Best Free Website Performance Report Templates for Data Studio (2026)
Free website performance report templates for Data Studio. Mide page speed, user experience, traffic, and conversion metrics from GA4.
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Browse 20 Website Performance Report Templates for Data Studio
Choose from our library of free, white-label website performance templates. Cada plantilla mide el embudo completo: visibilidad (impresiones, alcance), engagement (CTR, interacciones) y conversión (leads, ingresos). Organizadas siguiendo el SUMAS framework con segmentación por canal, campaña, audiencia y período.
Google Analytics 4 acquisition Report template for Data Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
Google Analytics 4 Audience Report template for Data Studio by Porter
Mide users, new vs returning → session duration, pages/session → conversion rate by segment. Segmenta por age, gender, interests, geography.
Google Analytics 4 Attribution Report template for Data Studio by Porter
Mide touchpoints, assisted interactions → path length, time to conversion → attributed conversions by model. Segmenta por channel, model type.
Google Analytics 4 Report template for Data Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
Website Report template for Data Studio by Porter
Mide sessions, visitors, traffic sources → bounce rate, pages/session, duration → form submissions, purchases. Segmenta por landing page, source, device.
Acquisition Report template for Data Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
Multi-channel Marketing performance Report template for Data Studio by Porter
Mide impressions across channels → CTR by channel, engagement rate → cross-channel conversions, ROI. Segmenta por channel, campaign, date.
ActiveCampaign Report template for Data Studio by Porter
Mide contacts, email deliverability → open rate, click rate → conversion events, deals. Segmenta por automation, list, campaign.
Content marketing Report template for Data Studio by Porter
Mide page views, organic impressions → time on page, scroll depth, shares → content conversions, lead captures. Segmenta por content type, topic, channel.
Paid media Client presentation Report template for Data Studio by Porter
Mide client reach, impressions → CTR, engagement by platform → client ROAS, CPA, goals. Segmenta por client, platform, campaign.
Content performance Report template for Data Studio by Porter
Mide post reach, impressions → engagement rate, shares, saves → click-through rate, content ROI. Segmenta por format, topic, platform.
SEO Serp tracking Report template for Data Studio by Porter
Mide SERP positions, featured snippets → CTR trends, position volatility → organic click share, ranking gains. Segmenta por keyword, competitor, SERP feature.
SEO Report template for Data Studio by Porter
Mide keyword search volume, SERP visibility → CTR per keyword, position changes → organic traffic, keyword conversions. Segmenta por keyword cluster, intent, difficulty.
SEO Keyword research Report template for Data Studio by Porter
Mide keyword search volume, SERP visibility → CTR per keyword, position changes → organic traffic, keyword conversions. Segmenta por keyword cluster, intent, difficulty.
SEO Keyword ranking tracker Report template for Data Studio by Porter
Mide ranking positions, SERP features → CTR by position, impression trends → traffic from ranked keywords. Segmenta por keyword, URL, position change.
Google Ads Audience Report template for Data Studio by Porter
Mide audience reach, impression share → CTR by audience segment → conversion rate by audience. Segmenta por audience type, remarketing.
Facebook Ads Audience Report template for Data Studio by Porter
Mide reach by audience segment → CTR by audience → ROAS by audience, lookalike perf. Segmenta por audience type, interest.
Local SEO Report template for Data Studio by Porter
Mide organic impressions, visibility → organic CTR, average position → organic conversions, goals. Segmenta por page, keyword, channel, device.
PPC multi-channel Report template for Data Studio by Porter
Mide cross-platform impressions → CTR comparison by platform → blended ROAS, CPA by platform. Segmenta por platform, campaign type.
Google Analytics 4 E-commerce Report template for Data Studio by Porter
Mide product impressions, catalog views → add-to-cart rate, product clicks → purchase rate, revenue, AOV. Segmenta por product, category, source.
What is a website performance dashboard?
A website performance dashboard on Data Studio tracks your site speed, user experience, traffic quality, and conversion metrics. Connect GA4 to monitor how well your website performs for visitors.
These free website performance dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like web analytics dashboard examples, business dashboard, dashboard software. Customize any template with your branding, metrics, and filters to create professional website performance reports in minutes.
Monitor your site: Porter Metrics connects GA4 to track website performance on Data Studio.
Why use this dashboard?
Page performance
Monitor load times, Core Web Vitals, and page-level metrics.
User experience
Mide engagement, bounce rate, and session quality by page.
Cross-device
Compare mobile vs. desktop performance and user behavior.
Conversion optimization
Identify pages that convert well and those that need improvement.
How to build this dashboard
Connect Meta Ads and Google Ads to Data Studio
Porter Metrics
How To Design Marketing Reports on Data Studio
Porter MetricsKey metrics
Speed
- Load time — page speed
- LCP — largest contentful paint
- FID — first input delay
- CLS — cumulative layout shift
Traffic
- Sessions — total visits
- Pageviews — pages viewed
- Top pages — most visited
- Exit pages — where users leave
Engagement
- Bounce rate — single-page visits
- Avg. session duration — time on site
- Scroll depth — content consumption
- Events — user interactions
Conversion
- Conv. rate — goal completion
- Revenue — sales value
- Cart abandonment — e-commerce
- Form submissions — lead generation
Website performance Dashboard Best Practices
Follow these proven practices to get the most from your website performance dashboard on Data Studio:
- Focus on actionable metrics — Mide leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
- Segmenta your data — Break down website performance metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
- Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on website performance goals.
- Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your website performance performance.
- Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex website performance data easy to understand.
Optimize your website today
Connect GA4 and track website performance, speed, and conversions. Get started for free →