PPC dashboards you can build in Claude
7 paid media templates: one per ad platform, plus views that compare platforms and check them against GA4 revenue. Previews run on demo data.
7 templates
Claude
Google Ads dashboard template
Find search terms that waste spend and see which campaigns are limited by budget.
Claude
PPC dashboard template
Compare Google Ads and Microsoft Ads spend and cost per conversion side by side.
Claude
SEM dashboard template
Find search terms you pay for but already rank for, and queries worth bidding on.
Claude
Meta Ads dashboard template
Track Meta Ads spend, ROAS and cost per purchase, and catch ad fatigue early.
Claude
LinkedIn Ads dashboard template
Track LinkedIn Ads leads and cost per lead, and see which job titles you reach.
ClaudeMicrosoft Ads dashboard template
Find Microsoft Ads keywords that waste spend and pace campaigns against the monthly budget.
Claude
ROAS dashboard template
Check each ad platform's ROAS against GA4 revenue and find campaigns below break-even.How to build a PPC dashboard in Claude
Connect the ad accounts you run in Porter, add Porter to Claude, then paste a template prompt. Claude reads every account you connect, so one dashboard can cover several platforms.
Connect your data in Porter.
Sign up free and connect the accounts your template reads: Google Analytics 4, Google Ads, Google Search Console or Meta Ads.
Add Porter to Claude.
In Claude, go to Customize › Connectors › Add custom connector, paste
https://mcp.portermetrics.com/mcpand sign in to Porter. See each screen in the Claude MCP tutorial.Paste the template prompt.
Open the PPC template you picked and paste its prompt into a new Claude chat. Claude rebuilds the same views on your campaigns. Before you change a bid or budget, ask Claude for the query behind the number.
Before you start
- Claude plan: Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s Dashboards guide).
- Porter plan: Free reads the last 15 days in Claude; paid plans read full history.
- Previews: every card shows a demo dashboard, not real client data.
How to use the Google Ads MCP in Claude (no code) · Video · Porter Metrics on YouTube ↗
Which PPC template fits your accounts
Pick by the platforms you run and the decision you need to make this week.
Google Ads only
The Google Ads template finds search terms that waste spend and campaigns limited by budget.
Google Ads and Microsoft Ads
The PPC template compares spend and cost per conversion on both, and paces one budget across them.
Meta or LinkedIn
Use the Meta Ads template for ROAS and ad fatigue, or the LinkedIn Ads template for leads and cost per lead.
Paid next to organic search
The SEM template finds terms you pay for but already rank for in Search Console.
Is the spend paying back?
The ROAS template checks each platform’s ROAS against GA4 revenue and lists campaigns below break-even.
PPC template FAQ
Picking a template, data history and sharing.
Which PPC dashboard template fits my ad accounts?
Use the Google Ads, Microsoft Ads, Meta Ads or LinkedIn Ads template for one platform. Use the PPC template for Google and Microsoft Ads together, and the ROAS template when you run several platforms and sell online.
Can one Claude dashboard compare Google Ads and Microsoft Ads?
Yes. The PPC dashboard template puts both accounts side by side, with cost per conversion, ROAS by campaign and impression share for each.
Why does ROAS in the ad platform differ from GA4?
Each ad platform counts the conversions it can attribute to its own ads, so two platforms can claim the same sale. The ROAS template shows platform ROAS next to GA4 revenue and MER, so you can see the gap.
How much ad history can Claude read through Porter?
The Free plan reads the last 15 days in Claude, which covers a weekly check. Paid plans read full history for month-on-month and budget pacing views (Porter pricing).
More Claude dashboard templates
Browse by use case or by the data source you connect.