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Business Profile Fields Fields List
Complete reference of all 145 fields available in the Business Profile connector.
Business Profile
90 Metrics55 Dimensions
The Business Profile connector provides 145 fields. Metrics (90) measure performance. Dimensions (55) provide context for segmentation.
| Field Name | Type | Category | Group | Description |
|---|---|---|---|---|
|
Bookings
|
Number | Metric | Insight | The number of bookings received. |
|
Conversations
|
Number | Metric | Insight | The number of message conversations received. |
|
Food orders
|
Number | Metric | Insight | The number of food orders received. |
|
Impressions on desktop maps
|
Number | Metric | Insight | The number of impressions on Google Maps on Desktop devices. |
|
Impressions on desktop search
|
Number | Metric | Insight | The number of impressions on Google Search on Desktop devices. |
|
Impressions on mobile maps
|
Number | Metric | Insight | The number of impressions on Google Maps on Mobile devices. |
|
Impressions on mobile search
|
Number | Metric | Insight | The number of impressions on Google Search on Mobile devices. |
|
Account ID
|
String | Dimension | Account Id | The unique identifier for an account |
|
Account name
|
String | Dimension | Account Name | The name of the account. |
|
Account state
|
Number | Metric | Account State | Indicates the verification state of the account. |
|
Local post action type
|
String | Dimension | Local Post | The type of action that will be performed. |
|
Directions requests
|
Number | Metric | Insight | The number of times driving directions were requested. |
|
Phone calls
|
Number | Metric | Insight | The number of times the call button was clicked. |
|
Website clicks
|
Number | Metric | Insight | The number of times the business profile website was clicked. |
|
AdWords phone number
|
Number | Metric | Location Information | Additional information that is surfaced in AdWords. |
|
Additional phones
|
Number | Metric | Location Information | Up to two phone numbers (mobile or landline, no fax) at which your business can be called, in addition to your primary phone number. |
|
Address lines
|
Number | Metric | Location Information | Unstructured address lines describing the lower levels of an address. |
|
Administrative area
|
Number | Metric | Location Information | The highest administrative subdivision, which is used for postal addresses of a country or region. |
|
Total average review rating
|
Number | Metric | Review | The average star rating of all reviews for this location on a scale of 1 to 5, where 5 is the highest rating. |
|
Average review rating
|
Number | Metric | Review | Average star rating within the selected time frame. |
|
Location service type
|
String | Dimension | Location Information | Indicates whether this business only offers services onsite at a customer location. |
|
Location can be deleted
|
Number | Metric | Location Information | Indicates whether the location can be deleted using the API. |
|
Location can have business calls
|
Number | Metric | Location Information | Indicates if the listing is eligible for business calls. |
|
Location can have food menus
|
Number | Metric | Location Information | Indicates if the listing is eligible for food menu. |
|
Location can modify service list
|
Number | Metric | Location Information | Indicates if the listing can modify the service list. |
|
Location can operate health data
|
Number | Metric | Location Information | Indicates whether the location can operate on Health data. |
|
Location can operate local post
|
Number | Metric | Location Information | Indicates if the listing can manage local posts. |
|
Location can operate lodging data
|
Number | Metric | Location Information | Indicates whether the location can operate on Lodging data. |
|
Category ID
|
String | Dimension | Location Information | A stable ID (provided by Google) for this category. |
|
Category name
|
String | Dimension | Location Information | The human-readable name of the category. |
|
Coordinates
|
Number | Metric | Location Information | Coordinates from the business location. |
|
Local post offer coupon code
|
Number | Metric | Local Post | Offer code that is usable in-store or online. |
|
Currency of item price
|
Number | Metric | Location Information | The three-letter currency code is defined in ISO 4217. |
|
GMB customer profile name
|
String | Dimension | Media Customers | The user name to attribute the media item to. |
|
GMB customer profile photo
|
Number | Metric | Media Customers | The attributed user’s profile photo thumbnail. |
|
GMB customer profile photo URL
|
String | Dimension | Media Customers | URL of the attributed user’s profile photo thumbnail. |
|
GMB customer profile URL
|
String | Dimension | Media Customers | The URL of the attributed user’s Google Maps profile page. |
|
Date
|
Date | Dimension | Time | Date |
|
Day
|
Date | Dimension | Time | The date is in the following format MM-DD |
|
Day of week (Mon – Sun)
|
Date | Dimension | Time | Day of week (Mon – Sun) |
|
Price list description
|
Number | Metric | Location Information | Description of the price list |
|
Price list name
|
String | Dimension | Location Information | Display name for the price list. |
|
Followers
|
Number | Metric | Follower | The total number of followers for the location. |
|
Location has pending edits
|
Number | Metric | Location Information | ndicates whether any of this Location’s properties are in the edit pending state. |
|
Location has voice of merchant
|
Number | Metric | Location Information | Indicates if the listing has Voice of Merchant. |
|
Hour of day
|
Date | Dimension | Time | Hour of day |
|
Location state is duplicate
|
Number | Metric | Location Information | Contains a boolean that reflect the state of a Location. |
|
Location state is google update
|
Date | Dimension | Location Information | Contains a boolean that reflect the state of a Location. |
|
Labels
|
Number | Metric | Location Information | A collection of free-form strings to allow you to tag your business. |
|
Latitude
|
Number | Metric | Location Information | An object that represents a latitude. |
|
Local post creation date
|
Number | Metric | Local Post | Time of the creation of the post. |
|
Local post event ending date
|
Date | Dimension | Local Post | Day of the month of the event. |
|
Local post event ending time
|
Number | Metric | Local Post | The end time of this period. |
|
Local post event name
|
String | Dimension | Local Post | Name of the event. |
|
Local post event starting date
|
Date | Dimension | Local Post | Day of the month of the event. |
|
Local post event starting time
|
Number | Metric | Local Post | The start time of this period. |
|
Local post ID
|
String | Dimension | Local Post | Google identifier for this local post. |
|
Local post media format
|
Number | Metric | Local Post | The format of this media item. |
|
Local post media google
|
Number | Metric | Local Post | Where provided, the thumbnail image for this media item. |
|
Local post media google URL
|
String | Dimension | Local Post | Google-hosted URL for this media item. |
|
Local lost media ID
|
String | Dimension | Local Post | The resource name for this media item. |
|
Local post media thumbnail
|
Number | Metric | Local Post | Where provided, the google image for this media item. |
|
Local post media thumbnail URL
|
String | Dimension | Local Post | Where provided, the URL of a thumbnail image for this media item. |
|
Local post modification date
|
Number | Metric | Local Post | Time of the last modification of the post made by the user. |
|
Local post search URL
|
String | Dimension | Local Post | The link to the local post in Google search. |
|
Local post state
|
Number | Metric | Local Post | The state of the post, indicating what part of its lifecycle it is in. |
|
Local post summary
|
Number | Metric | Local Post | The summary of the local post. |
|
Local post type
|
String | Dimension | Local Post | The topic type of the local post, which is used to select different templates to create and render a post. |
|
Local post URL action type
|
String | Dimension | Local Post | The URL the user will be directed to upon clicking. |
|
Locality
|
Number | Metric | Location Information | It refers to the city/town portion of the address. |
|
Location address language code
|
Number | Metric | Location Information | BCP-47 language code of the contents of this address. |
|
Location ID
|
String | Dimension | Location Id | Google identifier. |
|
Location language code
|
Number | Metric | Location Information | BCP-47 language code of the contents of this address. |
|
Location name
|
String | Dimension | Location Name | Location name should reflect your business’s real-world name |
|
Longitude
|
Number | Metric | Location Information | An object that represents a longitude. |
|
Google maps URL
|
String | Dimension | Location Information | A link to the location on Maps. |
|
Media creation date
|
Number | Metric | Media | Creation time of this media item. |
|
Media customer creation date
|
Number | Metric | Media Customers | Creation time of this media item. |
|
Media customers count
|
Number | Metric | Media Customers | The total number of media items for this location, irrespective of pagination. |
|
Media customers format
|
Number | Metric | Media Customers | The format of this media item. |
|
Media customers google photo
|
Number | Metric | Media Customers | Where provided, the google image for this media item. |
|
Media customers google URL
|
String | Dimension | Media Customers | Google-hosted URL for this media item. |
|
Media customers ID
|
String | Dimension | Media Customers | The resource name for this media item. |
|
Media customers thumbnail
|
Number | Metric | Media Customers | Where provided, the thumbnail image for this media item. |
|
Media customers thumbnail URL
|
String | Dimension | Media Customers | Where provided, the URL of a thumbnail image for this media item. |
|
Media customers views
|
Number | Metric | Media Customers | Insights and statistics for the media item. |
|
Media format
|
Number | Metric | Media | The format of this media item. |
|
Media google photo
|
Number | Metric | Media | Where provided, the google image for this media item. |
|
Media google URL
|
String | Dimension | Media | Google-hosted URL for this media item. |
|
Media ID
|
String | Dimension | Media | The resource name for this media item. |
|
Media thumbnail
|
Number | Metric | Media | Where provided, the thumbnail image for this media item. |
|
Media thumbnail URL
|
String | Dimension | Media | Where provided, the URL of a thumbnail image for this media item. |
|
Media views
|
Number | Metric | Media | Insights and statistics for the media item. |
|
Month
|
Date | Dimension | Time | Month |
|
Month day
|
Date | Dimension | Time | The date is in the following format MM-DD |
|
More hours name
|
String | Dimension | Location Information | The human-readable English display name for the hours type. |
|
More hours localized name
|
String | Dimension | Location Information | The human-readable English localized display name for the hours type. |
|
Location new review uri
|
Number | Metric | Location Information | A link to the page on Google Search where a customer can leave a review for the location. |
|
Open information status
|
String | Dimension | Location Information | Indicates whether or not the Location is currently open for business. |
|
Opening date
|
Date | Dimension | Location Information | Opening date. |
|
Organization
|
Number | Metric | Location Information | The name of the organization at the address. |
|
Postal code
|
Number | Metric | Location Information | Postal code of the address. |
|
Price item
|
Number | Metric | Location Information | The whole units of the amount. |
|
Primary phone
|
Number | Metric | Location Information | A phone number that connects to your individual business location as directly as possible. |
|
Quarter
|
Date | Dimension | Time | Quarter |
|
Recipients
|
Number | Metric | Location Information | The recipient at the address. |
|
Local post offer redeem online URL
|
String | Dimension | Local Post | Online link to redeem offer. |
|
Region code
|
Number | Metric | Location Information | CLDR region code of the country/region of the address. |
|
Regular operating close days
|
Number | Metric | Location Information | Indicates the days of the week of the regular operating. |
|
Regular operating close hours
|
Number | Metric | Location Information | Regular operating close hours. |
|
Regular operating open days
|
Number | Metric | Location Information | Indicates the days of the week of the regular operating. |
|
Regular operating open hours
|
Number | Metric | Location Information | Regular operating hours. |
|
Review comment
|
Number | Metric | Review | The body of the review is plain text with markups. |
|
Review creation date
|
Number | Metric | Review | The timestamp for when the review was written. |
|
Review ID
|
String | Dimension | Review | The encrypted unique identifier. |
|
Review star rating (Number)
|
Number | Metric | Review | The number rating of the review. |
|
Review modification date
|
Number | Metric | Review | The timestamp for when the review was last modified. |
|
Review Time to Respond (Days)
|
Number | Metric | Review | The number of minutes it took to reply to the review. |
|
Review Time to Respond (Hours)
|
Number | Metric | Review | The number of minutes it took to reply to the review. |
|
Reviewer name
|
String | Dimension | Review | The author of the review. |
|
Reviewer photo
|
Number | Metric | Review | The author of the review. |
|
Reviewer photo URL
|
String | Dimension | Review | The author of the review. |
|
Review reply comment
|
Number | Metric | Review | The body of the reply is plain text with markups. |
|
Review reply date
|
Number | Metric | Review | The timestamp for when the reply was last modified. |
|
Section type ID
|
String | Dimension | Location Information | Type of the section. |
|
Sorting code
|
Number | Metric | Location Information | Additional, country-specific, sorting code. |
|
Special operating close hours
|
Number | Metric | Location Information | Special operating close hours. |
|
Special operating end date
|
Date | Dimension | Location Information | Special operating start days. |
|
Special operating open hours
|
Number | Metric | Location Information | Special operating open hours. |
|
Special operating date
|
Date | Dimension | Location Information | Special operating start days. |
|
Review star rating (Star)
|
Number | Metric | Review | The star rating of the review. |
|
Store code
|
Number | Metric | Location Information | The external identifier for this location, which must be unique inside a given account. |
|
Sublocality
|
Number | Metric | Location Information | Sublocality of the address. |
|
GMB customer takedown URL
|
String | Dimension | Media Customers | The URL of the takedown page, where the media item can be reported if it is inappropriate. |
|
Total local posts
|
Number | Metric | Local Post | The number of local posts. |
|
Media count
|
Number | Metric | Media | The total number of media items for this location, irrespective of pagination. |
|
Total reviews
|
Number | Metric | Review | The total number of reviews for this location. |
|
Total reviews time frame
|
Number | Metric | Review | The total number of reviews within the selected time frame. |
|
Total impressions
|
Number | Metric | Insight | The total number of times the resource was shown. |
|
Website URL
|
String | Dimension | Location Information | A URL for this business. |
|
Week
|
Date | Dimension | Time | Week |
|
Year
|
Date | Dimension | Time | Year |
|
Month and year
|
Date | Dimension | Time | Month and year |
|
Week and year
|
Date | Dimension | Time | Week and year |
|
Quarter and year
|
Date | Dimension | Time | Quarter and year |