Google DV360Google DV360 Data StudioGoogle Data Studio

Free Google DV360 connector for Data Studio

Connect your Google DV360 data to Google Data Studio (formerly Looker Studio) for free. Analyse Impressions, Clicks, Conversions, and Viewable Impressions, with +812 fields, the only Data Studio connector for DV360 that exposes Insertion Order budget and pacing metrics alongside real-time programmatic performance data, with free tier and Google Sheets blending, and every Google DV360 advertiser field.

  • +812 fields — every Google DV360 field plus calculated metrics (Impressions, Clicks, Conversions).
  • Expose Insertion Order budget and pacing metrics alongside real-time programmatic data, with free tier and Google Sheets blending.
  • Send to Data Studio, Google Sheets, Claude, and BigQuery in one subscription.

No credit card required. Free forever plan available.

Google DV360 dashboard

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READY-MADE REPORTS

Launch a Google DV360 dashboard in minutes

Start with pre-built templates or build your own DV360 dashboard from scratch.

DV360 Performance Overview

DV360 Performance Overview

Track Impressions, Clicks, Conversions, and Viewable Impressions across all campaigns.

View template →
DV360 Insertion Order Budget

DV360 Insertion Order Budget

Monitor Line Item Budget, Pacing Percentage, and Insertion Order Goal metrics in real time.

View template →
DV360 Video Viewability

DV360 Video Viewability

Measure Completion Rate, First-Quartile Views, and Active View metrics for video creatives.

View template →
Browse all Google DV360 templates →
Porter vs Others

Why marketers choose Porter

The only Data Studio connector for DV360 with Insertion Order budget and pacing metrics.

Feature Porter
No-code marketing data warehouse
Others
Connectors & ETL
Insertion Order budgetIO budget and pacing metrics available alongside performance dataNot exposed natively by the standard connector
Data refreshAutomated daily sync to Data StudioManual CSV exports with 12-hour delays
Data blendingBlend DV360 with Google Sheets and other platformsSingle-source reporting limitation
SetupOAuth connection ready in minutesComplex API or engineering configuration required
PricingStart free, upgrade as you growRequires immediate paid commitment
FEATURE CHECKLIST

Google DV360 connector feature checklist

01

Insertion Order budget and pacing

Track Line Item Budget, Pacing Percentage, and Insertion Order Goal metrics directly in Data Studio without manual workarounds.

02

Video completion and viewability

Measure Completion Rate, First-Quartile Views, Viewable Impressions, and Active View metrics for every video creative.

03

Cross-channel programmatic reporting

Unify Display, Video, and YouTube performance with Impressions, Clicks, Conversions, and TrueView metrics in one dashboard.

04

Financial transparency

Report Media Cost, Revenue, Profit, Platform Fees, and custom fees in both advertiser and partner currency.

05

Audience and demographic breakdowns

Slice data by Age, Gender, Device Type, DMA, Operating System, and Average Impression Frequency per User.

06

Google Sheets blending

Combine DV360 performance data with Google Sheets for custom budget plans, offline conversions, or internal rate cards.

07

OAuth security

Connect securely with Google OAuth. No API keys to copy and no credentials stored in plain text.

08

Automated daily sync

Schedule automatic refreshes so your Data Studio dashboards stay current without manual CSV uploads.

LOVED BY 1,500+ MARKETERS

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Tutorial

How to connect Google DV360 to Data Studio

  1. Add the Porter DV360 Connector

    Open Data Studio, search for Porter Metrics in the connector gallery, and select the Google DV360 connector.

  2. Authenticate your DV360 account

    Sign in with the Google account that has access to your DV360 advertiser profiles and grant the requested permissions.

  3. Select advertisers, campaigns, and date range

    Choose the advertisers, insertion orders, line items, and time period you want to report on.

  4. Build your first DV360 dashboard

    Add charts and tables to a new Data Studio report using DV360 fields like Impressions, Clicks, and Insertion Order Budget.

  5. Schedule auto-refresh

    Set the connector to refresh daily so your dashboard stays up to date without manual exports.

Full tutorial: How to connect Google DV360 to Data Studio →
EVERY FIELD YOU NEED

+812 Google DV360 fields in Data Studio

Access every metric and dimension you need for programmatic reporting across 17 categories.

All 812+ fields

Every Google DV360 metric and dimension available, from Impressions to Insertion Order Budget.

Marketer-friendly naming

Field names are clear and consistent, so anyone on your team can build reports without memorizing API schemas.

Full granularity

Break down by Advertiser, Insertion Order, Line Item, Creative, Device, DMA, and more.

Financial fields

Report Media Cost, Revenue, Profit, and Platform Fees in advertiser or partner currency.

Video metrics

Track Completion Rate, Skips, Audio Mutes, and Viewable Impressions for every video creative.

Audience breakdowns

Slice by Age, Gender, Device Type, DMA, and Average Impression Frequency per User.

Performance
  • Impressions
  • Clicks
  • Conversions
  • Viewable Impressions
  • Click Rate (CTR)
Account
  • Advertiser
  • Insertion Order
  • Line Item Budget
  • Line Item Pacing Percentage
  • Insertion Order Status
Audiences
  • Age
  • Gender
  • Device Type
  • DMA
  • Average Impression Frequency per User
Other
  • Algorithm
  • Attribution Model
  • Channel
  • Platform
  • Event Type
Financial
  • Media Cost (Advertiser Currency)
  • Revenue (USD)
  • Profit (USD)
  • Platform Fee (USD)
Creative
  • Creative
  • Ad Type
  • Creative Size
  • Creative Status
  • YouTube Ad Format
Video
  • Video Duration
  • Completion Rate (Video)
  • Skips (Video)
  • Audio Mutes (Video)
Time
  • Date
  • Day of Week
  • Time of Day
  • Month
  • Year
Inventory
  • Exchange
  • Domain
  • Inventory Source
  • Inventory Source Type
  • Public Inventory
Geographic
  • City
  • Country
  • Region
  • Zip Code
  • DMA Code
Visibility
  • Viewable Impressions
  • Measurable Impressions
  • % Viewable Impressions
IDs & Identifiers
  • Algorithm ID
  • Channel ID
  • Floodlight Activity ID
Conversion
  • Order ID
  • Cart Revenue
  • Units Sold
Placement & Device
  • CM360 Placement ID
  • Publisher Traffic Source
  • Placement (All YouTube Channels)
Status & Lifecycle
  • Authorized Seller State
  • Asset Status
Keywords & Search
  • Keyword
Engagement
  • Scrolls
See all 812+ Google DV360 fields documentation →
Explore more

Other connectors & destinations

Porter supports 15+ data sources and 10+ destinations. Mix and match in one subscription, no extra seats or hidden per-destination fees.

COMMON ISSUES

Troubleshooting Google DV360 + Data Studio issues

Quick fixes for the most common DV360 connector problems.

IssueSolution
I cannot see Insertion Order budget or pacing data in my dashboardThe native connector hides IO-level budget fields. Use the Porter DV360 connector to expose Line Item Budget, Pacing Percentage, and Insertion Order Goal metrics directly in Data Studio.
My DV360 data is outdated by 12 or more hoursManual CSV exports and some connectors refresh slowly. Set up Porter’s automated daily sync to keep your Data Studio dashboards current without waiting.
I am still exporting CSVs from DV360 every morningReplace daily CSV exports with a live Data Studio dashboard. Connect your DV360 advertiser once and let the data refresh automatically.
I need to blend DV360 spend with my own budget spreadsheetUse Porter’s Google Sheets blending to join DV360 Media Cost and Revenue fields with custom budget plans or internal rate cards in Data Studio.
I am unsure whether to use Data Studio or the previous product nameGoogle rebranded the product back to Data Studio in 2026. Both names refer to the same product, and Porter supports the current Data Studio platform.
I cannot tell the difference between DV360 and Google Ads reportingDV360 is a demand-side platform for programmatic display and video; Google Ads manages search and paid social. Porter offers separate connectors for each, and you can blend them in Data Studio for cross-channel reporting.
Pricing

Start free. Pay per Google DV360 advertiser

  • Unlimited 14-day free trialConnect any number of data source accounts — no credit card.
  • Free forever planPer account: up to 3 connected accounts with 30-day history.
  • Other destinations includedYour subscription sends data to Data Studio, Google Sheets, BigQuery, Slack and Claude/ChatGPT.
  • Unlimited usersNo extra cost per team member or seat.
Monthly Annual Save 17%

Google DV360 advertisers

$12.5 /mo

Billed annually · /account

Destinations included
Claude
ChatGPT
Data Studio
Google Sheets
Slack
Zapier
Power BI
Start for free →

Unlimited 14-day free trial + Free forever plan

FAQ

Common questions.

Is Google Data Studio still a thing?
Yes. Google rebranded the product back to Data Studio in 2026. It is the same free reporting platform, and Porter’s DV360 connector works with the current version.
Is DV360 an SSP or DSP?
DV360 is a DSP, or demand-side platform. It lets media buyers programmatically purchase display, video, and audio inventory across exchanges and publishers.
How to embed Google Data Studio in a website?
In Data Studio, open your DV360 dashboard, click Share, enable link sharing, and copy the embed code. Paste the iframe into your website HTML.
Are Google Ads and DV360 the same?
No. Google Ads manages search, shopping, and paid social campaigns. DV360 is a programmatic DSP for display, video, and audio inventory. Porter offers connectors for both.
What is replacing Data Studio?
Nothing. After a brief rebrand, Google returned to the Data Studio name in 2026. The platform continues to be developed and supported.
What is the new name for Google Data Studio?
The product is called Data Studio again in 2026. You may still see references to the old name in older documentation, but the official name is now Data Studio.
Is DV360 better than Google Ads?
They serve different purposes. DV360 excels at programmatic display and video reach across multiple exchanges. Google Ads is stronger for search intent and shopping. Many teams use both.
What is the difference between DSP and SSP?
A DSP, like DV360, is where buyers manage and bid on ad inventory. An SSP is where publishers offer their inventory for sale. DV360 connects to inventory through SSPs and exchanges.
Start in under 5 minutes

Connect your DV360 data to Data Studio free

No credit card required. Start with a 14-day free trial or use the free forever plan.

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