The best free lead generation dashboard templates in 2026 track your leads from first click to closed deal — connecting ad platforms, CRM, and analytics to measure cost per lead, conversion rates, and pipeline value in Looker Studio.
Built and tested by Porter Metrics, used by +10,000 marketing teams worldwide.
Quick answer — 8 Best Free Lead Generation Dashboard Templates in 2026
- HubSpot CRM — Contacts, deals, pipeline, and email
- B2B Marketing — B2B lead gen and nurturing metrics
- Demand Generation — Demand gen pipeline tracking
- Lead Generation — Lead tracking and cost-per-lead
- LinkedIn Ads — B2B lead gen campaigns on LinkedIn
- CRM — CRM overview and contact management
- Google Ads — Search campaign lead generation
- Acquisition — Traffic acquisition and lead sources
Quick Comparison
| Template | Best For | Setup |
|---|---|---|
 HubSpot CRM Most Popular | Contacts, deals, pipeline, and email | 2 min |
| B2B Marketing | B2B lead gen and nurturing metrics | 2 min |
 Demand Generation | Demand gen pipeline tracking | 2 min |
| Lead Generation | Lead tracking and cost-per-lead | 2 min |
 LinkedIn Ads | B2B lead gen campaigns on LinkedIn | 2 min |
| CRM | CRM overview and contact management | 2 min |
 Google Ads | Search campaign lead generation | 2 min |
| Acquisition | Traffic acquisition and lead sources | 2 min |
The 8 Best Templates
HubSpot CRM Dashboard Template
Most PopularContacts, deals, pipeline, and email. Connect your data in minutes and get a professional dashboard with pre-configured KPIs, charts, and tables.
B2B Marketing Dashboard Template
B2B lead gen and nurturing metrics. Connect your data in minutes and get a professional dashboard with pre-configured KPIs, charts, and tables.
Demand Generation Dashboard Template
Demand gen pipeline tracking. Connect your data in minutes and get a professional dashboard with pre-configured KPIs, charts, and tables.
Lead Generation Dashboard Template
Lead tracking and cost-per-lead. Connect your data in minutes and get a professional dashboard with pre-configured KPIs, charts, and tables.
LinkedIn Ads Dashboard Template
B2B lead gen campaigns on LinkedIn. Connect your data in minutes and get a professional dashboard with pre-configured KPIs, charts, and tables.
CRM Dashboard Template
CRM overview and contact management. Connect your data in minutes and get a professional dashboard with pre-configured KPIs, charts, and tables.
Google Ads Dashboard Template
Search campaign lead generation. Connect your data in minutes and get a professional dashboard with pre-configured KPIs, charts, and tables.
Acquisition Dashboard Template
Traffic acquisition and lead sources. Connect your data in minutes and get a professional dashboard with pre-configured KPIs, charts, and tables.
How to Use a Template
- Choose a template from the list above
- Click "Get this template"
- Copy to your Looker Studio account
- Connect your data
- Customize with your branding
FAQ
What is a lead generation dashboard?
A lead generation dashboard tracks your leads from first click to closed deal. It shows lead volume, cost per lead, lead source attribution, conversion rates by channel, and pipeline value. Our templates connect ad platforms and CRMs (HubSpot) to show the full lead journey.
How to track leads from ads to CRM?
Connect your ad platforms (Google Ads, Meta Ads, LinkedIn Ads) and your CRM (HubSpot) to Looker Studio through Porter Metrics. Our B2B Marketing template shows which campaigns generate leads and how those leads move through your sales pipeline.
What is a good cost per lead?
It varies by industry. B2B SaaS typically sees $50-200 CPL, e-commerce $10-50, and professional services $20-100. Our Lead Generation template tracks CPL by channel so you can compare which platforms deliver the most cost-efficient leads for your specific business.
Can I connect HubSpot to Looker Studio?
Yes, through Porter Metrics. HubSpot is not a native Looker Studio data source, but Porter connects your CRM data (contacts, deals, pipeline stages, email marketing) and stores it in BigQuery for fast, reliable reporting.
How to measure lead quality, not just volume?
Track conversion rates from lead to customer, not just lead count. Our HubSpot template shows lifecycle stage progression (lead → MQL → SQL → customer) and deal close rates, so you can see which channels generate leads that actually convert to revenue.
Start with a free template
Every template is free, white-label ready, and takes under 5 minutes to set up.
Browse all 110+ templates →Other Dashboard Templates
Explore more free Looker Studio templates by category: