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What you can do with this Meta Ads dashboard
Click a job to see it on demo data, then paste its prompt into Claude.
Spot campaigns going off track
Cost per purchase and ROAS by campaign, so you see which one slipped before the week ends.
- Which campaigns spend most and return least?
- Whose cost per purchase rose most?
Show my Meta Ads campaigns for the last 14 days with Amount spent, Frequency, CTR, Purchases, Cost per purchase and Purchase ROAS.
Track spend against your monthly budget
Month-to-date spend against the budget you type in, so no campaign runs out early.
- Am I over or under pace this month?
- Which campaign will overshoot its budget?
Show Amount spent per campaign this month next to a Monthly budget column I fill in, with projected month-end spend.
Find your winning ads
Ads ranked by purchases, so you know which creative to scale and which to pause.
- Which ads bring purchases at the lowest cost?
- Do high hook rates also sell?
List my Meta ads for the last 14 days with Amount spent, CTR, Hook rate, Purchases and Cost per purchase, sorted by Purchases.
Catch ad fatigue before it costs you
Frequency next to weekly CTR per ad, so you refresh a creative before costs climb.
- Which ads show rising frequency, falling CTR?
- Which creative do I refresh first?
For each Meta ad, show Frequency and CTR for the last 7 days vs the 7 before, sorted by Frequency.
See where ads deliver and convert
Results by placement, age and gender, so budget follows the people who buy.
- Do Reels or Feed bring cheaper purchases?
- Which age and gender groups return the most?
Show Amount spent, CPM, CTR, Purchases and Purchase ROAS by Platform position for the last 14 days, then by Age and Gender.
Find where the funnel drops
Link clicks to purchases in one funnel, so you know whether the ad or the site loses the sale.
- How many clicks reach the page?
- Where is the biggest drop before purchase?
Chart Link clicks, Landing page views, Adds to cart, Checkout initiated and Purchases for the last 14 days as a funnel.
See the second viewers leave a video
The play curve of your top videos, so you know whether the hook or the middle loses viewers.
- Who is still watching at 3 seconds?
- Which video holds attention longest?
Chart Video play curve actions for my three top-spending video ads in the last 14 days.
Spot daily swings early
Daily spend against ROAS, so a bad day shows up the next morning.
- Did ROAS drop on any day?
- Did spend jump without more purchases?
Chart Amount spent and Purchase ROAS per day for the last 14 days.How to set up the Meta Ads dashboard in Claude
You need a Meta ad account, a free Porter account and a paid Claude plan. Setup takes about 10 minutes.
Connect Meta Ads in Porter
Sign up free at Porter, sign in with Facebook, tick your ad accounts and pick Claude as the destination. The Meta Ads to Claude tutorial shows each click.
Add Porter to Claude
In Claude, go to Customize → Connectors → Add custom connector, paste https://mcp.portermetrics.com/mcp and name it Porter Metrics. Then sign in to Porter and allow access.
In Claude: Customize, Connectors, Add custom connector, then paste Porter’s MCP URL Paste the install prompt
Paste this prompt into a new chat and swap in your ad account. The Free plan covers 14 days; the trial adds comparisons.
Install promptDuplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/9zHfXBvgBfUYR9YrgCuL7L Then rebuild it with my own data through Porter: a Meta Ads dashboard for [ad account] for the last 14 days: KPI cards for Amount spent, Purchases, Cost per purchase, Purchase ROAS, CTR (Link click-through rate) and Frequency; daily Amount spent and Purchase ROAS; Campaign name and Ad name tables with spend, CTR, Hook rate, Purchases, Cost per purchase and ROAS; month-to-date spend vs a Monthly budget column I fill in; Frequency and weekly CTR per ad; results by Platform position, Age and Gender; a funnel from Link clicks to Purchases; and the video play curve.
Open in Claude with this prompt 
The first thing Claude builds: KPI cards for your own ad account. Demo data shown.
How to connect Meta Ads (Facebook Ads) to Claude (no code)
Meta Ads fields and data
The template uses 17 of the 1,378 Meta Ads fields Porter reads, such as leads or custom conversions.
Top 5 Meta Ads KPIs to watch
Trailgear demo data · last 14 days vs the 14 before
- Amount spent$38,400+4.1%
Check it against your monthly budget each week.
- Purchase ROAS2.09+0.2%
Below break-even, a campaign loses money on each sale.
- Cost per purchase$51.75+0.7%
Rising while CTR holds? Check the landing page before the ad.
- CTR (Link click-through rate)0.85%+0.0 pts
Falling CTR on the same ads is the first sign of fatigue.
- Frequency2.99+1.1%
Past 3 on prospecting, widen the audience or rotate creative.
How the numbers are calculated
- Cost per purchase
- Amount spent ÷ Purchases.
- Purchase ROAS
- Purchase conversion value ÷ Amount spent.
- CTR (Link click-through rate)
- Link clicks ÷ Impressions.
- Frequency
- Impressions ÷ Reach.
- Hook rate
- 3-second video views ÷ Impressions.
Data sources
Metrics
Amount spent- Impressions
- Reach
- Frequency
- Link clicks
- CTR (Link click-through rate)
- CPM (Cost per 1000 impressions)
- Purchases
- Purchase conversion value
- Purchase ROAS (Return on ad spend)
- Cost per purchase
- Hook rate
- Landing page views
- Content views
- Adds to cart
- Checkout initiated
- Video play curve actions
Dimensions
- Date
- Campaign name
- Objective
- Ad name
- Publisher platform
- Platform position
- Age
- Gender
See all fields:Meta Ads · 1,378 fields
What makes this Meta Ads dashboard different
Ads Manager shows one breakdown at a time. This puts campaigns, ads and placements on one screen you can act on from the chat.
Ask why ROAS dropped in the same chat
Ask Claude which campaign or ad caused a dip.
Pause an ad without opening Ads Manager
Claude pauses ads or shifts budget once you approve.
Compare any two periods
Set any range against the one before or last year.
Put Meta next to Google Ads and GA4
See spend and purchases for every channel side by side.
Send clients a report on your logo
Email it with your logo on a schedule.
Share it without Ads Manager access
Anyone with the link sees it, no ad account seat needed.
What the dashboard includes
- Six KPI cards
- Daily Amount spent and Purchase ROAS
- Campaign table with cost per purchase change
- Month-to-date spend against your monthly budget
- Ads ranked by purchases, with Hook rate
- Frequency and CTR by week for every ad
- Placements, then age and gender
- Funnel and video play curve
- Share by link, PDF or email
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ChatGPTGet your free Meta Ads dashboard
Connect your Meta ad account and paste the prompt. Your campaigns fill the same layout.
Free plan · 14-day trial · No card needed