsoredBrandsVideoCompleteViews`).
amazon_ads_sponsored_brands_video_first_quartile_viewsAmazon Ads Sponsored Brands Video First Quartile ViewsAmazonNorthbeam's “Amazon Ads Sponsored Brands Video First Quartile Views” (metric id `amazonAdsSponsoredBrandsVideoFirstQuartileViews`).
amazon_ads_sponsored_brands_video_midpoint_viewsAmazon Ads Sponsored Brands Video Midpoint ViewsAmazonNorthbeam's “Amazon Ads Sponsored Brands Video Midpoint Views” (metric id `amazonAdsSponsoredBrandsVideoMidpointViews`).
amazon_ads_sponsored_brands_video_third_quartile_viewsAmazon Ads Sponsored Brands Video Third Quartile ViewsAmazonNorthbeam's “Amazon Ads Sponsored Brands Video Third Quartile Views” (metric id `amazonAdsSponsoredBrandsVideoThirdQuartileViews`).
amazon_ads_sponsored_brands_video_unmutesAmazon Ads Sponsored Brands Video UnmutesAmazonNorthbeam's “Amazon Ads Sponsored Brands Video Unmutes” (metric id `amazonAdsSponsoredBrandsVideoUnmutes`).
amazon_ads_sponsored_brands_viewable_impressionsAmazon Ads Sponsored Brands Viewable ImpressionsAmazonNorthbeam's “Amazon Ads Sponsored Brands Viewable Impressions” (metric id `amazonAdsSponsoredBrandsViewableImpressions`).
amazon_ads_sponsored_products_conversions14dAmazon Ads Sponsored Products Conversions (14D)AmazonNorthbeam's “Amazon Ads Sponsored Products Conversions (14D)” (metric id `amazonAdsSponsoredProductsConversions14d`).
amazon_ads_sponsored_products_conversions14d_same_skuAmazon Ads Sponsored Products Conversions (14D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Conversions (14D, Same SKU)” (metric id `amazonAdsSponsoredProductsConversions14dSameSku`).
amazon_ads_sponsored_products_conversions1dAmazon Ads Sponsored Products Conversions (1D)AmazonNorthbeam's “Amazon Ads Sponsored Products Conversions (1D)” (metric id `amazonAdsSponsoredProductsConversions1d`).
amazon_ads_sponsored_products_conversions1d_same_skuAmazon Ads Sponsored Products Conversions (1D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Conversions (1D, Same SKU)” (metric id `amazonAdsSponsoredProductsConversions1dSameSku`).
amazon_ads_sponsored_products_conversions30dAmazon Ads Sponsored Products Conversions (30D)AmazonNorthbeam's “Amazon Ads Sponsored Products Conversions (30D)” (metric id `amazonAdsSponsoredProductsConversions30d`).
amazon_ads_sponsored_products_conversions30d_same_skuAmazon Ads Sponsored Products Conversions (30D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Conversions (30D, Same SKU)” (metric id `amazonAdsSponsoredProductsConversions30dSameSku`).
amazon_ads_sponsored_products_conversions7dAmazon Ads Sponsored Products Conversions (7D)AmazonNorthbeam's “Amazon Ads Sponsored Products Conversions (7D)” (metric id `amazonAdsSponsoredProductsConversions7d`).
amazon_ads_sponsored_products_conversions7d_same_skuAmazon Ads Sponsored Products Conversions (7D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Conversions (7D, Same SKU)” (metric id `amazonAdsSponsoredProductsConversions7dSameSku`).
amazon_ads_sponsored_products_purchases14dAmazon Ads Sponsored Products Purchases (14D)AmazonNorthbeam's “Amazon Ads Sponsored Products Purchases (14D)” (metric id `amazonAdsSponsoredProductsPurchases14d`).
amazon_ads_sponsored_products_purchases14d_same_skuAmazon Ads Sponsored Products Purchases (14D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Purchases (14D, Same SKU)” (metric id `amazonAdsSponsoredProductsPurchases14dSameSku`).
amazon_ads_sponsored_products_revenue14dAmazon Ads Sponsored Products Revenue (14D)AmazonNorthbeam's “Amazon Ads Sponsored Products Revenue (14D)” (metric id `amazonAdsSponsoredProductsRevenue14d`).
amazon_ads_sponsored_products_revenue14d_same_skuAmazon Ads Sponsored Products Revenue (14D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Revenue (14D, Same SKU)” (metric id `amazonAdsSponsoredProductsRevenue14dSameSku`).
amazon_ads_sponsored_products_revenue1dAmazon Ads Sponsored Products Revenue (1D)AmazonNorthbeam's “Amazon Ads Sponsored Products Revenue (1D)” (metric id `amazonAdsSponsoredProductsRevenue1d`).
amazon_ads_sponsored_products_revenue1d_same_skuAmazon Ads Sponsored Products Revenue (1D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Revenue (1D, Same SKU)” (metric id `amazonAdsSponsoredProductsRevenue1dSameSku`).
amazon_ads_sponsored_products_revenue30dAmazon Ads Sponsored Products Revenue (30D)AmazonNorthbeam's “Amazon Ads Sponsored Products Revenue (30D)” (metric id `amazonAdsSponsoredProductsRevenue30d`).
amazon_ads_sponsored_products_revenue30d_same_skuAmazon Ads Sponsored Products Revenue (30D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Revenue (30D, Same SKU)” (metric id `amazonAdsSponsoredProductsRevenue30dSameSku`).
amazon_ads_sponsored_products_revenue7dAmazon Ads Sponsored Products Revenue (7D)AmazonNorthbeam's “Amazon Ads Sponsored Products Revenue (7D)” (metric id `amazonAdsSponsoredProductsRevenue7d`).
amazon_ads_sponsored_products_revenue7d_same_skuAmazon Ads Sponsored Products Revenue (7D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Revenue (7D, Same SKU)” (metric id `amazonAdsSponsoredProductsRevenue7dSameSku`).
amazon_ads_sponsored_products_units_ordered14dAmazon Ads Sponsored Products Units Ordered (14D)AmazonNorthbeam's “Amazon Ads Sponsored Products Units Ordered (14D)” (metric id `amazonAdsSponsoredProductsUnitsOrdered14d`).
amazon_ads_sponsored_products_units_ordered14d_same_skuAmazon Ads Sponsored Products Units Ordered (7D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Units Ordered (7D, Same SKU)” (metric id `amazonAdsSponsoredProductsUnitsOrdered14dSameSku`).
amazon_ads_sponsored_products_units_ordered1dAmazon Ads Sponsored Products Units Ordered (1D)AmazonNorthbeam's “Amazon Ads Sponsored Products Units Ordered (1D)” (metric id `amazonAdsSponsoredProductsUnitsOrdered1d`).
amazon_ads_sponsored_products_units_ordered1d_same_skuAmazon Ads Sponsored Products Units Ordered (1D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Units Ordered (1D, Same SKU)” (metric id `amazonAdsSponsoredProductsUnitsOrdered1dSameSku`).
amazon_ads_sponsored_products_units_ordered30dAmazon Ads Sponsored Products Units Ordered (30D)AmazonNorthbeam's “Amazon Ads Sponsored Products Units Ordered (30D)” (metric id `amazonAdsSponsoredProductsUnitsOrdered30d`).
amazon_ads_sponsored_products_units_ordered30d_same_skuAmazon Ads Sponsored Products Units Ordered (30D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Units Ordered (30D, Same SKU)” (metric id `amazonAdsSponsoredProductsUnitsOrdered30dSameSku`).
amazon_ads_sponsored_products_units_ordered7dAmazon Ads Sponsored Products Units Ordered (7D)AmazonNorthbeam's “Amazon Ads Sponsored Products Units Ordered (7D)” (metric id `amazonAdsSponsoredProductsUnitsOrdered7d`).
amazon_ads_sponsored_products_units_ordered7d_same_skuAmazon Ads Sponsored Products Units Ordered (7D, Same SKU)AmazonNorthbeam's “Amazon Ads Sponsored Products Units Ordered (7D, Same SKU)” (metric id `amazonAdsSponsoredProductsUnitsOrdered7dSameSku`).
applovin_chka0_dAxon Attributed Checkouts 0dAppLovinNorthbeam's “Axon Attributed Checkouts 0d” (metric id `applovinChka0D`).
applovin_chka1_dAxon Attributed Checkouts 1dAppLovinNorthbeam's “Axon Attributed Checkouts 1d” (metric id `applovinChka1D`).
applovin_chka2_dAxon Attributed Checkouts 2dAppLovinNorthbeam's “Axon Attributed Checkouts 2d” (metric id `applovinChka2D`).
applovin_chka3_dAxon Attributed Checkouts 3dAppLovinNorthbeam's “Axon Attributed Checkouts 3d” (metric id `applovinChka3D`).
applovin_chka7_dAxon Attributed Checkouts 7dAppLovinNorthbeam's “Axon Attributed Checkouts 7d” (metric id `applovinChka7D`).
applovin_clicksAxon ClicksAppLovinNorthbeam's “Axon Clicks” (metric id `applovinClicks`).
applovin_roas0dAxon ROAS 0dAppLovinNorthbeam's “Axon ROAS 0d” (metric id `applovinRoas0d`).
applovin_roas1dAxon ROAS 1dAppLovinNorthbeam's “Axon ROAS 1d” (metric id `applovinRoas1d`).
applovin_roas2dAxon ROAS 2dAppLovinNorthbeam's “Axon ROAS 2d” (metric id `applovinRoas2d`).
applovin_roas3dAxon ROAS 3dAppLovinNorthbeam's “Axon ROAS 3d” (metric id `applovinRoas3d`).
applovin_roas7dAxon ROAS 7dAppLovinNorthbeam's “Axon ROAS 7d” (metric id `applovinRoas7d`).
applovin_salesAxon SalesAppLovinNorthbeam's “Axon Sales” (metric id `applovinSales`).
applovin_total_rev0_dAxon Revenue 0dAppLovinNorthbeam's “Axon Revenue 0d” (metric id `applovinTotalRev0D`).
applovin_total_rev1_dAxon Revenue 1dAppLovinNorthbeam's “Axon Revenue 1d” (metric id `applovinTotalRev1D`).
applovin_total_rev2_dAxon Revenue 2dAppLovinNorthbeam's “Axon Revenue 2d” (metric id `applovinTotalRev2D`).
applovin_total_rev3_dAxon Revenue 3dAppLovinNorthbeam's “Axon Revenue 3d” (metric id `applovinTotalRev3D`).
applovin_total_rev7_dAxon Revenue 7dAppLovinNorthbeam's “Axon Revenue 7d” (metric id `applovinTotalRev7D`).
accounting_modeAccounting ModeAttributionWhether revenue is recognised when it accrues or when cash is taken. Rows repeat per mode and delivery metrics are identical across them, so never sum without filtering to one mode.
attribution_modelAttribution ModelAttributionThe model that assigned the outcome to this touchpoint, e.g. Last touch or Clicks + Modeled Views.
attribution_windowAttribution WindowAttributionThe lookback in days the model was given. Cash accounting ignores it and always reports 'lifetime'.
touchpoint_kindTouchpoint KindAttributionHow Northbeam identified the touchpoint: utm, referer, query, direct or unattributed.
campaign_idCampaign IDCampaignCampaign id on the upstream platform. Empty for traffic that has no campaign.
campaign_nameCampaignCampaignCampaign name as the upstream platform reports it. Never empty: for unmanaged traffic Northbeam puts a synthetic label here, such as 'Direct: none'.
custom_goal_cost_email_captureCost per Email SignupsCustomNorthbeam's “Cost per Email Signups” (metric id `customGoalCost:email_capture`).
custom_goal_cost_ltv_email_captureLTV Cost per Email SignupsCustomNorthbeam's “LTV Cost per Email Signups” (metric id `customGoalCostLtv:email_capture`).
custom_goal_email_captureEmail SignupsCustomNorthbeam's “Email Signups” (metric id `customGoal:email_capture`).
custom_goal_ltv_email_captureLTV Email SignupsCustomNorthbeam's “LTV Email Signups” (metric id `customGoalLtv:email_capture`).
custom_goal_rate_email_captureEmail Signups RateCustomNorthbeam's “Email Signups Rate” (metric id `customGoalRate:email_capture`).
custom_goal_rate_ltv_email_captureLTV Email Signups RateCustomNorthbeam's “LTV Email Signups Rate” (metric id `customGoalRateLtv:email_capture`).
custom_metric_cash_new_customer_percentageCash New Customer PercentageCustomNorthbeam's “Cash New Customer Percentage” (metric id `customMetric:Cash New Customer Percentage`).
custom_metric_cash_revenue_per_visitCash Revenue Per VisitCustomNorthbeam's “Cash Revenue Per Visit” (metric id `customMetric:Cash Revenue Per Visit`).
custom_metric_cvrCVRCustomNorthbeam's “CVR” (metric id `customMetric:CVR`).
custom_metric_first_time_customer_cac_based_onFirst Time Customer CAC Based on %CustomNorthbeam's “First Time Customer CAC Based on %” (metric id `customMetric:First Time Customer CAC Based on %`).
custom_metric_new_cacNew CACCustomNorthbeam's “New CAC” (metric id `customMetric:New CAC`).
custom_metric_new_customer_cac_adjustedNew Customer CAC (Adjusted)CustomNorthbeam's “New Customer CAC (Adjusted)” (metric id `customMetric:New Customer CAC (Adjusted)`).
custom_metric_new_customer_cac_adjusted_upNew Customer CAC (Adjusted Up)CustomNorthbeam's “New Customer CAC (Adjusted Up)” (metric id `customMetric:New Customer CAC (Adjusted Up)`).
custom_metric_new_customer_indiemade_defNew Customer % (Indiemade Def)CustomNorthbeam's “New Customer % (Indiemade Def)” (metric id `customMetric:New Customer % (Indiemade Def)`).
custom_metric_new_customer_percentageNew Customer PercentageCustomNorthbeam's “New Customer Percentage” (metric id `customMetric:New Customer Percentage`).
custom_metric_new_customer_roasNew Customer ROASCustomNorthbeam's “New Customer ROAS” (metric id `customMetric:New Customer ROAS`).
custom_metric_new_reactivated_cacNew + Reactivated CACCustomNorthbeam's “New + Reactivated CAC” (metric id `customMetric:New + Reactivated CAC`).
custom_metric_new_reactivated_cac_cashNew + Reactivated CAC (CASH)CustomNorthbeam's “New + Reactivated CAC (CASH)” (metric id `customMetric:New + Reactivated CAC (CASH)`).
custom_metric_new_reactivated_customersNew + Reactivated CustomersCustomNorthbeam's “New + Reactivated Customers” (metric id `customMetric:New + Reactivated Customers`).
custom_metric_new_reactivated_customers_cashNew + Reactivated Customers (CASH)CustomNorthbeam's “New + Reactivated Customers (CASH)” (metric id `customMetric:New + Reactivated Customers (CASH)`).
custom_metric_new_reactivated_customers_rev_cashNew + Reactivated Customers Rev (CASH)CustomNorthbeam's “New + Reactivated Customers Rev (CASH)” (metric id `customMetric:New + Reactivated Customers Rev (CASH)`).
custom_metric_new_reactivated_revNew + Reactivated RevCustomNorthbeam's “New + Reactivated Rev” (metric id `customMetric:New + Reactivated Rev`).
custom_metric_new_returning_visitors_multoiplierNew & Returning Visitors % MultoiplierCustomNorthbeam's “New & Returning Visitors % Multoiplier” (metric id `customMetric:New & Returning Visitors % Multoiplier`).
custom_metric_new_visitor_spend% New Visitor SpendCustomNorthbeam's “% New Visitor Spend” (metric id `customMetric:% New Visitor Spend`).
custom_metric_new_visitors_purchasers% New Visitors & PurchasersCustomNorthbeam's “% New Visitors & Purchasers” (metric id `customMetric:% New Visitors & Purchasers`).
custom_metric_return_customer_cac_based_onReturn Customer CAC Based on %CustomNorthbeam's “Return Customer CAC Based on %” (metric id `customMetric:Return Customer CAC Based on %`).
custom_metric_returning_cacReturning CACCustomNorthbeam's “Returning CAC” (metric id `customMetric:Returning CAC`).
custom_metric_returning_visitor_spendReturning Visitor SpendCustomNorthbeam's “Returning Visitor Spend” (metric id `customMetric:Returning Visitor Spend`).
custom_metric_returning_visitorsReturning VisitorsCustomNorthbeam's “Returning Visitors” (metric id `customMetric:Returning Visitors`).
custom_metric_returning_visitors_but_not_purchasedReturning Visitors but not PurchasedCustomNorthbeam's “Returning Visitors but not Purchased” (metric id `customMetric:Returning Visitors but not Purchased`).
custom_metric_returning_visitors_new_purchasesReturning Visitors/New PurchasesCustomNorthbeam's “Returning Visitors/New Purchases” (metric id `customMetric:Returning Visitors/New Purchases`).
custom_metric_revenue_per_visitRevenue Per VisitCustomNorthbeam's “Revenue Per Visit” (metric id `customMetric:Revenue Per Visit`).
custom_metric_roas_liftROAS LiftCustomNorthbeam's “ROAS Lift” (metric id `customMetric:ROAS Lift`).
custom_metric_test_new_customer_cac_based_on_new_customer_spendTest (New Customer CAC Based on New Customer Spend %)CustomNorthbeam's “Test (New Customer CAC Based on New Customer Spend %)” (metric id `customMetric:Test (New Customer CAC Based on New Customer Spend %)`).
custom_metric_test_spend_based_on_new_customer_breakdownTest (Spend % Based on New Customer Breakdown)CustomNorthbeam's “Test (Spend % Based on New Customer Breakdown)” (metric id `customMetric:Test (Spend % Based on New Customer Breakdown)`).
customer_repurchase_rate180dCustomer Repurchase Rate (180d)CustomNorthbeam's “Customer Repurchase Rate (180d)” (metric id `customerRepurchaseRate180d`).
customer_repurchase_rate90dCustomer Repurchase Rate (90d)CustomNorthbeam's “Customer Repurchase Rate (90d)” (metric id `customerRepurchaseRate90d`).
customer_unique_countUnique Customers (All)CustomNorthbeam's “Unique Customers (All)” (metric id `customerUniqueCount`).
customer_unique_count_activeUnique Customers (Active)CustomNorthbeam's “Unique Customers (Active)” (metric id `customerUniqueCountActive`).
customer_unique_count_newUnique Customers (New)CustomNorthbeam's “Unique Customers (New)” (metric id `customerUniqueCountNew`).
customer_unique_count_reactivatedUnique Customers (Reactivated)CustomNorthbeam's “Unique Customers (Reactivated)” (metric id `customerUniqueCountReactivated`).
customer_unique_count_returningUnique Customers (Returning)CustomNorthbeam's “Unique Customers (Returning)” (metric id `customerUniqueCountReturning`).
customersCustomers (All)CustomNorthbeam's “Customers (All)” (metric id `customers`).
customers_ftCustomers (New)CustomNorthbeam's “Customers (New)” (metric id `customersFt`).
customers_rtnCustomers (Returning)CustomNorthbeam's “Customers (Returning)” (metric id `customersRtn`).
customers_rtn_activeCustomers (Returning, Active)CustomNorthbeam's “Customers (Returning, Active)” (metric id `customersRtnActive`).
customers_rtn_reactivatedCustomers (Returning, Reactivated)CustomNorthbeam's “Customers (Returning, Reactivated)” (metric id `customersRtnReactivated`).
forecasted_rev30Forecasted Attributed Rev (30d)ForecastNorthbeam's “Forecasted Attributed Rev (30d)” (metric id `forecastedRev30`).
forecasted_rev30_ftForecasted Attributed Rev (1st time, 30d)ForecastNorthbeam's “Forecasted Attributed Rev (1st time, 30d)” (metric id `forecastedRev30Ft`).
forecasted_rev30_rtnForecasted Attributed Rev (Returning, 30d)ForecastNorthbeam's “Forecasted Attributed Rev (Returning, 30d)” (metric id `forecastedRev30Rtn`).
forecasted_rev60Forecasted Attributed Rev (60d)ForecastNorthbeam's “Forecasted Attributed Rev (60d)” (metric id `forecastedRev60`).
forecasted_rev60_ftForecasted Attributed Rev (1st time, 60d)ForecastNorthbeam's “Forecasted Attributed Rev (1st time, 60d)” (metric id `forecastedRev60Ft`).
forecasted_rev60_rtnForecasted Attributed Rev (Returning, 60d)ForecastNorthbeam's “Forecasted Attributed Rev (Returning, 60d)” (metric id `forecastedRev60Rtn`).
forecasted_rev90Forecasted Attributed Rev (90d)ForecastNorthbeam's “Forecasted Attributed Rev (90d)” (metric id `forecastedRev90`).
forecasted_rev90_ftForecasted Attributed Rev (1st time, 90d)ForecastNorthbeam's “Forecasted Attributed Rev (1st time, 90d)” (metric id `forecastedRev90Ft`).
forecasted_rev90_rtnForecasted Attributed Rev (Returning, 90d)ForecastNorthbeam's “Forecasted Attributed Rev (Returning, 90d)” (metric id `forecastedRev90Rtn`).
forecasted_roas30Forecasted ROAS (30d)ForecastNorthbeam's “Forecasted ROAS (30d)” (metric id `forecastedRoas30`).
forecasted_roas30_ftForecasted ROAS (1st time, 30d)ForecastNorthbeam's “Forecasted ROAS (1st time, 30d)” (metric id `forecastedRoas30Ft`).
forecasted_roas30_rtnForecasted ROAS (Returning, 30d)ForecastNorthbeam's “Forecasted ROAS (Returning, 30d)” (metric id `forecastedRoas30Rtn`).
forecasted_roas60Forecasted ROAS (60d)ForecastNorthbeam's “Forecasted ROAS (60d)” (metric id `forecastedRoas60`).
forecasted_roas60_ftForecasted ROAS (1st time, 60d)ForecastNorthbeam's “Forecasted ROAS (1st time, 60d)” (metric id `forecastedRoas60Ft`).
forecasted_roas60_rtnForecasted ROAS (Returning, 60d)ForecastNorthbeam's “Forecasted ROAS (Returning, 60d)” (metric id `forecastedRoas60Rtn`).
forecasted_roas90Forecasted ROAS (90d)ForecastNorthbeam's “Forecasted ROAS (90d)” (metric id `forecastedRoas90`).
forecasted_roas90_ftForecasted ROAS (1st time, 90d)ForecastNorthbeam's “Forecasted ROAS (1st time, 90d)” (metric id `forecastedRoas90Ft`).
forecasted_roas90_rtnForecasted ROAS (Returning, 90d)ForecastNorthbeam's “Forecasted ROAS (Returning, 90d)” (metric id `forecastedRoas90Rtn`).
forecasted_txns30Forecasted Attributed Transactions (30d)ForecastNorthbeam's “Forecasted Attributed Transactions (30d)” (metric id `forecastedTxns30`).
forecasted_txns30_ftForecasted Attributed Transactions (1st time, 30d)ForecastNorthbeam's “Forecasted Attributed Transactions (1st time, 30d)” (metric id `forecastedTxns30Ft`).
forecasted_txns30_rtnForecasted Attributed Transactions (Returning, 30d)ForecastNorthbeam's “Forecasted Attributed Transactions (Returning, 30d)” (metric id `forecastedTxns30Rtn`).
forecasted_txns60Forecasted Attributed Transactions (60d)ForecastNorthbeam's “Forecasted Attributed Transactions (60d)” (metric id `forecastedTxns60`).
forecasted_txns60_ftForecasted Attributed Transactions (1st time, 60d)ForecastNorthbeam's “Forecasted Attributed Transactions (1st time, 60d)” (metric id `forecastedTxns60Ft`).
forecasted_txns60_rtnForecasted Attributed Transactions (Returning, 60d)ForecastNorthbeam's “Forecasted Attributed Transactions (Returning, 60d)” (metric id `forecastedTxns60Rtn`).
forecasted_txns90Forecasted Attributed Transactions (90d)ForecastNorthbeam's “Forecasted Attributed Transactions (90d)” (metric id `forecastedTxns90`).
forecasted_txns90_ftForecasted Attributed Transactions (1st time, 90d)ForecastNorthbeam's “Forecasted Attributed Transactions (1st time, 90d)” (metric id `forecastedTxns90Ft`).
forecasted_txns90_rtnForecasted Attributed Transactions (Returning, 90d)ForecastNorthbeam's “Forecasted Attributed Transactions (Returning, 90d)” (metric id `forecastedTxns90Rtn`).
google_average_cpcGoogle Average CPCGoogleNorthbeam's “Google Average CPC” (metric id `googleAverageCPC`).
google_cacGoogle CACGoogleNorthbeam's “Google CAC” (metric id `googleCAC`).
google_clicksGoogle ClicksGoogleNorthbeam's “Google Clicks” (metric id `googleClicks`).
google_cost_per_conversionGoogle cost per conversionGoogleNorthbeam's “Google cost per conversion” (metric id `googleCostPerConversion`).
google_impressionsGoogle ImpressionsGoogleNorthbeam's “Google Impressions” (metric id `googleImpressions`).
google_purchase_revenueGoogle Purchase RevenueGoogleNorthbeam's “Google Purchase Revenue” (metric id `googlePurchaseRevenue`).
google_purchasesGoogle PurchasesGoogleNorthbeam's “Google Purchases” (metric id `googlePurchases`).
google_roasGoogle ROASGoogleNorthbeam's “Google ROAS” (metric id `googleROAS`).
google_total_purchasesGoogle All Conversion Events RevenueGoogleNorthbeam's “Google All Conversion Events Revenue” (metric id `googleTotalPurchases`).
google_total_revenueGoogle All Conversion Events RevenueGoogleNorthbeam's “Google All Conversion Events Revenue” (metric id `googleTotalRevenue`).
google_video_viewsGoogle video viewsGoogleNorthbeam's “Google video views” (metric id `googleVideoViews`).
google_view_through_conversionsGoogle view-through conversionsGoogleNorthbeam's “Google view-through conversions” (metric id `googleViewThroughConversions`).
impact_conversionsImpact ConversionsImpactNorthbeam's “Impact Conversions” (metric id `impactConversions`).
impact_revenueImpact RevenueImpactNorthbeam's “Impact Revenue” (metric id `impactRevenue`).
impact_spendImpact SpendImpactNorthbeam's “Impact Spend” (metric id `impactSpend`).
mntn_classic_visitsMNTN Classic VisitsMNTNNorthbeam's “MNTN Classic Visits” (metric id `mntnClassicVisits`).
mntn_conversion_assist_order_valueMNTN Conversion Assist Order ValueMNTNNorthbeam's “MNTN Conversion Assist Order Value” (metric id `mntnConversionAssistOrderValue`).
mntn_conversion_assistsMNTN Conversion AssistsMNTNNorthbeam's “MNTN Conversion Assists” (metric id `mntnConversionAssists`).
mntn_conversion_rateMNTN Conversion RateMNTNNorthbeam's “MNTN Conversion Rate” (metric id `mntnConversionRate`).
mntn_conversionsMNTN ConversionsMNTNNorthbeam's “MNTN Conversions” (metric id `mntnConversions`).
mntn_cost_per_visitMNTN Cost Per VisitMNTNNorthbeam's “MNTN Cost Per Visit” (metric id `mntnCostPerVisit`).
mntn_cpoMNTN CPOMNTNNorthbeam's “MNTN CPO” (metric id `mntnCpo`).
mntn_existing_site_visitorsMNTN Existing Site VisitorsMNTNNorthbeam's “MNTN Existing Site Visitors” (metric id `mntnExistingSiteVisitors`).
mntn_existing_users_reachedMNTN Existing Users ReachedMNTNNorthbeam's “MNTN Existing Users Reached” (metric id `mntnExistingUsersReached`).
mntn_goal_achievementMNTN Goal AchievementMNTNNorthbeam's “MNTN Goal Achievement” (metric id `mntnGoalAchievement`).
mntn_last_touch_order_valueMNTN Last Touch Order ValueMNTNNorthbeam's “MNTN Last Touch Order Value” (metric id `mntnLastTouchOrderValue`).
mntn_last_touch_site_conversionsMNTN Last Touch Site ConversionsMNTNNorthbeam's “MNTN Last Touch Site Conversions” (metric id `mntnLastTouchSiteConversions`).
mntn_last_touch_visitsMNTN Last Touch VisitsMNTNNorthbeam's “MNTN Last Touch Visits” (metric id `mntnLastTouchVisits`).
mntn_new_site_visitorsMNTN New Site VisitorsMNTNNorthbeam's “MNTN New Site Visitors” (metric id `mntnNewSiteVisitors`).
mntn_new_users_reachedMNTN New Users ReachedMNTNNorthbeam's “MNTN New Users Reached” (metric id `mntnNewUsersReached`).
mntn_offline_conversionsMNTN Offline ConversionsMNTNNorthbeam's “MNTN Offline Conversions” (metric id `mntnOfflineConversions`).
mntn_offline_order_valueMNTN Offline Order ValueMNTNNorthbeam's “MNTN Offline Order Value” (metric id `mntnOfflineOrderValue`).
mntn_order_valueMNTN Order ValueMNTNNorthbeam's “MNTN Order Value” (metric id `mntnOrderValue`).
mntn_page_viewsMNTN Page ViewsMNTNNorthbeam's “MNTN Page Views” (metric id `mntnPageViews`).
mntn_roasMNTN ROASMNTNNorthbeam's “MNTN ROAS” (metric id `mntnRoas`).
mntn_site_visitorsMNTN Site VisitorsMNTNNorthbeam's “MNTN Site Visitors” (metric id `mntnSiteVisitors`).
mntn_spendMNTN SpendMNTNNorthbeam's “MNTN Spend” (metric id `mntnSpend`).
mntn_tv_commercials_airedMNTN TV Commercials AiredMNTNNorthbeam's “MNTN TV Commercials Aired” (metric id `mntnTvCommercialsAired`).
mntn_tv_spendMNTN TV SpendMNTNNorthbeam's “MNTN TV Spend” (metric id `mntnTvSpend`).
mntn_users_reachedMNTN Users ReachedMNTNNorthbeam's “MNTN Users Reached” (metric id `mntnUsersReached`).
mntn_visitsMNTN VisitsMNTNNorthbeam's “MNTN Visits” (metric id `mntnVisits`).
meta3_svideo_views1_dclickFB Cost Per 3 Second Video Plays (1D Click)MetaNorthbeam's “FB Cost Per 3 Second Video Plays (1D Click)” (metric id `meta3SVideoViews1DClick`).
meta3_svideo_views7_dclickFB 3 Second Video Plays (7D Click)MetaNorthbeam's “FB 3 Second Video Plays (7D Click)” (metric id `meta3SVideoViews7DClick`).
meta3_svideo_views7_dclick1_dviewFB 3 Second Video Plays (7D Click, 1D View)MetaNorthbeam's “FB 3 Second Video Plays (7D Click, 1D View)” (metric id `meta3SVideoViews7DClick1DView`).
meta3_svideo_views_defaultFB 3 Second Video Plays DefaultMetaNorthbeam's “FB 3 Second Video Plays Default” (metric id `meta3SVideoViewsDefault`).
meta_aov1_dclickFB AOV (1D Click)MetaNorthbeam's “FB AOV (1D Click)” (metric id `metaAOV1DClick`).
meta_aov1_dviewFB AOV (1D View)MetaNorthbeam's “FB AOV (1D View)” (metric id `metaAOV1DView`).
meta_aov7_dclickFB AOV (7D Click)MetaNorthbeam's “FB AOV (7D Click)” (metric id `metaAOV7DClick`).
meta_aov7_dclick1_dviewFB AOV (7D Click, 1D View)MetaNorthbeam's “FB AOV (7D Click, 1D View)” (metric id `metaAOV7DClick1DView`).
meta_cac1_dclickFB CAC (1D Click)MetaNorthbeam's “FB CAC (1D Click)” (metric id `metaCAC1DClick`).
meta_cac1_dviewFB CAC (1D View)MetaNorthbeam's “FB CAC (1D View)” (metric id `metaCAC1DView`).
meta_cac7_dclickFB CAC (7D Click)MetaNorthbeam's “FB CAC (7D Click)” (metric id `metaCAC7DClick`).
meta_cac7_dclick1_dviewFB CAC (7D Click, 1D View)MetaNorthbeam's “FB CAC (7D Click, 1D View)” (metric id `metaCAC7DClick1DView`).
meta_cac_with_meta_shop_transactions_included1_dclickFB CAC with Meta Shop transactions included (1D Click)MetaNorthbeam's “FB CAC with Meta Shop transactions included (1D Click)” (metric id `metaCacWithMetaShopTransactionsIncluded1DClick`).
meta_cac_with_meta_shop_transactions_included1_dviewFB CAC with Meta Shop transactions included (1D View)MetaNorthbeam's “FB CAC with Meta Shop transactions included (1D View)” (metric id `metaCacWithMetaShopTransactionsIncluded1DView`).
meta_cac_with_meta_shop_transactions_included7_dclickFB CAC with Meta Shop transactions included (7D Click)MetaNorthbeam's “FB CAC with Meta Shop transactions included (7D Click)” (metric id `metaCacWithMetaShopTransactionsIncluded7DClick`).
meta_cac_with_meta_shop_transactions_included7_dclick1_dviewFB CAC with Meta Shop transactions included (7D Click, 1D View)MetaNorthbeam's “FB CAC with Meta Shop transactions included (7D Click, 1D View)” (metric id `metaCacWithMetaShopTransactionsIncluded7DClick1DView`).
meta_cost_per3_second_video_playsFB Cost Per 3 Second Video PlaysMetaNorthbeam's “FB Cost Per 3 Second Video Plays” (metric id `metaCostPer3SecondVideoPlays`).
meta_cost_per_page_engagement1_dclickFB Cost Per Page Engagement (1D Click)MetaNorthbeam's “FB Cost Per Page Engagement (1D Click)” (metric id `metaCostPerPageEngagement1DClick`).
meta_cost_per_page_engagement1_dviewFB Cost Per Page Engagement (1D View)MetaNorthbeam's “FB Cost Per Page Engagement (1D View)” (metric id `metaCostPerPageEngagement1DView`).
meta_cost_per_page_engagement7_dclickFB Cost Per Page Engagement (7D Click)MetaNorthbeam's “FB Cost Per Page Engagement (7D Click)” (metric id `metaCostPerPageEngagement7DClick`).
meta_cost_per_page_engagement7_dclick1_dviewFB Cost Per Page Engagement (7D Click, 1D View)MetaNorthbeam's “FB Cost Per Page Engagement (7D Click, 1D View)” (metric id `metaCostPerPageEngagement7DClick1DView`).
meta_cost_per_page_engagement_defaultFB Cost Per Page Engagement DefaultMetaNorthbeam's “FB Cost Per Page Engagement Default” (metric id `metaCostPerPageEngagementDefault`).
meta_cost_per_page_likes1_dclickFB Cost Per Page Likes (1D Click)MetaNorthbeam's “FB Cost Per Page Likes (1D Click)” (metric id `metaCostPerPageLikes1DClick`).
meta_cost_per_page_likes1_dviewFB Cost Per Page Likes (1D View)MetaNorthbeam's “FB Cost Per Page Likes (1D View)” (metric id `metaCostPerPageLikes1DView`).
meta_cost_per_page_likes7_dclickFB Cost Per Page Likes (7D Click)MetaNorthbeam's “FB Cost Per Page Likes (7D Click)” (metric id `metaCostPerPageLikes7DClick`).
meta_cost_per_page_likes7_dclick1_dviewFB Cost Per Page Likes (7D Click, 1D View)MetaNorthbeam's “FB Cost Per Page Likes (7D Click, 1D View)” (metric id `metaCostPerPageLikes7DClick1DView`).
meta_cost_per_page_likes_defaultFB Cost Per Page Likes DefaultMetaNorthbeam's “FB Cost Per Page Likes Default” (metric id `metaCostPerPageLikesDefault`).
meta_cost_per_post_engagement1_dclickFB Cost Per Post Engagement (1D Click)MetaNorthbeam's “FB Cost Per Post Engagement (1D Click)” (metric id `metaCostPerPostEngagement1DClick`).
meta_cost_per_post_engagement1_dviewFB Cost Per Post Engagement (1D View)MetaNorthbeam's “FB Cost Per Post Engagement (1D View)” (metric id `metaCostPerPostEngagement1DView`).
meta_cost_per_post_engagement7_dclickFB Cost Per Post Engagement (7D Click)MetaNorthbeam's “FB Cost Per Post Engagement (7D Click)” (metric id `metaCostPerPostEngagement7DClick`).
meta_cost_per_post_engagement7_dclick1_dviewFB Cost Per Post Engagement (7D Click, 1D View)MetaNorthbeam's “FB Cost Per Post Engagement (7D Click, 1D View)” (metric id `metaCostPerPostEngagement7DClick1DView`).
meta_cost_per_post_engagement_defaultFB Cost Per Post Engagement DefaultMetaNorthbeam's “FB Cost Per Post Engagement Default” (metric id `metaCostPerPostEngagementDefault`).
meta_cost_per_thruplay1_dviewFB cost per thruplay (1D View)MetaNorthbeam's “FB cost per thruplay (1D View)” (metric id `metaCostPerThruplay1DView`).
meta_cost_per_thruplay7_dclick1_dviewFB cost per thruplay (7D Click, 1D View)MetaNorthbeam's “FB cost per thruplay (7D Click, 1D View)” (metric id `metaCostPerThruplay7DClick1DView`).
meta_cost_per_view1_dviewFB cost per view (1D View)MetaNorthbeam's “FB cost per view (1D View)” (metric id `metaCostPerView1DView`).
meta_cost_per_view7_dclick1_dviewFB cost per view (7D Click, 1D View)MetaNorthbeam's “FB cost per view (7D Click, 1D View)” (metric id `metaCostPerView7DClick1DView`).
meta_hold_rate1_dviewFB hold ratio (1D View)MetaNorthbeam's “FB hold ratio (1D View)” (metric id `metaHoldRate1DView`).
meta_hold_rate7_dclick1_dviewFB hold ratio (7D Click, 1D View)MetaNorthbeam's “FB hold ratio (7D Click, 1D View)” (metric id `metaHoldRate7DClick1DView`).
meta_link_clicksFB Link Clicks DefaultMetaNorthbeam's “FB Link Clicks Default” (metric id `metaLinkClicks`).
meta_mobile_app_purchases1_dclickFB Mobile app purchases (1D Click)MetaNorthbeam's “FB Mobile app purchases (1D Click)” (metric id `metaMobileAppPurchases1DClick`).
meta_mobile_app_purchases1_dviewFB Mobile app purchases (1D View)MetaNorthbeam's “FB Mobile app purchases (1D View)” (metric id `metaMobileAppPurchases1DView`).
meta_mobile_app_purchases7_dclickFB Mobile app purchases (7D Click)MetaNorthbeam's “FB Mobile app purchases (7D Click)” (metric id `metaMobileAppPurchases7DClick`).
meta_mobile_app_purchases7_dclick1_dviewFB Mobile app purchases (7D Click, 1D View)MetaNorthbeam's “FB Mobile app purchases (7D Click, 1D View)” (metric id `metaMobileAppPurchases7DClick1DView`).
meta_mobile_app_revenue1_dclickFB Mobile app purchases conversion value (1D Click)MetaNorthbeam's “FB Mobile app purchases conversion value (1D Click)” (metric id `metaMobileAppRevenue1DClick`).
meta_mobile_app_revenue1_dviewFB Mobile app purchases conversion value (1D View)MetaNorthbeam's “FB Mobile app purchases conversion value (1D View)” (metric id `metaMobileAppRevenue1DView`).
meta_mobile_app_revenue7_dclickFB Mobile app purchases conversion value (7D Click)MetaNorthbeam's “FB Mobile app purchases conversion value (7D Click)” (metric id `metaMobileAppRevenue7DClick`).
meta_mobile_app_revenue7_dclick1_dviewFB Mobile app purchases conversion value (7D Click, 1D View)MetaNorthbeam's “FB Mobile app purchases conversion value (7D Click, 1D View)” (metric id `metaMobileAppRevenue7DClick1DView`).
meta_offline_purchases1_dclickFB Offline purchases (1D Click)MetaNorthbeam's “FB Offline purchases (1D Click)” (metric id `metaOfflinePurchases1DClick`).
meta_offline_purchases1_dviewFB Offline purchases (1D View)MetaNorthbeam's “FB Offline purchases (1D View)” (metric id `metaOfflinePurchases1DView`).
meta_offline_purchases7_dclickFB Offline purchases (7D Click)MetaNorthbeam's “FB Offline purchases (7D Click)” (metric id `metaOfflinePurchases7DClick`).
meta_offline_purchases7_dclick1_dviewFB Offline purchases (7D Click, 1D View)MetaNorthbeam's “FB Offline purchases (7D Click, 1D View)” (metric id `metaOfflinePurchases7DClick1DView`).
meta_offline_revenue1_dclickFB Offline purchases conversion value (1D Click)MetaNorthbeam's “FB Offline purchases conversion value (1D Click)” (metric id `metaOfflineRevenue1DClick`).
meta_offline_revenue1_dviewFB Offline purchases conversion value (1D View)MetaNorthbeam's “FB Offline purchases conversion value (1D View)” (metric id `metaOfflineRevenue1DView`).
meta_offline_revenue7_dclickFB Offline purchases conversion value (7D Click)MetaNorthbeam's “FB Offline purchases conversion value (7D Click)” (metric id `metaOfflineRevenue7DClick`).
meta_offline_revenue7_dclick1_dviewFB Offline purchases conversion value (7D Click, 1D View)MetaNorthbeam's “FB Offline purchases conversion value (7D Click, 1D View)” (metric id `metaOfflineRevenue7DClick1DView`).
meta_offsite_pixel_purchases1_dclickFB Website purchases (1D Click)MetaNorthbeam's “FB Website purchases (1D Click)” (metric id `metaOffsitePixelPurchases1DClick`).
meta_offsite_pixel_purchases1_dviewFB Website purchases (1D View)MetaNorthbeam's “FB Website purchases (1D View)” (metric id `metaOffsitePixelPurchases1DView`).
meta_offsite_pixel_purchases7_dclickFB Website purchases (7D Click)MetaNorthbeam's “FB Website purchases (7D Click)” (metric id `metaOffsitePixelPurchases7DClick`).
meta_offsite_pixel_purchases7_dclick1_dviewFB Website purchases (7D Click, 1D View)MetaNorthbeam's “FB Website purchases (7D Click, 1D View)” (metric id `metaOffsitePixelPurchases7DClick1DView`).
meta_offsite_pixel_revenue1_dclickFB Website purchases conversion value (1D Click)MetaNorthbeam's “FB Website purchases conversion value (1D Click)” (metric id `metaOffsitePixelRevenue1DClick`).
meta_offsite_pixel_revenue1_dviewFB Website purchases conversion value (1D View)MetaNorthbeam's “FB Website purchases conversion value (1D View)” (metric id `metaOffsitePixelRevenue1DView`).
meta_offsite_pixel_revenue7_dclickFB Website purchases conversion value (7D Click)MetaNorthbeam's “FB Website purchases conversion value (7D Click)” (metric id `metaOffsitePixelRevenue7DClick`).
meta_offsite_pixel_revenue7_dclick1_dviewFB Website purchases conversion value (7D Click, 1D View)MetaNorthbeam's “FB Website purchases conversion value (7D Click, 1D View)” (metric id `metaOffsitePixelRevenue7DClick1DView`).
meta_outbound_clicksFB Outbound Clicks DefaultMetaNorthbeam's “FB Outbound Clicks Default” (metric id `metaOutboundClicks`).
meta_page_engagement1_dclickFB Page Engagement (1D Click)MetaNorthbeam's “FB Page Engagement (1D Click)” (metric id `metaPageEngagement1DClick`).
meta_page_engagement1_dviewFB Page Engagement (1D View)MetaNorthbeam's “FB Page Engagement (1D View)” (metric id `metaPageEngagement1DView`).
meta_page_engagement7_dclickFB Page Engagement (7D Click)MetaNorthbeam's “FB Page Engagement (7D Click)” (metric id `metaPageEngagement7DClick`).
meta_page_engagement7_dclick1_dviewFB Page Engagement (7D Click, 1D View)MetaNorthbeam's “FB Page Engagement (7D Click, 1D View)” (metric id `metaPageEngagement7DClick1DView`).
meta_page_engagement_defaultFB Page Engagement DefaultMetaNorthbeam's “FB Page Engagement Default” (metric id `metaPageEngagementDefault`).
meta_page_likes1_dclickFB Page Likes (1D Click)MetaNorthbeam's “FB Page Likes (1D Click)” (metric id `metaPageLikes1DClick`).
meta_page_likes1_dviewFB Page Likes (1D View)MetaNorthbeam's “FB Page Likes (1D View)” (metric id `metaPageLikes1DView`).
meta_page_likes7_dclickFB Page Likes (7D Click)MetaNorthbeam's “FB Page Likes (7D Click)” (metric id `metaPageLikes7DClick`).
meta_page_likes7_dclick1_dviewFB Page Likes (7D Click, 1D View)MetaNorthbeam's “FB Page Likes (7D Click, 1D View)” (metric id `metaPageLikes7DClick1DView`).
meta_page_likes_defaultFB Page Likes DefaultMetaNorthbeam's “FB Page Likes Default” (metric id `metaPageLikesDefault`).
meta_post_engagement1_dclickFB Post Engagement (1D Click)MetaNorthbeam's “FB Post Engagement (1D Click)” (metric id `metaPostEngagement1DClick`).
meta_post_engagement1_dviewFB Post Engagement (1D View)MetaNorthbeam's “FB Post Engagement (1D View)” (metric id `metaPostEngagement1DView`).
meta_post_engagement7_dclickFB Post Engagement (7D Click)MetaNorthbeam's “FB Post Engagement (7D Click)” (metric id `metaPostEngagement7DClick`).
meta_post_engagement7_dclick1_dviewFB Post Engagement (7D Click, 1D View)MetaNorthbeam's “FB Post Engagement (7D Click, 1D View)” (metric id `metaPostEngagement7DClick1DView`).
meta_post_engagement_defaultFB Post Engagement DefaultMetaNorthbeam's “FB Post Engagement Default” (metric id `metaPostEngagementDefault`).
meta_roas1_dclickFB ROAS (1D Click)MetaNorthbeam's “FB ROAS (1D Click)” (metric id `metaROAS1DClick`).
meta_roas1_dviewFB ROAS (1D View)MetaNorthbeam's “FB ROAS (1D View)” (metric id `metaROAS1DView`).
meta_roas7_dclickFB ROAS (7D Click)MetaNorthbeam's “FB ROAS (7D Click)” (metric id `metaROAS7DClick`).
meta_roas7_dclick1_dviewFB ROAS (7D Click, 1D View)MetaNorthbeam's “FB ROAS (7D Click, 1D View)” (metric id `metaROAS7DClick1DView`).
meta_roasmeta_shop_revenue_included1_dclickFB ROAS with Meta Shop revenue included (1D Click)MetaNorthbeam's “FB ROAS with Meta Shop revenue included (1D Click)” (metric id `metaROASMetaShopRevenueIncluded1DClick`).
meta_roasmeta_shop_revenue_included1_dviewFB ROAS with Meta Shop revenue included (1D View)MetaNorthbeam's “FB ROAS with Meta Shop revenue included (1D View)” (metric id `metaROASMetaShopRevenueIncluded1DView`).
meta_roasmeta_shop_revenue_included7_dclickFB ROAS with Meta Shop revenue included (7D Click)MetaNorthbeam's “FB ROAS with Meta Shop revenue included (7D Click)” (metric id `metaROASMetaShopRevenueIncluded7DClick`).
meta_roasmeta_shop_revenue_included7_dclick1_dviewFB ROAS with Meta Shop revenue included (7D Click, 1D View)MetaNorthbeam's “FB ROAS with Meta Shop revenue included (7D Click, 1D View)” (metric id `metaROASMetaShopRevenueIncluded7DClick1DView`).
meta_shop_purchases1_dclickFB Meta shop purchases (1D Click)MetaNorthbeam's “FB Meta shop purchases (1D Click)” (metric id `metaShopPurchases1DClick`).
meta_shop_purchases1_dviewFB Meta shop purchases (1D View)MetaNorthbeam's “FB Meta shop purchases (1D View)” (metric id `metaShopPurchases1DView`).
meta_shop_purchases7_dclickFB Meta shop purchases (7D Click)MetaNorthbeam's “FB Meta shop purchases (7D Click)” (metric id `metaShopPurchases7DClick`).
meta_shop_purchases7_dclick1_dviewFB Meta shop purchases (7D Click, 1D View)MetaNorthbeam's “FB Meta shop purchases (7D Click, 1D View)” (metric id `metaShopPurchases7DClick1DView`).
meta_shop_revenue1_dclickFB Meta shop purchases conversion value (1D Click)MetaNorthbeam's “FB Meta shop purchases conversion value (1D Click)” (metric id `metaShopRevenue1DClick`).
meta_shop_revenue1_dviewFB Meta shop purchases conversion value (1D View)MetaNorthbeam's “FB Meta shop purchases conversion value (1D View)” (metric id `metaShopRevenue1DView`).
meta_shop_revenue7_dclickFB Meta shop purchases conversion value (7D Click)MetaNorthbeam's “FB Meta shop purchases conversion value (7D Click)” (metric id `metaShopRevenue7DClick`).
meta_shop_revenue7_dclick1_dviewFB Meta shop purchases conversion value (7D Click, 1D View)MetaNorthbeam's “FB Meta shop purchases conversion value (7D Click, 1D View)” (metric id `metaShopRevenue7DClick1DView`).
meta_shop_revenue_plus_nbattributed_revenue1_dclickFB Meta shops revenue (1D Click) + NB attributed revenueMetaNorthbeam's “FB Meta shops revenue (1D Click) + NB attributed revenue” (metric id `metaShopRevenuePlusNBAttributedRevenue1DClick`).
meta_shop_revenue_plus_nbattributed_revenue1_dviewFB Meta shops revenue (1D View) + NB attributed revenueMetaNorthbeam's “FB Meta shops revenue (1D View) + NB attributed revenue” (metric id `metaShopRevenuePlusNBAttributedRevenue1DView`).
meta_shop_revenue_plus_nbattributed_revenue7_dclickFB Meta shops revenue (7D Click) + NB attributed revenueMetaNorthbeam's “FB Meta shops revenue (7D Click) + NB attributed revenue” (metric id `metaShopRevenuePlusNBAttributedRevenue7DClick`).
meta_shop_revenue_plus_nbattributed_revenue7_dclick1_dviewFB Meta shops revenue (7D Click, 1D View) + NB attributed revenueMetaNorthbeam's “FB Meta shops revenue (7D Click, 1D View) + NB attributed revenue” (metric id `metaShopRevenuePlusNBAttributedRevenue7DClick1DView`).
meta_shop_transactions_plus_nbtransactions1_dclickFB Meta shops transactions (1D Click) + NB transactionsMetaNorthbeam's “FB Meta shops transactions (1D Click) + NB transactions” (metric id `metaShopTransactionsPlusNBTransactions1DClick`).
meta_shop_transactions_plus_nbtransactions1_dviewFB Meta shops transactions (1D View) + NB transactionsMetaNorthbeam's “FB Meta shops transactions (1D View) + NB transactions” (metric id `metaShopTransactionsPlusNBTransactions1DView`).
meta_shop_transactions_plus_nbtransactions7_dclickFB Meta shops transactions (7D Click) + NB transactionsMetaNorthbeam's “FB Meta shops transactions (7D Click) + NB transactions” (metric id `metaShopTransactionsPlusNBTransactions7DClick`).
meta_shop_transactions_plus_nbtransactions7_dclick1_dviewFB Meta shops transactions (7D Click, 1D View) + NB transactionsMetaNorthbeam's “FB Meta shops transactions (7D Click, 1D View) + NB transactions” (metric id `metaShopTransactionsPlusNBTransactions7DClick1DView`).
meta_thruplay_rate1_dviewFB thruplay rate (1D View)MetaNorthbeam's “FB thruplay rate (1D View)” (metric id `metaThruplayRate1DView`).
meta_thruplay_rate7_dclick1_dviewFB thruplay rate (7D Click, 1D View)MetaNorthbeam's “FB thruplay rate (7D Click, 1D View)” (metric id `metaThruplayRate7DClick1DView`).
meta_thumbstop_rate1_dviewFB thumbstop rate (1D View)MetaNorthbeam's “FB thumbstop rate (1D View)” (metric id `metaThumbstopRate1DView`).
meta_thumbstop_rate7_dclickFB thumbstop rate (7D Click)MetaNorthbeam's “FB thumbstop rate (7D Click)” (metric id `metaThumbstopRate7DClick`).
meta_thumbstop_rate7_dclick1_dviewFB thumbstop rate (7D Click, 1D View)MetaNorthbeam's “FB thumbstop rate (7D Click, 1D View)” (metric id `metaThumbstopRate7DClick1DView`).
meta_thumbstop_rate_defaultFB thumbstop rateMetaNorthbeam's “FB thumbstop rate” (metric id `metaThumbstopRateDefault`).
meta_total_purchases1_dclickFB Purchases (1D Click)MetaNorthbeam's “FB Purchases (1D Click)” (metric id `metaTotalPurchases1DClick`).
meta_total_purchases1_dviewFB Purchases (1D View)MetaNorthbeam's “FB Purchases (1D View)” (metric id `metaTotalPurchases1DView`).
meta_total_purchases7_dclickFB Purchases (7D Click)MetaNorthbeam's “FB Purchases (7D Click)” (metric id `metaTotalPurchases7DClick`).
meta_total_purchases7_dclick1_dviewFB Purchases (7D Click, 1D View)MetaNorthbeam's “FB Purchases (7D Click, 1D View)” (metric id `metaTotalPurchases7DClick1DView`).
meta_total_revenue1_dclickFB Purchases conversion value (1D Click)MetaNorthbeam's “FB Purchases conversion value (1D Click)” (metric id `metaTotalRevenue1DClick`).
meta_total_revenue1_dviewFB Purchases conversion value (1D View)MetaNorthbeam's “FB Purchases conversion value (1D View)” (metric id `metaTotalRevenue1DView`).
meta_total_revenue7_dclickFB Purchases conversion value (7D Click)MetaNorthbeam's “FB Purchases conversion value (7D Click)” (metric id `metaTotalRevenue7DClick`).
meta_total_revenue7_dclick1_dviewFB Purchases conversion value (7D Click, 1D View)MetaNorthbeam's “FB Purchases conversion value (7D Click, 1D View)” (metric id `metaTotalRevenue7DClick1DView`).
meta_video_p100_watchedFB Video p100 WatchedMetaNorthbeam's “FB Video p100 Watched” (metric id `metaVideoP100Watched`).
meta_video_p25_watchedFB Video p25 WatchedMetaNorthbeam's “FB Video p25 Watched” (metric id `metaVideoP25Watched`).
meta_video_p50_watchedFB Video p50 WatchedMetaNorthbeam's “FB Video p50 Watched” (metric id `metaVideoP50Watched`).
meta_video_p75_watchedFB Video p75 WatchedMetaNorthbeam's “FB Video p75 Watched” (metric id `metaVideoP75Watched`).
meta_video_p95_watchedFB Video p95 WatchedMetaNorthbeam's “FB Video p95 Watched” (metric id `metaVideoP95Watched`).
meta_video_play_actions1_dviewFB video play actions (1D View)MetaNorthbeam's “FB video play actions (1D View)” (metric id `metaVideoPlayActions1DView`).
meta_video_play_actions7_dclick1_dviewFB video play actions (7D Click, 1D View)MetaNorthbeam's “FB video play actions (7D Click, 1D View)” (metric id `metaVideoPlayActions7DClick1DView`).
meta_video_thruplay_watched_actions1_dviewFB thruplay (1D View)MetaNorthbeam's “FB thruplay (1D View)” (metric id `metaVideoThruplayWatchedActions1DView`).
meta_video_thruplay_watched_actions7_dclick1_dviewFB thruplay (7D Click, 1D View)MetaNorthbeam's “FB thruplay (7D Click, 1D View)” (metric id `metaVideoThruplayWatchedActions7DClick1DView`).
openai_clicksOpenAI ClicksOpenAINorthbeam's “OpenAI Clicks” (metric id `openaiClicks`).
openai_impressionsOpenAI ImpressionsOpenAINorthbeam's “OpenAI Impressions” (metric id `openaiImpressions`).
openai_spendOpenAI SpendOpenAINorthbeam's “OpenAI Spend” (metric id `openaiSpend`).
order_discountsOrder DiscountsOrder economicsNorthbeam's “Order Discounts” (metric id `orderDiscounts`).
order_discounts_ftOrder Discounts (1st time)Order economicsNorthbeam's “Order Discounts (1st time)” (metric id `orderDiscountsFt`).
order_discounts_ft_ltvLTV Order Discounts (1st time)Order economicsNorthbeam's “LTV Order Discounts (1st time)” (metric id `orderDiscountsFtLtv`).
order_discounts_ltvLTV Order DiscountsOrder economicsNorthbeam's “LTV Order Discounts” (metric id `orderDiscountsLtv`).
order_discounts_order_subscriptionsSubscription Order DiscountsOrder economicsNorthbeam's “Subscription Order Discounts” (metric id `orderDiscountsOrderSubscriptions`).
order_discounts_order_subscriptions_ftSubscription Order Discounts (1st time)Order economicsNorthbeam's “Subscription Order Discounts (1st time)” (metric id `orderDiscountsOrderSubscriptionsFt`).
order_discounts_order_subscriptions_ft_ltvLTV Subscription Order Discounts (1st time)Order economicsNorthbeam's “LTV Subscription Order Discounts (1st time)” (metric id `orderDiscountsOrderSubscriptionsFtLtv`).
order_discounts_order_subscriptions_ltvLTV Subscription Order DiscountsOrder economicsNorthbeam's “LTV Subscription Order Discounts” (metric id `orderDiscountsOrderSubscriptionsLtv`).
order_discounts_order_subscriptions_otherSubscription Order Discounts (Other)Order economicsNorthbeam's “Subscription Order Discounts (Other)” (metric id `orderDiscountsOrderSubscriptionsOther`).
order_discounts_order_subscriptions_other_ltvLTV Subscription Order Discounts (Other)Order economicsNorthbeam's “LTV Subscription Order Discounts (Other)” (metric id `orderDiscountsOrderSubscriptionsOtherLtv`).
order_discounts_order_subscriptions_recurringSubscription Order Discounts (Recurring)Order economicsNorthbeam's “Subscription Order Discounts (Recurring)” (metric id `orderDiscountsOrderSubscriptionsRecurring`).
order_discounts_order_subscriptions_recurring_ltvLTV Subscription Order Discounts (Recurring)Order economicsNorthbeam's “LTV Subscription Order Discounts (Recurring)” (metric id `orderDiscountsOrderSubscriptionsRecurringLtv`).
order_discounts_rtnOrder Discounts (Returning)Order economicsNorthbeam's “Order Discounts (Returning)” (metric id `orderDiscountsRtn`).
order_discounts_rtn_ltvLTV Order Discounts (Returning)Order economicsNorthbeam's “LTV Order Discounts (Returning)” (metric id `orderDiscountsRtnLtv`).
order_refunded_valueRefund CostOrder economicsNorthbeam's “Refund Cost” (metric id `orderRefundedValue`).
order_refunded_value_ftRefund Cost (1st time)Order economicsNorthbeam's “Refund Cost (1st time)” (metric id `orderRefundedValueFt`).
order_refunded_value_ft_ltvLTV Refund Cost (Returning)Order economicsNorthbeam's “LTV Refund Cost (Returning)” (metric id `orderRefundedValueFtLtv`).
order_refunded_value_ltvLTV Refund CostOrder economicsNorthbeam's “LTV Refund Cost” (metric id `orderRefundedValueLtv`).
order_refunded_value_order_subscriptionsSubscription Refund CostOrder economicsNorthbeam's “Subscription Refund Cost” (metric id `orderRefundedValueOrderSubscriptions`).
order_refunded_value_order_subscriptions_ftSubscription Refund Cost (1st time)Order economicsNorthbeam's “Subscription Refund Cost (1st time)” (metric id `orderRefundedValueOrderSubscriptionsFt`).
order_refunded_value_order_subscriptions_ft_ltvLTV Subscription Refund Cost (1st time)Order economicsNorthbeam's “LTV Subscription Refund Cost (1st time)” (metric id `orderRefundedValueOrderSubscriptionsFtLtv`).
order_refunded_value_order_subscriptions_ltvLTV Subscription Refund CostOrder economicsNorthbeam's “LTV Subscription Refund Cost” (metric id `orderRefundedValueOrderSubscriptionsLtv`).
order_refunded_value_order_subscriptions_otherSubscription Refund Cost (Other)Order economicsNorthbeam's “Subscription Refund Cost (Other)” (metric id `orderRefundedValueOrderSubscriptionsOther`).
order_refunded_value_order_subscriptions_other_ltvLTV Subscription Refund Cost (Other)Order economicsNorthbeam's “LTV Subscription Refund Cost (Other)” (metric id `orderRefundedValueOrderSubscriptionsOtherLtv`).
order_refunded_value_order_subscriptions_recurringSubscription Refund Cost (Recurring)Order economicsNorthbeam's “Subscription Refund Cost (Recurring)” (metric id `orderRefundedValueOrderSubscriptionsRecurring`).
order_refunded_value_order_subscriptions_recurring_ltvLTV Subscription Refund Cost (Recurring)Order economicsNorthbeam's “LTV Subscription Refund Cost (Recurring)” (metric id `orderRefundedValueOrderSubscriptionsRecurringLtv`).
order_refunded_value_rtnRefund Cost (Returning)Order economicsNorthbeam's “Refund Cost (Returning)” (metric id `orderRefundedValueRtn`).
order_refunded_value_rtn_ltvLTV Refund Cost (Returning)Order economicsNorthbeam's “LTV Refund Cost (Returning)” (metric id `orderRefundedValueRtnLtv`).
orders_per_unique_new_customer180dOrders Per New Customer (180d)Order economicsNorthbeam's “Orders Per New Customer (180d)” (metric id `ordersPerUniqueNewCustomer180d`).
orders_per_unique_new_customer90dOrders Per New Customer (90d)Order economicsNorthbeam's “Orders Per New Customer (90d)” (metric id `ordersPerUniqueNewCustomer90d`).
shipping_valueShipping CostOrder economicsNorthbeam's “Shipping Cost” (metric id `shippingValue`).
shipping_value_ftShipping Cost (1st time)Order economicsNorthbeam's “Shipping Cost (1st time)” (metric id `shippingValueFt`).
shipping_value_ft_ltvLTV Shipping Cost (1st time)Order economicsNorthbeam's “LTV Shipping Cost (1st time)” (metric id `shippingValueFtLtv`).
shipping_value_ltvLTV Shipping CostOrder economicsNorthbeam's “LTV Shipping Cost” (metric id `shippingValueLtv`).
shipping_value_order_subscriptionsSubscription Shipping CostOrder economicsNorthbeam's “Subscription Shipping Cost” (metric id `shippingValueOrderSubscriptions`).
shipping_value_order_subscriptions_ftSubscription Shipping Cost (1st time)Order economicsNorthbeam's “Subscription Shipping Cost (1st time)” (metric id `shippingValueOrderSubscriptionsFt`).
shipping_value_order_subscriptions_ft_ltvLTV Subscription Shipping Cost (1st time)Order economicsNorthbeam's “LTV Subscription Shipping Cost (1st time)” (metric id `shippingValueOrderSubscriptionsFtLtv`).
shipping_value_order_subscriptions_ltvLTV Subscription Shipping CostOrder economicsNorthbeam's “LTV Subscription Shipping Cost” (metric id `shippingValueOrderSubscriptionsLtv`).
shipping_value_order_subscriptions_otherSubscription Shipping Cost (Other)Order economicsNorthbeam's “Subscription Shipping Cost (Other)” (metric id `shippingValueOrderSubscriptionsOther`).
shipping_value_order_subscriptions_other_ltvLTV Subscription Shipping Cost (Other)Order economicsNorthbeam's “LTV Subscription Shipping Cost (Other)” (metric id `shippingValueOrderSubscriptionsOtherLtv`).
shipping_value_order_subscriptions_recurringSubscription Shipping Cost (Recurring)Order economicsNorthbeam's “Subscription Shipping Cost (Recurring)” (metric id `shippingValueOrderSubscriptionsRecurring`).
shipping_value_order_subscriptions_recurring_ltvLTV Subscription Shipping Cost (Recurring)Order economicsNorthbeam's “LTV Subscription Shipping Cost (Recurring)” (metric id `shippingValueOrderSubscriptionsRecurringLtv`).
shipping_value_rtnShipping Cost (Returning)Order economicsNorthbeam's “Shipping Cost (Returning)” (metric id `shippingValueRtn`).
shipping_value_rtn_ltvLTV Shipping Cost (Returning)Order economicsNorthbeam's “LTV Shipping Cost (Returning)” (metric id `shippingValueRtnLtv`).
tax_valueTaxOrder economicsNorthbeam's “Tax” (metric id `taxValue`).
tax_value_ftTax (1st time)Order economicsNorthbeam's “Tax (1st time)” (metric id `taxValueFt`).
tax_value_ft_ltvLTV Tax (1st time)Order economicsNorthbeam's “LTV Tax (1st time)” (metric id `taxValueFtLtv`).
tax_value_ltvLTV TaxOrder economicsNorthbeam's “LTV Tax” (metric id `taxValueLtv`).
tax_value_order_subscriptionsSubscription TaxOrder economicsNorthbeam's “Subscription Tax” (metric id `taxValueOrderSubscriptions`).
tax_value_order_subscriptions_ftSubscription Tax (1st time)Order economicsNorthbeam's “Subscription Tax (1st time)” (metric id `taxValueOrderSubscriptionsFt`).
tax_value_order_subscriptions_ft_ltvLTV Subscription Tax (1st time)Order economicsNorthbeam's “LTV Subscription Tax (1st time)” (metric id `taxValueOrderSubscriptionsFtLtv`).
tax_value_order_subscriptions_ltvLTV Subscription TaxOrder economicsNorthbeam's “LTV Subscription Tax” (metric id `taxValueOrderSubscriptionsLtv`).
tax_value_order_subscriptions_otherSubscription Tax (Other)Order economicsNorthbeam's “Subscription Tax (Other)” (metric id `taxValueOrderSubscriptionsOther`).
tax_value_order_subscriptions_other_ltvLTV Subscription Tax (Other)Order economicsNorthbeam's “LTV Subscription Tax (Other)” (metric id `taxValueOrderSubscriptionsOtherLtv`).
tax_value_order_subscriptions_recurringSubscription Tax (Recurring)Order economicsNorthbeam's “Subscription Tax (Recurring)” (metric id `taxValueOrderSubscriptionsRecurring`).
tax_value_order_subscriptions_recurring_ltvLTV Subscription Tax (Recurring)Order economicsNorthbeam's “LTV Subscription Tax (Recurring)” (metric id `taxValueOrderSubscriptionsRecurringLtv`).
tax_value_rtnTax (Returning)Order economicsNorthbeam's “Tax (Returning)” (metric id `taxValueRtn`).
tax_value_rtn_ltvLTV Tax (Returning)Order economicsNorthbeam's “LTV Tax (Returning)” (metric id `taxValueRtnLtv`).
all_touchpoints_per_orderTouchpoints (All, All)PerformanceNorthbeam's “Touchpoints (All, All)” (metric id `allTouchpointsPerOrder`).
all_touchpoints_per_order_newTouchpoints (All, New)PerformanceNorthbeam's “Touchpoints (All, New)” (metric id `allTouchpointsPerOrderNew`).
all_touchpoints_per_order_returningTouchpoints (All, Returning)PerformanceNorthbeam's “Touchpoints (All, Returning)” (metric id `allTouchpointsPerOrderReturning`).
aovAOVPerformanceNorthbeam's “AOV” (metric id `aov`).
aov_ftAOV (1st time)PerformanceNorthbeam's “AOV (1st time)” (metric id `aovFt`).
aov_ft_ltvLTV AOV (1st time)PerformanceNorthbeam's “LTV AOV (1st time)” (metric id `aovFtLtv`).
aov_ltvLTV AOVPerformanceNorthbeam's “LTV AOV” (metric id `aovLtv`).
aov_rtnAOV (Returning)PerformanceNorthbeam's “AOV (Returning)” (metric id `aovRtn`).
aov_rtn_ltvLTV AOV (Returning)PerformanceNorthbeam's “LTV AOV (Returning)” (metric id `aovRtnLtv`).
avg_touchpoints_per_orderTouchpoints (Attributed, All)PerformanceNorthbeam's “Touchpoints (Attributed, All)” (metric id `avgTouchpointsPerOrder`).
avg_touchpoints_per_order_newTouchpoints (Attributed, New)PerformanceNorthbeam's “Touchpoints (Attributed, New)” (metric id `avgTouchpointsPerOrderNew`).
avg_touchpoints_per_order_returningTouchpoints (Attributed, Returning)PerformanceNorthbeam's “Touchpoints (Attributed, Returning)” (metric id `avgTouchpointsPerOrderReturning`).
cacCACPerformanceNorthbeam's “CAC” (metric id `cac`).
cac_ftCAC (1st time)PerformanceNorthbeam's “CAC (1st time)” (metric id `cacFt`).
cac_ft_ltvLTV CAC (1st time)PerformanceNorthbeam's “LTV CAC (1st time)” (metric id `cacFtLtv`).
cac_ltvLTV CACPerformanceNorthbeam's “LTV CAC” (metric id `cacLtv`).
cac_order_subscriptionSubscription CACPerformanceNorthbeam's “Subscription CAC” (metric id `cacOrderSubscription`).
cac_order_subscription_first_timeSubscription CAC (1st time)PerformanceNorthbeam's “Subscription CAC (1st time)” (metric id `cacOrderSubscriptionFirstTime`).
cac_order_subscription_first_time_ltvLTV Subscription CAC (1st time)PerformanceNorthbeam's “LTV Subscription CAC (1st time)” (metric id `cacOrderSubscriptionFirstTimeLtv`).
cac_order_subscription_ltvLTV Subscription CACPerformanceNorthbeam's “LTV Subscription CAC” (metric id `cacOrderSubscriptionLtv`).
cac_order_subscription_otherSubscription CAC (Other)PerformanceNorthbeam's “Subscription CAC (Other)” (metric id `cacOrderSubscriptionOther`).
cac_order_subscription_other_ltvLTV Subscription CAC (Other)PerformanceNorthbeam's “LTV Subscription CAC (Other)” (metric id `cacOrderSubscriptionOtherLtv`).
cac_order_subscription_recurringSubscription CAC (Recurring)PerformanceNorthbeam's “Subscription CAC (Recurring)” (metric id `cacOrderSubscriptionRecurring`).
cac_order_subscription_recurring_ltvLTV Subscription CAC (Recurring)PerformanceNorthbeam's “LTV Subscription CAC (Recurring)” (metric id `cacOrderSubscriptionRecurringLtv`).
cac_rtnCAC (Returning)PerformanceNorthbeam's “CAC (Returning)” (metric id `cacRtn`).
cac_rtn_ltvLTV CAC (Returning)PerformanceNorthbeam's “LTV CAC (Returning)” (metric id `cacRtnLtv`).
conversion_rate_newConversion Rate (Attributed, New)PerformanceNorthbeam's “Conversion Rate (Attributed, New)” (metric id `conversionRateNew`).
conversion_rate_rtnConversion Rate (Attributed, Returning)PerformanceNorthbeam's “Conversion Rate (Attributed, Returning)” (metric id `conversionRateRtn`).
cpmCPMPerformanceNorthbeam's “CPM” (metric id `cpm`).
cpvCPVPerformanceNorthbeam's “CPV” (metric id `cpv`).
cpv_ftCPV (New)PerformanceNorthbeam's “CPV (New)” (metric id `cpvFt`).
cpv_rtnCPV (Returning)PerformanceNorthbeam's “CPV (Returning)” (metric id `cpvRtn`).
ctrCTRPerformanceNorthbeam's “CTR” (metric id `ctr`).
ecpceCPCPerformanceNorthbeam's “eCPC” (metric id `ecpc`).
ecpnveCPNVPerformanceNorthbeam's “eCPNV” (metric id `ecpnv`).
ecrECRPerformanceNorthbeam's “ECR” (metric id `ecr`).
ecr_ftECR (1st time)PerformanceNorthbeam's “ECR (1st time)” (metric id `ecrFt`).
ecr_ft_ltvLTV ECR (1st time)PerformanceNorthbeam's “LTV ECR (1st time)” (metric id `ecrFtLtv`).
ecr_ltvLTV ECRPerformanceNorthbeam's “LTV ECR” (metric id `ecrLtv`).
ecr_rtnECR (Returning)PerformanceNorthbeam's “ECR (Returning)” (metric id `ecrRtn`).
ecr_rtn_ltvLTV ECR (Returning)PerformanceNorthbeam's “LTV ECR (Returning)” (metric id `ecrRtnLtv`).
impressionsImprsPerformanceNorthbeam's “Imprs” (metric id `impressions`).
median_time_between_purchasesMedian Time Between PurchasesPerformanceNorthbeam's “Median Time Between Purchases” (metric id `medianTimeBetweenPurchases`).
median_time_to_purchaseMedian Time To PurchasePerformanceNorthbeam's “Median Time To Purchase” (metric id `medianTimeToPurchase`).
merMERPerformanceNorthbeam's “MER” (metric id `mer`).
mer_ftMER (1st time)PerformanceNorthbeam's “MER (1st time)” (metric id `merFt`).
mer_rtnMER (Returning)PerformanceNorthbeam's “MER (Returning)” (metric id `merRtn`).
new_cac_ftCACPerformanceNorthbeam's “CAC” (metric id `newCacFt`).
new_visitsNew VisitsPerformanceNorthbeam's “New Visits” (metric id `newVisits`).
new_visits_percentagePercent New VisitsPerformanceNorthbeam's “Percent New Visits” (metric id `newVisitsPercentage`).
percentage_unique_new_customers% New CustomersPerformanceNorthbeam's “% New Customers” (metric id `percentageUniqueNewCustomers`).
roasROASPerformanceNorthbeam's “ROAS” (metric id `roas`).
roas_ftROAS (1st time)PerformanceNorthbeam's “ROAS (1st time)” (metric id `roasFt`).
roas_ft_ltvLTV ROAS (1st time)PerformanceNorthbeam's “LTV ROAS (1st time)” (metric id `roasFtLtv`).
roas_ltvLTV ROASPerformanceNorthbeam's “LTV ROAS” (metric id `roasLtv`).
roas_rtnROAS (Returning)PerformanceNorthbeam's “ROAS (Returning)” (metric id `roasRtn`).
roas_rtn_ltvLTV ROAS (Returning)PerformanceNorthbeam's “LTV ROAS (Returning)” (metric id `roasRtnLtv`).
rpvRPVPerformanceNorthbeam's “RPV” (metric id `rpv`).
rpv_ftRPV (New)PerformanceNorthbeam's “RPV (New)” (metric id `rpvFt`).
rpv_rtnRPV (Returning)PerformanceNorthbeam's “RPV (Returning)” (metric id `rpvRtn`).
spendSpendPerformanceNorthbeam's “Spend” (metric id `spend`).
txnsTransactionsPerformanceNorthbeam's “Transactions” (metric id `txns`).
txns_ftTransactions (1st time)PerformanceNorthbeam's “Transactions (1st time)” (metric id `txnsFt`).
txns_ft_ltvLTV Transactions (1st time)PerformanceNorthbeam's “LTV Transactions (1st time)” (metric id `txnsFtLtv`).
txns_ltvLTV TransactionsPerformanceNorthbeam's “LTV Transactions” (metric id `txnsLtv`).
txns_rtnTransactions (Returning)PerformanceNorthbeam's “Transactions (Returning)” (metric id `txnsRtn`).
txns_rtn_ltvLTV Transactions (Returning)PerformanceNorthbeam's “LTV Transactions (Returning)” (metric id `txnsRtnLtv`).
visitorsVisitorsPerformanceNorthbeam's “Visitors” (metric id `visitors`).
visitors_ftVisitors (New)PerformanceNorthbeam's “Visitors (New)” (metric id `visitorsFt`).
visitors_rtnVisitors (Returning)PerformanceNorthbeam's “Visitors (Returning)” (metric id `visitorsRtn`).
visitors_uniqueUnique VisitorsPerformanceNorthbeam's “Unique Visitors” (metric id `visitorsUnique`).
visitors_unique_ftUnique First-Time VisitorsPerformanceNorthbeam's “Unique First-Time Visitors” (metric id `visitorsUniqueFt`).
visitors_unique_rtnUnique Returning VisitorsPerformanceNorthbeam's “Unique Returning Visitors” (metric id `visitorsUniqueRtn`).
visitsVisitsPerformanceNorthbeam's “Visits” (metric id `visits`).
visits_percentage_rtn_without_purchase% Visits (MOF)PerformanceNorthbeam's “% Visits (MOF)” (metric id `visitsPercentageRtnWithoutPurchase`).
visits_percentage_with_purchase% Visits (Retention)PerformanceNorthbeam's “% Visits (Retention)” (metric id `visitsPercentageWithPurchase`).
visits_percentage_without_purchase% Visits (TOF)PerformanceNorthbeam's “% Visits (TOF)” (metric id `visitsPercentageWithoutPurchase`).
visits_rtn_with_purchaseVisits (Repeat, Existing Customer)PerformanceNorthbeam's “Visits (Repeat, Existing Customer)” (metric id `visitsRtnWithPurchase`).
visits_rtn_without_purchaseVisits (Repeat, Never Purchased)PerformanceNorthbeam's “Visits (Repeat, Never Purchased)” (metric id `visitsRtnWithoutPurchase`).
pinterest_add_to_cart_ratePinterest Add To Cart RatePinterestNorthbeam's “Pinterest Add To Cart Rate” (metric id `pinterestAddToCartRate`).
pinterest_cacPinterest CACPinterestNorthbeam's “Pinterest CAC” (metric id `pinterestCAC`).
pinterest_checkout_conversionsPinterest Checkout ConversionsPinterestNorthbeam's “Pinterest Checkout Conversions” (metric id `pinterestCheckoutConversions`).
pinterest_checkout_order_valuePinterest Checkout Order ValuePinterestNorthbeam's “Pinterest Checkout Order Value” (metric id `pinterestCheckoutOrderValue`).
pinterest_paid3_sec_video_viewsPinterest Paid 3 second Video ViewsPinterestNorthbeam's “Pinterest Paid 3 second Video Views” (metric id `pinterestPaid3SecVideoViews`).
pinterest_paid_engagementsPinterest Paid EngagementsPinterestNorthbeam's “Pinterest Paid Engagements” (metric id `pinterestPaidEngagements`).
pinterest_paid_idea_pin_product_tag_visitPinterest Paid Idea Pin Product Tag VisitPinterestNorthbeam's “Pinterest Paid Idea Pin Product Tag Visit” (metric id `pinterestPaidIdeaPinProductTagVisit`).
pinterest_paid_impressionsPinterest Paid ImpressionsPinterestNorthbeam's “Pinterest Paid Impressions” (metric id `pinterestPaidImpressions`).
pinterest_paid_save_ratePinterest Paid Save RatePinterestNorthbeam's “Pinterest Paid Save Rate” (metric id `pinterestPaidSaveRate`).
pinterest_paid_savesPinterest Paid SavesPinterestNorthbeam's “Pinterest Paid Saves” (metric id `pinterestPaidSaves`).
pinterest_paid_video_played_at100Pinterest Paid Video Played At 100%PinterestNorthbeam's “Pinterest Paid Video Played At 100%” (metric id `pinterestPaidVideoPlayedAt100`).
pinterest_paid_video_played_at25Pinterest Paid Video Played At 25%PinterestNorthbeam's “Pinterest Paid Video Played At 25%” (metric id `pinterestPaidVideoPlayedAt25`).
pinterest_paid_video_played_at50Pinterest Paid Video Played At 50%PinterestNorthbeam's “Pinterest Paid Video Played At 50%” (metric id `pinterestPaidVideoPlayedAt50`).
pinterest_paid_video_played_at75Pinterest Paid Video Played At 75%PinterestNorthbeam's “Pinterest Paid Video Played At 75%” (metric id `pinterestPaidVideoPlayedAt75`).
pinterest_paid_video_played_at95Pinterest Paid Video Played At 95%PinterestNorthbeam's “Pinterest Paid Video Played At 95%” (metric id `pinterestPaidVideoPlayedAt95`).
pinterest_paid_video_startsPinterest Paid Video StartsPinterestNorthbeam's “Pinterest Paid Video Starts” (metric id `pinterestPaidVideoStarts`).
pinterest_paid_video_viewsPinterest Video ViewsPinterestNorthbeam's “Pinterest Video Views” (metric id `pinterestPaidVideoViews`).
pinterest_pin_clicksPinterest Pin ClicksPinterestNorthbeam's “Pinterest Pin Clicks” (metric id `pinterestPinClicks`).
pinterest_roasPinterest ROASPinterestNorthbeam's “Pinterest ROAS” (metric id `pinterestROAS`).
rokt_acquisitionsROKT AcquisitionsROKTNorthbeam's “ROKT Acquisitions” (metric id `roktAcquisitions`).
rokt_click_through_acquisitionsROKT Click-Through AcquisitionsROKTNorthbeam's “ROKT Click-Through Acquisitions” (metric id `roktClickThroughAcquisitions`).
rokt_click_through_conversionsROKT Click-Through ConversionsROKTNorthbeam's “ROKT Click-Through Conversions” (metric id `roktClickThroughConversions`).
rokt_conversionsROKT ConversionsROKTNorthbeam's “ROKT Conversions” (metric id `roktConversions`).
rokt_impressionsROKT ImpressionsROKTNorthbeam's “ROKT Impressions” (metric id `roktImpressions`).
rokt_referralsROKT ReferralsROKTNorthbeam's “ROKT Referrals” (metric id `roktReferrals`).
rokt_spendROKT SpendROKTNorthbeam's “ROKT Spend” (metric id `roktSpend`).
rokt_view_through_acquisitionsROKT View-Through AcquisitionsROKTNorthbeam's “ROKT View-Through Acquisitions” (metric id `roktViewThroughAcquisitions`).
rokt_view_through_conversionsROKT View-Through ConversionsROKTNorthbeam's “ROKT View-Through Conversions” (metric id `roktViewThroughConversions`).
reddit_ads_add_to_carts1_dclickReddit Add To Carts (1D Click)RedditNorthbeam's “Reddit Add To Carts (1D Click)” (metric id `redditAdsAddToCarts1DClick`).
reddit_ads_add_to_carts1_dviewReddit Add To Carts (1D View)RedditNorthbeam's “Reddit Add To Carts (1D View)” (metric id `redditAdsAddToCarts1DView`).
reddit_ads_add_to_carts28_dclickReddit Add To Carts (28D Click)RedditNorthbeam's “Reddit Add To Carts (28D Click)” (metric id `redditAdsAddToCarts28DClick`).
reddit_ads_add_to_carts28_dviewReddit Add To Carts (28D View)RedditNorthbeam's “Reddit Add To Carts (28D View)” (metric id `redditAdsAddToCarts28DView`).
reddit_ads_add_to_carts7_dclickReddit Add To Carts (7D Click)RedditNorthbeam's “Reddit Add To Carts (7D Click)” (metric id `redditAdsAddToCarts7DClick`).
reddit_ads_add_to_carts7_dviewReddit Add To Carts (7D View)RedditNorthbeam's “Reddit Add To Carts (7D View)” (metric id `redditAdsAddToCarts7DView`).
reddit_ads_clicksReddit ClicksRedditNorthbeam's “Reddit Clicks” (metric id `redditAdsClicks`).
reddit_ads_impressionsReddit ImpressionsRedditNorthbeam's “Reddit Impressions” (metric id `redditAdsImpressions`).
reddit_ads_leads1_dclickReddit Leads (1D Click)RedditNorthbeam's “Reddit Leads (1D Click)” (metric id `redditAdsLeads1DClick`).
reddit_ads_leads1_dviewReddit Leads (1D View)RedditNorthbeam's “Reddit Leads (1D View)” (metric id `redditAdsLeads1DView`).
reddit_ads_leads28_dclickReddit Leads (28D Click)RedditNorthbeam's “Reddit Leads (28D Click)” (metric id `redditAdsLeads28DClick`).
reddit_ads_leads28_dviewReddit Leads (28D View)RedditNorthbeam's “Reddit Leads (28D View)” (metric id `redditAdsLeads28DView`).
reddit_ads_leads7_dclickReddit Leads (7D Click)RedditNorthbeam's “Reddit Leads (7D Click)” (metric id `redditAdsLeads7DClick`).
reddit_ads_leads7_dviewReddit Leads (7D View)RedditNorthbeam's “Reddit Leads (7D View)” (metric id `redditAdsLeads7DView`).
reddit_ads_page_visits1_dclickReddit Page Visits (1D Click)RedditNorthbeam's “Reddit Page Visits (1D Click)” (metric id `redditAdsPageVisits1DClick`).
reddit_ads_page_visits1_dviewReddit Page Visits (1D View)RedditNorthbeam's “Reddit Page Visits (1D View)” (metric id `redditAdsPageVisits1DView`).
reddit_ads_page_visits28_dclickReddit Page Visits (28D Click)RedditNorthbeam's “Reddit Page Visits (28D Click)” (metric id `redditAdsPageVisits28DClick`).
reddit_ads_page_visits28_dviewReddit Page Visits (28D View)RedditNorthbeam's “Reddit Page Visits (28D View)” (metric id `redditAdsPageVisits28DView`).
reddit_ads_page_visits7_dclickReddit Page Visits (7D Click)RedditNorthbeam's “Reddit Page Visits (7D Click)” (metric id `redditAdsPageVisits7DClick`).
reddit_ads_page_visits7_dviewReddit Page Visits (7D View)RedditNorthbeam's “Reddit Page Visits (7D View)” (metric id `redditAdsPageVisits7DView`).
reddit_ads_purchase_itemsReddit Purchase ItemsRedditNorthbeam's “Reddit Purchase Items” (metric id `redditAdsPurchaseItems`).
reddit_ads_purchase_valueReddit Purchase ValueRedditNorthbeam's “Reddit Purchase Value” (metric id `redditAdsPurchaseValue`).
reddit_ads_purchases1_dclickReddit Purchases (1D Click)RedditNorthbeam's “Reddit Purchases (1D Click)” (metric id `redditAdsPurchases1DClick`).
reddit_ads_purchases1_dviewReddit Purchases (1D View)RedditNorthbeam's “Reddit Purchases (1D View)” (metric id `redditAdsPurchases1DView`).
reddit_ads_purchases28_dclickReddit Purchases (28D Click)RedditNorthbeam's “Reddit Purchases (28D Click)” (metric id `redditAdsPurchases28DClick`).
reddit_ads_purchases28_dviewReddit Purchases (28D View)RedditNorthbeam's “Reddit Purchases (28D View)” (metric id `redditAdsPurchases28DView`).
reddit_ads_purchases7_dclickReddit Purchases (7D Click)RedditNorthbeam's “Reddit Purchases (7D Click)” (metric id `redditAdsPurchases7DClick`).
reddit_ads_purchases7_dviewReddit Purchases (7D View)RedditNorthbeam's “Reddit Purchases (7D View)” (metric id `redditAdsPurchases7DView`).
reddit_ads_signups1_dclickReddit Signups (1D Click)RedditNorthbeam's “Reddit Signups (1D Click)” (metric id `redditAdsSignups1DClick`).
reddit_ads_signups1_dviewReddit Signups (1D View)RedditNorthbeam's “Reddit Signups (1D View)” (metric id `redditAdsSignups1DView`).
reddit_ads_signups28_dclickReddit Signups (28D Click)RedditNorthbeam's “Reddit Signups (28D Click)” (metric id `redditAdsSignups28DClick`).
reddit_ads_signups28_dviewReddit Signups (28D View)RedditNorthbeam's “Reddit Signups (28D View)” (metric id `redditAdsSignups28DView`).
reddit_ads_signups7_dclickReddit Signups (7D Click)RedditNorthbeam's “Reddit Signups (7D Click)” (metric id `redditAdsSignups7DClick`).
reddit_ads_signups7_dviewReddit Signups (7D View)RedditNorthbeam's “Reddit Signups (7D View)” (metric id `redditAdsSignups7DView`).
reddit_ads_spendReddit SpendRedditNorthbeam's “Reddit Spend” (metric id `redditAdsSpend`).
reddit_ads_view_contents1_dclickReddit View Contents (1D Click)RedditNorthbeam's “Reddit View Contents (1D Click)” (metric id `redditAdsViewContents1DClick`).
reddit_ads_view_contents1_dviewReddit View Contents (1D View)RedditNorthbeam's “Reddit View Contents (1D View)” (metric id `redditAdsViewContents1DView`).
reddit_ads_view_contents28_dclickReddit View Contents (28D Click)RedditNorthbeam's “Reddit View Contents (28D Click)” (metric id `redditAdsViewContents28DClick`).
reddit_ads_view_contents28_dviewReddit View Contents (28D View)RedditNorthbeam's “Reddit View Contents (28D View)” (metric id `redditAdsViewContents28DView`).
reddit_ads_view_contents7_dclickReddit View Contents (7D Click)RedditNorthbeam's “Reddit View Contents (7D Click)” (metric id `redditAdsViewContents7DClick`).
reddit_ads_view_contents7_dviewReddit View Contents (7D View)RedditNorthbeam's “Reddit View Contents (7D View)” (metric id `redditAdsViewContents7DView`).
revRevRevenueNorthbeam's “Rev” (metric id `rev`).
rev_attributedAttributed RevRevenueNorthbeam's “Attributed Rev” (metric id `revAttributed`).
rev_attributed_ftAttributed Rev (1st time)RevenueNorthbeam's “Attributed Rev (1st time)” (metric id `revAttributedFt`).
rev_attributed_ft_ltvLTV Attributed Rev (1st time)RevenueNorthbeam's “LTV Attributed Rev (1st time)” (metric id `revAttributedFtLtv`).
rev_attributed_ltvLTV Attributed RevRevenueNorthbeam's “LTV Attributed Rev” (metric id `revAttributedLtv`).
rev_attributed_rtnAttributed Rev (Returning)RevenueNorthbeam's “Attributed Rev (Returning)” (metric id `revAttributedRtn`).
rev_attributed_rtn_ltvLTV Attributed Rev (Returning)RevenueNorthbeam's “LTV Attributed Rev (Returning)” (metric id `revAttributedRtnLtv`).
rev_ftRev (1st time)RevenueNorthbeam's “Rev (1st time)” (metric id `revFt`).
rev_rtnRev (Returning)RevenueNorthbeam's “Rev (Returning)” (metric id `revRtn`).
revenue_meta_shopsMeta Shop RevenueRevenueNorthbeam's “Meta Shop Revenue” (metric id `revenueMetaShops`).
revenue_meta_shops_ltvLTV Meta Shop RevenueRevenueNorthbeam's “LTV Meta Shop Revenue” (metric id `revenueMetaShopsLtv`).
revenue_order_subscriptionSubscription revenueRevenueNorthbeam's “Subscription revenue” (metric id `revenueOrderSubscription`).
revenue_order_subscription_attributedSubscription attributed revenueRevenueNorthbeam's “Subscription attributed revenue” (metric id `revenueOrderSubscriptionAttributed`).
revenue_order_subscription_attributed_ltvLTV Subscription attributed revenueRevenueNorthbeam's “LTV Subscription attributed revenue” (metric id `revenueOrderSubscriptionAttributedLtv`).
revenue_order_subscription_first_timeSubscription revenue (1st time)RevenueNorthbeam's “Subscription revenue (1st time)” (metric id `revenueOrderSubscriptionFirstTime`).
revenue_order_subscription_first_time_attributedSubscription attributed revenue (1st time)RevenueNorthbeam's “Subscription attributed revenue (1st time)” (metric id `revenueOrderSubscriptionFirstTimeAttributed`).
revenue_order_subscription_first_time_attributed_ltvLTV Subscription attributed revenue (1st time)RevenueNorthbeam's “LTV Subscription attributed revenue (1st time)” (metric id `revenueOrderSubscriptionFirstTimeAttributedLtv`).
revenue_order_subscription_first_time_ltvLTV Subscription revenue (1st time)RevenueNorthbeam's “LTV Subscription revenue (1st time)” (metric id `revenueOrderSubscriptionFirstTimeLtv`).
revenue_order_subscription_ltvLTV Subscription revenueRevenueNorthbeam's “LTV Subscription revenue” (metric id `revenueOrderSubscriptionLtv`).
revenue_order_subscription_otherSubscription revenue (Other)RevenueNorthbeam's “Subscription revenue (Other)” (metric id `revenueOrderSubscriptionOther`).
revenue_order_subscription_other_attributedSubscription attributed revenue (Other)RevenueNorthbeam's “Subscription attributed revenue (Other)” (metric id `revenueOrderSubscriptionOtherAttributed`).
revenue_order_subscription_other_attributed_ltvLTV Subscription attributed revenue (Other)RevenueNorthbeam's “LTV Subscription attributed revenue (Other)” (metric id `revenueOrderSubscriptionOtherAttributedLtv`).
revenue_order_subscription_other_ltvLTV Subscription revenue (Other)RevenueNorthbeam's “LTV Subscription revenue (Other)” (metric id `revenueOrderSubscriptionOtherLtv`).
revenue_order_subscription_recurringSubscription revenue (Recurring)RevenueNorthbeam's “Subscription revenue (Recurring)” (metric id `revenueOrderSubscriptionRecurring`).
revenue_order_subscription_recurring_attributedSubscription attributed revenue (Recurring)RevenueNorthbeam's “Subscription attributed revenue (Recurring)” (metric id `revenueOrderSubscriptionRecurringAttributed`).
revenue_order_subscription_recurring_attributed_ltvLTV Subscription attributed revenue (Recurring)RevenueNorthbeam's “LTV Subscription attributed revenue (Recurring)” (metric id `revenueOrderSubscriptionRecurringAttributedLtv`).
revenue_order_subscription_recurring_ltvLTV Subscription revenue (Recurring)RevenueNorthbeam's “LTV Subscription revenue (Recurring)” (metric id `revenueOrderSubscriptionRecurringLtv`).
revenue_tik_tok_shopsTikTok Shop RevenueRevenueNorthbeam's “TikTok Shop Revenue” (metric id `revenueTikTokShops`).
revenue_tik_tok_shops_ltvLTV TikTok Shop RevenueRevenueNorthbeam's “LTV TikTok Shop Revenue” (metric id `revenueTikTokShopsLtv`).
revenue_web_shopsWeb Shop RevenueRevenueNorthbeam's “Web Shop Revenue” (metric id `revenueWebShops`).
revenue_web_shops_ltvLTV Web Shop RevenueRevenueNorthbeam's “LTV Web Shop Revenue” (metric id `revenueWebShopsLtv`).
transactions_meta_shopsMeta Shop TransactionsRevenueNorthbeam's “Meta Shop Transactions” (metric id `transactionsMetaShops`).
transactions_meta_shops_ltvLTV Meta Shop TransactionsRevenueNorthbeam's “LTV Meta Shop Transactions” (metric id `transactionsMetaShopsLtv`).
transactions_order_subscriptionSubscription transactionsRevenueNorthbeam's “Subscription transactions” (metric id `transactionsOrderSubscription`).
transactions_order_subscription_first_timeSubscription transactions (1st time)RevenueNorthbeam's “Subscription transactions (1st time)” (metric id `transactionsOrderSubscriptionFirstTime`).
transactions_order_subscription_first_time_ltvLTV Subscription transactions (1st time)RevenueNorthbeam's “LTV Subscription transactions (1st time)” (metric id `transactionsOrderSubscriptionFirstTimeLtv`).
transactions_order_subscription_ltvLTV Subscription transactionsRevenueNorthbeam's “LTV Subscription transactions” (metric id `transactionsOrderSubscriptionLtv`).
transactions_order_subscription_otherSubscription transactions (Other)RevenueNorthbeam's “Subscription transactions (Other)” (metric id `transactionsOrderSubscriptionOther`).
transactions_order_subscription_other_ltvLTV Subscription transactions (Other)RevenueNorthbeam's “LTV Subscription transactions (Other)” (metric id `transactionsOrderSubscriptionOtherLtv`).
transactions_order_subscription_recurringSubscription transactions (Recurring)RevenueNorthbeam's “Subscription transactions (Recurring)” (metric id `transactionsOrderSubscriptionRecurring`).
transactions_order_subscription_recurring_ltvLTV Subscription transactions (Recurring)RevenueNorthbeam's “LTV Subscription transactions (Recurring)” (metric id `transactionsOrderSubscriptionRecurringLtv`).
transactions_tik_tok_shopsTikTok Shop TransactionsRevenueNorthbeam's “TikTok Shop Transactions” (metric id `transactionsTikTokShops`).
transactions_tik_tok_shops_ltvLTV TikTok Shop TransactionsRevenueNorthbeam's “LTV TikTok Shop Transactions” (metric id `transactionsTikTokShopsLtv`).
transactions_web_shopsWeb Shop TransactionsRevenueNorthbeam's “Web Shop Transactions” (metric id `transactionsWebShops`).
transactions_web_shops_ltvLTV Web Shop TransactionsRevenueNorthbeam's “LTV Web Shop Transactions” (metric id `transactionsWebShopsLtv`).
snapchat_attachment_total_view_time_millisSnapchat Attachment Total View Time MillisSnapchatNorthbeam's “Snapchat Attachment Total View Time Millis” (metric id `snapchatAttachmentTotalViewTimeMillis`).
snapchat_cacSnapchat CACSnapchatNorthbeam's “Snapchat CAC” (metric id `snapchatCAC`).
snapchat_earned_impressionsSnapchat Earned ImpressionsSnapchatNorthbeam's “Snapchat Earned Impressions” (metric id `snapchatEarnedImpressions`).
snapchat_paid_impressionsSnapchat Paid ImpressionsSnapchatNorthbeam's “Snapchat Paid Impressions” (metric id `snapchatPaidImpressions`).
snapchat_profile_clicksSnapchat Profile ClicksSnapchatNorthbeam's “Snapchat Profile Clicks” (metric id `snapchatProfileClicks`).
snapchat_quartile1Snapchat video p25 watchedSnapchatNorthbeam's “Snapchat video p25 watched” (metric id `snapchatQuartile1`).
snapchat_quartile2Snapchat video p50 watchedSnapchatNorthbeam's “Snapchat video p50 watched” (metric id `snapchatQuartile2`).
snapchat_quartile3Snapchat video p75 watchedSnapchatNorthbeam's “Snapchat video p75 watched” (metric id `snapchatQuartile3`).
snapchat_revenueSnapchat RevenueSnapchatNorthbeam's “Snapchat Revenue” (metric id `snapchatRevenue`).
snapchat_roasSnapchat ROASSnapchatNorthbeam's “Snapchat ROAS” (metric id `snapchatROAS`).
snapchat_swipesSnapchat SwipesSnapchatNorthbeam's “Snapchat Swipes” (metric id `snapchatSwipes`).
snapchat_swipes_rateSnapchat Swipes RateSnapchatNorthbeam's “Snapchat Swipes Rate” (metric id `snapchatSwipesRate`).
snapchat_thumbstop_rateSnapchat Thumbstop RateSnapchatNorthbeam's “Snapchat Thumbstop Rate” (metric id `snapchatThumbstopRate`).
snapchat_total_impressionsSnapchat Total ImpressionsSnapchatNorthbeam's “Snapchat Total Impressions” (metric id `snapchatTotalImpressions`).
snapchat_transactionsSnapchat TransactionsSnapchatNorthbeam's “Snapchat Transactions” (metric id `snapchatTransactions`).
snapchat_video_viewsSnapchat Video ViewsSnapchatNorthbeam's “Snapchat Video Views” (metric id `snapchatVideoViews`).
snapchat_video_views15_sSnapchat Video Views 15sSnapchatNorthbeam's “Snapchat Video Views 15s” (metric id `snapchatVideoViews15S`).
snapchat_video_views_time_basedSnapchat Video Views Time BasedSnapchatNorthbeam's “Snapchat Video Views Time Based” (metric id `snapchatVideoViewsTimeBased`).
snapchat_view_completionSnapchat View CompletionSnapchatNorthbeam's “Snapchat View Completion” (metric id `snapchatViewCompletion`).
northbeam_platformPlatform (Northbeam)SourceNorthbeam's own normalised platform name, e.g. 'Facebook Ads'. Distinct from `platform`, which is the upstream slug. Only the platform grain carries it.
platformPlatformSourceThe platform slug as the upstream integration reports it, e.g. fb, tiktok, adwords. For traffic Northbeam resolves from UTMs this is a JSON object rather than a slug, so it is a string and is passed through unparsed.
statusStatusSourceDelivery status of the entity at export time. Empty for rows that describe traffic rather than a managed entity.
tradedesk_impressionsTrade Desk ImpressionsThe Trade DeskNorthbeam's “Trade Desk Impressions” (metric id `tradedeskImpressions`).
tiktok_cacTikTok CACTikTokNorthbeam's “TikTok CAC” (metric id `tiktokCAC`).
tiktok_clicksTikTok clicksTikTokNorthbeam's “TikTok clicks” (metric id `tiktokClicks`).
tiktok_complete_paymentTikTok complete paymentsTikTokNorthbeam's “TikTok complete payments” (metric id `tiktokCompletePayment`).
tiktok_cpcTikTok CPCTikTokNorthbeam's “TikTok CPC” (metric id `tiktokCPC`).
tiktok_cpmTikTok CPMTikTokNorthbeam's “TikTok CPM” (metric id `tiktokCPM`).
tiktok_ctrTikTok CTRTikTokNorthbeam's “TikTok CTR” (metric id `tiktokCTR`).
tiktok_engagementsTikTok Total EngagementTikTokNorthbeam's “TikTok Total Engagement” (metric id `tiktokEngagements`).
tiktok_gmvcost_per10_second_live_viewTiktok Gmvcost Per10 Second Live ViewTikTokNorthbeam's “Tiktok Gmvcost Per10 Second Live View” (metric id `tiktokGMVCostPer10SecondLiveView`).
tiktok_gmvcost_per_live_viewTiktok Gmvcost Per Live ViewTikTokNorthbeam's “Tiktok Gmvcost Per Live View” (metric id `tiktokGMVCostPerLiveView`).
tiktok_gmvcost_per_orderTiktok Gmvcost Per OrderTikTokNorthbeam's “Tiktok Gmvcost Per Order” (metric id `tiktokGMVCostPerOrder`).
tiktok_gmvgross_revenueTiktok Gmvgross RevenueTikTokNorthbeam's “Tiktok Gmvgross Revenue” (metric id `tiktokGMVGrossRevenue`).
tiktok_gmvlive_followsTiktok Gmvlive FollowsTikTokNorthbeam's “Tiktok Gmvlive Follows” (metric id `tiktokGMVLiveFollows`).
tiktok_gmvlive_viewsTiktok Gmvlive ViewsTikTokNorthbeam's “Tiktok Gmvlive Views” (metric id `tiktokGMVLiveViews`).
tiktok_gmvnet_costTiktok Gmvnet CostTikTokNorthbeam's “Tiktok Gmvnet Cost” (metric id `tiktokGMVNetCost`).
tiktok_gmvordersTiktok GmvordersTikTokNorthbeam's “Tiktok Gmvorders” (metric id `tiktokGMVOrders`).
tiktok_gmvten_second_live_viewsTiktok Gmvten Second Live ViewsTikTokNorthbeam's “Tiktok Gmvten Second Live Views” (metric id `tiktokGMVTenSecondLiveViews`).
tiktok_impressionsTikTok impressionsTikTokNorthbeam's “TikTok impressions” (metric id `tiktokImpressions`).
tiktok_likesTikTok likesTikTokNorthbeam's “TikTok likes” (metric id `tiktokLikes`).
tiktok_roasTikTok ROASTikTokNorthbeam's “TikTok ROAS” (metric id `tiktokROAS`).
tiktok_thumbstop_rateTikTok thumbstop rateTikTokNorthbeam's “TikTok thumbstop rate” (metric id `tiktokThumbstopRate`).
tiktok_total_complete_paymentTikTok complete payment revenueTikTokNorthbeam's “TikTok complete payment revenue” (metric id `tiktokTotalCompletePayment`).
tiktok_video_viewsTikTok video viewsTikTokNorthbeam's “TikTok video views” (metric id `tiktokVideoViews`).
tiktok_video_views2sTikTok two-second video viewsTikTokNorthbeam's “TikTok two-second video views” (metric id `tiktokVideoViews2s`).
tiktok_video_views6sTikTok six-second video viewsTikTokNorthbeam's “TikTok six-second video views” (metric id `tiktokVideoViews6s`).
tiktok_video_views_p100TikTok P100 Video ViewsTikTokNorthbeam's “TikTok P100 Video Views” (metric id `tiktokVideoViewsP100`).
tiktok_video_views_p25TikTok P25 Video ViewsTikTokNorthbeam's “TikTok P25 Video Views” (metric id `tiktokVideoViewsP25`).
tiktok_video_views_p50TikTok P50 Video ViewsTikTokNorthbeam's “TikTok P50 Video Views” (metric id `tiktokVideoViewsP50`).
tiktok_video_views_p75TikTok P75 Video ViewsTikTokNorthbeam's “TikTok P75 Video Views” (metric id `tiktokVideoViewsP75`).
dateDateTimeThe day the delivery and the attributed outcomes belong to, in the account's reporting timezone.
vibe_completed_viewsVibe Completed ViewsVibeNorthbeam's “Vibe Completed Views” (metric id `vibeCompletedViews`).
vibe_impressionsVibe ImpressionsVibeNorthbeam's “Vibe Impressions” (metric id `vibeImpressions`).
vibe_installs1_dVibe Installs 1dVibeNorthbeam's “Vibe Installs 1d” (metric id `vibeInstalls1D`).
vibe_installs7_dVibe Installs 7dVibeNorthbeam's “Vibe Installs 7d” (metric id `vibeInstalls7D`).
vibe_leads1_dVibe Leads 1dVibeNorthbeam's “Vibe Leads 1d” (metric id `vibeLeads1D`).
vibe_leads7_dVibe Leads 7dVibeNorthbeam's “Vibe Leads 7d” (metric id `vibeLeads7D`).
vibe_page_views1_dVibe Page Views 1dVibeNorthbeam's “Vibe Page Views 1d” (metric id `vibePageViews1D`).
vibe_page_views7_dVibe Page Views 7dVibeNorthbeam's “Vibe Page Views 7d” (metric id `vibePageViews7D`).
vibe_purchase_value1_dVibe Purchase Value 1dVibeNorthbeam's “Vibe Purchase Value 1d” (metric id `vibePurchaseValue1D`).
vibe_purchase_value7_dVibe Purchase Value 7dVibeNorthbeam's “Vibe Purchase Value 7d” (metric id `vibePurchaseValue7D`).
vibe_purchases1_dVibe Purchases 1dVibeNorthbeam's “Vibe Purchases 1d” (metric id `vibePurchases1D`).
vibe_purchases7_dVibe Purchases 7dVibeNorthbeam's “Vibe Purchases 7d” (metric id `vibePurchases7D`).
vibe_roas1_dVibe ROAS 1dVibeNorthbeam's “Vibe ROAS 1d” (metric id `vibeRoas1D`).
vibe_roas7_dVibe ROAS 7dVibeNorthbeam's “Vibe ROAS 7d” (metric id `vibeRoas7D`).
vibe_sessions1_dVibe Sessions 1dVibeNorthbeam's “Vibe Sessions 1d” (metric id `vibeSessions1D`).
vibe_sessions7_dVibe Sessions 7dVibeNorthbeam's “Vibe Sessions 7d” (metric id `vibeSessions7D`).
twitter_app_clicksTwitter App ClicksX (Twitter)Northbeam's “Twitter App Clicks” (metric id `twitterAppClicks`).
twitter_clicksTwitter ClicksX (Twitter)Northbeam's “Twitter Clicks” (metric id `twitterClicks`).
twitter_engagementsTwitter EngagementsX (Twitter)Northbeam's “Twitter Engagements” (metric id `twitterEngagements`).
twitter_followsTwitter FollowsX (Twitter)Northbeam's “Twitter Follows” (metric id `twitterFollows`).
twitter_likesTwitter LikesX (Twitter)Northbeam's “Twitter Likes” (metric id `twitterLikes`).
twitter_repliesTwitter RepliesX (Twitter)Northbeam's “Twitter Replies” (metric id `twitterReplies`).
twitter_retweetsTwitter RetweetsX (Twitter)Northbeam's “Twitter Retweets” (metric id `twitterRetweets`).
twitter_unfollowsTwitter UnfollowsX (Twitter)Northbeam's “Twitter Unfollows” (metric id `twitterUnfollows`).
twitter_url_clicksTwitter URL ClicksX (Twitter)Northbeam's “Twitter URL Clicks” (metric id `twitterUrlClicks`).

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