Best free Growth marketing report templates for Looker Studio (2026)

The core growth marketing KPIs organized by the AARRR framework:

• Acquisition: new users, sessions by source, CAC, blended CAC, paid vs organic mix
• Activation: activation rate (define your key action), time-to-value, funnel conversion rate
• Retention: week-1 and month-1 retention, churn rate, repeat purchase rate, cohort curves
• Revenue: MRR, LTV, LTV:CAC ratio, AOV, expansion revenue
• Referral: viral coefficient, referral rate, NPS, social engagement

On top of those, pick one north-star metric (DAU, weekly active customers, MRR, etc.) and keep it visible on every page of the dashboard.

AARRR (also called “pirate metrics”) is a framework coined by Dave McClure that groups growth metrics into five stages: Acquisition, Activation, Retention, Revenue, Referral. It maps the user journey from “first heard about you” to “tells friends about you” and forces growth teams to measure every stage, not just the ones they’re good at.

Most growth dashboards — including the templates in this gallery — are structured around AARRR so you can see where budget goes (Acquisition), where users drop off (Activation), whether they stick (Retention), whether they pay (Revenue), and whether they bring friends (Referral).

Both are calculated fields:

• CAC = Total Marketing Spend / New Customers — use a blended spend across Meta Ads, Google Ads, and other paid channels divided by new paying customers
• LTV = AOV × Purchase Frequency × Avg Customer Lifespan for e-commerce, or ARPU × Gross Margin / Churn Rate for SaaS
• LTV:CAC ratio = LTV / CAC — healthy growth businesses aim for 3:1 or higher

With Porter’s AI field builder you can describe what you want in plain English — for example “blended CAC excluding brand search campaigns” — and the formula gets generated automatically.

Yes. Cohort analysis in Looker Studio works by grouping users by their acquisition date (first session, first purchase) and then measuring retention at each subsequent period. You can build it with a pivot table chart where rows are cohorts and columns are time periods. For e-commerce retention, combine Shopify data (first purchase date) with repeat purchase events.

The LTV template already includes cohort views pre-built.

Traditional marketing focuses on top-of-funnel awareness — brand, reach, impressions. Growth marketing focuses on the full funnel — acquisition, activation, retention, revenue, referral — and treats everything as a measurable experiment.

The dashboards in this gallery reflect that: instead of just “impressions and reach”, you get CAC, LTV, activation rate, cohort retention, and channel attribution side-by-side. The goal is to make the numbers that drive the business decisions visible on one screen.

Yes, 100% free. Every template on this page is free to copy, use, and customize — no credit card required.

For data connectors, Porter offers a 14-day unlimited free trial followed by a Free Forever plan (3 connected accounts, 30 days of historical data, all destinations). See pricing details.

A marketing dashboard typically shows paid performance and top-of-funnel metrics — spend, ROAS, impressions, clicks. A growth dashboard goes further: it ties paid acquisition to product activation, retention cohorts, and revenue per user. Same data sources, different framing.

If you’re reporting on “did the ads convert”, you want a marketing dashboard. If you’re reporting on “is the growth engine actually compounding”, you want a growth dashboard. The templates in this gallery include both layers.

ChatGPT is great for brainstorming which metrics to track but can’t pull live data from your ad accounts, analytics, or CRM — those connections still need to happen inside a BI tool like Looker Studio.

The shortcut: use these pre-built templates as the layout, plug in your data via Porter connectors, and use Porter’s AI field builder when you need custom metrics in plain English — “cost per activated signup excluding branded paid search” gets turned into a working formula automatically.

Amplitude and Mixpanel are product analytics tools — they’re where you track in-product events like activation, retention, and cohorts. Porter Metrics is complementary: it pulls marketing data (Meta Ads, Google Ads, LinkedIn Ads, TikTok, email, GA4) into Looker Studio so you can combine acquisition spend with the outcomes Amplitude/Mixpanel measure.

Many growth teams use both: Amplitude/Mixpanel for product analytics, Porter Metrics for marketing data, joined in Looker Studio for a full AARRR view. See: Porter Metrics overview.