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What you can do with this web analytics dashboard
Five page-level jobs this web analytics dashboard does. Click one to see its view on demo data, then paste its prompt into Claude.
See which pages get the most visits
Views, active users and scroll depth per page and section, so you know where visitors spend their time.
- Which pages and site sections get the most views?
- Which pages do visitors read to the end?
Show views, active users, views per user and scrolled users by page path and page title for the last 14 days, then views by site section using the first folder of the page path.
Find landing pages that get visits but no results
Sessions, mobile and desktop engagement and key events per landing page, so you fix pages that bring traffic and lose it.
- Which landing pages get sessions but no key events?
- Is the problem on mobile or desktop?
Show landing page + query string with sessions, engagement rate, engagement rate by device category for mobile and desktop, key events and session conversion rate for the last 14 days, sorted by sessions.Also built for this: GA4 SEO dashboard template
Spot traffic rising or falling day to day
The latest day against the same weekday last week, by device and country, so a drop shows up the next morning.
- Did sessions drop yesterday?
- Which device or country moved most?
Compare sessions on the latest full day with the same weekday a week earlier, by device category and by country, with the change and the change %.
Find pages that are losing search traffic
Search Console clicks per page by month and against last year, so you refresh pages before they leave page one.
- Which pages lost clicks three months in a row?
- Which ones fell furthest against last year?
From Search Console, show clicks per page URL for the last 4 full months and the same month last year, only for pages down three months in a row. Needs the 14-day trial or a paid plan.Also built for this: SEO dashboard template
Send a monthly website report
GA4 and Search Console totals against the previous period and last year in one table, so the monthly report is a link.
- How did the site do against last month?
- How does it compare with the same period last year?
Make a table of sessions, active users, new users, views, engagement rate, key events and total revenue from GA4, then clicks and impressions from Search Console, for last month, the month before and the same month last year, with the changes.Also built for this: Monthly SEO dashboard template
How to set up the web analytics dashboard in Claude
You need a GA4 property, the Search Console property for the same site, a free Porter account and Claude Pro, Max, Team or Enterprise for Claude Dashboards. Setup takes about 10 minutes.
Connect GA4 and Search Console in Porter
Sign up free at Porter, open Data sources and connect Google Analytics 4, then Google Search Console for the same website. The GA4 to Claude tutorial and the Search Console to Claude tutorial show each click.
Pick the GA4 property Claude can read, then add Search Console the same way. Add Porter to Claude
In Claude, go to Customize → Connectors → Add custom connector, paste https://mcp.portermetrics.com/mcp and name it Porter Metrics. Click Continue, then sign in to Porter and allow access.
In Claude: Customize, Connectors, Add custom connector, then paste Porter’s MCP URL Paste the install prompt
Open a new chat in Claude, paste this prompt and replace the site in brackets with your own. Claude queries both sources through Porter and builds the dashboard.
Install promptDuplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/YUQNEhahdULXNxAaJLTgJS Then rebuild it with my own data through Porter: a website analytics dashboard for [site] from GA4 and Search Console, last 14 days vs the 14 before: KPI cards for views, sessions, active users, engagement rate and key events; daily sessions and views; the latest day vs the same weekday last week by device category and country; top pages by views with active users and scrolled users; views by site section; and landing pages with sessions, engagement rate on mobile and desktop and key events. If my plan reads more than 15 days, add pages losing Search Console clicks three months in a row and a report vs the previous period and last year.
Open in Claude with this prompt 
The first thing Claude builds: website KPI cards for your own site. Demo data shown.
How to connect Google Analytics 4 to Claude (no code)
Web analytics dashboard fields and data
The web analytics dashboard reads seven GA4 metrics and two Search Console metrics, joined on page and date.
Top 5 web analytics KPIs to watch
Trailgear demo data · last 14 days vs the 14 before
- Views234.7K+8.6%
Rising faster than sessions means more pages per visit. Check which section gained.
- Sessions90,281+6.5%
Two weeks below the dashed line is a trend, not noise. Check device and country first.
- Active users68,940+5.9%
A growing gap over new users means more people come back.
- Engagement rate58.3%+1.2 pts
Landing pages far below the rest lose visitors at the door. Bars: top landing pages.
- Key events3,235+9.6%
Pages with sessions and no key events need a clearer next step, not more traffic.
How the numbers are calculated
- Views per user
- Views ÷ active users for the page.
- Scrolled users
- Users who scrolled 90% of the page (GA4 enhanced measurement).
- Site section
- Pages grouped by the first folder of the page path, such as /tents/.
- Losing search clicks
- Search Console clicks down three months in a row, compared with the same month last year.
- Change
- (This period − previous period) ÷ previous period. Rates change in percentage points.
Data sources
Metrics
Views- Sessions
- Active users
- Engagement rate
- Key events
- Session conversion rate
- Scrolled users
Clicks- Impressions
Dimensions
- Date
- Page path
- Page title
- Landing page + query string
- Device category
- Country
- Page URL
See all fields:Google Analytics 4 · 285 fieldsGoogle Search Console · 27 fields
What makes this web analytics dashboard different
What you get that GA4’s pages report and a Search Console export don’t show side by side.
Ask what changed on a page
See a landing page lose engagement, then ask Claude which device or source caused it.
See search clicks next to page visits
Each page shows Search Console clicks beside GA4 views, so you tell a ranking problem from a page problem.
Group pages your way
Ask Claude to group pages by folder or product line, without content groups in GA4.
Send the site report on your logo
Publish it in Porter and email it to your team or client on the day you choose.
Share it without GA4 access
Anyone with the Porter link sees the numbers, without a seat in your GA4 property.
What the dashboard includes
- KPI cards for views, sessions, active users, engagement rate and key events
- Daily sessions and views against the previous 14 days
- The latest day vs the same weekday last week
- Top pages by views with scroll depth, and views by site section
- Landing pages with mobile and desktop engagement and key events
- Pages losing Search Console clicks month after month
- A period report against the previous period and last year
- Share by link, PDF and scheduled email once published in Porter
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ChatGPTGet your free web analytics dashboard
Sign up free, connect GA4 and Search Console and paste the prompt. Your own site fills the same layout as the demo.
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