Best Free SaaS Dashboard Templates for Looker Studio (2026)

Free SaaS dashboard templates for Google Looker Studio. Track MRR, churn, CAC, LTV, and your full acquisition funnel. Built for SaaS marketing teams.

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Last updated: April 2026

What is a SaaS dashboard on Looker Studio?

A SaaS dashboard on Looker Studio tracks your software business metrics—from acquisition and trial-to-paid conversion to revenue and churn—by connecting Google Analytics 4, HubSpot, ad platforms, and your CRM into a single visual report.

Full-funnel SaaS visibility: With Porter Metrics connectors, connect GA4, HubSpot, Google Ads, Meta Ads, and LinkedIn Ads to track your entire SaaS funnel on Looker Studio.

Why use a SaaS dashboard on Looker Studio?

payments

Track MRR, ARR, and churn

Monitor recurring revenue metrics alongside marketing data. Our B2B template combines CRM and marketing data.

funnel_chart

Monitor acquisition funnel

Track visitor → trial → paid conversion. Our demand generation template visualizes the full funnel.

calculate

Measure marketing ROI

Connect ad spend to pipeline and revenue. Use calculated fields for CAC, LTV, and payback period.

groups

Board and investor reporting

White-label dashboards for stakeholder updates. Schedule automated reports with your company branding.

How to build a SaaS dashboard on Looker Studio

1

Connect your SaaS data sources

Go to portermetrics.com and connect GA4, HubSpot, and your ad platforms. Tutorials: connect GA4, connect HubSpot.

2

Choose a SaaS template

Browse our SaaS gallery. Learn how to copy a Looker Studio template.

3

Customize your SaaS metrics

Add MRR, signups, trial conversions, CAC, and LTV. Use calculated fields for custom SaaS KPIs.

4

Design your dashboard

Follow our design tutorial to match your brand.

5

Share with stakeholders

Schedule automated reports to your team and investors.

Connect GA4

Connect Google Analytics 4 to Looker Studio (2026)

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Design Reports

How To Design the Best Marketing Reports on Looker Studio

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Key metrics for a SaaS dashboard

Revenue

  • MRR — monthly recurring revenue
  • ARR — annual recurring revenue
  • Churn rate — customer loss percentage
  • LTV — customer lifetime value

Acquisition

  • CAC — customer acquisition cost
  • Trial-to-paid — conversion rate
  • Signups — new registrations
  • Payback period — months to recover CAC

Marketing

  • Leads (MQLs) — marketing qualified leads
  • SQLs — sales qualified leads
  • Pipeline value — revenue in pipeline
  • ROAS — return on ad spend

Engagement

  • DAU / MAU — active users
  • Retention rate — users who stay
  • Feature adoption — usage of key features
  • NPS — net promoter score

Build your SaaS dashboard today

Connect GA4, HubSpot, and your ad platforms in minutes. Track your full SaaS funnel on Looker Studio. Get started for free →

Frequently Asked Questions

What is a SaaS dashboard?
A SaaS dashboard tracks software business metrics like MRR, churn, CAC, and LTV alongside marketing data in a single Looker Studio report.
What data sources do SaaS companies need?
Typically GA4 for website analytics, HubSpot or a CRM for pipeline data, and ad platforms (Google Ads, LinkedIn Ads) for acquisition metrics.
Can I track MRR and churn on Looker Studio?
Yes. Use calculated fields to compute MRR, churn rate, and LTV from your CRM data connected via Porter Metrics.
Are these templates free?
Yes, all templates are free to download and use with Porter Metrics free plan.
Can I build investor reports with these?
Yes. All templates are white-label and can be scheduled for automated delivery, perfect for board and investor updates.

Start building your dashboard today

Connect your data sources in minutes. Choose from 76 free templates on Looker Studio.

Get started for free →

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