Trusted by 1,600+ marketing teams and agencies
Google Analytics 4 dashboard templates
Porter’s 19 GA4 dashboard templates are grouped by what each one tracks. Filter by tool or use case and open a card for its preview and setup.
19 templates
GA4 traffic, landing page and SEO dashboards
Claude
Google Analytics dashboard template
See which channels and AI assistants bring visitors, key events and revenue.
Claude
Web analytics dashboard template
See which pages win visits, which landing pages convert and which pages lose search clicks.
ClaudeGA4 SEO dashboard template
See which landing pages bring organic sessions and key events.
ClaudeSEO dashboard template
See which Search Console clicks turn into GA4 sessions and key events.
ClaudeMonthly SEO report template
Show month-on-month SEO results and the pages that moved them.
Data StudioWebsite content performance
Rank landing pages by sessions, views and active users, and compare traffic with last year.GA4 e-commerce and revenue dashboards
Claude
ROAS dashboard template
Check each ad platform's ROAS against GA4 revenue and find campaigns below break-even.
Porter dashboard
Shopify store performance
See revenue, orders and conversion rate with Google Ads and GA4 traffic.
Data StudioShopify store performance
Break down revenue and conversion rate by traffic source and campaign.
Google SheetsGA4 e-commerce funnel
Follow users from item view to add to cart, checkout and purchase, month by month.GA4 dashboards with ads and CRM
ClaudeMarketing KPI dashboard template
Track ad spend, conversions and revenue week by week against your targets.
Claude
Marketing dashboard template
See which channels turn ad spend into leads, won deals and revenue.
ClaudeExecutive dashboard template
Show leadership revenue, ad spend, MER and pipeline on one page.
Claude
Cross-channel marketing dashboard template
Compare spend, CPA and ROAS across your ad platforms next to GA4.
ClaudeSEO marketing dashboard template
See what SEO earns next to paid search, from revenue share to the value of organic clicks.
Porter dashboard
Multi-channel marketing performance
Put GA4, ads and social results on one page your client opens every month.
Data StudioMulti-channel marketing performance
Compare CTR, ROI and engagement by channel, from SEO to Facebook Ads.
Porter dashboardDemand generation dashboard
See which original sources create HubSpot deals over time.
Data StudioDemand generation report template
Track B2B conversions, cost per conversion and CTR from LinkedIn Ads, Facebook Ads and GA4.Google Analytics 4 dashboard example
Porter’s GA4 dashboard example is the Claude Google Analytics dashboard on Trailgear demo data. Click through its four views before connecting anything.
What to include in a GA4 dashboard
A GA4 dashboard should answer where visitors come from, what they do and what it earns. These six parts cover it.
Traffic overview
Sessions, users, engagement rate and key events against the previous period: Google Analytics dashboard.
Channels
Default channel groups, including visits from AI assistants, with their key events and revenue.
Next steps
The channel or page to fix first.
For a monthly client report on GA4, use the GA4 report templates.
How to set up a GA4 dashboard template
Every Porter GA4 dashboard template starts with one free step: connect your Google Analytics 4 property in Porter. Then open it in your tool.
On Porter’s Free plan, Claude reads the last 15 days and Porter dashboards, Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect your GA4 property.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your property in place of the one in brackets (GA4 to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/VFDr4uTj5YvtgYQeJwwqse
Then rebuild it with my own data through Porter: a Google Analytics 4 dashboard for [property] for the last 14 days against the 14 days before: KPI cards for sessions, new users, engagement rate, key events and total revenue; daily sessions and key events; a table by session default channel group with sessions, engagement rate, key events, session conversion rate and total revenue; sessions from chatgpt.com, perplexity.ai, gemini.google.com, claude.ai and copilot.microsoft.com by session source with key events, revenue and top landing page; key events by event name; daily total revenue; and total revenue and transactions by session campaign. If my plan reads 6 weeks of data, add weekly cohorts by first session date with the share of users active in weeks 1 to 5.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Share it with viewer or editor access, or schedule it by email.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range you want to track.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily or weekly.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these GA4 dashboard templates different
GA4’s own reports take time to rebuild for every site. These templates come set up and refresh themselves.
See a live example first
Click through the Claude Google Analytics dashboard on demo data without an account.
No rebuilding Explorations
Each template comes with its GA4 metrics and dimensions set up.
AI assistant traffic included
See visits from ChatGPT, Perplexity, Gemini, Claude and Copilot next to your other channels.
Every property you manage
Connect unlimited GA4 properties on any plan.
More dashboard template galleries
Porter has a gallery for each channel, data source and tool.
Google Analytics 4 dashboard FAQ
What is a Google Analytics 4 dashboard?
A GA4 dashboard is one page that shows how visitors find and use your website: sessions, users, engagement, key events and revenue, by channel, page or campaign.
Are these GA4 dashboard templates free?
Yes. All 19 templates on this page are free to download, and Porter’s Free plan never expires and connects unlimited accounts. Longer date ranges need the 14-day trial (no card) or a paid plan, with Reporting from $12.50 per account a month, billed annually (Porter pricing).
Can I see traffic from ChatGPT and other AI assistants?
Yes. The Claude Google Analytics dashboard lists sessions from chatgpt.com, perplexity.ai, gemini.google.com, claude.ai and copilot.microsoft.com with their key events and revenue.
Which GA4 metrics should a dashboard track?
Sessions, users, engaged sessions, engagement rate, key events and revenue, by default channel group and landing page, against the previous period.
Can I email a GA4 dashboard automatically?
Yes. A Porter dashboard can be sent by scheduled email. In Data Studio, use Share, Schedule delivery.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the dashboard and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard to share a live link or send it by scheduled email, Data Studio if your reports already live there, and Google Sheets for formulas or Excel.
Get your free GA4 dashboard template
Pick a template, connect your GA4 property for free and see your own traffic and revenue on one dashboard today.
Free plan · 14-day trial · No card needed