Top 5 Buffer Analytics Alternatives & Competitors: An Unbiased List for 2023

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Buffer Analytics is excellent for businesses looking to increase brand awareness and engagement. However, Buffer might not offer a particular feature or integration you’re interested in.

With the Top buffer analytics alternatives like Porter Metrics, Zoho Social, SocialBee, Sprout Social, and Hootsuite, you can access more features and integrations to monitor your social media marketing campaigns’ performance.

Before we head to the buffer alternatives, I’ll take you through an overview of Buffer Analytics.

Buffer Analytics Overview

Buffer Analytics provides analytics on Facebook pages, Instagram business accounts, and other social platforms. This tool collects metrics on all connected accounts.

Once you connect your account, you can get an overview of engagement for each social media channel to understand how your audience reach and interactions are progressing.

Buffer Analytics Pricing

Buffer Analytics has a free plan and 3 paid pricing plans. All the paid pricing plans have 14-day free trials. The following are the pricing plans Buffer Analytics has:

1. Free

Pricing: $0

2. Essentials

Monthly Pricing: $6/month per channel | Add additional channels for $6/month

Annual Pricing: $5/month per social channel | Add additional channels for $5/month | Billed at $60/year

3. Team

Monthly Pricing: $12/month per channel | Add additional channels for $12/month

Annual Pricing: $10/month per social channel | Add additional channels for $10/month | Billed at $120/year

4. Agency

Monthly Pricing: $120/month for 10 channels | Add additional channels for $6/month

Annual Pricing: $100/month for 10 social channels | Add additional channels for $10 $5/month | Billed at $1200/year

Buffer Analytics Integrations

You can integrate this data software with the most popular social media platform and other business tools. Here are some of the integrations Buffer Analytics offers:

Facebook
Instagram
Twitter
LinkedIn
Shopify
Google
Pinterest
Canva
Zapier
IFTTT
Make
Automate.io
WordPress
Microsoft
Feedly

Buffer Analytics Features

The following are some of the features Buffer Analytics offers:

Boosted post insights.
Account analytics.
Stories & post analytics.
Audience demographics.

Buffer Analytics Recommended for

Buffer Analytics is recommended for social media managers who want to track performance and create reports for Instagram, Facebook, Twitter, and LinkedIn from one intuitive analytics dashboard.

Buffer Analytics Support & Documentation

Buffer analytics has a help center that features articles on topics like Account and billing, Channel management, Scheduling and publishing, Engagement, Analytics, and Mobile app.

Buffer Analytics Pros & Cons

Buffer offers excellent flexibility and power for managing your social media accounts. But every tool, even the Top buffer analytics alternatives featured in this post, has pros and cons.

Below are the pros and cons of using Buffer Analytics.

Pros

Here are some of the pros to using Buffer Analytics:

Simplicity and speed of installation
Scheduling
Posting times
Flexible pricing model
Photo editor

Cons

Here are some of the cons of using Buffer Analytics:

The tool should include more social media networks
Most of the features are offered by other tools, even free ones.

Buffer Analytics Ratings & Reviews

Various rating platforms have gathered reviews and ratings on this tool. Here are some of the ratings Buffer Analytics has gotten:

GetApp: Buffer Analytics has a top rating of 4.5 out of 5.0 from 1200 reviews.
G2: The social media management solution has an excellent rating of 4.3 out of 5 from 937 reviews.
Trust Radius: Buffer Analytics has an excellent rating of 7.9 out of 10 from 357 reviews.
Capterra: This tool has another top rating of 4.5 out of 5 from 1207 reviews.

Now that we’ve gotten a quick overview of Buffer Analytics, here are the Top buffer analytics alternatives:

Porter Metrics

Overview

Porter integrates your daily social media data to Google Data Studio so you can automate your reporting with just a few clicks and for a few dollars a month.

Plus, you don’t need any coding skills to use the platform. With Porter Metrics Connectors, you can automate client reporting processes in minutes.

Porter is an essential player in helping firms monitor their most critical KPIs. You can use it to link your critical business data with other tools you already use, including Facebook, Instagram, TikTok, and other social media platforms.

As a bonus, you can utilize Porter to estimate your entire ad spend and ROI from various ad channels, such as those offered by Facebook, Instagram, and TikTok.

Video

Provide a screen recording or 30-sec gif of the tool.

Pricing

Porter has four pricing plans, and all of them include a 14-day free trial.

The final plan, “Custom,” requires you to contact Porter to request a custom monthly or annual plan, depending on the number of accounts you connect.

1. Solo

Pricing: $15 Per Month | $150/Year

This plan includes one connection and unlimited users.

2. Teams

Pricing: $30 Per Month | $300/Year

This plan includes five connections with unlimited users and additional connections.

3. Agencies

Pricing: $80 Per Month | $800/Year

This plan includes twenty connections with unlimited users and additional connectors.

4. Custom

This plan requires you to schedule a call with Porter and describe what would work best for your business or organization.

Integrations

Porter metrics feature many integrations and connections to help you automate reports for your organization.

The following are some of the most popular Porter integrations:

Google Business Profile (Google My Business)
WooCommerce
Instagram Insights
Linkedin ads
Linkedin Pages
Hubspot
Shopify
Facebook-Instagram Ads
Facebook Public Data
Facebook Insights
Twitter Ads
Twitter Analytics
Tik-Tok Ads

Features

Porter also has lots of outstanding features. Some of them are:

White-label, customizable reports
Connect your apps in seconds
Google Data Studio tutorial
No-code Platform
Facebook Ads reporting
Tracking Key Performance Indicators (KPIs)
Over 80 report templates
Data-Driven Decision Making
Google Business Profile reporting
Limitless Visual Data Exploration
Forever-free plan available
Automate Visual Marketing Reports
Live chat support for everyone

Support & Documentation

Porter Metrics has 24/7 live chat support to answer any question you have. Porter Metrics also provides a support center and a tutorial page to get you started.

You can schedule a call with Porter’s technical team if you need technical assistance with onboarding and using the data platform.

Buffer Analytics vs. Porter Metrics

To answer this question, we must look at what these tools measure. Buffer analytics measures the reach of your content through social media, while Porter metrics measures both the reach and impact of your content.

Buffer provides a dashboard that shows you how many likes, shares, comments, etc., your page got through various social networks.

Porter metrics, on the other hand, measures metrics such as likes, comments, and shares and how much engagement your content receives from users on social media.